Dried Food in New Zealand to 2013

Introduction

This databook provides key data and information on the dried food market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: dried pasta/noodle, rice, dessert mixes and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for dried food in New Zealand increased at a compound annual growth rate of 2.3% between 2003 and 2008.

The rice category led the dried food market in New Zealand, accounting for a share of 49.8%.

Leading players in New Zealand dried food market include Nestle S.A., Manassen Foods and Oriental Merchant Pty Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the dried food market in New Zealand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for dried food in New Zealand increased at a compound annual growth rate of 2.3% between 2003 and 2008.

The rice category led the dried food market in New Zealand, accounting for a share of 49.8%.

Leading players in New Zealand dried food market include Nestle S.A., Manassen Foods and Oriental Merchant Pty Ltd.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (New Zealand Dollar), 2003?08 22
Value analysis (New Zealand Dollar), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 38
Nestle S.A. 38
Chapter 5 Category Analysis: Dessert Mixes 41
Value analysis (New Zealand Dollar), 2003?08 41
Value analysis (New Zealand Dollar), 2008?13 42
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Dried Ready Meals 54
Value analysis (New Zealand Dollar), 2003?08 54
Value analysis (New Zealand Dollar), 2008?13 55
Value analysis (US dollars), 2003?08 56
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Dried Pasta/Noodles 66
Value analysis (New Zealand Dollar), 2003?08 66
Value analysis (New Zealand Dollar), 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 8 Category Analysis: Rice 82
Value analysis (New Zealand Dollar), 2003?08 82
Value analysis (New Zealand Dollar), 2008?13 83
Value analysis (US dollars), 2003?08 84
Value analysis (US dollars), 2008?13 84
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company and brand share analysis 87
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 9 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 10 PESTLE Analysis 103
Summary 103
Political analysis 104
Economic analysis 107
Social analysis 110
Technological analysis 113
Legal analysis 116
Environmental analysis 119
Chapter 11 New Product Development 122
Product launches over time 122
Recent product launches 124
Chapter 12 Macroeconomic Profile 125
Macroeconomic indicators 125
Chapter 13 Research Methodology 130
Methodology overview 130
Secondary research 131
Market modeling 132
Creating an initial data model 132
Revising the initial data model 132
Creating a final estimate 133
Creating demographic value splits 133
Primary research 133
Data finalization 134
Ongoing research 134
Chapter 14 APPENDIX 135
Future readings 135
How to contact experts in your industry 135
Disclaimer 135


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LIST OF FIGURES
Figure 1: New Zealand dried food value and value forecast, 2003?13 (NZ$m, nominal prices) 24
Figure 2: New Zealand dried food category growth comparison, by value, 2003?13 26
Figure 3: New Zealand dried food volume and volume forecast, 2003?13 (kg, million) 29
Figure 4: New Zealand dried food category growth comparison, by volume, 2003?13 29
Figure 5: New Zealand dried food company share, by value, 2007?08 (%) 31
Figure 6: New Zealand dried food distribution channels, by value, 2007?08 (%) 34
Figure 7: New Zealand dessert mixes value and value forecast, 2003?13 (NZ$m, nominal prices) 42
Figure 8: New Zealand dessert mixes volume and volume forecast, 2003?13 (kg, million) 45
Figure 9: New Zealand dessert mixes company share, by value, 2007?08 (%) 47
Figure 10: New Zealand dessert mixes distribution channels, by value, 2007?08 (%) 50
Figure 11: New Zealand dried ready meals value and value forecast, 2003?13 (NZ$m, nominal prices) 55
Figure 12: New Zealand dried ready meals volume and volume forecast, 2003?13 (kg, million) 58
Figure 13: New Zealand dried ready meals distribution channels, by value, 2007?08 (%) 62
Figure 14: New Zealand dried pasta/noodles value and value forecast, 2003?13 (NZ$m, nominal prices) 68
Figure 15: New Zealand dried pasta/noodles category growth comparison, by value, 2003?13 70
Figure 16: New Zealand dried pasta/noodles volume and volume forecast, 2003?13 (kg, million) 73
Figure 17: New Zealand dried pasta/noodles category growth comparison, by volume, 2003?13 73
Figure 18: New Zealand dried pasta/noodles company share, by value, 2007?08 (%) 75
Figure 19: New Zealand dried pasta/noodles distribution channels, by value, 2007?08 (%) 78
Figure 20: New Zealand rice value and value forecast, 2003?13 (NZ$m, nominal prices) 83
Figure 21: New Zealand rice volume and volume forecast, 2003?13 (kg, million) 86
Figure 22: New Zealand rice distribution channels, by value, 2007?08 (%) 90
Figure 23: Global dried food market split (value terms, 2008), top five countries 95
Figure 24: Global dried food market value, 2003–08, top five countries 97
Figure 25: Global dried food market split (volume terms, 2008), top five countries 99
Figure 26: Global dried food market volume, 2003–08, top five countries 101
Figure 27: Annual data review process 131


LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: New Zealand dried food value, 2003?08 (NZ$m, nominal prices) 22
Table 4: New Zealand dried food value forecast, 2008?13 (NZ$m, nominal prices) 23
Table 5: New Zealand dried food value, 2003?08 ($m, nominal prices) 25
Table 6: New Zealand dried food value forecast, 2008?13 ($m, nominal prices) 26
Table 7: New Zealand dried food volume, 2003?08 (kg, million) 27
Table 8: New Zealand dried food volume forecast, 2008?13 (kg, million) 28
Table 9: New Zealand dried food brand share, by value, 2007?08 (%) 30
Table 10: New Zealand dried food value, by brand 2007?08 (NZ$m, nominal prices) 30
Table 11: New Zealand dried food company share by value, 2007?08 (%) 32
Table 12: New Zealand dried food value, by company, 2007?08 (NZ$m, nominal prices) 32
Table 13: New Zealand dried food distribution channels, by value, 2007?08 (%) 33
Table 14: New Zealand dried food value, by distribution channel, 2007?08 (NZ$m, nominal prices) 33
Table 15: New Zealand dried food expenditure per capita, 2003?08 (NZ$, nominal prices) 35
Table 16: New Zealand dried food forecast expenditure per capita, 2008?13 (NZ$, nominal prices) 35
Table 17: New Zealand dried food expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: New Zealand dried food forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 19: New Zealand dried food consumption per capita, 2003?08 (kg) 37
Table 20: New Zealand dried food forecast consumption per capita, 2008?13 (kg) 37
Table 21: Nestle S.A. key facts 38
Table 22: New Zealand dessert mixes value, 2003?08 (NZ$m, nominal prices) 41
Table 23: New Zealand dessert mixes value forecast, 2008?13 (NZ$m, nominal prices) 42
Table 24: New Zealand dessert mixes value, 2003?08 ($m, nominal prices) 43
Table 25: New Zealand dessert mixes value forecast, 2008?13 ($m, nominal prices) 43
Table 26: New Zealand dessert mixes volume, 2003?08 (kg, million) 44
Table 27: New Zealand dessert mixes volume forecast, 2008?13 (kg, million) 45
Table 28: New Zealand dessert mixes brand share, by value, 2007?08 (%) 46
Table 29: New Zealand dessert mixes value, by brand 2007?08 (NZ$m, nominal prices) 46
Table 30: New Zealand dessert mixes company share by value, 2007?08 (%) 48
Table 31: New Zealand dessert mixes value, by company, 2007?08 (NZ$m, nominal prices) 48
Table 32: New Zealand dessert mixes distribution channels, by value, 2007?08 (%) 49
Table 33: New Zealand dessert mixes value, by distribution channel, 2007?08 (NZ$m, nominal prices) 49
Table 34: New Zealand dessert mixes expenditure per capita, 2003?08 (NZ$, nominal prices) 51
Table 35: New Zealand dessert mixes forecast expenditure per capita, 2008?13 (NZ$, nominal prices) 51
Table 36: New Zealand dessert mixes expenditure per capita, 2003?08 ($, nominal prices) 52
Table 37: New Zealand dessert mixes forecast expenditure per capita, 2008?13 ($, nominal prices) 52
Table 38: New Zealand dessert mixes consumption per capita, 2003?08 (kg) 53
Table 39: New Zealand dessert mixes forecast consumption per capita, 2008?13 (kg) 53
Table 40: New Zealand dried ready meals value, 2003?08 (NZ$m, nominal prices) 54
Table 41: New Zealand dried ready meals value forecast, 2008?13 (NZ$m, nominal prices) 55
Table 42: New Zealand dried ready meals value, 2003?08 ($m, nominal prices) 56
