Hot Drinks in Austria to 2014

Introduction

This databook provides key data and information on the hot drinks market in Austria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, other hot drinks and tea

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for hot drinks in Austria increased at a compound annual growth rate of 1.2% between 2004 and 2009.

The coffee category led the hot drinks market in Austria, accounting for a share of 74.7%.

Leading players in Austrian hot drinks market include Tchibo Holding AG, Kraft Foods, Inc. and Meinl Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Austria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2004?09 20
Value analysis (Euro), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profile 37
Kraft Foods, Inc. 37
Chapter 5 Category Analysis: Coffee 40
Value analysis (Euro), 2004?09 40
Value analysis (Euro), 2009?14 41
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Other Hot Drinks 56
Value analysis (Euro), 2004?09 56
Value analysis (Euro), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Tea 72
Value analysis (Euro), 2004?09 72
Value analysis (Euro), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Country Comparison 92
Value 92
Volume 96
Market share 100
Chapter 9 New Product Development 101
Product launches over time 101
Recent product launches 103
Chapter 10 Macroeconomic Profile 104
Macroeconomic Indicators 104
Chapter 11 Research Methodology 109
Methodology overview 109
Secondary research 110
Market modeling 111
Creating an initial data model 111
Revising the initial data model 111
Creating a final estimate 112
Creating demographic value splits 112
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 12 Appendix 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114

LIST OF FIGURES
Figure 1: Hot drinks, Austria, value by category (€m), 2004?14 22
Figure 2: Hot drinks, Austria, category growth comparison, by value, 2004?14 24
Figure 3: Hot drinks, Austria, volume by category (kg, million), 2004?14 27
Figure 4: Hot drinks, Austria, category growth comparison, by volume, 2004?14 27
Figure 5: Hot drinks, Austria, company share by volume (%), 2008?09 30
Figure 6: Hot drinks, Austria, distribution channels by volume (%), 2008?09 33
Figure 7: Coffee, Austria, value by segment (€m), 2004?14 42
Figure 8: Coffee, Austria, category growth comparison, by value, 2004?14 44
Figure 9: Coffee, Austria, volume by segment (kg, million), 2004?14 47
Figure 10: Coffee, Austria, category growth comparison, by volume, 2004?14 47
Figure 11: Coffee, Austria, company share by volume (%), 2008?09 49
Figure 12: Coffee, Austria, distribution channels by volume (%), 2008?09 52
Figure 13: Other hot drinks, Austria, value by segment (€m), 2004?14 58
Figure 14: Other hot drinks, Austria, category growth comparison, by value, 2004?14 60
Figure 15: Other hot drinks, Austria, volume by segment (kg, million), 2004?14 63
Figure 16: Other hot drinks, Austria, category growth comparison, by volume, 2004?14 63
Figure 17: Other hot drinks, Austria, company share by volume (%), 2008?09 65
Figure 18: Other hot drinks, Austria, distribution channels by volume (%), 2008?09 68
Figure 19: Tea, Austria, value by segment (€m), 2004?14 74
Figure 20: Tea, Austria, category growth comparison, by value, 2004?14 77
Figure 21: Tea, Austria, volume by segment (kg, million), 2004?14 80
Figure 22: Tea, Austria, category growth comparison, by volume, 2004?14 80
Figure 23: Tea, Austria, company share by volume (%), 2008?09 82
Figure 24: Tea, Austria, distribution channels by volume (%), 2008?09 85
Figure 25: Global hot drinks market split (value terms, 2009), top five countries 93
Figure 26: Global hot drinks market value, 2004–09, top five countries 95
Figure 27: Global hot drinks market split (volume terms, 2009), top five countries 97
Figure 28: Global hot drinks market volume, 2004–09, top five countries 99
Figure 29: Annual data review process 110

