Dried Food in Thailand to 2014

Introduction

This databook provides key data and information on the dried food market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodles, dessert mixes, dried ready meals and rice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for dried food in Thailand increased at a compound annual growth rate of 3.4% between 2004 and 2009.

The rice category led the dried food market in Thailand, accounting for a share of 72%.

Leading players in the Thai dried food market include Patum Rice Mill and Granary PLC, Hong Tong and Thai President Foods Public Company Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Thailand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: dessert mixes 4
Summary category level: dried ready meals 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Thai Baht), 2004?09 21
Value analysis (Thai Baht), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Category Analysis: Dried Pasta/Noodles 38
Value analysis (Thai Baht), 2004?09 38
Value analysis (Thai Baht), 2009?14 39
Value analysis (US dollars), 2004?09 40
Value analysis (US dollars), 2009?14 40
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company and brand share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 5 Category Analysis: Dessert Mixes 53
Value analysis (Thai Baht), 2004?09 53
Value analysis (Thai Baht), 2009?14 54
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Dried Ready Meals 66
Value analysis (Thai Baht), 2004?09 66
Value analysis (Thai Baht), 2009?14 67
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Rice 79
Value analysis (Thai Baht), 2004?09 79
Value analysis (Thai Baht), 2009?14 80
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Country Comparison 92
Value 92
Volume 96
Market share 100
Chapter 9 New Product Development 101
Product launches over time 101
Recent product launches 103
Chapter 10 Macroeconomic Profile 104
Macroeconomic Indicators 104
Chapter 11 Research Methodology 109
Methodology overview 109
Secondary research 110
Market modeling 111
Creating an initial data model 111
Revising the initial data model 111
Creating a final estimate 112
Creating demographic value splits 112
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 12 Appendix 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114

LIST OF FIGURES
Figure 1: Dried food, Thailand, value by category (THBm), 2004?14 23
Figure 2: Dried food, Thailand, category growth comparison, by value, 2004?14 25
Figure 3: Dried food, Thailand, volume by category (kg, million), 2004?14 28
Figure 4: Dried food, Thailand, company share by value (%), 2008?09 31
Figure 5: Dried food, Thailand, distribution channels by value (%), 2008?09 34
Figure 6: Dried pasta/noodles, Thailand, value by segment (THBm), 2004?14 39
Figure 7: Dried pasta/noodles, Thailand, category growth comparison, by value, 2004?14 41
Figure 8: Dried pasta/noodles, Thailand, volume by segment (kg, million), 2004?14 44
Figure 9: Dried pasta/noodles, Thailand, category growth comparison, by volume, 2004?14 44
Figure 10: Dried pasta/noodles, Thailand, company share by value (%), 2008?09 46
Figure 11: Dried pasta/noodles, Thailand, distribution channels by value (%), 2008?09 49
Figure 12: Dessert mixes, Thailand, value (THBm), 2004?14 54
Figure 13: Dessert mixes, Thailand, volume (kg, million), 2004?14 57
Figure 14: Dessert mixes, Thailand, company share by value (%), 2008?09 59
Figure 15: Dessert mixes, Thailand, distribution channels by value (%), 2008?09 62
Figure 16: Dried ready meals, Thailand, value (THBm), 2004?14 67
Figure 17: Dried ready meals, Thailand, volume (kg, million), 2004?14 70
Figure 18: Dried ready meals, Thailand, company share by value (%), 2008?09 72
Figure 19: Dried ready meals, Thailand, distribution channels by value (%), 2008?09 75
Figure 20: Rice, Thailand, value (THBm), 2004?14 80
Figure 21: Rice, Thailand, volume (kg, million), 2004?14 83
Figure 22: Rice, Thailand, company share by value (%), 2008?09 85
Figure 23: Rice, Thailand, distribution channels by value (%), 2008?09 88
Figure 24: Global dried food market split (value terms, 2009), top five countries 93
Figure 25: Global dried food market value, 2004–09, top five countries 95
Figure 26: Global dried food market split (volume terms, 2009), top five countries 97
Figure 27: Global dried food market volume, 2004–09, top five countries 99
Figure 28: Annual data review process 110

LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Dried food, Thailand, value by category (THBm), 2004?09 21
Table 4: Dried food, Thailand, value forecast by category (THBm), 2009?14 22
Table 5: Dried food, Thailand, value by category ($m), 2004?09 24
Table 6: Dried food, Thailand, value forecast by category ($m), 2009?14 25
Table 7: Dried food, Thailand, volume by category (kg, million), 2004?09 26
Table 8: Dried food, Thailand, volume forecast by category (kg, million), 2009?14 27
Table 9: Dried food, Thailand, brand share by value (%), 2008?09 29
Table 10: Dried food, Thailand, value by brand (THBm), 2008?09 30
Table 11: Dried food, Thailand, company share by value (%), 2008?09 32
Table 12: Dried food, Thailand, value by company (THBm), 2008?09 32
Table 13: Dried food, Thailand, distribution channels by value (%), 2008?09 33
Table 14: Dried food, Thailand, value by distribution channel (THBm), 2008?09 33
Table 15: Dried food, Thailand, expenditure per capita (THB), 2004?09 35
Table 16: Dried food, Thailand, forecast expenditure per capita (THB), 2009?14 35
Table 17: Dried food, Thailand, expenditure per capita ($), 2004?09 36
Table 18: Dried food, Thailand, forecast expenditure per capita ($), 2009?14 36
Table 19: Dried food, Thailand, consumption per capita (kg), 2004?09 37
Table 20: Dried food, Thailand, forecast consumption per capita (kg), 2009?14 37
Table 21: Dried pasta/noodles, Thailand, value by segment (THBm), 2004?09 38
Table 22: Dried pasta/noodles, Thailand, value forecast by segment (THBm), 2009?14 39
Table 23: Dried pasta/noodles, Thailand, value by segment ($m), 2004?09 40
Table 24: Dried pasta/noodles, Thailand, value forecast by segment ($m), 2009?14 40
Table 25: Dried pasta/noodles, Thailand, volume by segment (kg, million), 2004?09 42
Table 26: Dried pasta/noodles, Thailand, volume forecast by segment (kg, million), 2009?14 43
Table 27: Dried pasta/noodles, Thailand, brand share by value (%), 2008?09 45
Table 28: Dried pasta/noodles, Thailand, value by brand (THBm), 2008?09 45
Table 29: Dried pasta/noodles, Thailand, company share by value (%), 2008?09 47
Table 30: Dried pasta/noodles, Thailand, value by company (THBm), 2008?09 47
Table 31: Dried pasta/noodles, Thailand, distribution channels by value (%), 2008?09 48
Table 32: Dried pasta/noodles, Thailand, value by distribution channel (THBm), 2008?09 48
Table 33: Dried pasta/noodles, Thailand, expenditure per capita (THB), 2004?09 50
Table 34: Dried pasta/noodles, Thailand, forecast expenditure per capita (THB), 2009?14 50
Table 35: Dried pasta/noodles, Thailand, expenditure per capita ($), 2004?09 51
Table 36: Dried pasta/noodles, Thailand, forecast expenditure per capita ($), 2009?14 51
Table 37: Dried pasta/noodles, Thailand, consumption per capita (kg), 2004?09 52
Table 38: Dried pasta/noodles, Thailand, forecast consumption per capita (kg), 2009?14 52
Table 39: Dessert mixes, Thailand, value (THBm), 2004?09 53
Table 40: Dessert mixes, Thailand, value forecast (THBm), 2009?14 54
Table 41: Dessert mixes, Thailand, value ($m), 2004?09 55
Table 42: Dessert mixes, Thailand, value forecast ($m), 2009?14 55
Table 43: Dessert mixes, Thailand, volume (kg, million), 2004?09 56
Table 44: Dessert mixes, Thailand, volume forecast (kg, million), 2009?14 57
Table 45: Dessert mixes, Thailand, brand share by value (%), 2008?09 58
Table 46: Dessert mixes, Thailand, value by brand (THBm), 2008?09 58
Table 47: Dessert mixes, Thailand, company share by value (%), 2008?09 60
Table 48: Dessert mixes, Thailand, value by company (THBm), 2008?09 60
Table 49: Dessert mixes, Thailand, distribution channels by value (%), 2008?09 61
Table 50: Dessert mixes, Thailand, value by distribution channel (THBm), 2008?09 61
Table 51: Dessert mixes, Thailand, expenditure per capita (THB), 2004?09 63
Table 52: Dessert mixes, Thailand, forecast expenditure per capita (THB), 2009?14 63
Table 53: Dessert mixes, Thailand, expenditure per capita ($), 2004?09 64
Table 54: Dessert mixes, Thailand, forecast expenditure per capita ($), 2009?14 64
Table 55: Dessert mixes, Thailand, consumption per capita (kg), 2004?09 65
Table 56: Dessert mixes, Thailand, forecast consumption per capita (kg), 2009?14 65
Table 57: Dried ready meals, Thailand, value (THBm), 2004?09 66
