Dried Food in Venezuela to 2014

Introduction

This databook provides key data and information on the dried food market in Venezuela. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: dried pasta/noodles, dessert mixes and rice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the dried food market, including company overview, key facts and business description

Highlights

The market for dried food in Venezuela increased at a compound annual growth rate of 2.1% between 2004 and 2009.

The dried pasta/noodles category led the dried food market in Venezuela, accounting for a share of 80.7%.

Leading players in the Venezuelan dried food market include Promesa, Cargill, Incorporated and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Venezuela

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: dessert mixes 4
Summary category level: rice 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 20
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Cargill, Incorporated 40
Nestle S.A. 45
Chapter 5 Category Analysis: Dried Pasta/Noodles 48
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 48
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 56
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Dessert Mixes 66
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 66
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 67
Value analysis (US dollars), 2004?09 68
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 71
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Rice 80
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 80
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 81
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 New Product Development 102
Product launches over time 102
Recent product launches 104
Chapter 10 Macroeconomic Profile 105
Macroeconomic Indicators 105
Chapter 11 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 12 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: Dried food, Venezuela, value by category (VEFm), 2004?14 22
Figure 2: Dried food, Venezuela, category growth comparison, by value, 2004?14 25
Figure 3: Dried food, Venezuela, volume by category (kg, million), 2004?14 28
Figure 4: Dried food, Venezuela, category growth comparison, by volume, 2004?14 28
Figure 5: Dried food, Venezuela, company share by value (%), 2008?09 31
Figure 6: Dried food, Venezuela, distribution channels by value (%), 2008?09 35
Figure 7: Dried pasta/noodles, Venezuela, value by segment (VEFm), 2004?14 50
Figure 8: Dried pasta/noodles, Venezuela, category growth comparison, by value, 2004?14 52
Figure 9: Dried pasta/noodles, Venezuela, volume by segment (kg, million), 2004?14 55
Figure 10: Dried pasta/noodles, Venezuela, category growth comparison, by volume, 2004?14 55
Figure 11: Dried pasta/noodles, Venezuela, company share by value (%), 2008?09 58
Figure 12: Dried pasta/noodles, Venezuela, distribution channels by value (%), 2008?09 62
Figure 13: Dessert mixes, Venezuela, value (VEFm), 2004?14 67
Figure 14: Dessert mixes, Venezuela, volume (kg, million), 2004?14 70
Figure 15: Dessert mixes, Venezuela, company share by value (%), 2008?09 73
Figure 16: Dessert mixes, Venezuela, distribution channels by value (%), 2008?09 76
Figure 17: Rice, Venezuela, value (VEFm), 2004?14 81
Figure 18: Rice, Venezuela, volume (kg, million), 2004?14 84
Figure 19: Rice, Venezuela, company share by value (%), 2008?09 86
Figure 20: Rice, Venezuela, distribution channels by value (%), 2008?09 89
Figure 21: Global dried food market split (value terms, 2009), top five countries 94
Figure 22: Global dried food market value, 2004–09, top five countries 96
Figure 23: Global dried food market split (volume terms, 2009), top five countries 98
Figure 24: Global dried food market volume, 2004–09, top five countries 100
Figure 25: Annual data review process 111

