Dried Food in Pakistan to 2014

Introduction

This databook provides key data and information on the dried food market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodles, dessert mixes and rice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for dried food in Pakistan increased at a compound annual growth rate of 2.9% between 2004 and 2009.

The rice category led the dried food market in Pakistan, accounting for a share of 98.3%.

Leading players in the Pakistani dried food market include Guard Agricultural Research & Services (Pvt) Ltd., Barkat Rice Mill and Aziz Rice Mills.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: dessert mixes 4
Summary category level: rice 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 18
Value analysis (Pakistan Rupee), 2004?09 18
Value analysis (Pakistan Rupee), 2009?14 19
Value analysis (US dollars), 2004?09 21
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 23
Volume analysis, 2009?14 24
Company and brand share analysis 26
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Category Analysis: Dried Pasta/Noodles 35
Value analysis (Pakistan Rupee), 2004?09 35
Value analysis (Pakistan Rupee), 2009?14 36
Value analysis (US dollars), 2004?09 38
Value analysis (US dollars), 2009?14 38
Volume analysis, 2004?09 40
Volume analysis, 2009?14 41
Company and brand share analysis 43
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 5 Category Analysis: Dessert Mixes 50
Value analysis (Pakistan Rupee), 2004?09 50
Value analysis (Pakistan Rupee), 2009?14 51
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 52
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Rice 63
Value analysis (Pakistan Rupee), 2004?09 63
Value analysis (Pakistan Rupee), 2009?14 64
Value analysis (US dollars), 2004?09 65
Value analysis (US dollars), 2009?14 65
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Country Comparison 76
Value 76
Volume 80
Market share 84
Chapter 8 New Product Development 85
Recent product launches 87
Chapter 9 Macroeconomic Profile 88
Macroeconomic Indicators 88
Chapter 10 Research Methodology 92
Methodology overview 92
Secondary research 93
Market modeling 94
Creating an initial data model 94
Revising the initial data model 94
Creating a final estimate 95
Creating demographic value splits 95
Primary research 95
Data finalization 96
Ongoing research 96
Chapter 11 Appendix 97
Future readings 97
How to contact experts in your industry 97
Disclaimer 97

LIST OF FIGURES
Figure 1: Dried food, Pakistan, value by category (PKRm), 2004?14 20
Figure 2: Dried food, Pakistan, category growth comparison, by value, 2004?14 22
Figure 3: Dried food, Pakistan, volume by category (kg, million), 2004?14 25
Figure 4: Dried food, Pakistan, company share by value (%), 2008?09 27
Figure 5: Dried food, Pakistan, distribution channels by value (%), 2008?09 30
Figure 6: Dried pasta/noodles, Pakistan, value by segment (PKRm), 2004?14 37
Figure 7: Dried pasta/noodles, Pakistan, category growth comparison, by value, 2004?14 39
Figure 8: Dried pasta/noodles, Pakistan, volume by segment (kg, million), 2004?14 42
Figure 9: Dried pasta/noodles, Pakistan, category growth comparison, by volume, 2004?14 42
Figure 10: Dried pasta/noodles, Pakistan, distribution channels by value (%), 2008?09 46
Figure 11: Dessert mixes, Pakistan, value (PKRm), 2004?14 51
Figure 12: Dessert mixes, Pakistan, volume (kg, million), 2004?14 54
Figure 13: Dessert mixes, Pakistan, company share by value (%), 2008?09 56
Figure 14: Dessert mixes, Pakistan, distribution channels by value (%), 2008?09 59
Figure 15: Rice, Pakistan, value (PKRm), 2004?14 64
Figure 16: Rice, Pakistan, volume (kg, million), 2004?14 67
Figure 17: Rice, Pakistan, company share by value (%), 2008?09 69
Figure 18: Rice, Pakistan, distribution channels by value (%), 2008?09 72
Figure 19: Global dried food market split (value terms, 2009), top five countries 77
Figure 20: Global dried food market value, 2004–09, top five countries 79
Figure 21: Global dried food market split (volume terms, 2009), top five countries 81
Figure 22: Global dried food market volume, 2004–09, top five countries 83
Figure 23: Annual data review process 93

