TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: dried ready meals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Dried Ready Meals 9
Value analysis (Mexican Peso), 2004?09 9
Value analysis (Mexican Peso), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Dried ready meals, Mexico, value (MXNm), 2004?14 10
Figure 2: Dried ready meals, Mexico, volume (kg, million), 2004?14 13
Figure 3: Dried ready meals, Mexico, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Dried ready meals category definitions 3
Table 2: Dried ready meals distribution channels 4
Table 3: Dried ready meals, Mexico, value (MXNm), 2004?09 9
Table 4: Dried ready meals, Mexico, value forecast (MXNm), 2009?14 10
Table 5: Dried ready meals, Mexico, value ($m), 2004?09 11
Table 6: Dried ready meals, Mexico, value forecast ($m), 2009?14 11
Table 7: Dried ready meals, Mexico, volume (kg, million), 2004?09 12
Table 8: Dried ready meals, Mexico, volume forecast (kg, million), 2009?14 13
Table 9: Dried ready meals, Mexico, brand share by value (%), 2008?09 14
Table 10: Dried ready meals, Mexico, value by brand (MXNm), 2008?09 14
Table 11: Dried ready meals, Mexico, company share by value (%), 2008?09 15
Table 12: Dried ready meals, Mexico, value by company (MXNm), 2008?09 15
Table 13: Dried ready meals, Mexico, distribution channels by value (%), 2008?09 16
Table 14: Dried ready meals, Mexico, value by distribution channel (MXNm), 2008?09 16
Table 15: Dried ready meals, Mexico, expenditure per capita (MXN), 2004?09 18
Table 16: Dried ready meals, Mexico, forecast expenditure per capita (MXN), 2009?14 18
Table 17: Dried ready meals, Mexico, expenditure per capita ($), 2004?09 19
Table 18: Dried ready meals, Mexico, forecast expenditure per capita ($), 2009?14 19
Table 19: Dried ready meals, Mexico, consumption per capita (kg), 2004?09 20
Table 20: Dried ready meals, Mexico, forecast consumption per capita (kg), 2009?14 20
Table 21: Mexico population, by age group, 2004?09 (millions) 21
Table 22: Mexico population forecast, by age group, 2009?14 (millions) 22
Table 23: Mexico population, by gender, 2004?09 (millions) 22
Table 24: Mexico population forecast, by gender, 2009?14 (millions) 23
Table 25: Mexico nominal GDP, 2004?09 (MXNbn, nominal prices) 23
Table 26: Mexico nominal GDP forecast, 2009?14 (MXNbn, nominal prices) 23
Table 27: Mexico real GDP, 2004?09 (MXNbn, 2000 prices) 24
Table 28: Mexico real GDP forecast, 2009?14 (MXNbn, 2000 prices) 24
Table 29: Mexico real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Mexico real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Mexico consumer price index, 2004?09 (2000=100) 25
Table 32: Mexico consumer price index, 2009?14 (2000=100) 25
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