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Austria, value by category (€m), 2004?09 20
Table 4: Hot drinks, Austria, value forecast by category (€m), 2009?14 21
Table 5: Hot drinks, Austria, value by category ($m), 2004?09 23
Table 6: Hot drinks, Austria, value forecast by category ($m), 2009?14 23
Table 7: Hot drinks, Austria, volume by category (kg, million), 2004?09 25
Table 8: Hot drinks, Austria, volume forecast by category (kg, million), 2009?14 26
Table 9: Hot drinks, Austria, brand share by volume (%), 2008?09 28
Table 10: Hot drinks, Austria, volume by brand (kg, million), 2008?09 29
Table 11: Hot drinks, Austria, company share by volume (%), 2008?09 31
Table 12: Hot drinks, Austria, volume by company (kg, million), 2008?09 31
Table 13: Hot drinks, Austria, distribution channels by volume (%), 2008?09 32
Table 14: Hot drinks, Austria, volume by distribution channel (kg, million), 2008?09 32
Table 15: Hot drinks, Austria, expenditure per capita (€), 2004?09 34
Table 16: Hot drinks, Austria, forecast expenditure per capita (€), 2009?14 34
Table 17: Hot drinks, Austria, expenditure per capita ($), 2004?09 35
Table 18: Hot drinks, Austria, forecast expenditure per capita ($), 2009?14 35
Table 19: Hot drinks, Austria, consumption per capita (kg), 2004?09 36
Table 20: Hot drinks, Austria, forecast consumption per capita (kg), 2009?14 36
Table 21: Kraft Foods, Inc. key facts 37
Table 22: Coffee, Austria, value by segment (€m), 2004?09 40
Table 23: Coffee, Austria, value forecast by segment (€m), 2009?14 41
Table 24: Coffee, Austria, value by segment ($m), 2004?09 43
Table 25: Coffee, Austria, value forecast by segment ($m), 2009?14 43
Table 26: Coffee, Austria, volume by segment (kg, million), 2004?09 45
Table 27: Coffee, Austria, volume forecast by segment (kg, million), 2009?14 46
Table 28: Coffee, Austria, brand share by volume (%), 2008?09 48
Table 29: Coffee, Austria, volume by brand (kg, million), 2008?09 48
Table 30: Coffee, Austria, company share by volume (%), 2008?09 50
Table 31: Coffee, Austria, volume by company (kg, million), 2008?09 50
Table 32: Coffee, Austria, distribution channels by volume (%), 2008?09 51
Table 33: Coffee, Austria, volume by distribution channel (kg, million), 2008?09 51
Table 34: Coffee, Austria, expenditure per capita (€), 2004?09 53
Table 35: Coffee, Austria, forecast expenditure per capita (€), 2009?14 53
Table 36: Coffee, Austria, expenditure per capita ($), 2004?09 54
Table 37: Coffee, Austria, forecast expenditure per capita ($), 2009?14 54
Table 38: Coffee, Austria, consumption per capita (kg), 2004?09 55
Table 39: Coffee, Austria, forecast consumption per capita (kg), 2009?14 55
Table 40: Other hot drinks, Austria, value by segment (€m), 2004?09 56
Table 41: Other hot drinks, Austria, value forecast by segment (€m), 2009?14 57
Table 42: Other hot drinks, Austria, value by segment ($m), 2004?09 59
Table 43: Other hot drinks, Austria, value forecast by segment ($m), 2009?14 59
Table 44: Other hot drinks, Austria, volume by segment (kg, million), 2004?09 61
Table 45: Other hot drinks, Austria, volume forecast by segment (kg, million), 2009?14 62
Table 46: Other hot drinks, Austria, brand share by volume (%), 2008?09 64
Table 47: Other hot drinks, Austria, volume by brand (kg, million), 2008?09 64
Table 48: Other hot drinks, Austria, company share by volume (%), 2008?09 66
Table 49: Other hot drinks, Austria, volume by company (kg, million), 2008?09 66
Table 50: Other hot drinks, Austria, distribution channels by volume (%), 2008?09 67
