Dried Food in Vietnam to 2013

Introduction

This databook provides key data and information on the dried food market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: dried pasta/noodle and rice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for dried food in Vietnam increased at a compound annual growth rate of 6.3% between 2003 and 2008.

The dried pasta/noodles category led the dried food market in Vietnam, accounting for a share of 97%.

Leading players in Vietnamese dried food market include Acecook Co. Ltd, Miliket Food and Foodstuffs Enterprise and Vietnam Foods Industries Co.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in Vietnam increased at a compound annual growth rate of 6.3% between 2003 and 2008.

The dried pasta/noodles category led the dried food market in Vietnam, accounting for a share of 97%.

Leading players in Vietnamese dried food market include Acecook Co. Ltd, Miliket Food and Foodstuffs Enterprise and Vietnam Foods Industries Co.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: rice 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Dong), 2003?08 17
Value analysis (Dong), 2008?13 18
Value analysis (US dollars), 2003?08 20
Value analysis (US dollars), 2008?13 21
Volume analysis, 2003?08 23
Volume analysis, 2008?13 24
Company and brand share analysis 26
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 37
Riceland Foods, Inc. 37
Chapter 5 Category Analysis: Dried Pasta/Noodles 39
Value analysis (Dong), 2003?08 39
Value analysis (Dong), 2008?13 40
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 42
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 47
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Rice 57
Value analysis (Dong), 2003?08 57
Value analysis (Dong), 2008?13 58
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Country Comparison 70
Value 70
Volume 74
Market share 78
Chapter 8 PESTLE Analysis 79
Summary 79
Political analysis 80
Economic analysis 83
Social analysis 86
Technological analysis 90
Legal analysis 92
Environmental analysis 95
Chapter 9 New Product Development 97
Product launches over time 97
Recent product launches 99
Chapter 10 Macroeconomic Profile 100
Macroeconomic indicators 100
Chapter 11 Research Methodology 105
Methodology overview 105
Secondary research 106
Market modeling 107
Creating an initial data model 107
Revising the initial data model 107
Creating a final estimate 108
Creating demographic value splits 108
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 12 APPENDIX 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110


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LIST OF FIGURES
Figure 1: Vietnam dried food value and value forecast, 2003?13 (VNDm, nominal prices) 19
Figure 2: Vietnam dried food category growth comparison, by value, 2003?13 22
Figure 3: Vietnam dried food volume and volume forecast, 2003?13 (kg, million) 25
Figure 4: Vietnam dried food category growth comparison, by volume, 2003?13 25
Figure 5: Vietnam dried food company share, by value, 2007?08 (%) 28
Figure 6: Vietnam dried food distribution channels, by value, 2007?08 (%) 32
Figure 7: Vietnam dried pasta/noodles value and value forecast, 2003?13 (VNDm, nominal prices) 41
Figure 8: Vietnam dried pasta/noodles category growth comparison, by value, 2003?13 43
Figure 9: Vietnam dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 46
Figure 10: Vietnam dried pasta/noodles category growth comparison, by volume, 2003?13 46
Figure 11: Vietnam dried pasta/noodles company share, by value, 2007?08 (%) 49
Figure 12: Vietnam dried pasta/noodles distribution channels, by value, 2007?08 (%) 53
Figure 13: Vietnam rice value and value forecast, 2003?13 (VNDm, nominal prices) 58
Figure 14: Vietnam rice volume and volume forecast, 2003?13 (kg, million) 61
Figure 15: Vietnam rice company share, by value, 2007?08 (%) 63
Figure 16: Vietnam rice distribution channels, by value, 2007?08 (%) 66
Figure 17: Global dried food market split (value terms, 2008), top five countries 71
Figure 18: Global dried food market value, 2003–08, top five countries 73
Figure 19: Global dried food market split (volume terms, 2008), top five countries 75
Figure 20: Global dried food market volume, 2003–08, top five countries 77
Figure 21: Annual data review process 106


