Dried Food in Sweden to 2013

Introduction

This databook provides key data and information on the dried food market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodle, rice, dessert mixes and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the dried food market, including company overview, key facts and business description

Highlights

The market for dried food in Sweden increased at a compound annual growth rate of 3.1% between 2003 and 2008.

The rice category led the dried food market in Sweden, accounting for a share of 38%.

Leading players in Swedish dried food market include Nestle S.A., Mars, Inc. and Lantmännen Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Sweden

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in Sweden increased at a compound annual growth rate of 3.1% between 2003 and 2008.

The rice category led the dried food market in Sweden, accounting for a share of 38%.

Leading players in Swedish dried food market include Nestle S.A., Mars, Inc. and Lantmännen Group.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Swedish Krona), 2003?08 22
Value analysis (Swedish Krona), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Nestlé SA 42
Mars, Incorporated 45
Chapter 5 Category Analysis: Dessert Mixes 47
Value analysis (Swedish Krona), 2003?08 47
Value analysis (Swedish Krona), 2008?13 48
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Dried Ready Meals 60
Value analysis (Swedish Krona), 2003?08 60
Value analysis (Swedish Krona), 2008?13 61
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Dried Pasta/Noodles 73
Value analysis (Swedish Krona), 2003?08 73
Value analysis (Swedish Krona), 2008?13 74
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 76
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Category Analysis: Rice 89
Value analysis (Swedish Krona), 2003?08 89
Value analysis (Swedish Krona), 2008?13 90
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Country Comparison 102
Value 102
Volume 106
Market share 110
Chapter 10 PESTLE Analysis 111
Summary 111
Political analysis 112
Economic analysis 115
Social analysis 119
Technology analysis 122
Legal analysis 126
Environmental analysis 129
Chapter 11 New Product Development 132
Product launches over time 132
Recent product launches 134
Chapter 12 Macroeconomic Profile 135
Macroeconomic indicators 135
Chapter 13 Research Methodology 140
Methodology overview 140
Secondary research 141
Market modeling 142
Creating an initial data model 142
Revising the initial data model 142
Creating a final estimate 143
Creating demographic value splits 143
Primary research 143
Data finalization 144
Ongoing research 144
Chapter 14 APPENDIX 145
Future readings 145
How to contact experts in your industry 145
Disclaimer 145


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LIST OF FIGURES
Figure 1: Sweden dried food value and value forecast, 2003?13 (SEKm, nominal prices) 24
Figure 2: Sweden dried food category growth comparison, by value, 2003?13 27
Figure 3: Sweden dried food volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Sweden dried food category growth comparison, by volume, 2003?13 30
Figure 5: Sweden dried food company share, by value, 2007?08 (%) 33
Figure 6: Sweden dried food distribution channels, by value, 2007?08 (%) 37
Figure 7: Sweden dessert mixes value and value forecast, 2003?13 (SEKm, nominal prices) 48
Figure 8: Sweden dessert mixes volume and volume forecast, 2003?13 (kg, million) 51
Figure 9: Sweden dessert mixes company share, by value, 2007?08 (%) 53
Figure 10: Sweden dessert mixes distribution channels, by value, 2007?08 (%) 56
Figure 11: Sweden dried ready meals value and value forecast, 2003?13 (SEKm, nominal prices) 61
Figure 12: Sweden dried ready meals volume and volume forecast, 2003?13 (kg, million) 64
Figure 13: Sweden dried ready meals company share, by value, 2007?08 (%) 66
Figure 14: Sweden dried ready meals distribution channels, by value, 2007?08 (%) 69
Figure 15: Sweden dried pasta/noodles value and value forecast, 2003?13 (SEKm, nominal prices) 75
Figure 16: Sweden dried pasta/noodles category growth comparison, by value, 2003?13 77
Figure 17: Sweden dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 80
Figure 18: Sweden dried pasta/noodles category growth comparison, by volume, 2003?13 80
Figure 19: Sweden dried pasta/noodles company share, by value, 2007?08 (%) 82
Figure 20: Sweden dried pasta/noodles distribution channels, by value, 2007?08 (%) 85
Figure 21: Sweden rice value and value forecast, 2003?13 (SEKm, nominal prices) 90
Figure 22: Sweden rice volume and volume forecast, 2003?13 (kg, million) 93
Figure 23: Sweden rice company share, by value, 2007?08 (%) 95
Figure 24: Sweden rice distribution channels, by value, 2007?08 (%) 98
Figure 25: Global dried food market split (value terms, 2008), top five countries 103
Figure 26: Global dried food market value, 2003–08, top five countries 105
Figure 27: Global dried food market split (volume terms, 2008), top five countries 107
Figure 28: Global dried food market volume, 2003–08, top five countries 109
Figure 29: Annual data review process 141


LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Sweden dried food value, 2003?08 (SEKm, nominal prices) 22
Table 4: Sweden dried food value forecast, 2008?13 (SEKm, nominal prices) 23
Table 5: Sweden dried food value, 2003?08 ($m, nominal prices) 25
Table 6: Sweden dried food value forecast, 2008?13 ($m, nominal prices) 26
Table 7: Sweden dried food volume, 2003?08 (kg, million) 28
Table 8: Sweden dried food volume forecast, 2008?13 (kg, million) 29
Table 9: Sweden dried food brand share, by value, 2007?08 (%) 31
Table 10: Sweden dried food value, by brand 2007?08 (SEKm, nominal prices) 32
Table 11: Sweden dried food company share by value, 2007?08 (%) 34
Table 12: Sweden dried food value, by company, 2007?08 (SEKm, nominal prices) 35
Table 13: Sweden dried food distribution channels, by value, 2007?08 (%) 36
Table 14: Sweden dried food value, by distribution channel, 2007?08 (SEKm, nominal prices) 36
Table 15: Sweden dried food expenditure per capita, 2003?08 (SEK, nominal prices) 38
Table 16: Sweden dried food forecast expenditure per capita, 2008?13 (SEK, nominal prices) 39
Table 17: Sweden dried food expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Sweden dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Sweden dried food consumption per capita, 2003?08 (kg) 40
Table 20: Sweden dried food forecast consumption per capita, 2008?13 (kg) 41
Table 21: Nestlé SA key facts 42
Table 22: Mars, Incorporated key facts 45
Table 23: Sweden dessert mixes value, 2003?08 (SEKm, nominal prices) 47
Table 24: Sweden dessert mixes value forecast, 2008?13 (SEKm, nominal prices) 48
Table 25: Sweden dessert mixes value, 2003?08 ($m, nominal prices) 49
Table 26: Sweden dessert mixes value forecast, 2008?13 ($m, nominal prices) 49
Table 27: Sweden dessert mixes volume, 2003?08 (kg, million) 50
Table 28: Sweden dessert mixes volume forecast, 2008?13 (kg, million) 51
Table 29: Sweden dessert mixes brand share, by value, 2007?08 (%) 52
Table 30: Sweden dessert mixes value, by brand 2007?08 (SEKm, nominal prices) 52
Table 31: Sweden dessert mixes company share by value, 2007?08 (%) 54
Table 32: Sweden dessert mixes value, by company, 2007?08 (SEKm, nominal prices) 54
Table 33: Sweden dessert mixes distribution channels, by value, 2007?08 (%) 55
Table 34: Sweden dessert mixes value, by distribution channel, 2007?08 (SEKm, nominal prices) 55
Table 35: Sweden dessert mixes expenditure per capita, 2003?08 (SEK, nominal prices) 57
Table 36: Sweden dessert mixes forecast expenditure per capita, 2008?13 (SEK, nominal prices) 57
Table 37: Sweden dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 58
Table 38: Sweden dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 39: Sweden dessert mixes consumption per capita, 2003?08 (kg) 59
Table 40: Sweden dessert mixes forecast consumption per capita, 2008?13 (kg) 59
Table 41: Sweden dried ready meals value, 2003?08 (SEKm, nominal prices) 60
Table 42: Sweden dried ready meals value forecast, 2008?13 (SEKm, nominal prices) 61
Table 43: Sweden dried ready meals value, 2003?08 ($m, nominal prices) 62
Table 44: Sweden dried ready meals value forecast, 2008?13 ($m, nominal prices) 62
Table 45: Sweden dried ready meals volume, 2003?08 (kg, million) 63
Table 46: Sweden dried ready meals volume forecast, 2008?13 (kg, million) 64
Table 47: Sweden dried ready meals brand share, by value, 2007?08 (%) 65
Table 48: Sweden dried ready meals value, by brand 2007?08 (SEKm, nominal prices) 65
Table 49: Sweden dried ready meals company share by value, 2007?08 (%) 67
Table 50: Sweden dried ready meals value, by company, 2007?08 (SEKm, nominal prices) 67
Table 51: Sweden dried ready meals distribution channels, by value, 2007?08 (%) 68
Table 52: Sweden dried ready meals value, by distribution channel, 2007?08 (SEKm, nominal prices) 68
Table 53: Sweden dried ready meals expenditure per capita, 2003?08 (SEK, nominal prices) 70
Table 54: Sweden dried ready meals forecast expenditure per capita, 2008?13 (SEK, nominal prices) 70
Table 55: Sweden dried ready meals expenditure per capita, 2003?08 ($, nominal prices) 71
Table 56: Sweden dried ready meals forecast expenditure per capita, 2008?13 ($, nominal prices) 71
Table 57: Sweden dried ready meals consumption per capita, 2003?08 (kg) 72
Table 58: Sweden dried ready meals forecast consumption per capita, 2008?13 (kg) 72
Table 59: Sweden dried pasta/noodles value, 2003?08 (SEKm, nominal prices) 73
Table 60: Sweden dried pasta/noodles value forecast, 2008?13 (SEKm, nominal prices) 74
Table 61: Sweden dried pasta/noodles value, 2003?08 ($m, nominal prices) 76
