Dried Food in Norway to 2013

Introduction

This databook provides key data and information on the dried food market in Norway. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodle, rice, dessert mixes and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the dried food market, including company overview, key facts and business description

Highlights

The market for dried food in Norway increased at a compound annual growth rate of 2.8% between 2003 and 2008.

The rice category led the dried food market in Norway, accounting for a share of 47.3%.

Leading players in Norwegian dried food market include Rieber & Son, Mars, Inc. and Nestle S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Norway

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in Norway increased at a compound annual growth rate of 2.8% between 2003 and 2008.

The rice category led the dried food market in Norway, accounting for a share of 47.3%.

Leading players in Norwegian dried food market include Rieber & Son, Mars, Inc. and Nestle S.A..


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Norwegian Krone), 2003?08 22
Value analysis (Norwegian Krone), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 41
Rieber & Son 41
Mars, Inc. 43
Chapter 5 Category Analysis: Dessert Mixes 45
Value analysis (Norwegian Krone), 2003?08 45
Value analysis (Norwegian Krone), 2008?13 46
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Dried Ready Meals 58
Value analysis (Norwegian Krone), 2003?08 58
Value analysis (Norwegian Krone), 2008?13 59
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Dried Pasta/Noodles 71
Value analysis (Norwegian Krone), 2003?08 71
Value analysis (Norwegian Krone), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 79
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Category Analysis: Rice 88
Value analysis (Norwegian Krone), 2003?08 88
Value analysis (Norwegian Krone), 2008?13 89
Value analysis (US dollars), 2003?08 90
Value analysis (US dollars), 2008?13 90
Volume analysis, 2003?08 91
Volume analysis, 2008?13 92
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 10 PESTLE Analysis 110
Summary 110
Political analysis 111
Economic analysis 114
Social analysis 117
Technological analysis 120
Legal analysis 123
Environmental analysis 125
Chapter 11 New Product Development 128
Product launches over time 128
Recent product launches 130
Chapter 12 Macroeconomic Profile 131
Macroeconomic indicators 131
Chapter 13 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 14 APPENDIX 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141


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LIST OF FIGURES
Figure 1: Norway dried food value and value forecast, 2003?13 (NOKm, nominal prices) 24
Figure 2: Norway dried food category growth comparison, by value, 2003?13 27
Figure 3: Norway dried food volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Norway dried food category growth comparison, by volume, 2003?13 30
Figure 5: Norway dried food company share, by value, 2007?08 (%) 33
Figure 6: Norway dried food distribution channels, by value, 2007?08 (%) 37
Figure 7: Norway dessert mixes value and value forecast, 2003?13 (NOKm, nominal prices) 46
Figure 8: Norway dessert mixes volume and volume forecast, 2003?13 (kg, million) 49
Figure 9: Norway dessert mixes company share, by value, 2007?08 (%) 51
Figure 10: Norway dessert mixes distribution channels, by value, 2007?08 (%) 54
Figure 11: Norway dried ready meals value and value forecast, 2003?13 (NOKm, nominal prices) 59
Figure 12: Norway dried ready meals volume and volume forecast, 2003?13 (kg, million) 62
Figure 13: Norway dried ready meals company share, by value, 2007?08 (%) 64
Figure 14: Norway dried ready meals distribution channels, by value, 2007?08 (%) 67
Figure 15: Norway dried pasta/noodles value and value forecast, 2003?13 (NOKm, nominal prices) 73
Figure 16: Norway dried pasta/noodles category growth comparison, by value, 2003?13 75
Figure 17: Norway dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 78
Figure 18: Norway dried pasta/noodles category growth comparison, by volume, 2003?13 78
Figure 19: Norway dried pasta/noodles company share, by value, 2007?08 (%) 81
Figure 20: Norway dried pasta/noodles distribution channels, by value, 2007?08 (%) 84
Figure 21: Norway rice value and value forecast, 2003?13 (NOKm, nominal prices) 89
Figure 22: Norway rice volume and volume forecast, 2003?13 (kg, million) 92
Figure 23: Norway rice company share, by value, 2007?08 (%) 94
Figure 24: Norway rice distribution channels, by value, 2007?08 (%) 97
Figure 25: Global dried food market split (value terms, 2008), top five countries 102
Figure 26: Global dried food market value, 2003–08, top five countries 104
Figure 27: Global dried food market split (volume terms, 2008), top five countries 106
Figure 28: Global dried food market volume, 2003–08, top five countries 108
Figure 29: Annual data review process 137


LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Norway dried food value, 2003?08 (NOKm, nominal prices) 22
Table 4: Norway dried food value forecast, 2008?13 (NOKm, nominal prices) 23
Table 5: Norway dried food value, 2003?08 ($m, nominal prices) 25
Table 6: Norway dried food value forecast, 2008?13 ($m, nominal prices) 26
Table 7: Norway dried food volume, 2003?08 (kg, million) 28
Table 8: Norway dried food volume forecast, 2008?13 (kg, million) 29
Table 9: Norway dried food brand share, by value, 2007?08 (%) 31
Table 10: Norway dried food value, by brand 2007?08 (NOKm, nominal prices) 32
Table 11: Norway dried food company share by value, 2007?08 (%) 34
Table 12: Norway dried food value, by company, 2007?08 (NOKm, nominal prices) 35
Table 13: Norway dried food distribution channels, by value, 2007?08 (%) 36
Table 14: Norway dried food value, by distribution channel, 2007?08 (NOKm, nominal prices) 36
Table 15: Norway dried food expenditure per capita, 2003?08 (NOK, nominal prices) 38
Table 16: Norway dried food forecast expenditure per capita, 2008?13 (NOK, nominal prices) 38
Table 17: Norway dried food expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Norway dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 39
Table 19: Norway dried food consumption per capita, 2003?08 (kg) 40
Table 20: Norway dried food forecast consumption per capita, 2008?13 (kg) 40
Table 21: Rieber & Son key facts 41
Table 22: Mars, Inc. key facts 43
Table 23: Norway dessert mixes value, 2003?08 (NOKm, nominal prices) 45
Table 24: Norway dessert mixes value forecast, 2008?13 (NOKm, nominal prices) 46
Table 25: Norway dessert mixes value, 2003?08 ($m, nominal prices) 47
Table 26: Norway dessert mixes value forecast, 2008?13 ($m, nominal prices) 47
Table 27: Norway dessert mixes volume, 2003?08 (kg, million) 48
Table 28: Norway dessert mixes volume forecast, 2008?13 (kg, million) 49
Table 29: Norway dessert mixes brand share, by value, 2007?08 (%) 50
Table 30: Norway dessert mixes value, by brand 2007?08 (NOKm, nominal prices) 50
Table 31: Norway dessert mixes company share by value, 2007?08 (%) 52
Table 32: Norway dessert mixes value, by company, 2007?08 (NOKm, nominal prices) 52
Table 33: Norway dessert mixes distribution channels, by value, 2007?08 (%) 53
Table 34: Norway dessert mixes value, by distribution channel, 2007?08 (NOKm, nominal prices) 53
Table 35: Norway dessert mixes expenditure per capita, 2003?08 (NOK, nominal prices) 55
Table 36: Norway dessert mixes forecast expenditure per capita, 2008?13 (NOK, nominal prices) 55
Table 37: Norway dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 56
Table 38: Norway dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 39: Norway dessert mixes consumption per capita, 2003?08 (kg) 57
Table 40: Norway dessert mixes forecast consumption per capita, 2008?13 (kg) 57
Table 41: Norway dried ready meals value, 2003?08 (NOKm, nominal prices) 58
Table 42: Norway dried ready meals value forecast, 2008?13 (NOKm, nominal prices) 59
Table 43: Norway dried ready meals value, 2003?08 ($m, nominal prices) 60
Table 44: Norway dried ready meals value forecast, 2008?13 ($m, nominal prices) 60
Table 45: Norway dried ready meals volume, 2003?08 (kg, million) 61
Table 46: Norway dried ready meals volume forecast, 2008?13 (kg, million) 62
Table 47: Norway dried ready meals brand share, by value, 2007?08 (%) 63
Table 48: Norway dried ready meals value, by brand 2007?08 (NOKm, nominal prices) 63
Table 49: Norway dried ready meals company share by value, 2007?08 (%) 65
Table 50: Norway dried ready meals value, by company, 2007?08 (NOKm, nominal prices) 65
Table 51: Norway dried ready meals distribution channels, by value, 2007?08 (%) 66
Table 52: Norway dried ready meals value, by distribution channel, 2007?08 (NOKm, nominal prices) 66
Table 53: Norway dried ready meals expenditure per capita, 2003?08 (NOK, nominal prices) 68
Table 54: Norway dried ready meals forecast expenditure per capita, 2008?13 (NOK, nominal prices) 68
Table 55: Norway dried ready meals expenditure per capita, 2003?08 ($, nominal prices) 69
Table 56: Norway dried ready meals forecast expenditure per capita, 2008?13 ($, nominal prices) 69
Table 57: Norway dried ready meals consumption per capita, 2003?08 (kg) 70
Table 58: Norway dried ready meals forecast consumption per capita, 2008?13 (kg) 70
Table 59: Norway dried pasta/noodles value, 2003?08 (NOKm, nominal prices) 71
Table 60: Norway dried pasta/noodles value forecast, 2008?13 (NOKm, nominal prices) 72
Table 61: Norway dried pasta/noodles value, 2003?08 ($m, nominal prices) 74
