Dried Food in Saudi Arabia to 2014

Introduction

This databook provides key data and information on the dried food market in Saudi Arabia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodles, dessert mixes, dried ready meals and rice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for dried food in Saudi Arabia increased at a compound annual growth rate of 4.6% between 2004 and 2009.

The rice category led the dried food market in Saudi Arabia, accounting for a share of 91.3%.

Leading players in the Saudi Arabian dried food market include Saleh Abdulaziz Babakar Sons Co, Al Shalan Co and Omar K Alesayi & Co Marketing Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Saudi Arabia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: dessert mixes 4
Summary category level: dried ready meals 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Saudi Riyal), 2004?09 21
Value analysis (Saudi Riyal), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Category Analysis: Dried Pasta/Noodles 40
Value analysis (Saudi Riyal), 2004?09 40
Value analysis (Saudi Riyal), 2009?14 41
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 5 Category Analysis: Dessert Mixes 56
Value analysis (Saudi Riyal), 2004?09 56
Value analysis (Saudi Riyal), 2009?14 57
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Dried Ready Meals 69
Value analysis (Saudi Riyal), 2004?09 69
Value analysis (Saudi Riyal), 2009?14 70
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Rice 82
Value analysis (Saudi Riyal), 2004?09 82
Value analysis (Saudi Riyal), 2009?14 83
Value analysis (US dollars), 2004?09 84
Value analysis (US dollars), 2009?14 84
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Country Comparison 95
Value 95
Volume 99
Market share 103
Chapter 9 New Product Development 104
Product launches over time 104
Recent product launches 106
Chapter 10 Macroeconomic Profile 107
Macroeconomic Indicators 107
Chapter 11 Research Methodology 112
Methodology overview 112
Secondary research 113
Market modeling 114
Creating an initial data model 114
Revising the initial data model 114
Creating a final estimate 115
Creating demographic value splits 115
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 12 Appendix 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117

LIST OF FIGURES
Figure 1: Dried food, Saudi Arabia, value by category (SARm), 2004?14 23
Figure 2: Dried food, Saudi Arabia, category growth comparison, by value, 2004?14 25
Figure 3: Dried food, Saudi Arabia, volume by category (kg, million), 2004?14 28
Figure 4: Dried food, Saudi Arabia, category growth comparison, by volume, 2004?14 28
Figure 5: Dried food, Saudi Arabia, company share by value (%), 2008?09 31
Figure 6: Dried food, Saudi Arabia, distribution channels by value (%), 2008?09 35
Figure 7: Dried pasta/noodles, Saudi Arabia, value by segment (SARm), 2004?14 42
Figure 8: Dried pasta/noodles, Saudi Arabia, category growth comparison, by value, 2004?14 44
Figure 9: Dried pasta/noodles, Saudi Arabia, volume by segment (kg, million), 2004?14 47
Figure 10: Dried pasta/noodles, Saudi Arabia, category growth comparison, by volume, 2004?14 47
Figure 11: Dried pasta/noodles, Saudi Arabia, company share by value (%), 2008?09 49
Figure 12: Dried pasta/noodles, Saudi Arabia, distribution channels by value (%), 2008?09 52
Figure 13: Dessert mixes, Saudi Arabia, value (SARm), 2004?14 57
Figure 14: Dessert mixes, Saudi Arabia, volume (kg, million), 2004?14 60
Figure 15: Dessert mixes, Saudi Arabia, company share by value (%), 2008?09 62
Figure 16: Dessert mixes, Saudi Arabia, distribution channels by value (%), 2008?09 65
Figure 17: Dried ready meals, Saudi Arabia, value (SARm), 2004?14 70
Figure 18: Dried ready meals, Saudi Arabia, volume (kg, million), 2004?14 73
Figure 19: Dried ready meals, Saudi Arabia, company share by value (%), 2008?09 75
Figure 20: Dried ready meals, Saudi Arabia, distribution channels by value (%), 2008?09 78
Figure 21: Rice, Saudi Arabia, value (SARm), 2004?14 83
Figure 22: Rice, Saudi Arabia, volume (kg, million), 2004?14 86
Figure 23: Rice, Saudi Arabia, company share by value (%), 2008?09 88
Figure 24: Rice, Saudi Arabia, distribution channels by value (%), 2008?09 91
Figure 25: Global dried food market split (value terms, 2009), top five countries 96
Figure 26: Global dried food market value, 2004–09, top five countries 98
Figure 27: Global dried food market split (volume terms, 2009), top five countries 100
Figure 28: Global dried food market volume, 2004–09, top five countries 102
Figure 29: Annual data review process 113

LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Dried food, Saudi Arabia, value by category (SARm), 2004?09 21
Table 4: Dried food, Saudi Arabia, value forecast by category (SARm), 2009?14 22
Table 5: Dried food, Saudi Arabia, value by category ($m), 2004?09 24
Table 6: Dried food, Saudi Arabia, value forecast by category ($m), 2009?14 24
Table 7: Dried food, Saudi Arabia, volume by category (kg, million), 2004?09 26
Table 8: Dried food, Saudi Arabia, volume forecast by category (kg, million), 2009?14 27
Table 9: Dried food, Saudi Arabia, brand share by value (%), 2008?09 29
Table 10: Dried food, Saudi Arabia, value by brand (SARm), 2008?09 30
Table 11: Dried food, Saudi Arabia, company share by value (%), 2008?09 32
Table 12: Dried food, Saudi Arabia, value by company (SARm), 2008?09 33
Table 13: Dried food, Saudi Arabia, distribution channels by value (%), 2008?09 34
Table 14: Dried food, Saudi Arabia, value by distribution channel (SARm), 2008?09 34
Table 15: Dried food, Saudi Arabia, expenditure per capita (SAR), 2004?09 36
Table 16: Dried food, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 37
Table 17: Dried food, Saudi Arabia, expenditure per capita ($), 2004?09 37
Table 18: Dried food, Saudi Arabia, forecast expenditure per capita ($), 2009?14 38
Table 19: Dried food, Saudi Arabia, consumption per capita (kg), 2004?09 38
Table 20: Dried food, Saudi Arabia, forecast consumption per capita (kg), 2009?14 39
Table 21: Dried pasta/noodles, Saudi Arabia, value by segment (SARm), 2004?09 40
Table 22: Dried pasta/noodles, Saudi Arabia, value forecast by segment (SARm), 2009?14 41
Table 23: Dried pasta/noodles, Saudi Arabia, value by segment ($m), 2004?09 43
Table 24: Dried pasta/noodles, Saudi Arabia, value forecast by segment ($m), 2009?14 43
Table 25: Dried pasta/noodles, Saudi Arabia, volume by segment (kg, million), 2004?09 45
Table 26: Dried pasta/noodles, Saudi Arabia, volume forecast by segment (kg, million), 2009?14 46
Table 27: Dried pasta/noodles, Saudi Arabia, brand share by value (%), 2008?09 48
Table 28: Dried pasta/noodles, Saudi Arabia, value by brand (SARm), 2008?09 48
Table 29: Dried pasta/noodles, Saudi Arabia, company share by value (%), 2008?09 50
Table 30: Dried pasta/noodles, Saudi Arabia, value by company (SARm), 2008?09 50
Table 31: Dried pasta/noodles, Saudi Arabia, distribution channels by value (%), 2008?09 51
Table 32: Dried pasta/noodles, Saudi Arabia, value by distribution channel (SARm), 2008?09 51
Table 33: Dried pasta/noodles, Saudi Arabia, expenditure per capita (SAR), 2004?09 53
Table 34: Dried pasta/noodles, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 53
Table 35: Dried pasta/noodles, Saudi Arabia, expenditure per capita ($), 2004?09 54
Table 36: Dried pasta/noodles, Saudi Arabia, forecast expenditure per capita ($), 2009?14 54
Table 37: Dried pasta/noodles, Saudi Arabia, consumption per capita (kg), 2004?09 55
Table 38: Dried pasta/noodles, Saudi Arabia, forecast consumption per capita (kg), 2009?14 55
Table 39: Dessert mixes, Saudi Arabia, value (SARm), 2004?09 56
Table 40: Dessert mixes, Saudi Arabia, value forecast (SARm), 2009?14 57
Table 41: Dessert mixes, Saudi Arabia, value ($m), 2004?09 58
Table 42: Dessert mixes, Saudi Arabia, value forecast ($m), 2009?14 58
Table 43: Dessert mixes, Saudi Arabia, volume (kg, million), 2004?09 59
Table 44: Dessert mixes, Saudi Arabia, volume forecast (kg, million), 2009?14 60
Table 45: Dessert mixes, Saudi Arabia, brand share by value (%), 2008?09 61
Table 46: Dessert mixes, Saudi Arabia, value by brand (SARm), 2008?09 61
Table 47: Dessert mixes, Saudi Arabia, company share by value (%), 2008?09 63
Table 48: Dessert mixes, Saudi Arabia, value by company (SARm), 2008?09 63
Table 49: Dessert mixes, Saudi Arabia, distribution channels by value (%), 2008?09 64
Table 50: Dessert mixes, Saudi Arabia, value by distribution channel (SARm), 2008?09 64
Table 51: Dessert mixes, Saudi Arabia, expenditure per capita (SAR), 2004?09 66
Table 52: Dessert mixes, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 66
Table 53: Dessert mixes, Saudi Arabia, expenditure per capita ($), 2004?09 67
Table 54: Dessert mixes, Saudi Arabia, forecast expenditure per capita ($), 2009?14 67
Table 55: Dessert mixes, Saudi Arabia, consumption per capita (kg), 2004?09 68
Table 56: Dessert mixes, Saudi Arabia, forecast consumption per capita (kg), 2009?14 68
Table 57: Dried ready meals, Saudi Arabia, value (SARm), 2004?09 69