Table 62: Sweden dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 76
Table 63: Sweden dried pasta/noodles volume, 2003?08 (kg, million) 78
Table 64: Sweden dried pasta/noodles volume forecast, 2008?13 (kg, million) 79
Table 65: Sweden dried pasta/noodles brand share, by value, 2007?08 (%) 81
Table 66: Sweden dried pasta/noodles value, by brand 2007?08 (SEKm, nominal prices) 81
Table 67: Sweden dried pasta/noodles company share by value, 2007?08 (%) 83
Table 68: Sweden dried pasta/noodles value, by company, 2007?08 (SEKm, nominal prices) 83
Table 69: Sweden dried pasta/noodles distribution channels, by value, 2007?08 (%) 84
Table 70: Sweden dried pasta/noodles value, by distribution channel, 2007?08 (SEKm, nominal prices) 84
Table 71: Sweden dried pasta/noodles expenditure per capita, 2003?08 (SEK, nominal prices) 86
Table 72: Sweden dried pasta/noodles forecast expenditure per capita, 2008?13 (SEK, nominal prices) 86
Table 73: Sweden dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 87
Table 74: Sweden dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 87
Table 75: Sweden dried pasta/noodles consumption per capita, 2003?08 (kg) 88
Table 76: Sweden dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 88
Table 77: Sweden rice value, 2003?08 (SEKm, nominal prices) 89
Table 78: Sweden rice value forecast, 2008?13 (SEKm, nominal prices) 90
Table 79: Sweden rice value, 2003?08 ($m, nominal prices) 91
Table 80: Sweden rice value forecast, 2008?13 ($m, nominal prices) 91
Table 81: Sweden rice volume, 2003?08 (kg, million) 92
Table 82: Sweden rice volume forecast, 2008?13 (kg, million) 93
Table 83: Sweden rice brand share, by value, 2007?08 (%) 94
Table 84: Sweden rice value, by brand 2007?08 (SEKm, nominal prices) 94
Table 85: Sweden rice company share by value, 2007?08 (%) 96
Table 86: Sweden rice value, by company, 2007?08 (SEKm, nominal prices) 96
Table 87: Sweden rice distribution channels, by value, 2007?08 (%) 97
Table 88: Sweden rice value, by distribution channel, 2007?08 (SEKm, nominal prices) 97
Table 89: Sweden rice expenditure per capita, 2003?08 (SEK, nominal prices) 99
Table 90: Sweden rice forecast expenditure per capita, 2008?13 (SEK, nominal prices) 99
Table 91: Sweden rice expenditure per capita, 2003?08 ($, nominal prices) 100
Table 92: Sweden rice forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 93: Sweden rice consumption per capita, 2003?08 (kg) 101
Table 94: Sweden rice forecast consumption per capita, 2008?13 (kg) 101
Table 95: Global dried food market value, 2008 102
Table 96: Global dried food market split (value terms ($m), 2008), top five countries 105
Table 97: Global dried food market volume, 2008 106
Table 98: Global dried food market split (volume terms, 2008), top five countries 109
Table 99: Leading players, top five countries 110
Table 100: Analysis of Sweden’s political landscape 112
Table 101: Analysis of the Swedish economy 115
Table 102: Analysis of Sweden’s social system 119
Table 103: Analysis of Sweden’s technology landscape 122
Table 104: Analysis of Sweden’s legal landscape 126
Table 105: Analysis of Sweden’s environmental landscape 129
Table 106: Sweden dried food new product launches reports, by company (top five companies), 2008 132
Table 107: Sweden dried food new product launches SKUs, by company (top five companies), 2008 132
Table 108: Sweden dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 133
Table 109: Sweden dried food new product launches (reports), by ingredients (top 10 ingredients), 2008 133
Table 110: Sweden dried food new product launches (reports), by package tags or claims 2008 134
Table 111: Sweden dried food new product launches - recent five launches (2008) 134
Table 112: Sweden population, by age group, 2003?08 (millions) 135
Table 113: Sweden population forecast, by age group, 2008?13 (millions) 136
Table 114: Sweden population, by gender, 2003?08 (millions) 136
Table 115: Sweden population forecast, by gender, 2008?13 (millions) 137
Table 116: Sweden nominal GDP, 2003?08 (SEKbn, nominal prices) 137
Table 117: Sweden nominal GDP forecast, 2008?13 (SEKbn, nominal prices) 137
Table 118: Sweden real GDP, 2003?08 (SEKbn, 2000 prices) 138
Table 119: Sweden real GDP forecast, 2008?13 (SEKbn, 2000 prices) 138
Table 120: Sweden real GDP, 2003?08 ($bn, 2000 prices) 138
Table 121: Sweden real GDP forecast, 2008?13 ($bn, 2000 prices) 139
Table 122: Sweden consumer price index, 2003?08 (2000=100) 139
Table 123: Sweden consumer price index, 2008?13 (2000=100) 139


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