Table 51: Other hot drinks, Austria, volume by distribution channel (kg, million), 2008?09 67
Table 52: Other hot drinks, Austria, expenditure per capita (€), 2004?09 69
Table 53: Other hot drinks, Austria, forecast expenditure per capita (€), 2009?14 69
Table 54: Other hot drinks, Austria, expenditure per capita ($), 2004?09 70
Table 55: Other hot drinks, Austria, forecast expenditure per capita ($), 2009?14 70
Table 56: Other hot drinks, Austria, consumption per capita (kg), 2004?09 71
Table 57: Other hot drinks, Austria, forecast consumption per capita (kg), 2009?14 71
Table 58: Tea, Austria, value by segment (€m), 2004?09 72
Table 59: Tea, Austria, value forecast by segment (€m), 2009?14 73
Table 60: Tea, Austria, value by segment ($m), 2004?09 75
Table 61: Tea, Austria, value forecast by segment ($m), 2009?14 76
Table 62: Tea, Austria, volume by segment (kg, million), 2004?09 78
Table 63: Tea, Austria, volume forecast by segment (kg, million), 2009?14 79
Table 64: Tea, Austria, brand share by volume (%), 2008?09 81
Table 65: Tea, Austria, volume by brand (kg, million), 2008?09 81
Table 66: Tea, Austria, company share by volume (%), 2008?09 83
Table 67: Tea, Austria, volume by company (kg, million), 2008?09 83
Table 68: Tea, Austria, distribution channels by volume (%), 2008?09 84
Table 69: Tea, Austria, volume by distribution channel (kg, million), 2008?09 84
Table 70: Tea, Austria, expenditure per capita (€), 2004?09 86
Table 71: Tea, Austria, forecast expenditure per capita (€), 2009?14 87
Table 72: Tea, Austria, expenditure per capita ($), 2004?09 88
Table 73: Tea, Austria, forecast expenditure per capita ($), 2009?14 89
Table 74: Tea, Austria, consumption per capita (kg), 2004?09 90
Table 75: Tea, Austria, forecast consumption per capita (kg), 2009?14 91
Table 76: Global hot drinks market value, 2009 92
Table 77: Global hot drinks market split (value terms ($m), 2009), top five countries 95
Table 78: Global hot drinks market volume, 2009 96
Table 79: Global hot drinks market split (volume terms, 2009), top five countries 99
Table 80: Leading players, top five countries 100
Table 81: Austria hot drinks new product launches reports, by company (top five companies), 2009 101
Table 82: Austria hot drinks new product launches SKUs, by company (top five companies), 2009 101
Table 83: Austria hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 102
Table 84: Austria hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 102
Table 85: Austria hot drinks new product launches (reports), by package tags or claims 2009 103
Table 86: Austria hot drinks new product launches - recent five launches (2009) 103
Table 87: Austria population, by age group, 2004?09 (millions) 104
Table 88: Austria population forecast, by age group, 2009?14 (millions) 105
Table 89: Austria population, by gender, 2004?09 (millions) 105
Table 90: Austria population forecast, by gender, 2009?14 (millions) 106
Table 91: Austria nominal GDP, 2004?09 (€bn, nominal prices) 106
Table 92: Austria nominal GDP forecast, 2009?14 (€bn, nominal prices) 106
Table 93: Austria real GDP, 2004?09 (€bn, 2000 prices) 107
Table 94: Austria real GDP forecast, 2009?14 (€bn, 2000 prices) 107
Table 95: Austria real GDP, 2004?09 ($bn, 2000 prices) 107
Table 96: Austria real GDP forecast, 2009?14 ($bn, 2000 prices) 108
Table 97: Austria consumer price index, 2004?09 (2000=100) 108
Table 98: Austria consumer price index, 2009?14 (2000=100) 108



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