Dried Food in Pakistan to 2013

Introduction

This databook provides key data and information on the dried food market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodle, rice and dessert mixes

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for dried food in Pakistan increased at a compound annual growth rate of 3% between 2003 and 2008.

The rice category led the dried food market in Pakistan, accounting for a share of 98.3%.

Leading players in Pakistani dried food market include God Agriculture, Arabs Enterprise and Barkat Rice Mill.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried pasta/noodles 4
Summary category level: rice 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Pakistan Rupee), 2003?08 19
Value analysis (Pakistan Rupee), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Category Analysis: Dessert Mixes 39
Value analysis (Pakistan Rupee), 2003?08 39
Value analysis (Pakistan Rupee), 2008?13 40
Value analysis (US dollars), 2003?08 41
Value analysis (US dollars), 2008?13 41
Volume analysis, 2003?08 42
Volume analysis, 2008?13 43
Company and brand share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 5 Category Analysis: Dried Pasta/Noodles 52
Value analysis (Pakistan Rupee), 2003?08 52
Value analysis (Pakistan Rupee), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 6 Category Analysis: Rice 67
Value analysis (Pakistan Rupee), 2003?08 67
Value analysis (Pakistan Rupee), 2008?13 68
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Country Comparison 80
Value 80
Volume 84
Market share 88
Chapter 8 Socioeconomic Profile 89
Country overview 89
Key facts 90
Political overview 91
Economic overview 92
Chapter 9 New Product Development 93
Product launches over time 93
Recent product launches 95
Chapter 10 Macroeconomic Profile 96
Macroeconomic indicators 96
Chapter 11 Research Methodology 101
Methodology overview 101
Secondary research 102
Market modeling 103
Creating an initial data model 103
Revising the initial data model 103
Creating a final estimate 104
Creating demographic value splits 104
Primary research 104
Data finalization 105
Ongoing research 105
Chapter 12 APPENDIX 106
Future readings 106
How to contact experts in your industry 106
Disclaimer 106

LIST OF FIGURES
Figure 1: Pakistan dried food value and value forecast, 2003?13 (PKRm, nominal prices) 21
Figure 2: Pakistan dried food category growth comparison, by value, 2003?13 24
Figure 3: Pakistan dried food volume and volume forecast, 2003?13 (kg, million) 27
Figure 4: Pakistan dried food company share, by value, 2007?08 (%) 30
Figure 5: Pakistan dried food distribution channels, by value, 2007?08 (%) 34
Figure 6: Pakistan dessert mixes value and value forecast, 2003?13 (PKRm, nominal prices) 40
Figure 7: Pakistan dessert mixes volume and volume forecast, 2003?13 (kg, million) 43
Figure 8: Pakistan dessert mixes company share, by value, 2007?08 (%) 45
Figure 9: Pakistan dessert mixes distribution channels, by value, 2007?08 (%) 48
Figure 10: Pakistan dried pasta/noodles value and value forecast, 2003?13 (PKRm, nominal prices) 54
Figure 11: Pakistan dried pasta/noodles category growth comparison, by value, 2003?13 56
Figure 12: Pakistan dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 59
Figure 13: Pakistan dried pasta/noodles category growth comparison, by volume, 2003?13 59
Figure 14: Pakistan dried pasta/noodles distribution channels, by value, 2007?08 (%) 63
Figure 15: Pakistan rice value and value forecast, 2003?13 (PKRm, nominal prices) 68
Figure 16: Pakistan rice volume and volume forecast, 2003?13 (kg, million) 71
Figure 17: Pakistan rice company share, by value, 2007?08 (%) 73
Figure 18: Pakistan rice distribution channels, by value, 2007?08 (%) 76
Figure 19: Global dried food market split (value terms, 2008), top five countries 81
Figure 20: Global dried food market value, 2003–08, top five countries 83
Figure 21: Global dried food market split (volume terms, 2008), top five countries 85
Figure 22: Global dried food market volume, 2003–08, top five countries 87
Figure 23: Map of Pakistan 90
Figure 24: Annual data review process 102