Table 62: Norway dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 74
Table 63: Norway dried pasta/noodles volume, 2003?08 (kg, million) 76
Table 64: Norway dried pasta/noodles volume forecast, 2008?13 (kg, million) 77
Table 65: Norway dried pasta/noodles brand share, by value, 2007?08 (%) 79
Table 66: Norway dried pasta/noodles value, by brand 2007?08 (NOKm, nominal prices) 80
Table 67: Norway dried pasta/noodles company share by value, 2007?08 (%) 82
Table 68: Norway dried pasta/noodles value, by company, 2007?08 (NOKm, nominal prices) 82
Table 69: Norway dried pasta/noodles distribution channels, by value, 2007?08 (%) 83
Table 70: Norway dried pasta/noodles value, by distribution channel, 2007?08 (NOKm, nominal prices) 83
Table 71: Norway dried pasta/noodles expenditure per capita, 2003?08 (NOK, nominal prices) 85
Table 72: Norway dried pasta/noodles forecast expenditure per capita, 2008?13 (NOK, nominal prices) 85
Table 73: Norway dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 86
Table 74: Norway dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 86
Table 75: Norway dried pasta/noodles consumption per capita, 2003?08 (kg) 87
Table 76: Norway dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 87
Table 77: Norway rice value, 2003?08 (NOKm, nominal prices) 88
Table 78: Norway rice value forecast, 2008?13 (NOKm, nominal prices) 89
Table 79: Norway rice value, 2003?08 ($m, nominal prices) 90
Table 80: Norway rice value forecast, 2008?13 ($m, nominal prices) 90
Table 81: Norway rice volume, 2003?08 (kg, million) 91
Table 82: Norway rice volume forecast, 2008?13 (kg, million) 92
Table 83: Norway rice brand share, by value, 2007?08 (%) 93
Table 84: Norway rice value, by brand 2007?08 (NOKm, nominal prices) 93
Table 85: Norway rice company share by value, 2007?08 (%) 95
Table 86: Norway rice value, by company, 2007?08 (NOKm, nominal prices) 95
Table 87: Norway rice distribution channels, by value, 2007?08 (%) 96
Table 88: Norway rice value, by distribution channel, 2007?08 (NOKm, nominal prices) 96
Table 89: Norway rice expenditure per capita, 2003?08 (NOK, nominal prices) 98
Table 90: Norway rice forecast expenditure per capita, 2008?13 (NOK, nominal prices) 98
Table 91: Norway rice expenditure per capita, 2003?08 ($, nominal prices) 99
Table 92: Norway rice forecast expenditure per capita, 2008?13 ($, nominal prices) 99
Table 93: Norway rice consumption per capita, 2003?08 (kg) 100
Table 94: Norway rice forecast consumption per capita, 2008?13 (kg) 100
Table 95: Global dried food market value, 2008 101
Table 96: Global dried food market split (value terms ($m), 2008), top five countries 104
Table 97: Global dried food market volume, 2008 105
Table 98: Global dried food market split (volume terms, 2008), top five countries 108
Table 99: Leading players, top five countries 109
Table 100: Analysis of Norway’s political landscape 111
Table 101: Analysis of Norway’s economic landscape 114
Table 102: Analysis of Norway’s social landscape 117
Table 103: Analysis of Norway’s technology landscape 120
Table 104: Number of patents registered by country 122
Table 105: Analysis of Norway’s legal landscape 123
Table 106: Analysis of Norway’s environmental landscape 125
Table 107: Norway dried food new product launches reports, by company (top five companies), 2008 128
Table 108: Norway dried food new product launches SKUs, by company (top five companies), 2008 128
Table 109: Norway dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 129
Table 110: Norway dried food new product launches (reports), by ingredients (top 10 ingredients), 2008 129
Table 111: Norway dried food new product launches (reports), by package tags or claims 2008 130
Table 112: Norway dried food new product launches - recent five launches (2008) 130
Table 113: Norway population, by age group, 2003?08 (millions) 131
Table 114: Norway population forecast, by age group, 2008?13 (millions) 132
Table 115: Norway population, by gender, 2003?08 (millions) 132
Table 116: Norway population forecast, by gender, 2008?13 (millions) 133
Table 117: Norway nominal GDP, 2003?08 (NOKbn, nominal prices) 133
Table 118: Norway nominal GDP forecast, 2008?13 (NOKbn, nominal prices) 133
Table 119: Norway real GDP, 2003?08 (NOKbn, 2000 prices) 134
Table 120: Norway real GDP forecast, 2008?13 (NOKbn, 2000 prices) 134
Table 121: Norway real GDP, 2003?08 ($bn, 2000 prices) 134
Table 122: Norway real GDP forecast, 2008?13 ($bn, 2000 prices) 135
Table 123: Norway consumer price index, 2003?08 (2000=100) 135
Table 124: Norway consumer price index, 2008?13 (2000=100) 135


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