Dried Food in Pakistan - Market Forecast & Consumer Demographics

Synopsis
Dried Food in Pakistan – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dried food industry in Pakistan.
Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Pakistani dried food products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The dried food market consists of the sale of dried pasta/noodles, rice, dessert mixes, and dried ready meals.
• Market overview & forecast – overall Pakistan dried food market value and volume data split by category
• Market shares –company share, brand share and distribution share for the dried food market in Pakistan
• Dried food consumption and usage demographics –analysis of Consumer Demographics in the Pakistani dried food market
Highlights
• In Pakistan, 0-14 age group accounted for 28.7% share of the total dried food consumption in 2008.
• In Pakistan, urban consumers accounted for 89.3% of the total dried food consumption in 2008.
• In Pakistan, 0-14 age group accounted for 25.3% share of the total dried pasta/noodles consumption in 2008.

Reasons to purchase
• Develop business strategies by understanding the quantitative trends within the dried food market in Pakistan
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Pakistani dried food products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Pakistani Dried Food Market Overview & Forecast 13
Value analysis (Pakistan Rupee), 2004?09 13
Value analysis (Pakistan Rupee), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 17
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Chapter 3 Pakistani Dried Food Market Shares 21
Company and brand share analysis 21
Distribution analysis 24
Chapter 4 Pakistani Dried Food Market – Consumption & Usage Demographics 26
Dried food–consumer demographics 26
Dried pasta/noodles–consumer demographics 36
Dessert mixes–consumer demographics 46
Rice–consumer demographics 56
Chapter 5 Research Methodology 66
Methodology overview 66
Secondary research 67
Market modeling 68
Creating an initial data model 68
Revising the initial data model 68
Creating a final estimate 69
Creating demographic value splits 69
Primary research 69
Data finalization 70
Ongoing research 70
Chapter 6 Appendix 71
Future readings 71
How to contact experts in your industry 71
Disclaimer 71


LIST OF FIGURES
Figure 1: Dried food, Pakistan, value by category (PKRm), 2004?14 15
Figure 2: Dried food, Pakistan, category growth comparison, by value, 2004?14 17
Figure 3: Dried food, Pakistan, volume by category (kg, million), 2004?14 20
Figure 4: Dried food, Pakistan, company share by value (%), 2008?09 22
Figure 5: Dried food, Pakistan, distribution channels by value (%), 2008?09 25
Figure 6: Dried food, Pakistan, consumption by age group, % of total market value, 2008 26
Figure 7: Dried food, Pakistan, consumption by gender, % of total market value, 2008 28
Figure 8: Dried food, Pakistan, consumption by income, % of total market value, 2008 30
Figure 9: Dried food, Pakistan, consumption by urban/rural, % of total market value, 2008 32
Figure 10: Dried food, Pakistan, consumption by status, % of total market value, 2008 34
Figure 11: Dried pasta/noodles, Pakistan, consumption by age group, % of total market value, 2008 36
Figure 12: Dried pasta/noodles, Pakistan, consumption by gender, % of total market value, 2008 38
Figure 13: Dried pasta/noodles, Pakistan, consumption by income, % of total market value, 2008 40
Figure 14: Dried pasta/noodles, Pakistan, consumption by urban/rural, % of total market value, 2008 42
Figure 15: Dried pasta/noodles, Pakistan, consumption by status, % of total market value, 2008 44
Figure 16: Dessert mixes, Pakistan, consumption by age group, % of total market value, 2008 46
Figure 17: Dessert mixes, Pakistan, consumption by gender, % of total market value, 2008 48
Figure 18: Dessert mixes, Pakistan, consumption by income, % of total market value, 2008 50
Figure 19: Dessert mixes, Pakistan, consumption by urban/rural, % of total market value, 2008 52
Figure 20: Dessert mixes, Pakistan, consumption by status, % of total market value, 2008 54
Figure 21: Rice, Pakistan, consumption by age group, % of total market value, 2008 56
Figure 22: Rice, Pakistan, consumption by gender, % of total market value, 2008 58
Figure 23: Rice, Pakistan, consumption by income, % of total market value, 2008 60
Figure 24: Rice, Pakistan, consumption by urban/rural, % of total market value, 2008 62
Figure 25: Rice, Pakistan, consumption by status, % of total market value, 2008 64
Figure 26: Annual data review process 67


