Dried Food in Vietnam to 2014

Introduction

This databook provides key data and information on the dried food market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: dried pasta/noodles and rice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for dried food in Vietnam increased at a compound annual growth rate of 6.2% between 2004 and 2009.

The dried pasta/noodles category led the dried food market in Vietnam, accounting for a share of 97.1%.

Leading player in the Vietnamese dried food market is Acecook Co. Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dried pasta/noodles 3
Summary category level: rice 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 16
Value analysis (Vietnamese Dong), 2004?09 16
Value analysis (Vietnamese Dong), 2009?14 17
Value analysis (US dollars), 2004?09 19
Value analysis (US dollars), 2009?14 20
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Company and brand share analysis 24
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Category Analysis: Dried Pasta/Noodles 35
Value analysis (Vietnamese Dong), 2004?09 35
Value analysis (Vietnamese Dong), 2009?14 36
Value analysis (US dollars), 2004?09 37
Value analysis (US dollars), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company and brand share analysis 42
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 5 Category Analysis: Rice 52
Value analysis (Vietnamese Dong), 2004?09 52
Value analysis (Vietnamese Dong), 2009?14 53
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Country Comparison 65
Value 65
Volume 69
Market share 73
Chapter 7 New Product Development 74
Product launches over time 74
Recent product launches 76
Chapter 8 Macroeconomic Profile 77
Macroeconomic Indicators 77
Chapter 9 Research Methodology 82
Methodology overview 82
Secondary research 83
Market modeling 84
Creating an initial data model 84
Revising the initial data model 84
Creating a final estimate 85
Creating demographic value splits 85
Primary research 85
Data finalization 86
Ongoing research 86
Chapter 10 Appendix 87
Future readings 87
How to contact experts in your industry 87
Disclaimer 87

LIST OF FIGURES
Figure 1: Dried food, Vietnam, value by category (VNDm), 2004?14 18
Figure 2: Dried food, Vietnam, category growth comparison, by value, 2004?14 20
Figure 3: Dried food, Vietnam, volume by category (kg, million), 2004?14 23
Figure 4: Dried food, Vietnam, category growth comparison, by volume, 2004?14 23
Figure 5: Dried food, Vietnam, company share by value (%), 2008?09 26
Figure 6: Dried food, Vietnam, distribution channels by value (%), 2008?09 30
Figure 7: Dried pasta/noodles, Vietnam, value by segment (VNDm), 2004?14 36
Figure 8: Dried pasta/noodles, Vietnam, category growth comparison, by value, 2004?14 38
Figure 9: Dried pasta/noodles, Vietnam, volume by segment (kg, million), 2004?14 41
Figure 10: Dried pasta/noodles, Vietnam, category growth comparison, by volume, 2004?14 41
Figure 11: Dried pasta/noodles, Vietnam, company share by value (%), 2008?09 44
Figure 12: Dried pasta/noodles, Vietnam, distribution channels by value (%), 2008?09 48
Figure 13: Rice, Vietnam, value (VNDm), 2004?14 53
Figure 14: Rice, Vietnam, volume (kg, million), 2004?14 56
Figure 15: Rice, Vietnam, company share by value (%), 2008?09 58
Figure 16: Rice, Vietnam, distribution channels by value (%), 2008?09 61
Figure 17: Global dried food market split (value terms, 2009), top five countries 66
Figure 18: Global dried food market value, 2004–09, top five countries 68
Figure 19: Global dried food market split (volume terms, 2009), top five countries 70
Figure 20: Global dried food market volume, 2004–09, top five countries 72
Figure 21: Annual data review process 83

