TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dried ready meals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dried Ready Meals 9
Value analysis (Canadian Dollar), 2004?09 9
Value analysis (Canadian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Dried ready meals, Canada, value (C$m), 2004?14 10
Figure 2: Dried ready meals, Canada, volume (kg, million), 2004?14 13
Figure 3: Dried ready meals, Canada, company share by value (%), 2008?09 15
Figure 4: Dried ready meals, Canada, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Dried ready meals category definitions 3
Table 2: Dried ready meals distribution channels 4
Table 1: Dried ready meals, Canada, value (C$m), 2004?09 9
Table 2: Dried ready meals, Canada, value forecast (C$m), 2009?14 10
Table 3: Dried ready meals, Canada, value ($m), 2004?09 11
Table 4: Dried ready meals, Canada, value forecast ($m), 2009?14 11
Table 5: Dried ready meals, Canada, volume (kg, million), 2004?09 12
Table 6: Dried ready meals, Canada, volume forecast (kg, million), 2009?14 13
Table 7: Dried ready meals, Canada, brand share by value (%), 2008?09 14
Table 8: Dried ready meals, Canada, value by brand (C$m), 2008?09 14
Table 9: Dried ready meals, Canada, company share by value (%), 2008?09 16
Table 10: Dried ready meals, Canada, value by company (C$m), 2008?09 16
Table 11: Dried ready meals, Canada, distribution channels by value (%), 2008?09 17
Table 12: Dried ready meals, Canada, value by distribution channel (C$m), 2008?09 17
Table 13: Dried ready meals, Canada, expenditure per capita (C$), 2004?09 19
Table 14: Dried ready meals, Canada, forecast expenditure per capita (C$), 2009?14 19
Table 15: Dried ready meals, Canada, expenditure per capita ($), 2004?09 20
Table 16: Dried ready meals, Canada, forecast expenditure per capita ($), 2009?14 20
Table 17: Dried ready meals, Canada, consumption per capita (kg), 2004?09 21
Table 18: Dried ready meals, Canada, forecast consumption per capita (kg), 2009?14 21
Table 19: Canada population, by age group, 2004?09 (millions) 22
Table 20: Canada population forecast, by age group, 2009?14 (millions) 23
Table 21: Canada population, by gender, 2004?09 (millions) 23
Table 22: Canada population forecast, by gender, 2009?14 (millions) 24
Table 23: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 24
Table 24: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 24
Table 25: Canada real GDP, 2004?09 (C$bn, 2000 prices) 25
Table 26: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 25
Table 27: Canada real GDP, 2004?09 ($bn, 2000 prices) 25
Table 28: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 29: Canada consumer price index, 2004?09 (2000=100) 26
Table 30: Canada consumer price index, 2009?14 (2000=100) 26
[Inhaltsverzeichnis ausblenden]