Table 58: Dried ready meals, Saudi Arabia, value forecast (SARm), 2009?14 70
Table 59: Dried ready meals, Saudi Arabia, value ($m), 2004?09 71
Table 60: Dried ready meals, Saudi Arabia, value forecast ($m), 2009?14 71
Table 61: Dried ready meals, Saudi Arabia, volume (kg, million), 2004?09 72
Table 62: Dried ready meals, Saudi Arabia, volume forecast (kg, million), 2009?14 73
Table 63: Dried ready meals, Saudi Arabia, brand share by value (%), 2008?09 74
Table 64: Dried ready meals, Saudi Arabia, value by brand (SARm), 2008?09 74
Table 65: Dried ready meals, Saudi Arabia, company share by value (%), 2008?09 76
Table 66: Dried ready meals, Saudi Arabia, value by company (SARm), 2008?09 76
Table 67: Dried ready meals, Saudi Arabia, distribution channels by value (%), 2008?09 77
Table 68: Dried ready meals, Saudi Arabia, value by distribution channel (SARm), 2008?09 77
Table 69: Dried ready meals, Saudi Arabia, expenditure per capita (SAR), 2004?09 79
Table 70: Dried ready meals, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 79
Table 71: Dried ready meals, Saudi Arabia, expenditure per capita ($), 2004?09 80
Table 72: Dried ready meals, Saudi Arabia, forecast expenditure per capita ($), 2009?14 80
Table 73: Dried ready meals, Saudi Arabia, consumption per capita (kg), 2004?09 81
Table 74: Dried ready meals, Saudi Arabia, forecast consumption per capita (kg), 2009?14 81
Table 75: Rice, Saudi Arabia, value (SARm), 2004?09 82
Table 76: Rice, Saudi Arabia, value forecast (SARm), 2009?14 83
Table 77: Rice, Saudi Arabia, value ($m), 2004?09 84
Table 78: Rice, Saudi Arabia, value forecast ($m), 2009?14 84
Table 79: Rice, Saudi Arabia, volume (kg, million), 2004?09 85
Table 80: Rice, Saudi Arabia, volume forecast (kg, million), 2009?14 86
Table 81: Rice, Saudi Arabia, brand share by value (%), 2008?09 87
Table 82: Rice, Saudi Arabia, value by brand (SARm), 2008?09 87
Table 83: Rice, Saudi Arabia, company share by value (%), 2008?09 89
Table 84: Rice, Saudi Arabia, value by company (SARm), 2008?09 89
Table 85: Rice, Saudi Arabia, distribution channels by value (%), 2008?09 90
Table 86: Rice, Saudi Arabia, value by distribution channel (SARm), 2008?09 90
Table 87: Rice, Saudi Arabia, expenditure per capita (SAR), 2004?09 92
Table 88: Rice, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 92
Table 89: Rice, Saudi Arabia, expenditure per capita ($), 2004?09 93
Table 90: Rice, Saudi Arabia, forecast expenditure per capita ($), 2009?14 93
Table 91: Rice, Saudi Arabia, consumption per capita (kg), 2004?09 94
Table 92: Rice, Saudi Arabia, forecast consumption per capita (kg), 2009?14 94
Table 93: Global dried food market value, 2009 95
Table 94: Global dried food market split (value terms ($m), 2009), top five countries 98
Table 95: Global dried food market volume, 2009 99
Table 96: Global dried food market split (volume terms, 2009), top five countries 102
Table 97: Leading players, top five countries 103
Table 98: Saudi Arabia dried food new product launches reports, by company (top five companies), 2009 104
Table 99: Saudi Arabia dried food new product launches SKUs, by company (top five companies), 2009 104
Table 100: Saudi Arabia dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 105
Table 101: Saudi Arabia dried food new product launches (reports), by ingredients 2009 105
Table 102: Saudi Arabia dried food new product launches (reports), by package tags or claims 2009 106
Table 103: Saudi Arabia dried food new product launches - recent five launches (2009) 106
Table 104: Saudi Arabia population, by age group, 2004?09 (millions) 107
Table 105: Saudi Arabia population forecast, by age group, 2009?14 (millions) 108
Table 106: Saudi Arabia population, by gender, 2004?09 (millions) 108
Table 107: Saudi Arabia population forecast, by gender, 2009?14 (millions) 109
Table 108: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 109
Table 109: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 109
Table 110: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 110
Table 111: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 110
Table 112: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 110
Table 113: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 111
Table 114: Saudi Arabia consumer price index, 2004?09 (2000=100) 111
Table 115: Saudi Arabia consumer price index, 2009?14 (2000=100) 111



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