Table 43: New Zealand dried ready meals value forecast, 2008?13 ($m, nominal prices) 56
Table 44: New Zealand dried ready meals volume, 2003?08 (kg, million) 57
Table 45: New Zealand dried ready meals volume forecast, 2008?13 (kg, million) 58
Table 46: New Zealand dried ready meals brand share, by value, 2007?08 (%) 59
Table 47: New Zealand dried ready meals value, by brand 2007?08 (NZ$m, nominal prices) 59
Table 48: New Zealand dried ready meals company share by value, 2007?08 (%) 60
Table 49: New Zealand dried ready meals value, by company, 2007?08 (NZ$m, nominal prices) 60
Table 50: New Zealand dried ready meals distribution channels, by value, 2007?08 (%) 61
Table 51: New Zealand dried ready meals value, by distribution channel, 2007?08 (NZ$m, nominal prices) 61
Table 52: New Zealand dried ready meals expenditure per capita, 2003?08 (NZ$, nominal prices) 63
Table 53: New Zealand dried ready meals forecast expenditure per capita, 2008?13 (NZ$, nominal prices) 63
Table 54: New Zealand dried ready meals expenditure per capita, 2003?08 ($, nominal prices) 64
Table 55: New Zealand dried ready meals forecast expenditure per capita, 2008?13 ($, nominal prices) 64
Table 56: New Zealand dried ready meals consumption per capita, 2003?08 (kg) 65
Table 57: New Zealand dried ready meals forecast consumption per capita, 2008?13 (kg) 65
Table 58: New Zealand dried pasta/noodles value, 2003?08 (NZ$m, nominal prices) 66
Table 59: New Zealand dried pasta/noodles value forecast, 2008?13 (NZ$m, nominal prices) 67
Table 60: New Zealand dried pasta/noodles value, 2003?08 ($m, nominal prices) 69
Table 61: New Zealand dried pasta/noodles value forecast, 2008?13 ($m, nominal prices) 69
Table 62: New Zealand dried pasta/noodles volume, 2003?08 (kg, million) 71
Table 63: New Zealand dried pasta/noodles volume forecast, 2008?13 (kg, million) 72
Table 64: New Zealand dried pasta/noodles brand share, by value, 2007?08 (%) 74
Table 65: New Zealand dried pasta/noodles value, by brand 2007?08 (NZ$m, nominal prices) 74
Table 66: New Zealand dried pasta/noodles company share by value, 2007?08 (%) 76
Table 67: New Zealand dried pasta/noodles value, by company, 2007?08 (NZ$m, nominal prices) 76
Table 68: New Zealand dried pasta/noodles distribution channels, by value, 2007?08 (%) 77
Table 69: New Zealand dried pasta/noodles value, by distribution channel, 2007?08 (NZ$m, nominal prices) 77
Table 70: New Zealand dried pasta/noodles expenditure per capita, 2003?08 (NZ$, nominal prices) 79
Table 71: New Zealand dried pasta/noodles forecast expenditure per capita, 2008?13 (NZ$, nominal prices) 79
Table 72: New Zealand dried pasta/noodles expenditure per capita, 2003?08 ($, nominal prices) 80
Table 73: New Zealand dried pasta/noodles forecast expenditure per capita, 2008?13 ($, nominal prices) 80
Table 74: New Zealand dried pasta/noodles consumption per capita, 2003?08 (kg) 81
Table 75: New Zealand dried pasta/noodles forecast consumption per capita, 2008?13 (kg) 81
Table 76: New Zealand rice value, 2003?08 (NZ$m, nominal prices) 82
Table 77: New Zealand rice value forecast, 2008?13 (NZ$m, nominal prices) 83
Table 78: New Zealand rice value, 2003?08 ($m, nominal prices) 84
Table 79: New Zealand rice value forecast, 2008?13 ($m, nominal prices) 84