Table 58: Dried ready meals, Thailand, value forecast (THBm), 2009?14 67
Table 59: Dried ready meals, Thailand, value ($m), 2004?09 68
Table 60: Dried ready meals, Thailand, value forecast ($m), 2009?14 68
Table 61: Dried ready meals, Thailand, volume (kg, million), 2004?09 69
Table 62: Dried ready meals, Thailand, volume forecast (kg, million), 2009?14 70
Table 63: Dried ready meals, Thailand, brand share by value (%), 2008?09 71
Table 64: Dried ready meals, Thailand, value by brand (THBm), 2008?09 71
Table 65: Dried ready meals, Thailand, company share by value (%), 2008?09 73
Table 66: Dried ready meals, Thailand, value by company (THBm), 2008?09 73
Table 67: Dried ready meals, Thailand, distribution channels by value (%), 2008?09 74
Table 68: Dried ready meals, Thailand, value by distribution channel (THBm), 2008?09 74
Table 69: Dried ready meals, Thailand, expenditure per capita (THB), 2004?09 76
Table 70: Dried ready meals, Thailand, forecast expenditure per capita (THB), 2009?14 76
Table 71: Dried ready meals, Thailand, expenditure per capita ($), 2004?09 77
Table 72: Dried ready meals, Thailand, forecast expenditure per capita ($), 2009?14 77
Table 73: Dried ready meals, Thailand, consumption per capita (kg), 2004?09 78
Table 74: Dried ready meals, Thailand, forecast consumption per capita (kg), 2009?14 78
Table 75: Rice, Thailand, value (THBm), 2004?09 79
Table 76: Rice, Thailand, value forecast (THBm), 2009?14 80
Table 77: Rice, Thailand, value ($m), 2004?09 81
Table 78: Rice, Thailand, value forecast ($m), 2009?14 81
Table 79: Rice, Thailand, volume (kg, million), 2004?09 82
Table 80: Rice, Thailand, volume forecast (kg, million), 2009?14 83
Table 81: Rice, Thailand, brand share by value (%), 2008?09 84
Table 82: Rice, Thailand, value by brand (THBm), 2008?09 84
Table 83: Rice, Thailand, company share by value (%), 2008?09 86
Table 84: Rice, Thailand, value by company (THBm), 2008?09 86
Table 85: Rice, Thailand, distribution channels by value (%), 2008?09 87
Table 86: Rice, Thailand, value by distribution channel (THBm), 2008?09 87
Table 87: Rice, Thailand, expenditure per capita (THB), 2004?09 89
Table 88: Rice, Thailand, forecast expenditure per capita (THB), 2009?14 89
Table 89: Rice, Thailand, expenditure per capita ($), 2004?09 90
Table 90: Rice, Thailand, forecast expenditure per capita ($), 2009?14 90
Table 91: Rice, Thailand, consumption per capita (kg), 2004?09 91
Table 92: Rice, Thailand, forecast consumption per capita (kg), 2009?14 91
Table 93: Global dried food market value, 2009 92
Table 94: Global dried food market split (value terms ($m), 2009), top five countries 95
Table 95: Global dried food market volume, 2009 96
Table 96: Global dried food market split (volume terms, 2009), top five countries 99
Table 97: Leading players, top five countries 100
Table 98: Thailand dried food new product launches reports, by company (top five companies), 2009 101
Table 99: Thailand dried food new product launches SKUs, by company (top five companies), 2009 101
Table 100: Thailand dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 102
Table 101: Thailand dried food new product launches (reports), by ingredients (top 10 ingredients), 2009 102
Table 102: Thailand dried food new product launches (reports), by package tags or claims (top 10 claims), 2009 103
Table 103: Thailand dried food new product launches - recent five launches (2009) 103
Table 104: Thailand population, by age group, 2004?09 (millions) 104
Table 105: Thailand population forecast, by age group, 2009?14 (millions) 105
Table 106: Thailand population, by gender, 2004?09 (millions) 105
Table 107: Thailand population forecast, by gender, 2009?14 (millions) 106
Table 108: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 106
Table 109: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 106
Table 110: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 107
Table 111: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 107
Table 112: Thailand real GDP, 2004?09 ($bn, 2000 prices) 107
Table 113: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 108
Table 114: Thailand consumer price index, 2004?09 (2000=100) 108
Table 115: Thailand consumer price index, 2009?14 (2000=100) 108


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