TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dried pasta/noodles 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dried Pasta/Noodles 10
Value analysis (Dong), 2003?08 10
Value analysis (Dong), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 PESTLE Analysis 28
Summary 28
Political analysis 29
Economic analysis 32
Social analysis 35
Technological analysis 39
Legal analysis 41
Environmental analysis 44
Chapter 5 Macroeconomic Profile 46
Macroeconomic indicators 46
Chapter 6 Research Methodology 51
Methodology overview 51
Secondary research 52
Market modeling 53
Creating an initial data model 53
Revising the initial data model 53
Creating a final estimate 54
Creating demographic value splits 54
Primary research 54
Data finalization 55
Ongoing research 55
LIST OF FIGURES
Figure 1: Dried pasta/noodles, Vietnam, value (VNDm), 2003?13 12
Figure 2: Dried pasta/noodles, Vietnam, category growth comparison, by value, 2003?13 14
Figure 3: Dried pasta/noodles, Vietnam, volume (kg, million), 2003?13 17
Figure 4: Dried pasta/noodles, Vietnam, category growth comparison, by volume, 2003?13 17
Figure 5: Dried pasta/noodles, Vietnam, company share by value (%), 2007?08 20
Figure 6: Dried pasta/noodles, Vietnam, distribution channels by value (%), 2007?08 24
Figure 7: Annual data review process 52
LIST OF TABLES
Table 1: Dried pasta/noodles category definitions 3
Table 2: Dried pasta/noodles distribution channels 4
Table 3: Dried pasta/noodles, Vietnam, value by segment (VNDm), 2003?08 10
Table 4: Dried pasta/noodles, Vietnam, value forecast by segment (VNDm), 2008?13 11
Table 5: Dried pasta/noodles, Vietnam, value by segment ($m), 2003?08 13
Table 6: Dried pasta/noodles, Vietnam, value forecast by segment ($m), 2008?13 13
Table 7: Dried pasta/noodles, Vietnam, volume by segment (kg, million), 2003?08 15
Table 8: Dried pasta/noodles, Vietnam, volume forecast by segment (kg, million), 2008?13 16
Table 9: Dried pasta/noodles, Vietnam, brand share by value (%), 2007?08 18
Table 10: Dried pasta/noodles, Vietnam, value by brand (VNDm), 2007?08 19
Table 11: Dried pasta/noodles, Vietnam, company share by value (%), 2007?08 21
Table 12: Dried pasta/noodles, Vietnam, value by company (VNDm), 2007?08 22
Table 13: Dried pasta/noodles, Vietnam, distribution channels by value (%), 2007?08 23
Table 14: Dried pasta/noodles, Vietnam, value by distribution channel (VNDm), 2007?08 23
Table 15: Dried pasta/noodles, Vietnam, expenditure per capita (VND), 2003?08 25
Table 16: Dried pasta/noodles, Vietnam, forecast expenditure per capita (VND), 2008?13 25
Table 17: Dried pasta/noodles, Vietnam, expenditure per capita ($), 2003?08 26
Table 18: Dried pasta/noodles, Vietnam, forecast expenditure per capita ($), 2008?13 26
Table 19: Dried pasta/noodles, Vietnam, consumption per capita (kg), 2003?08 27
Table 20: Dried pasta/noodles, Vietnam, forecast consumption per capita (kg), 2008?13 27
Table 21: Analysis of Vietnam’s political landscape 29
Table 22: Analysis of Vietnam’s economy 32
Table 23: Analysis of Vietnam’s social system 35
Table 24: Analysis of Vietnam’s technology landscape 39
Table 25: Analysis of Vietnam’s legal landscape 41
Table 26: Analysis of Vietnam’s environmental landscape 44
Table 27: Vietnam population, by age group, 2003?08 (millions) 46
Table 28: Vietnam population forecast, by age group, 2008?13 (millions) 47
Table 29: Vietnam population, by gender, 2003?08 (millions) 47
Table 30: Vietnam population forecast, by gender, 2008?13 (millions) 48
Table 31: Vietnam nominal GDP, 2003?08 (VNDbn, nominal prices) 48
Table 32: Vietnam nominal GDP forecast, 2008?13 (VNDbn, nominal prices) 48
Table 33: Vietnam real GDP, 2003?08 (VNDbn, 2000 prices) 49
Table 34: Vietnam real GDP forecast, 2008?13 (VNDbn, 2000 prices) 49
Table 35: Vietnam real GDP, 2003?08 ($bn, 2000 prices) 49
Table 36: Vietnam real GDP forecast, 2008?13 ($bn, 2000 prices) 50
Table 37: Vietnam consumer price index, 2003?08 (2000=100) 50
Table 38: Vietnam consumer price index, 2008?13 (2000=100) 50
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