LIST OF TABLES
Table 1: Dried food category definitions 8
Table 2: Dried food distribution channels 9
Table 3: Dried food, Venezuela, value by category (VEFm), 2004?09 20
Table 4: Dried food, Venezuela, value forecast by category (VEFm), 2009?14 21
Table 5: Dried food, Venezuela, value by category ($m), 2004?09 23
Table 6: Dried food, Venezuela, value forecast by category ($m), 2009?14 24
Table 7: Dried food, Venezuela, volume by category (kg, million), 2004?09 26
Table 8: Dried food, Venezuela, volume forecast by category (kg, million), 2009?14 27
Table 9: Dried food, Venezuela, brand share by value (%), 2008?09 29
Table 10: Dried food, Venezuela, value by brand (VEFm), 2008?09 30
Table 11: Dried food, Venezuela, company share by value (%), 2008?09 32
Table 12: Dried food, Venezuela, value by company (VEFm), 2008?09 33
Table 13: Dried food, Venezuela, distribution channels by value (%), 2008?09 34
Table 14: Dried food, Venezuela, value by distribution channel (VEFm), 2008?09 34
Table 15: Dried food, Venezuela, expenditure per capita (VEF), 2004?09 36
Table 16: Dried food, Venezuela, forecast expenditure per capita (VEF), 2009?14 37
Table 17: Dried food, Venezuela, expenditure per capita ($), 2004?09 37
Table 18: Dried food, Venezuela, forecast expenditure per capita ($), 2009?14 38
Table 19: Dried food, Venezuela, consumption per capita (kg), 2004?09 38
Table 20: Dried food, Venezuela, forecast consumption per capita (kg), 2009?14 39
Table 21: Cargill, Incorporated key facts 40
Table 22: Nestle S.A. key facts 45
Table 23: Dried pasta/noodles, Venezuela, value by segment (VEFm), 2004?09 48
Table 24: Dried pasta/noodles, Venezuela, value forecast by segment (VEFm), 2009?14 49
Table 25: Dried pasta/noodles, Venezuela, value by segment ($m), 2004?09 51
Table 26: Dried pasta/noodles, Venezuela, value forecast by segment ($m), 2009?14 51
Table 27: Dried pasta/noodles, Venezuela, volume by segment (kg, million), 2004?09 53
Table 28: Dried pasta/noodles, Venezuela, volume forecast by segment (kg, million), 2009?14 54
Table 29: Dried pasta/noodles, Venezuela, brand share by value (%), 2008?09 56
Table 30: Dried pasta/noodles, Venezuela, value by brand (VEFm), 2008?09 57
Table 31: Dried pasta/noodles, Venezuela, company share by value (%), 2008?09 59
Table 32: Dried pasta/noodles, Venezuela, value by company (VEFm), 2008?09 60
Table 33: Dried pasta/noodles, Venezuela, distribution channels by value (%), 2008?09 61
Table 34: Dried pasta/noodles, Venezuela, value by distribution channel (VEFm), 2008?09 61
Table 35: Dried pasta/noodles, Venezuela, expenditure per capita (VEF), 2004?09 63
Table 36: Dried pasta/noodles, Venezuela, forecast expenditure per capita (VEF), 2009?14 63
Table 37: Dried pasta/noodles, Venezuela, expenditure per capita ($), 2004?09 64
Table 38: Dried pasta/noodles, Venezuela, forecast expenditure per capita ($), 2009?14 64
Table 39: Dried pasta/noodles, Venezuela, consumption per capita (kg), 2004?09 65
Table 40: Dried pasta/noodles, Venezuela, forecast consumption per capita (kg), 2009?14 65
Table 41: Dessert mixes, Venezuela, value (VEFm), 2004?09 66
Table 42: Dessert mixes, Venezuela, value forecast (VEFm), 2009?14 67
Table 43: Dessert mixes, Venezuela, value ($m), 2004?09 68
Table 44: Dessert mixes, Venezuela, value forecast ($m), 2009?14 68
Table 45: Dessert mixes, Venezuela, volume (kg, million), 2004?09 69
Table 46: Dessert mixes, Venezuela, volume forecast (kg, million), 2009?14 70
Table 47: Dessert mixes, Venezuela, brand share by value (%), 2008?09 71
Table 48: Dessert mixes, Venezuela, value by brand (VEFm), 2008?09 72
Table 49: Dessert mixes, Venezuela, company share by value (%), 2008?09 74
Table 50: Dessert mixes, Venezuela, value by company (VEFm), 2008?09 74
Table 51: Dessert mixes, Venezuela, distribution channels by value (%), 2008?09 75
Table 52: Dessert mixes, Venezuela, value by distribution channel (VEFm), 2008?09 75
Table 53: Dessert mixes, Venezuela, expenditure per capita (VEF), 2004?09 77
Table 54: Dessert mixes, Venezuela, forecast expenditure per capita (VEF), 2009?14 77
Table 55: Dessert mixes, Venezuela, expenditure per capita ($), 2004?09 78
Table 56: Dessert mixes, Venezuela, forecast expenditure per capita ($), 2009?14 78
Table 57: Dessert mixes, Venezuela, consumption per capita (kg), 2004?09 79
Table 58: Dessert mixes, Venezuela, forecast consumption per capita (kg), 2009?14 79
Table 59: Rice, Venezuela, value (VEFm), 2004?09 80
Table 60: Rice, Venezuela, value forecast (VEFm), 2009?14 81
Table 61: Rice, Venezuela, value ($m), 2004?09 82
Table 62: Rice, Venezuela, value forecast ($m), 2009?14 82
Table 63: Rice, Venezuela, volume (kg, million), 2004?09 83
Table 64: Rice, Venezuela, volume forecast (kg, million), 2009?14 84
Table 65: Rice, Venezuela, brand share by value (%), 2008?09 85
Table 66: Rice, Venezuela, value by brand (VEFm), 2008?09 85
Table 67: Rice, Venezuela, company share by value (%), 2008?09 87
Table 68: Rice, Venezuela, value by company (VEFm), 2008?09 87
Table 69: Rice, Venezuela, distribution channels by value (%), 2008?09 88
Table 70: Rice, Venezuela, value by distribution channel (VEFm), 2008?09 88
Table 71: Rice, Venezuela, expenditure per capita (VEF), 2004?09 90
Table 72: Rice, Venezuela, forecast expenditure per capita (VEF), 2009?14 90
Table 73: Rice, Venezuela, expenditure per capita ($), 2004?09 91
Table 74: Rice, Venezuela, forecast expenditure per capita ($), 2009?14 91
Table 75: Rice, Venezuela, consumption per capita (kg), 2004?09 92
Table 76: Rice, Venezuela, forecast consumption per capita (kg), 2009?14 92
Table 77: Global dried food market value, 2009 93
Table 78: Global dried food market split (value terms ($m), 2009), top five countries 96
Table 79: Global dried food market volume, 2009 97
Table 80: Global dried food market split (volume terms, 2009), top five countries 100
Table 81: Leading players, top five countries 101
Table 82: Venezuela dried food new product launches reports, by company (top five companies), 2009 102
Table 83: Venezuela dried food new product launches SKUs, by company (top five companies), 2009 102
Table 84: Venezuela dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 103
Table 85: Venezuela dried food new product launches (reports), by ingredients (top 10 ingredients), 2009 103
Table 86: Venezuela dried food new product launches (reports), by package tags or claims (top 10 claims), 2009 104
Table 87: Venezuela dried food new product launches - recent five launches (2009) 104
Table 88: Venezuela population, by age group, 2004?09 (millions) 105
Table 89: Venezuela population forecast, by age group, 2009?14 (millions) 106
Table 90: Venezuela population, by gender, 2004?09 (millions) 106
Table 91: Venezuela population forecast, by gender, 2009?14 (millions) 107
Table 92: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 107
Table 93: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 107
Table 94: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 108
Table 95: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 108
Table 96: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 108
Table 97: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 109
Table 98: Venezuela consumer price index, 2004?09 (2000=100) 109
Table 99: Venezuela consumer price index, 2009?14 (2000=100) 109



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