LIST OF TABLES
Table 1: Dried food category definitions 8
Table 2: Dried food distribution channels 9
Table 3: Pakistan dried food value, 2003?08 (PKRm, nominal prices) 19
Table 4: Pakistan dried food value forecast, 2008?13 (PKRm, nominal prices) 20
Table 5: Pakistan dried food value, 2003?08 ($m, nominal prices) 22
Table 6: Pakistan dried food value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Pakistan dried food volume, 2003?08 (kg, million) 25
Table 8: Pakistan dried food volume forecast, 2008?13 (kg, million) 26
Table 9: Pakistan dried food brand share, by value, 2007?08 (%) 28
Table 10: Pakistan dried food value, by brand 2007?08 (PKRm, nominal prices) 29
Table 11: Pakistan dried food company share by value, 2007?08 (%) 31
Table 12: Pakistan dried food value, by company, 2007?08 (PKRm, nominal prices) 32
Table 13: Pakistan dried food distribution channels, by value, 2007?08 (%) 33
Table 14: Pakistan dried food value, by distribution channel, 2007?08 (PKRm, nominal prices) 33
Table 15: Pakistan dried food expenditure per capita, 2003?08 (PKR, nominal prices) 35
Table 16: Pakistan dried food forecast expenditure per capita, 2008?13 (PKR, nominal prices) 36
Table 17: Pakistan dried food expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Pakistan dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 37
Table 19: Pakistan dried food consumption per capita, 2003?08 (kg) 37
Table 20: Pakistan dried food forecast consumption per capita, 2008?13 (kg) 38
Table 21: Pakistan dessert mixes value, 2003?08 (PKRm, nominal prices) 39
Table 22: Pakistan dessert mixes value forecast, 2008?13 (PKRm, nominal prices) 40
Table 23: Pakistan dessert mixes value, 2003?08 ($m, nominal prices) 41
Table 24: Pakistan dessert mixes value forecast, 2008?13 ($m, nominal prices) 41
Table 25: Pakistan dessert mixes volume, 2003?08 (kg, million) 42
Table 26: Pakistan dessert mixes volume forecast, 2008?13 (kg, million) 43
Table 27: Pakistan dessert mixes brand share, by value, 2007?08 (%) 44
Table 28: Pakistan dessert mixes value, by brand 2007?08 (PKRm, nominal prices) 44
Table 29: Pakistan dessert mixes company share by value, 2007?08 (%) 46
Table 30: Pakistan dessert mixes value, by company, 2007?08 (PKRm, nominal prices) 46
Table 31: Pakistan dessert mixes distribution channels, by value, 2007?08 (%) 47
Table 32: Pakistan dessert mixes value, by distribution channel, 2007?08 (PKRm, nominal prices) 47
Table 33: Pakistan dessert mixes expenditure per capita, 2003?08 (PKR, nominal prices) 49
Table 34: Pakistan dessert mixes forecast expenditure per capita, 2008?13 (PKR, nominal prices) 49
Table 35: Pakistan dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 50
Table 36: Pakistan dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 50
Table 37: Pakistan dessert mixes consumption per capita, 2003?08 (kg) 51
Table 38: Pakistan dessert mixes forecast consumption per capita, 2008?13 (kg) 51
Table 39: Pakistan dried pasta/noodles value, 2003?08 (PKRm, nominal prices) 52
Table 40: Pakistan dried pasta/noodles value forecast, 2008?13 (PKRm, nominal prices) 53
Table 41: Pakistan dried pasta/noodles value, 2003?08 ($m, nominal prices) 55
Table 42: Pakistan dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 55
Table 43: Pakistan dried pasta/noodles volume, 2003?08 (kg, million) 57
Table 44: Pakistan dried pasta/noodles volume forecast, 2008?13 (kg, million) 58
Table 45: Pakistan dried pasta/noodles brand share, by value, 2007?08 (%) 60
Table 46: Pakistan dried pasta/noodles value, by brand 2007?08 (PKRm, nominal prices) 60
Table 47: Pakistan dried pasta/noodles company share by value, 2007?08 (%) 61