LIST OF TABLES
Table 1: Dried food category definitions 7
Table 2: Dried food distribution channels 8
Table 3: Dried food, Vietnam, value by category (VNDm), 2004?09 16
Table 4: Dried food, Vietnam, value forecast by category (VNDm), 2009?14 17
Table 5: Dried food, Vietnam, value by category ($m), 2004?09 19
Table 6: Dried food, Vietnam, value forecast by category ($m), 2009?14 20
Table 7: Dried food, Vietnam, volume by category (kg, million), 2004?09 21
Table 8: Dried food, Vietnam, volume forecast by category (kg, million), 2009?14 22
Table 9: Dried food, Vietnam, brand share by value (%), 2008?09 24
Table 10: Dried food, Vietnam, value by brand (VNDm), 2008?09 25
Table 11: Dried food, Vietnam, company share by value (%), 2008?09 27
Table 12: Dried food, Vietnam, value by company (VNDm), 2008?09 28
Table 13: Dried food, Vietnam, distribution channels by value (%), 2008?09 29
Table 14: Dried food, Vietnam, value by distribution channel (VNDm), 2008?09 29
Table 15: Dried food, Vietnam, expenditure per capita (VND), 2004?09 31
Table 16: Dried food, Vietnam, forecast expenditure per capita (VND), 2009?14 32
Table 17: Dried food, Vietnam, expenditure per capita ($), 2004?09 32
Table 18: Dried food, Vietnam, forecast expenditure per capita ($), 2009?14 33
Table 19: Dried food, Vietnam, consumption per capita (kg), 2004?09 33
Table 20: Dried food, Vietnam, forecast consumption per capita (kg), 2009?14 34
Table 21: Dried pasta/noodles, Vietnam, value by segment (VNDm), 2004?09 35
Table 22: Dried pasta/noodles, Vietnam, value forecast by segment (VNDm), 2009?14 36
Table 23: Dried pasta/noodles, Vietnam, value by segment ($m), 2004?09 37
Table 24: Dried pasta/noodles, Vietnam, value forecast by segment ($m), 2009?14 37
Table 25: Dried pasta/noodles, Vietnam, volume by segment (kg, million), 2004?09 39
Table 26: Dried pasta/noodles, Vietnam, volume forecast by segment (kg, million), 2009?14 40
Table 27: Dried pasta/noodles, Vietnam, brand share by value (%), 2008?09 42
Table 28: Dried pasta/noodles, Vietnam, value by brand (VNDm), 2008?09 43
Table 29: Dried pasta/noodles, Vietnam, company share by value (%), 2008?09 45
Table 30: Dried pasta/noodles, Vietnam, value by company (VNDm), 2008?09 46
Table 31: Dried pasta/noodles, Vietnam, distribution channels by value (%), 2008?09 47
Table 32: Dried pasta/noodles, Vietnam, value by distribution channel (VNDm), 2008?09 47
Table 33: Dried pasta/noodles, Vietnam, expenditure per capita (VND), 2004?09 49
Table 34: Dried pasta/noodles, Vietnam, forecast expenditure per capita (VND), 2009?14 49
Table 35: Dried pasta/noodles, Vietnam, expenditure per capita ($), 2004?09 50
Table 36: Dried pasta/noodles, Vietnam, forecast expenditure per capita ($), 2009?14 50
Table 37: Dried pasta/noodles, Vietnam, consumption per capita (kg), 2004?09 51
Table 38: Dried pasta/noodles, Vietnam, forecast consumption per capita (kg), 2009?14 51
Table 39: Rice, Vietnam, value (VNDm), 2004?09 52
Table 40: Rice, Vietnam, value forecast (VNDm), 2009?14 53
Table 41: Rice, Vietnam, value ($m), 2004?09 54
Table 42: Rice, Vietnam, value forecast ($m), 2009?14 54
Table 43: Rice, Vietnam, volume (kg, million), 2004?09 55
Table 44: Rice, Vietnam, volume forecast (kg, million), 2009?14 56
Table 45: Rice, Vietnam, brand share by value (%), 2008?09 57
Table 46: Rice, Vietnam, value by brand (VNDm), 2008?09 57
Table 47: Rice, Vietnam, company share by value (%), 2008?09 59
Table 48: Rice, Vietnam, value by company (VNDm), 2008?09 59
Table 49: Rice, Vietnam, distribution channels by value (%), 2008?09 60
Table 50: Rice, Vietnam, value by distribution channel (VNDm), 2008?09 60
Table 51: Rice, Vietnam, expenditure per capita (VND), 2004?09 62
Table 52: Rice, Vietnam, forecast expenditure per capita (VND), 2009?14 62
Table 53: Rice, Vietnam, expenditure per capita ($), 2004?09 63
Table 54: Rice, Vietnam, forecast expenditure per capita ($), 2009?14 63
Table 55: Rice, Vietnam, consumption per capita (kg), 2004?09 64
Table 56: Rice, Vietnam, forecast consumption per capita (kg), 2009?14 64
Table 57: Global dried food market value, 2009 65
Table 58: Global dried food market split (value terms ($m), 2009), top five countries 68
Table 59: Global dried food market volume, 2009 69
Table 60: Global dried food market split (volume terms, 2009), top five countries 72
Table 61: Leading players, top five countries 73
Table 62: Vietnam dried food new product launches reports, by company (top five companies), 2009 74
Table 63: Vietnam dried food new product launches SKUs, by company (top five companies), 2009 74
Table 64: Vietnam dried food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 75
Table 65: Vietnam dried food new product launches (reports), by ingredients (top 10 ingredients), 2009 75
Table 66: Vietnam dried food new product launches (reports), by package tags or claims, 2009 76
Table 67: Vietnam dried food new product launches - recent five launches (2009) 76
Table 68: Vietnam population, by age group, 2004?09 (millions) 77
Table 69: Vietnam population forecast, by age group, 2009?14 (millions) 78
Table 70: Vietnam population, by gender, 2004?09 (millions) 78
Table 71: Vietnam population forecast, by gender, 2009?14 (millions) 79
Table 72: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 79
Table 73: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices)z 79
Table 74: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 80
Table 75: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 80
Table 76: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 80
Table 77: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 81
Table 78: Vietnam consumer price index, 2004?09 (2000=100) 81
Table 79: Vietnam consumer price index, 2009?14 (2000=100) 81



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