LIST OF TABLES
Table 1: Dried food category definitions 7
Table 2: Dried food distribution channels 8
Table 3: Vietnam dried food value, 2003?08 (VNDm, nominal prices) 17
Table 4: Vietnam dried food value forecast, 2008?13 (VNDm, nominal prices) 18
Table 5: Vietnam dried food value, 2003?08 ($m, nominal prices) 20
Table 6: Vietnam dried food value forecast, 2008?13 ($m, nominal prices) 21
Table 7: Vietnam dried food volume, 2003?08 (kg, million) 23
Table 8: Vietnam dried food volume forecast, 2008?13 (kg, million) 24
Table 9: Vietnam dried food brand share, by value, 2007?08 (%) 26
Table 10: Vietnam dried food value, by brand 2007?08 (VNDm, nominal prices) 27
Table 11: Vietnam dried food company share by value, 2007?08 (%) 29
Table 12: Vietnam dried food value, by company, 2007?08 (VNDm, nominal prices) 30
Table 13: Vietnam dried food distribution channels, by value, 2007?08 (%) 31
Table 14: Vietnam dried food value, by distribution channel, 2007?08 (VNDm, nominal prices) 31
Table 15: Vietnam dried food expenditure per capita, 2003?08 (VND, nominal prices) 33
Table 16: Vietnam dried food forecast expenditure per capita, 2008?13 (VND, nominal prices) 34
Table 17: Vietnam dried food expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: Vietnam dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Vietnam dried food consumption per capita, 2003?08 (kg) 35
Table 20: Vietnam dried food forecast consumption per capita, 2008?13 (kg) 36
Table 21: Riceland Foods, Inc. key facts 37
Table 22: Vietnam dried pasta/noodles value, 2003?08 (VNDm, nominal prices) 39
Table 23: Vietnam dried pasta/noodles value forecast, 2008?13 (VNDm, nominal prices) 40
Table 24: Vietnam dried pasta/noodles value, 2003?08 ($m, nominal prices) 42
Table 25: Vietnam dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 42
Table 26: Vietnam dried pasta/noodles volume, 2003?08 (kg, million) 44
Table 27: Vietnam dried pasta/noodles volume forecast, 2008?13 (kg, million) 45
Table 28: Vietnam dried pasta/noodles brand share, by value, 2007?08 (%) 47
Table 29: Vietnam dried pasta/noodles value, by brand 2007?08 (VNDm, nominal prices) 48
Table 30: Vietnam dried pasta/noodles company share by value, 2007?08 (%) 50
Table 31: Vietnam dried pasta/noodles value, by company, 2007?08 (VNDm, nominal prices) 51
Table 32: Vietnam dried pasta/noodles distribution channels, by value, 2007?08 (%) 52
Table 33: Vietnam dried pasta/noodles value, by distribution channel, 2007?08 (VNDm, nominal prices) 52
Table 34: Vietnam dried pasta/noodles expenditure per capita, 2003?08 (VND, nominal prices) 54
Table 35: Vietnam dried pasta/noodles forecast expenditure per capita, 2008?13 (VND, nominal prices) 54
Table 36: Vietnam dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 55
Table 37: Vietnam dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 38: Vietnam dried pasta/noodles consumption per capita, 2003?08 (kg) 56
Table 39: Vietnam dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 56
Table 40: Vietnam rice value, 2003?08 (VNDm, nominal prices) 57
Table 41: Vietnam rice value forecast, 2008?13 (VNDm, nominal prices) 58
Table 42: Vietnam rice value, 2003?08 ($m, nominal prices) 59
Table 43: Vietnam rice value forecast, 2008?13 ($m, nominal prices) 59
Table 44: Vietnam rice volume, 2003?08 (kg, million) 60
Table 45: Vietnam rice volume forecast, 2008?13 (kg, million) 61
Table 46: Vietnam rice brand share, by value, 2007?08 (%) 62
Table 47: Vietnam rice value, by brand 2007?08 (VNDm, nominal prices) 62
Table 48: Vietnam rice company share by value, 2007?08 (%) 64
Table 49: Vietnam rice value, by company, 2007?08 (VNDm, nominal prices) 64
Table 50: Vietnam rice distribution channels, by value, 2007?08 (%) 65
Table 51: Vietnam rice value, by distribution channel, 2007?08 (VNDm, nominal prices) 65
Table 52: Vietnam rice expenditure per capita, 2003?08 (VND, nominal prices) 67
Table 53: Vietnam rice forecast expenditure per capita, 2008?13 (VND, nominal prices) 67
Table 54: Vietnam rice expenditure per capita, 2003?08 ($, nominal prices) 68
Table 55: Vietnam rice forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 56: Vietnam rice consumption per capita, 2003?08 (kg) 69
Table 57: Vietnam rice forecast consumption per capita, 2008?13 (kg) 69
Table 58: Global dried food market value, 2008 70
Table 59: Global dried food market split (value terms ($m), 2008), top five countries 73
Table 60: Global dried food market volume, 2008 74
Table 61: Global dried food market split (volume terms, 2008), top five countries 77
Table 62: Leading players, top five countries 78
Table 63: Analysis of Vietnam’s political landscape 80
Table 64: Analysis of Vietnam’s economy 83
Table 65: Analysis of Vietnam’s social system 86
Table 66: Analysis of Vietnam’s technology landscape 90
Table 67: Analysis of Vietnam’s legal landscape 92
Table 68: Analysis of Vietnam’s environmental landscape 95
Table 69: Vietnam dried food new product launches reports, by company (top five companies), 2008 97
Table 70: Vietnam dried food new product launches SKUs, by company (top five companies), 2008 97
Table 71: Vietnam dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 98
Table 72: Vietnam dried food new product launches (reports), by ingredients (top 10 ingredients), 2008 98
Table 73: Vietnam dried food new product launches (reports), by package tags or claims 2008 99
Table 74: Vietnam dried food new product launches - recent five launches (2008) 99
Table 75: Vietnam population, by age group, 2003?08 (millions) 100
Table 76: Vietnam population forecast, by age group, 2008?13 (millions) 101
Table 77: Vietnam population, by gender, 2003?08 (millions) 101
Table 78: Vietnam population forecast, by gender, 2008?13 (millions) 102
Table 79: Vietnam nominal GDP, 2003?08 (VNDbn, nominal prices) 102
Table 80: Vietnam nominal GDP forecast, 2008?13 (VNDbn, nominal prices) 102
Table 81: Vietnam real GDP, 2003?08 (VNDbn, 2000 prices) 103
Table 82: Vietnam real GDP forecast, 2008?13 (VNDbn, 2000 prices) 103
Table 83: Vietnam real GDP, 2003?08 ($bn, 2000 prices) 103
Table 84: Vietnam real GDP forecast, 2008?13 ($bn, 2000 prices) 104
Table 85: Vietnam consumer price index, 2003?08 (2000=100) 104
Table 86: Vietnam consumer price index, 2008?13 (2000=100) 104

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