TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dried pasta/noodles 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dried Pasta/Noodles 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: Dried pasta/noodles, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Dried pasta/noodles, Pakistan, category growth comparison, by value, 2004?14 13
Figure 3: Dried pasta/noodles, Pakistan, volume by segment (kg, million), 2004?14 16
Figure 4: Dried pasta/noodles, Pakistan, category growth comparison, by volume, 2004?14 16
Figure 5: Dried pasta/noodles, Pakistan, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 29
LIST OF TABLES
Table 1: Dried pasta/noodles category definitions 3
Table 2: Dried pasta/noodles distribution channels 4
Table 3: Dried pasta/noodles, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Dried pasta/noodles, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Dried pasta/noodles, Pakistan, value by segment ($m), 2004?09 12
Table 6: Dried pasta/noodles, Pakistan, value forecast by segment ($m), 2009?14 12
Table 7: Dried pasta/noodles, Pakistan, volume by segment (kg, million), 2004?09 14
Table 8: Dried pasta/noodles, Pakistan, volume forecast by segment (kg, million), 2009?14 15
Table 9: Dried pasta/noodles, Pakistan, brand share by value (%), 2008?09 17
Table 10: Dried pasta/noodles, Pakistan, value by brand (PKRm), 2008?09 17
Table 11: Dried pasta/noodles, Pakistan, company share by value (%), 2008?09 18
Table 12: Dried pasta/noodles, Pakistan, value by company (PKRm), 2008?09 18
Table 13: Dried pasta/noodles, Pakistan, distribution channels by value (%), 2008?09 19
Table 14: Dried pasta/noodles, Pakistan, value by distribution channel (PKRm), 2008?09 19
Table 15: Dried pasta/noodles, Pakistan, expenditure per capita (PKR), 2004?09 21
Table 16: Dried pasta/noodles, Pakistan, forecast expenditure per capita (PKR), 2009?14 21
Table 17: Dried pasta/noodles, Pakistan, expenditure per capita ($), 2004?09 22
Table 18: Dried pasta/noodles, Pakistan, forecast expenditure per capita ($), 2009?14 22
Table 19: Dried pasta/noodles, Pakistan, consumption per capita (kg), 2004?09 23
Table 20: Dried pasta/noodles, Pakistan, forecast consumption per capita (kg), 2009?14 23
Table 21: Pakistan population, by age group, 2004?09 (millions) 24
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 25
Table 23: Pakistan population, by gender, 2004?09 (millions) 25
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 26
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 26
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 26
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 27
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 27
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