Dried Food in South Africa to 2014

Introduction

This databook provides key data and information on the dried food market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodles, dessert mixes, dried ready meals and rice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the dried food market, including company overview, key facts and business description

Highlights

The market for dried food in South Africa increased at a compound annual growth rate of 4.6% between 2004 and 2009.

The rice category led the dried food market in South Africa, accounting for a share of 59.4%.

Leading players in South African dried food market include Tiger Brands Ltd, Premier Foods Plc and Pioneer Food Group (Pty) Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: dessert mixes 4
Summary category level: dried ready meals 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (South African Rand), 2004?09 21
Value analysis (South African Rand), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 39
Tiger Brands Limited 39
Premier Foods plc 41
Chapter 5 Category Analysis: Dried Pasta/Noodles 43
Value analysis (South African Rand), 2004?09 43
Value analysis (South African Rand), 2009?14 44
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Dessert Mixes 58
Value analysis (South African Rand), 2004?09 58
Value analysis (South African Rand), 2009?14 59
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Dried Ready Meals 71
Value analysis (South African Rand), 2004?09 71
Value analysis (South African Rand), 2009?14 72
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Category Analysis: Rice 84
Value analysis (South African Rand), 2004?09 84
Value analysis (South African Rand), 2009?14 85
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 9 Country Comparison 97
Value 97
Volume 101
Market share 105
Chapter 10 New Product Development 106
Product launches over time 106
Recent product launches 108
Chapter 11 Macroeconomic Profile 109
Macroeconomic Indicators 109
Chapter 12 Research Methodology 114
Methodology overview 114
Secondary research 115
Market modeling 116
Creating an initial data model 116
Revising the initial data model 116
Creating a final estimate 117
Creating demographic value splits 117
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 13 Appendix 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119

LIST OF FIGURES
Figure 1: Dried food, South Africa, value by category (ZARm), 2004?14 23
Figure 2: Dried food, South Africa, category growth comparison, by value, 2004?14 25
Figure 3: Dried food, South Africa, volume by category (kg, million), 2004?14 28
Figure 4: Dried food, South Africa, category growth comparison, by volume, 2004?14 28
Figure 5: Dried food, South Africa, company share by value (%), 2008?09 31
Figure 6: Dried food, South Africa, distribution channels by value (%), 2008?09 35
Figure 7: Dried pasta/noodles, South Africa, value by segment (ZARm), 2004?14 44
Figure 8: Dried pasta/noodles, South Africa, category growth comparison, by value, 2004?14 46
Figure 9: Dried pasta/noodles, South Africa, volume by segment (kg, million), 2004?14 49
Figure 10: Dried pasta/noodles, South Africa, category growth comparison, by volume, 2004?14 49
Figure 11: Dried pasta/noodles, South Africa, company share by value (%), 2008?09 51
Figure 12: Dried pasta/noodles, South Africa, distribution channels by value (%), 2008?09 54
Figure 13: Dessert mixes, South Africa, value (ZARm), 2004?14 59
Figure 14: Dessert mixes, South Africa, volume (kg, million), 2004?14 62
Figure 15: Dessert mixes, South Africa, company share by value (%), 2008?09 64
Figure 16: Dessert mixes, South Africa, distribution channels by value (%), 2008?09 67
Figure 17: Dried ready meals, South Africa, value (ZARm), 2004?14 72
Figure 18: Dried ready meals, South Africa, volume (kg, million), 2004?14 75
Figure 19: Dried ready meals, South Africa, company share by value (%), 2008?09 77
Figure 20: Dried ready meals, South Africa, distribution channels by value (%), 2008?09 80
Figure 21: Rice, South Africa, value (ZARm), 2004?14 85
Figure 22: Rice, South Africa, volume (kg, million), 2004?14 88
Figure 23: Rice, South Africa, company share by value (%), 2008?09 90
Figure 24: Rice, South Africa, distribution channels by value (%), 2008?09 93
Figure 25: Global dried food market split (value terms, 2009), top five countries 98
Figure 26: Global dried food market value, 2004–09, top five countries 100
Figure 27: Global dried food market split (volume terms, 2009), top five countries 102
Figure 28: Global dried food market volume, 2004–09, top five countries 104
Figure 29: Annual data review process 115

LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Dried food, South Africa, value by category (ZARm), 2004?09 21
Table 4: Dried food, South Africa, value forecast by category (ZARm), 2009?14 22
Table 5: Dried food, South Africa, value by category ($m), 2004?09 24
Table 6: Dried food, South Africa, value forecast by category ($m), 2009?14 25
Table 7: Dried food, South Africa, volume by category (kg, million), 2004?09 26
Table 8: Dried food, South Africa, volume forecast by category (kg, million), 2009?14 27
Table 9: Dried food, South Africa, brand share by value (%), 2008?09 29
Table 10: Dried food, South Africa, value by brand (ZARm), 2008?09 30
Table 11: Dried food, South Africa, company share by value (%), 2008?09 32
Table 12: Dried food, South Africa, value by company (ZARm), 2008?09 33
Table 13: Dried food, South Africa, distribution channels by value (%), 2008?09 34
Table 14: Dried food, South Africa, value by distribution channel (ZARm), 2008?09 34
Table 15: Dried food, South Africa, expenditure per capita (ZAR), 2004?09 36
Table 16: Dried food, South Africa, forecast expenditure per capita (ZAR), 2009?14 36
Table 17: Dried food, South Africa, expenditure per capita ($), 2004?09 37
Table 18: Dried food, South Africa, forecast expenditure per capita ($), 2009?14 37
Table 19: Dried food, South Africa, consumption per capita (kg), 2004?09 38
Table 20: Dried food, South Africa, forecast consumption per capita (kg), 2009?14 38
Table 21: Tiger Brands Limited key facts 39
Table 22: Premier Foods plc key facts 41
Table 23: Dried pasta/noodles, South Africa, value by segment (ZARm), 2004?09 43
Table 24: Dried pasta/noodles, South Africa, value forecast by segment (ZARm), 2009?14 44
Table 25: Dried pasta/noodles, South Africa, value by segment ($m), 2004?09 45
Table 26: Dried pasta/noodles, South Africa, value forecast by segment ($m), 2009?14 45
Table 27: Dried pasta/noodles, South Africa, volume by segment (kg, million), 2004?09 47
Table 28: Dried pasta/noodles, South Africa, volume forecast by segment (kg, million), 2009?14 48
Table 29: Dried pasta/noodles, South Africa, brand share by value (%), 2008?09 50
Table 30: Dried pasta/noodles, South Africa, value by brand (ZARm), 2008?09 50
Table 31: Dried pasta/noodles, South Africa, company share by value (%), 2008?09 52
Table 32: Dried pasta/noodles, South Africa, value by company (ZARm), 2008?09 52
Table 33: Dried pasta/noodles, South Africa, distribution channels by value (%), 2008?09 53
Table 34: Dried pasta/noodles, South Africa, value by distribution channel (ZARm), 2008?09 53
Table 35: Dried pasta/noodles, South Africa, expenditure per capita (ZAR), 2004?09 55
Table 36: Dried pasta/noodles, South Africa, forecast expenditure per capita (ZAR), 2009?14 55
Table 37: Dried pasta/noodles, South Africa, expenditure per capita ($), 2004?09 56
Table 38: Dried pasta/noodles, South Africa, forecast expenditure per capita ($), 2009?14 56
Table 39: Dried pasta/noodles, South Africa, consumption per capita (kg), 2004?09 57
Table 40: Dried pasta/noodles, South Africa, forecast consumption per capita (kg), 2009?14 57
Table 41: Dessert mixes, South Africa, value (ZARm), 2004?09 58
Table 42: Dessert mixes, South Africa, value forecast (ZARm), 2009?14 59
Table 43: Dessert mixes, South Africa, value ($m), 2004?09 60
Table 44: Dessert mixes, South Africa, value forecast ($m), 2009?14 60
Table 45: Dessert mixes, South Africa, volume (kg, million), 2004?09 61
Table 46: Dessert mixes, South Africa, volume forecast (kg, million), 2009?14 62
Table 47: Dessert mixes, South Africa, brand share by value (%), 2008?09 63
Table 48: Dessert mixes, South Africa, value by brand (ZARm), 2008?09 63
Table 49: Dessert mixes, South Africa, company share by value (%), 2008?09 65
Table 50: Dessert mixes, South Africa, value by company (ZARm), 2008?09 65
Table 51: Dessert mixes, South Africa, distribution channels by value (%), 2008?09 66
Table 52: Dessert mixes, South Africa, value by distribution channel (ZARm), 2008?09 66
Table 53: Dessert mixes, South Africa, expenditure per capita (ZAR), 2004?09 68
Table 54: Dessert mixes, South Africa, forecast expenditure per capita (ZAR), 2009?14 68
Table 55: Dessert mixes, South Africa, expenditure per capita ($), 2004?09 69
Table 56: Dessert mixes, South Africa, forecast expenditure per capita ($), 2009?14 69
Table 57: Dessert mixes, South Africa, consumption per capita (kg), 2004?09 70
Table 58: Dessert mixes, South Africa, forecast consumption per capita (kg), 2009?14 70
