TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dried pasta/noodles 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dried Pasta/Noodles 9
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 9
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Dried pasta/noodles, Venezuela, value by segment (VEFm), 2004?14 11
Figure 2: Dried pasta/noodles, Venezuela, category growth comparison, by value, 2004?14 13
Figure 3: Dried pasta/noodles, Venezuela, volume by segment (kg, million), 2004?14 16
Figure 4: Dried pasta/noodles, Venezuela, category growth comparison, by volume, 2004?14 16
Figure 5: Dried pasta/noodles, Venezuela, company share by value (%), 2008?09 19
Figure 6: Dried pasta/noodles, Venezuela, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Dried pasta/noodles category definitions 3
Table 2: Dried pasta/noodles distribution channels 4
Table 3: Dried pasta/noodles, Venezuela, value by segment (VEFm), 2004?09 9
Table 4: Dried pasta/noodles, Venezuela, value forecast by segment (VEFm), 2009?14 10
Table 5: Dried pasta/noodles, Venezuela, value by segment ($m), 2004?09 12
Table 6: Dried pasta/noodles, Venezuela, value forecast by segment ($m), 2009?14 12
Table 7: Dried pasta/noodles, Venezuela, volume by segment (kg, million), 2004?09 14
Table 8: Dried pasta/noodles, Venezuela, volume forecast by segment (kg, million), 2009?14 15
Table 9: Dried pasta/noodles, Venezuela, brand share by value (%), 2008?09 17
Table 10: Dried pasta/noodles, Venezuela, value by brand (VEFm), 2008?09 18
Table 11: Dried pasta/noodles, Venezuela, company share by value (%), 2008?09 20
Table 12: Dried pasta/noodles, Venezuela, value by company (VEFm), 2008?09 21
Table 13: Dried pasta/noodles, Venezuela, distribution channels by value (%), 2008?09 22
Table 14: Dried pasta/noodles, Venezuela, value by distribution channel (VEFm), 2008?09 22
Table 15: Dried pasta/noodles, Venezuela, expenditure per capita (VEF), 2004?09 24
Table 16: Dried pasta/noodles, Venezuela, forecast expenditure per capita (VEF), 2009?14 24
Table 17: Dried pasta/noodles, Venezuela, expenditure per capita ($), 2004?09 25
Table 18: Dried pasta/noodles, Venezuela, forecast expenditure per capita ($), 2009?14 25
Table 19: Dried pasta/noodles, Venezuela, consumption per capita (kg), 2004?09 26
Table 20: Dried pasta/noodles, Venezuela, forecast consumption per capita (kg), 2009?14 26
Table 21: Venezuela population, by age group, 2004?09 (millions) 27
Table 22: Venezuela population forecast, by age group, 2009?14 (millions) 28
Table 23: Venezuela population, by gender, 2004?09 (millions) 28
Table 24: Venezuela population forecast, by gender, 2009?14 (millions) 29
Table 25: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 29
Table 26: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 29
Table 27: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 30
Table 28: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 30
Table 29: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Venezuela consumer price index, 2004?09 (2000=100) 31
Table 32: Venezuela consumer price index, 2009?14 (2000=100) 31
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