Table 48: Pakistan dried pasta/noodles value, by company, 2007?08 (PKRm, nominal prices) 61
Table 49: Pakistan dried pasta/noodles distribution channels, by value, 2007?08 (%) 62
Table 50: Pakistan dried pasta/noodles value, by distribution channel, 2007?08 (PKRm, nominal prices) 62
Table 51: Pakistan dried pasta/noodles expenditure per capita, 2003?08 (PKR, nominal prices) 64
Table 52: Pakistan dried pasta/noodles forecast expenditure per capita, 2008?13 (PKR, nominal prices) 64
Table 53: Pakistan dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 65
Table 54: Pakistan dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 65
Table 55: Pakistan dried pasta/noodles consumption per capita, 2003?08 (kg) 66
Table 56: Pakistan dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 66
Table 57: Pakistan rice value, 2003?08 (PKRm, nominal prices) 67
Table 58: Pakistan rice value forecast, 2008?13 (PKRm, nominal prices) 68
Table 59: Pakistan rice value, 2003?08 ($m, nominal prices) 69
Table 60: Pakistan rice value forecast, 2008?13 ($m, nominal prices) 69
Table 61: Pakistan rice volume, 2003?08 (kg, million) 70
Table 62: Pakistan rice volume forecast, 2008?13 (kg, million) 71
Table 63: Pakistan rice brand share, by value, 2007?08 (%) 72
Table 64: Pakistan rice value, by brand 2007?08 (PKRm, nominal prices) 72
Table 65: Pakistan rice company share by value, 2007?08 (%) 74
Table 66: Pakistan rice value, by company, 2007?08 (PKRm, nominal prices) 74
Table 67: Pakistan rice distribution channels, by value, 2007?08 (%) 75
Table 68: Pakistan rice value, by distribution channel, 2007?08 (PKRm, nominal prices) 75
Table 69: Pakistan rice expenditure per capita, 2003?08 (PKR, nominal prices) 77
Table 70: Pakistan rice forecast expenditure per capita, 2008?13 (PKR, nominal prices) 77
Table 71: Pakistan rice expenditure per capita, 2003?08 ($, nominal prices) 78
Table 72: Pakistan rice forecast expenditure per capita, 2008?13 ($, nominal prices) 78
Table 73: Pakistan rice consumption per capita, 2003?08 (kg) 79
Table 74: Pakistan rice forecast consumption per capita, 2008?13 (kg) 79
Table 75: Global dried food market value, 2008 80
Table 76: Global dried food market split (value terms ($m), 2008), top five countries 83
Table 77: Global dried food market volume, 2008 84
Table 78: Global dried food market split (volume terms, 2008), top five countries 87
Table 79: Leading players, top five countries 88
Table 80: Pakistan key facts 90
Table 81: Pakistan dried food new product launches reports, by company (top five companies), 2008 93
Table 82: Pakistan dried food new product launches SKUs, by company (top five companies), 2008 93
Table 83: Pakistan dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 94
Table 84: Pakistan dried food new product launches (reports), by ingredients (top 10 ingredients), 2008 94
Table 85: Pakistan dried food new product launches (reports), by package tags or claims 2008 95
Table 86: Pakistan dried food new product launches - recent five launches (2008) 95
Table 87: Pakistan population, by age group, 2003?08 (millions) 96
Table 88: Pakistan population forecast, by age group, 2008?13 (millions) 97
Table 89: Pakistan population, by gender, 2003?08 (millions) 97
Table 90: Pakistan population forecast, by gender, 2008?13 (millions) 98
Table 91: Pakistan nominal GDP, 2003?08 (PKRbn, nominal prices) 98
Table 92: Pakistan real GDP, 2003?08 (PKRbn, 2000 prices) 99
Table 93: Pakistan real GDP, 2003?08 ($bn, 2000 prices) 99
Table 94: Pakistan consumer price index, 2003?08 (2000=100) 100
Table 95: Pakistan consumer price index, 2008?13 (2000=100) 100


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