TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dried pasta/noodles 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dried Pasta/Noodles 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Dried pasta/noodles, South Africa, value by segment (ZARm), 2004?14 10
Figure 2: Dried pasta/noodles, South Africa, category growth comparison, by value, 2004?14 12
Figure 3: Dried pasta/noodles, South Africa, volume by segment (kg, million), 2004?14 15
Figure 4: Dried pasta/noodles, South Africa, category growth comparison, by volume, 2004?14 15
Figure 5: Dried pasta/noodles, South Africa, company share by value (%), 2008?09 17
Figure 6: Dried pasta/noodles, South Africa, distribution channels by value (%), 2008?09 20
Figure 7: Annual data review process 30
LIST OF TABLES
Table 1: Dried pasta/noodles category definitions 3
Table 2: Dried pasta/noodles distribution channels 4
Table 3: Dried pasta/noodles, South Africa, value by segment (ZARm), 2004?09 9
Table 4: Dried pasta/noodles, South Africa, value forecast by segment (ZARm), 2009?14 10
Table 5: Dried pasta/noodles, South Africa, value by segment ($m), 2004?09 11
Table 6: Dried pasta/noodles, South Africa, value forecast by segment ($m), 2009?14 11
Table 7: Dried pasta/noodles, South Africa, volume by segment (kg, million), 2004?09 13
Table 8: Dried pasta/noodles, South Africa, volume forecast by segment (kg, million), 2009?14 14
Table 9: Dried pasta/noodles, South Africa, brand share by value (%), 2008?09 16
Table 10: Dried pasta/noodles, South Africa, value by brand (ZARm), 2008?09 16
Table 11: Dried pasta/noodles, South Africa, company share by value (%), 2008?09 18
Table 12: Dried pasta/noodles, South Africa, value by company (ZARm), 2008?09 18
Table 13: Dried pasta/noodles, South Africa, distribution channels by value (%), 2008?09 19
Table 14: Dried pasta/noodles, South Africa, value by distribution channel (ZARm), 2008?09 19
Table 15: Dried pasta/noodles, South Africa, expenditure per capita (ZAR), 2004?09 21
Table 16: Dried pasta/noodles, South Africa, forecast expenditure per capita (ZAR), 2009?14 21
Table 17: Dried pasta/noodles, South Africa, expenditure per capita ($), 2004?09 22
Table 18: Dried pasta/noodles, South Africa, forecast expenditure per capita ($), 2009?14 22
Table 19: Dried pasta/noodles, South Africa, consumption per capita (kg), 2004?09 23
Table 20: Dried pasta/noodles, South Africa, forecast consumption per capita (kg), 2009?14 23
Table 21: South Africa population, by age group, 2004?09 (millions) 24
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 25
Table 23: South Africa population, by gender, 2004?09 (millions) 25
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 26
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 26
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 26
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 27
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 27
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: South Africa consumer price index, 2004?09 (2000=100) 28
Table 32: South Africa consumer price index, 2009?14 (2000=100) 28
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