Table 59: Dried ready meals, South Africa, value (ZARm), 2004?09 71
Table 60: Dried ready meals, South Africa, value forecast (ZARm), 2009?14 72
Table 61: Dried ready meals, South Africa, value ($m), 2004?09 73
Table 62: Dried ready meals, South Africa, value forecast ($m), 2009?14 73
Table 63: Dried ready meals, South Africa, volume (kg, million), 2004?09 74
Table 64: Dried ready meals, South Africa, volume forecast (kg, million), 2009?14 75
Table 65: Dried ready meals, South Africa, brand share by value (%), 2008?09 76
Table 66: Dried ready meals, South Africa, value by brand (ZARm), 2008?09 76
Table 67: Dried ready meals, South Africa, company share by value (%), 2008?09 78
Table 68: Dried ready meals, South Africa, value by company (ZARm), 2008?09 78
Table 69: Dried ready meals, South Africa, distribution channels by value (%), 2008?09 79
Table 70: Dried ready meals, South Africa, value by distribution channel (ZARm), 2008?09 79
Table 71: Dried ready meals, South Africa, expenditure per capita (ZAR), 2004?09 81
Table 72: Dried ready meals, South Africa, forecast expenditure per capita (ZAR), 2009?14 81
Table 73: Dried ready meals, South Africa, expenditure per capita ($), 2004?09 82
Table 74: Dried ready meals, South Africa, forecast expenditure per capita ($), 2009?14 82
Table 75: Dried ready meals, South Africa, consumption per capita (kg), 2004?09 83
Table 76: Dried ready meals, South Africa, forecast consumption per capita (kg), 2009?14 83
Table 77: Rice, South Africa, value (ZARm), 2004?09 84
Table 78: Rice, South Africa, value forecast (ZARm), 2009?14 85
Table 79: Rice, South Africa, value ($m), 2004?09 86
Table 80: Rice, South Africa, value forecast ($m), 2009?14 86
Table 81: Rice, South Africa, volume (kg, million), 2004?09 87
Table 82: Rice, South Africa, volume forecast (kg, million), 2009?14 88
Table 83: Rice, South Africa, brand share by value (%), 2008?09 89
Table 84: Rice, South Africa, value by brand (ZARm), 2008?09 89
Table 85: Rice, South Africa, company share by value (%), 2008?09 91
Table 86: Rice, South Africa, value by company (ZARm), 2008?09 91
Table 87: Rice, South Africa, distribution channels by value (%), 2008?09 92
Table 88: Rice, South Africa, value by distribution channel (ZARm), 2008?09 92
Table 89: Rice, South Africa, expenditure per capita (ZAR), 2004?09 94
Table 90: Rice, South Africa, forecast expenditure per capita (ZAR), 2009?14 94
Table 91: Rice, South Africa, expenditure per capita ($), 2004?09 95
Table 92: Rice, South Africa, forecast expenditure per capita ($), 2009?14 95
Table 93: Rice, South Africa, consumption per capita (kg), 2004?09 96
Table 94: Rice, South Africa, forecast consumption per capita (kg), 2009?14 96
Table 95: Global dried food market value, 2009 97
Table 96: Global dried food market split (value terms ($m), 2009), top five countries 100
Table 97: Global dried food market volume, 2009 101
Table 98: Global dried food market split (volume terms, 2009), top five countries 104
Table 99: Leading players, top five countries 105
Table 100: South Africa dried food new product launches reports, by company (top five companies), 2009 106
Table 101: South Africa dried food new product launches SKUs, by company (top five companies), 2009 106
Table 102: South Africa dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 107
Table 103: South Africa dried food new product launches (reports), by ingredients (top 10 ingredients), 2009 107
Table 104: South Africa dried food new product launches (reports), by package tags or claims (top 10 claims), 2009 108
Table 105: South Africa dried food new product launches - recent five launches (2009) 108
Table 106: South Africa population, by age group, 2004?09 (millions) 109
Table 107: South Africa population forecast, by age group, 2009?14 (millions) 110
Table 108: South Africa population, by gender, 2004?09 (millions) 110
Table 109: South Africa population forecast, by gender, 2009?14 (millions) 111
Table 110: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 111
Table 111: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 111
Table 112: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 112
Table 113: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 112
Table 114: South Africa real GDP, 2004?09 ($bn, 2000 prices) 112
Table 115: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 113
Table 116: South Africa consumer price index, 2004?09 (2000=100) 113
Table 117: South Africa consumer price index, 2009?14 (2000=100) 113


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