Dried Food in South Africa to 2013

Introduction

This databook provides key data and information on the dried food market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodle, rice, dessert mixes and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the dried food market, including company overview, key facts and business description

Highlights

The market for dried food in South Africa increased at a compound annual growth rate of 4.7% between 2003 and 2008.

The rice category led the dried food market in South Africa, accounting for a share of 58.2%.

Leading players in South African dried food market include Tiger Brands Ltd, Premier Foods Plc and Pioneer Food Group (Pty) Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in South Africa increased at a compound annual growth rate of 4.7% between 2003 and 2008.

The rice category led the dried food market in South Africa, accounting for a share of 58.2%.

Leading players in South African dried food market include Tiger Brands Ltd, Premier Foods Plc and Pioneer Food Group (Pty) Ltd.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Rand), 2003?08 22
Value analysis (Rand), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Tiger Brands Ltd. 42
Premier Foods plc 44
Chapter 5 Category Analysis: Dessert Mixes 46
Value analysis (Rand), 2003?08 46
Value analysis (Rand), 2008?13 47
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Dried Ready Meals 59
Value analysis (Rand), 2003?08 59
Value analysis (Rand), 2008?13 60
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Dried Pasta/Noodles 72
Value analysis (Rand), 2003?08 72
Value analysis (Rand), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Category Analysis: Rice 88
Value analysis (Rand), 2003?08 88
Value analysis (Rand), 2008?13 89
Value analysis (US dollars), 2003?08 90
Value analysis (US dollars), 2008?13 90
Volume analysis, 2003?08 91
Volume analysis, 2008?13 92
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 10 PESTLE Analysis 110
Summary 110
Political analysis 111
Economic analysis 114
Social analysis 117
Technology analysis 120
Legal analysis 123
Environmental analysis 126
Chapter 11 New Product Development 129
Product launches over time 129
Recent product launches 131
Chapter 12 Macroeconomic Profile 132
Macroeconomic indicators 132
Chapter 13 Research Methodology 137
Methodology overview 137
Secondary research 138
Market modeling 139
Creating an initial data model 139
Revising the initial data model 139
Creating a final estimate 140
Creating demographic value splits 140
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 14 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142


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LIST OF FIGURES
Figure 1: South Africa dried food value and value forecast, 2003?13 (ZARm, nominal prices) 24
Figure 2: South Africa dried food category growth comparison, by value, 2003?13 27
Figure 3: South Africa dried food volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: South Africa dried food category growth comparison, by volume, 2003?13 30
Figure 5: South Africa dried food company share, by value, 2007?08 (%) 33
Figure 6: South Africa dried food distribution channels, by value, 2007?08 (%) 37
Figure 7: South Africa dessert mixes value and value forecast, 2003?13 (ZARm, nominal prices) 47
Figure 8: South Africa dessert mixes volume and volume forecast, 2003?13 (kg, million) 50
Figure 9: South Africa dessert mixes company share, by value, 2007?08 (%) 52
Figure 10: South Africa dessert mixes distribution channels, by value, 2007?08 (%) 55
Figure 11: South Africa dried ready meals value and value forecast, 2003?13 (ZARm, nominal prices) 60
Figure 12: South Africa dried ready meals volume and volume forecast, 2003?13 (kg, million) 63
Figure 13: South Africa dried ready meals company share, by value, 2007?08 (%) 65
Figure 14: South Africa dried ready meals distribution channels, by value, 2007?08 (%) 68
Figure 15: South Africa dried pasta/noodles value and value forecast, 2003?13 (ZARm, nominal prices) 74
Figure 16: South Africa dried pasta/noodles category growth comparison, by value, 2003?13 76
Figure 17: South Africa dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 79
Figure 18: South Africa dried pasta/noodles category growth comparison, by volume, 2003?13 79
Figure 19: South Africa dried pasta/noodles company share, by value, 2007?08 (%) 81
Figure 20: South Africa dried pasta/noodles distribution channels, by value, 2007?08 (%) 84
Figure 21: South Africa rice value and value forecast, 2003?13 (ZARm, nominal prices) 89
Figure 22: South Africa rice volume and volume forecast, 2003?13 (kg, million) 92
Figure 23: South Africa rice company share, by value, 2007?08 (%) 94
Figure 24: South Africa rice distribution channels, by value, 2007?08 (%) 97
Figure 25: Global dried food market split (value terms, 2008), top five countries 102
Figure 26: Global dried food market value, 2003–08, top five countries 104
Figure 27: Global dried food market split (volume terms, 2008), top five countries 106
Figure 28: Global dried food market volume, 2003–08, top five countries 108
Figure 29: Annual data review process 138


LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: South Africa dried food value, 2003?08 (ZARm, nominal prices) 22
Table 4: South Africa dried food value forecast, 2008?13 (ZARm, nominal prices) 23
Table 5: South Africa dried food value, 2003?08 ($m, nominal prices) 25
Table 6: South Africa dried food value forecast, 2008?13 ($m, nominal prices) 26
Table 7: South Africa dried food volume, 2003?08 (kg, million) 28
Table 8: South Africa dried food volume forecast, 2008?13 (kg, million) 29
Table 9: South Africa dried food brand share, by value, 2007?08 (%) 31
Table 10: South Africa dried food value, by brand 2007?08 (ZARm, nominal prices) 32
Table 11: South Africa dried food company share by value, 2007?08 (%) 34
Table 12: South Africa dried food value, by company, 2007?08 (ZARm, nominal prices) 35
Table 13: South Africa dried food distribution channels, by value, 2007?08 (%) 36
Table 14: South Africa dried food value, by distribution channel, 2007?08 (ZARm, nominal prices) 36
Table 15: South Africa dried food expenditure per capita, 2003?08 (ZAR, nominal prices) 38
Table 16: South Africa dried food forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 39
Table 17: South Africa dried food expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: South Africa dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: South Africa dried food consumption per capita, 2003?08 (kg) 40
Table 20: South Africa dried food forecast consumption per capita, 2008?13 (kg) 41
Table 21: Tiger Brands Ltd. key facts 42
Table 22: Premier Foods plc key facts 44
Table 23: South Africa dessert mixes value, 2003?08 (ZARm, nominal prices) 46
Table 24: South Africa dessert mixes value forecast, 2008?13 (ZARm, nominal prices) 47
Table 25: South Africa dessert mixes value, 2003?08 ($m, nominal prices) 48
Table 26: South Africa dessert mixes value forecast, 2008?13 ($m, nominal prices) 48
Table 27: South Africa dessert mixes volume, 2003?08 (kg, million) 49
Table 28: South Africa dessert mixes volume forecast, 2008?13 (kg, million) 50
Table 29: South Africa dessert mixes brand share, by value, 2007?08 (%) 51
Table 30: South Africa dessert mixes value, by brand 2007?08 (ZARm, nominal prices) 51
Table 31: South Africa dessert mixes company share by value, 2007?08 (%) 53
Table 32: South Africa dessert mixes value, by company, 2007?08 (ZARm, nominal prices) 53
Table 33: South Africa dessert mixes distribution channels, by value, 2007?08 (%) 54
Table 34: South Africa dessert mixes value, by distribution channel, 2007?08 (ZARm, nominal prices) 54
Table 35: South Africa dessert mixes expenditure per capita, 2003?08 (ZAR, nominal prices) 56
Table 36: South Africa dessert mixes forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 56
Table 37: South Africa dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 57
Table 38: South Africa dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 39: South Africa dessert mixes consumption per capita, 2003?08 (kg) 58
Table 40: South Africa dessert mixes forecast consumption per capita, 2008?13 (kg) 58
Table 41: South Africa dried ready meals value, 2003?08 (ZARm, nominal prices) 59
Table 42: South Africa dried ready meals value forecast, 2008?13 (ZARm, nominal prices) 60
Table 43: South Africa dried ready meals value, 2003?08 ($m, nominal prices) 61
Table 44: South Africa dried ready meals value forecast, 2008?13 ($m, nominal prices) 61
Table 45: South Africa dried ready meals volume, 2003?08 (kg, million) 62
Table 46: South Africa dried ready meals volume forecast, 2008?13 (kg, million) 63
Table 47: South Africa dried ready meals brand share, by value, 2007?08 (%) 64
Table 48: South Africa dried ready meals value, by brand 2007?08 (ZARm, nominal prices) 64
Table 49: South Africa dried ready meals company share by value, 2007?08 (%) 66
Table 50: South Africa dried ready meals value, by company, 2007?08 (ZARm, nominal prices) 66
Table 51: South Africa dried ready meals distribution channels, by value, 2007?08 (%) 67
Table 52: South Africa dried ready meals value, by distribution channel, 2007?08 (ZARm, nominal prices) 67
Table 53: South Africa dried ready meals expenditure per capita, 2003?08 (ZAR, nominal prices) 69
Table 54: South Africa dried ready meals forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 69
Table 55: South Africa dried ready meals expenditure per capita, 2003?08 ($, nominal prices) 70
Table 56: South Africa dried ready meals forecast expenditure per capita, 2008?13 ($, nominal prices) 70
Table 57: South Africa dried ready meals consumption per capita, 2003?08 (kg) 71
Table 58: South Africa dried ready meals forecast consumption per capita, 2008?13 (kg) 71
Table 59: South Africa dried pasta/noodles value, 2003?08 (ZARm, nominal prices) 72
Table 60: South Africa dried pasta/noodles value forecast, 2008?13 (ZARm, nominal prices) 73
Table 61: South Africa dried pasta/noodles value, 2003?08 ($m, nominal prices) 75