Table 80: New Zealand rice volume, 2003?08 (kg, million) 85
Table 81: New Zealand rice volume forecast, 2008?13 (kg, million) 86
Table 82: New Zealand rice brand share, by value, 2007?08 (%) 87
Table 83: New Zealand rice value, by brand 2007?08 (NZ$m, nominal prices) 87
Table 84: New Zealand rice company share by value, 2007?08 (%) 88
Table 85: New Zealand rice value, by company, 2007?08 (NZ$m, nominal prices) 88
Table 86: New Zealand rice distribution channels, by value, 2007?08 (%) 89
Table 87: New Zealand rice value, by distribution channel, 2007?08 (NZ$m, nominal prices) 89
Table 88: New Zealand rice expenditure per capita, 2003?08 (NZ$, nominal prices) 91
Table 89: New Zealand rice forecast expenditure per capita, 2008?13 (NZ$, nominal prices) 91
Table 90: New Zealand rice expenditure per capita, 2003?08 ($, nominal prices) 92
Table 91: New Zealand rice forecast expenditure per capita, 2008?13 ($, nominal prices) 92
Table 92: New Zealand rice consumption per capita, 2003?08 (kg) 93
Table 93: New Zealand rice forecast consumption per capita, 2008?13 (kg) 93
Table 94: Global dried food market value, 2008 94
Table 95: Global dried food market split (value terms ($m), 2008), top five countries 97
Table 96: Global dried food market volume, 2008 98
Table 97: Global dried food market split (volume terms, 2008), top five countries 101
Table 98: Leading players, top five countries 102
Table 99: Analysis of New Zealand’s political landscape 104
Table 100: Analysis of New Zealand’s economic landscape 107
Table 101: Analysis of New Zealand’s social landscape 110
Table 102: Analysis of New Zealand’s technology landscape 113
Table 103: Analysis of New Zealand’s legal landscape 116
Table 104: Analysis of New Zealand’s environmental landscape 119
Table 105: New Zealand dried food new product launches reports, by company, 2008 122
Table 106: New Zealand dried food new product launches SKUs, by company, 2008 122
Table 107: New Zealand dried food new product launches (reports), by flavor and fragrances, 2008 123
Table 108: New Zealand dried food new product launches (reports), by ingredients 2008 123
Table 109: New Zealand dried food new product launches (reports), by package tags or claims (top 10 claims), 2008 124
Table 110: New Zealand dried food new product launches - recent five launches (2008) 124
Table 111: New Zealand population, by age group, 2003?08 (millions) 125
Table 112: New Zealand population forecast, by age group, 2008?13 (millions) 126
Table 113: New Zealand population, by gender, 2003?08 (millions) 126
Table 114: New Zealand population forecast, by gender, 2008?13 (millions) 127
Table 115: New Zealand nominal GDP, 2003?08 (NZ$bn, nominal prices) 127
Table 116: New Zealand nominal GDP forecast, 2008?13 (NZ$bn, nominal prices) 127
Table 117: New Zealand real GDP, 2003?08 (NZ$bn, 2000 prices) 128
Table 118: New Zealand real GDP forecast, 2008?13 (NZ$bn, 2000 prices) 128
Table 119: New Zealand real GDP, 2003?08 ($bn, 2000 prices) 128
Table 120: New Zealand real GDP forecast, 2008?13 ($bn, 2000 prices) 129
Table 121: New Zealand consumer price index, 2003?08 (2000=100) 129
Table 122: New Zealand consumer price index, 2008?13 (2000=100) 129


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