LIST OF TABLES
Table 1: Dried food category definitions 8
Table 2: Dried food distribution channels 9
Table 3: Dried food, Pakistan, value by category (PKRm), 2004?09 18
Table 4: Dried food, Pakistan, value forecast by category (PKRm), 2009?14 19
Table 5: Dried food, Pakistan, value by category ($m), 2004?09 21
Table 6: Dried food, Pakistan, value forecast by category ($m), 2009?14 22
Table 7: Dried food, Pakistan, volume by category (kg, million), 2004?09 23
Table 8: Dried food, Pakistan, volume forecast by category (kg, million), 2009?14 24
Table 9: Dried food, Pakistan, brand share by value (%), 2008?09 26
Table 10: Dried food, Pakistan, value by brand (PKRm), 2008?09 26
Table 11: Dried food, Pakistan, company share by value (%), 2008?09 28
Table 12: Dried food, Pakistan, value by company (PKRm), 2008?09 28
Table 13: Dried food, Pakistan, distribution channels by value (%), 2008?09 29
Table 14: Dried food, Pakistan, value by distribution channel (PKRm), 2008?09 29
Table 15: Dried food, Pakistan, expenditure per capita (PKR), 2004?09 31
Table 16: Dried food, Pakistan, forecast expenditure per capita (PKR), 2009?14 32
Table 17: Dried food, Pakistan, expenditure per capita ($), 2004?09 32
Table 18: Dried food, Pakistan, forecast expenditure per capita ($), 2009?14 33
Table 19: Dried food, Pakistan, consumption per capita (kg), 2004?09 33
Table 20: Dried food, Pakistan, forecast consumption per capita (kg), 2009?14 34
Table 21: Dried pasta/noodles, Pakistan, value by segment (PKRm), 2004?09 35
Table 22: Dried pasta/noodles, Pakistan, value forecast by segment (PKRm), 2009?14 36
Table 23: Dried pasta/noodles, Pakistan, value by segment ($m), 2004?09 38
Table 24: Dried pasta/noodles, Pakistan, value forecast by segment ($m), 2009?14 38
Table 25: Dried pasta/noodles, Pakistan, volume by segment (kg, million), 2004?09 40
Table 26: Dried pasta/noodles, Pakistan, volume forecast by segment (kg, million), 2009?14 41
Table 27: Dried pasta/noodles, Pakistan, brand share by value (%), 2008?09 43
Table 28: Dried pasta/noodles, Pakistan, value by brand (PKRm), 2008?09 43
Table 29: Dried pasta/noodles, Pakistan, company share by value (%), 2008?09 44
Table 30: Dried pasta/noodles, Pakistan, value by company (PKRm), 2008?09 44
Table 31: Dried pasta/noodles, Pakistan, distribution channels by value (%), 2008?09 45
Table 32: Dried pasta/noodles, Pakistan, value by distribution channel (PKRm), 2008?09 45
Table 33: Dried pasta/noodles, Pakistan, expenditure per capita (PKR), 2004?09 47
Table 34: Dried pasta/noodles, Pakistan, forecast expenditure per capita (PKR), 2009?14 47
Table 35: Dried pasta/noodles, Pakistan, expenditure per capita ($), 2004?09 48
Table 36: Dried pasta/noodles, Pakistan, forecast expenditure per capita ($), 2009?14 48
Table 37: Dried pasta/noodles, Pakistan, consumption per capita (kg), 2004?09 49
Table 38: Dried pasta/noodles, Pakistan, forecast consumption per capita (kg), 2009?14 49
Table 39: Dessert mixes, Pakistan, value (PKRm), 2004?09 50
Table 40: Dessert mixes, Pakistan, value forecast (PKRm), 2009?14 51
Table 41: Dessert mixes, Pakistan, value ($m), 2004?09 52
Table 42: Dessert mixes, Pakistan, value forecast ($m), 2009?14 52
Table 43: Dessert mixes, Pakistan, volume (kg, million), 2004?09 53
Table 44: Dessert mixes, Pakistan, volume forecast (kg, million), 2009?14 54
Table 45: Dessert mixes, Pakistan, brand share by value (%), 2008?09 55
Table 46: Dessert mixes, Pakistan, value by brand (PKRm), 2008?09 55