LIST OF TABLES
Table 1: Dried food category definitions 4
Table 2: Dried food distribution channels 5
Table 3: Dried food, Pakistan, value by category (PKRm), 2004?09 13
Table 4: Dried food, Pakistan, value forecast by category (PKRm), 2009?14 14
Table 5: Dried food, Pakistan, value by category ($m), 2004?09 16
Table 6: Dried food, Pakistan, value forecast by category ($m), 2009?14 17
Table 7: Dried food, Pakistan, volume by category (kg, million), 2004?09 18
Table 8: Dried food, Pakistan, volume forecast by category (kg, million), 2009?14 19
Table 9: Dried food, Pakistan, brand share by value (%), 2008?09 21
Table 10: Dried food, Pakistan, value by brand (PKRm), 2008?09 21
Table 11: Dried food, Pakistan, company share by value (%), 2008?09 23
Table 12: Dried food, Pakistan, value by company (PKRm), 2008?09 23
Table 13: Dried food, Pakistan, distribution channels by value (%), 2008?09 24
Table 14: Dried food, Pakistan, value by distribution channel (PKRm), 2008?09 24
Table 15: Dried food, Pakistan, consumption by age group, value ($m), 2004?08 27
Table 16: Dried food, Pakistan, consumption by age group, % of total market value, 2004?08 27
Table 17: Dried food, Pakistan, consumption by gender, value ($m), 2004–08 29
Table 18: Dried food, Pakistan, consumption by gender, % of total market value, 2004–08 29
Table 19: Dried food, Pakistan, consumption by income, value ($m), 2004–08 31
Table 20: Dried food, Pakistan, consumption by income, % of total market value, 2004–08 31
Table 21: Dried food, Pakistan, consumption by urban/rural, value ($m), 2004–08 33
Table 22: Dried food, Pakistan, consumption by urban/rural, % of total market value, 2004–08 33
Table 23: Dried food, Pakistan, consumption by status, value ($m), 2004–08 35
Table 24: Dried food, Pakistan, consumption by status, % of total market value, 2004–08 35
Table 25: Dried pasta/noodles, Pakistan, consumption by age group, value ($m), 2004?08 37
Table 26: Dried pasta/noodles, Pakistan, consumption by age group, % of total market value, 2004?08 37
Table 27: Dried pasta/noodles, Pakistan, consumption by gender, value ($m), 2004–08 39
Table 28: Dried pasta/noodles, Pakistan, consumption by gender, % of total market value, 2004–08 39
Table 29: Dried pasta/noodles, Pakistan, consumption by income, value ($m), 2004–08 41
Table 30: Dried pasta/noodles, Pakistan, consumption by income, % of total market value, 2004–08 41
Table 31: Dried pasta/noodles, Pakistan, consumption by urban/rural, value ($m), 2004–08 43
Table 32: Dried pasta/noodles, Pakistan, consumption by urban/rural, % of total market value, 2004–08 43
Table 33: Dried pasta/noodles, Pakistan, consumption by status, value ($m), 2004–08 45
Table 34: Dried pasta/noodles, Pakistan, consumption by status, % of total market value, 2004–08 45
Table 35: Dessert mixes, Pakistan, consumption by age group, value ($m), 2004?08 47
Table 36: Dessert mixes, Pakistan, consumption by age group, % of total market value, 2004?08 47
Table 37: Dessert mixes, Pakistan, consumption by gender, value ($m), 2004–08 49
Table 38: Dessert mixes, Pakistan, consumption by gender, % of total market value, 2004–08 49
Table 39: Dessert mixes, Pakistan, consumption by income, value ($m), 2004–08 51
Table 40: Dessert mixes, Pakistan, consumption by income, % of total market value, 2004–08 51
Table 41: Dessert mixes, Pakistan, consumption by urban/rural, value ($m), 2004–08 53
Table 42: Dessert mixes, Pakistan, consumption by urban/rural, % of total market value, 2004–08 53
Table 43: Dessert mixes, Pakistan, consumption by status, value ($m), 2004–08 55
Table 44: Dessert mixes, Pakistan, consumption by status, % of total market value, 2004–08 55
Table 45: Rice, Pakistan, consumption by age group, value ($m), 2004?08 57
Table 46: Rice, Pakistan, consumption by age group, % of total market value, 2004?08 57
Table 47: Rice, Pakistan, consumption by gender, value ($m), 2004–08 59
Table 48: Rice, Pakistan, consumption by gender, % of total market value, 2004–08 59
Table 49: Rice, Pakistan, consumption by income, value ($m), 2004–08 61
Table 50: Rice, Pakistan, consumption by income, % of total market value, 2004–08 61
Table 51: Rice, Pakistan, consumption by urban/rural, value ($m), 2004–08 63
Table 52: Rice, Pakistan, consumption by urban/rural, % of total market value, 2004–08 63
Table 53: Rice, Pakistan, consumption by status, value ($m), 2004–08 65
Table 54: Rice, Pakistan, consumption by status, % of total market value, 2004–08 65


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