Table 62: South Africa dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 75
Table 63: South Africa dried pasta/noodles volume, 2003?08 (kg, million) 77
Table 64: South Africa dried pasta/noodles volume forecast, 2008?13 (kg, million) 78
Table 65: South Africa dried pasta/noodles brand share, by value, 2007?08 (%) 80
Table 66: South Africa dried pasta/noodles value, by brand 2007?08 (ZARm, nominal prices) 80
Table 67: South Africa dried pasta/noodles company share by value, 2007?08 (%) 82
Table 68: South Africa dried pasta/noodles value, by company, 2007?08 (ZARm, nominal prices) 82
Table 69: South Africa dried pasta/noodles distribution channels, by value, 2007?08 (%) 83
Table 70: South Africa dried pasta/noodles value, by distribution channel, 2007?08 (ZARm, nominal prices) 83
Table 71: South Africa dried pasta/noodles expenditure per capita, 2003?08 (ZAR, nominal prices) 85
Table 72: South Africa dried pasta/noodles forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 85
Table 73: South Africa dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 86
Table 74: South Africa dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 86
Table 75: South Africa dried pasta/noodles consumption per capita, 2003?08 (kg) 87
Table 76: South Africa dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 87
Table 77: South Africa rice value, 2003?08 (ZARm, nominal prices) 88
Table 78: South Africa rice value forecast, 2008?13 (ZARm, nominal prices) 89
Table 79: South Africa rice value, 2003?08 ($m, nominal prices) 90
Table 80: South Africa rice value forecast, 2008?13 ($m, nominal prices) 90
Table 81: South Africa rice volume, 2003?08 (kg, million) 91
Table 82: South Africa rice volume forecast, 2008?13 (kg, million) 92
Table 83: South Africa rice brand share, by value, 2007?08 (%) 93
Table 84: South Africa rice value, by brand 2007?08 (ZARm, nominal prices) 93
Table 85: South Africa rice company share by value, 2007?08 (%) 95
Table 86: South Africa rice value, by company, 2007?08 (ZARm, nominal prices) 95
Table 87: South Africa rice distribution channels, by value, 2007?08 (%) 96
Table 88: South Africa rice value, by distribution channel, 2007?08 (ZARm, nominal prices) 96
Table 89: South Africa rice expenditure per capita, 2003?08 (ZAR, nominal prices) 98
Table 90: South Africa rice forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 98
Table 91: South Africa rice expenditure per capita, 2003?08 ($, nominal prices) 99
Table 92: South Africa rice forecast expenditure per capita, 2008?13 ($, nominal prices) 99
Table 93: South Africa rice consumption per capita, 2003?08 (kg) 100
Table 94: South Africa rice forecast consumption per capita, 2008?13 (kg) 100
Table 95: Global dried food market value, 2008 101
Table 96: Global dried food market split (value terms ($m), 2008), top five countries 104
Table 97: Global dried food market volume, 2008 105
Table 98: Global dried food market split (volume terms, 2008), top five countries 108
Table 99: Leading players, top five countries 109
Table 100: Analysis of South Africa’s political landscape 111
Table 101: Analysis of the South African economy 114
Table 102: Analysis of the South African social system 117
Table 103: Analysis of South African technology landscape 120
Table 104: Analysis of South Africa legal landscape 123
Table 105: Analysis of South African environmental landscape 126
Table 106: South Africa dried food new product launches reports, by company (top five companies), 2008 129
Table 107: South Africa dried food new product launches SKUs, by company (top five companies), 2008 129
Table 108: South Africa dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 130
Table 109: South Africa dried food new product launches (reports), by ingredients (top 10 ingredients), 2008 130
Table 110: South Africa dried food new product launches (reports), by package tags or claims (top 10 claims), 2008 131
Table 111: South Africa dried food new product launches - recent five launches (2008) 131
Table 112: South Africa population, by age group, 2003?08 (millions) 132
Table 113: South Africa population forecast, by age group, 2008?13 (millions) 133
Table 114: South Africa population, by gender, 2003?08 (millions) 133
Table 115: South Africa population forecast, by gender, 2008?13 (millions) 134
Table 116: South Africa nominal GDP, 2003?08 (ZARbn, nominal prices) 134
Table 117: South Africa nominal GDP forecast, 2008?13 (ZARbn, nominal prices) 134
Table 118: South Africa real GDP, 2003?08 (ZARbn, 2000 prices) 135
Table 119: South Africa real GDP forecast, 2008?13 (ZARbn, 2000 prices) 135
Table 120: South Africa real GDP, 2003?08 ($bn, 2000 prices) 135
Table 121: South Africa real GDP forecast, 2008?13 ($bn, 2000 prices) 136
Table 122: South Africa consumer price index, 2003?08 (2000=100) 136
Table 123: South Africa consumer price index, 2008?13 (2000=100) 136


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