Table 47: Dessert mixes, Pakistan, company share by value (%), 2008?09 57
Table 48: Dessert mixes, Pakistan, value by company (PKRm), 2008?09 57
Table 49: Dessert mixes, Pakistan, distribution channels by value (%), 2008?09 58
Table 50: Dessert mixes, Pakistan, value by distribution channel (PKRm), 2008?09 58
Table 51: Dessert mixes, Pakistan, expenditure per capita (PKR), 2004?09 60
Table 52: Dessert mixes, Pakistan, forecast expenditure per capita (PKR), 2009?14 60
Table 53: Dessert mixes, Pakistan, expenditure per capita ($), 2004?09 61
Table 54: Dessert mixes, Pakistan, forecast expenditure per capita ($), 2009?14 61
Table 55: Dessert mixes, Pakistan, consumption per capita (kg), 2004?09 62
Table 56: Dessert mixes, Pakistan, forecast consumption per capita (kg), 2009?14 62
Table 57: Rice, Pakistan, value (PKRm), 2004?09 63
Table 58: Rice, Pakistan, value forecast (PKRm), 2009?14 64
Table 59: Rice, Pakistan, value ($m), 2004?09 65
Table 60: Rice, Pakistan, value forecast ($m), 2009?14 65
Table 61: Rice, Pakistan, volume (kg, million), 2004?09 66
Table 62: Rice, Pakistan, volume forecast (kg, million), 2009?14 67
Table 63: Rice, Pakistan, brand share by value (%), 2008?09 68
Table 64: Rice, Pakistan, value by brand (PKRm), 2008?09 68
Table 65: Rice, Pakistan, company share by value (%), 2008?09 70
Table 66: Rice, Pakistan, value by company (PKRm), 2008?09 70
Table 67: Rice, Pakistan, distribution channels by value (%), 2008?09 71
Table 68: Rice, Pakistan, value by distribution channel (PKRm), 2008?09 71
Table 69: Rice, Pakistan, expenditure per capita (PKR), 2004?09 73
Table 70: Rice, Pakistan, forecast expenditure per capita (PKR), 2009?14 73
Table 71: Rice, Pakistan, expenditure per capita ($), 2004?09 74
Table 72: Rice, Pakistan, forecast expenditure per capita ($), 2009?14 74
Table 73: Rice, Pakistan, consumption per capita (kg), 2004?09 75
Table 74: Rice, Pakistan, forecast consumption per capita (kg), 2009?14 75
Table 75: Global dried food market value, 2009 76
Table 76: Global dried food market split (value terms ($m), 2009), top five countries 79
Table 77: Global dried food market volume, 2009 80
Table 78: Global dried food market split (volume terms, 2009), top five countries 83
Table 79: Leading players, top five countries 84
Table 80: Pakistan dried food new product launches reports, by company (top five companies), 2009 85
Table 81: Pakistan dried food new product launches SKUs, by company (top five companies), 2009 85
Table 82: Pakistan dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 86
Table 83: Pakistan dried food new product launches (reports), by ingredients (top 10 ingredients), 2009 86
Table 84: Pakistan dried food new product launches (reports), by package tags or claims, 2009 87
Table 85: Pakistan dried food new product launches - recent five launches (2009) 87
Table 86: Pakistan population, by age group, 2004?09 (millions) 88
Table 87: Pakistan population forecast, by age group, 2009?14 (millions) 89
Table 88: Pakistan population, by gender, 2004?09 (millions) 89
Table 89: Pakistan population forecast, by gender, 2009?14 (millions) 90
Table 90: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 90
Table 91: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 90
Table 92: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 91
Table 93: Pakistan consumer price index, 2004?09 (2000=100) 91


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