Hot Drinks in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil leads the hot drinks market in terms of volume among the BRIC nations 2
The Russian hot drinks market is expected to exhibit steady growth between 2008 and 2013 2
China is home to the second largest hot drinks market, led by tea, while its coffee category displays rapid growth 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC Hot Drinks market, volume overview 17
BRIC hot drinks market, value overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2003?08 27
Value analysis (Brazilian Real), 2008?13 28
Value analysis (US dollars), 2003?08 30
Value analysis (US dollars), 2008?13 30
Volume analysis, 2003?08 32
Volume analysis, 2008?13 33
Company and brand share analysis 35
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 5 Russia 45
Value analysis (Russian Ruble), 2003?08 45
Value analysis (Russian Ruble), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 India 65
Value analysis (Indian Rupee), 2003?08 65
Value analysis (Indian Rupee), 2008?13 66
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 73
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 China 82
Value analysis (Yuan Renminbi), 2003?08 82
Value analysis (Yuan Renminbi), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company and brand share analysis 90
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 New Product Development 100
Product launches 2009: Brazil 100
Recent product launches 102
Product launches 2009: Russia 103
Recent product launches 105
Product launches 2009: India 106
Recent product launches 108
Product launches 2009: China 109
Recent product launches 111
Chapter 9 Research Methodology 112
Methodology overview 112
Secondary research 113
Market modeling 114
Creating an initial data model 114
Revising the initial data model 114
Creating a final estimate 115
Creating demographic value splits 115
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 10 APPENDIX 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117

LIST OF FIGURES
Figure 1: Hot drinks market, BRIC, volume (kg, million), 2003?13 17
Figure 2: Hot Drinks market, BRIC, volume (kg, million), 2003–08 19
Figure 3: Hot Drinks market, BRIC, volume (kg, million), 2008–13 20
Figure 4: Hot Drinks market, BRIC, volume growth analysis, 2003?13 21
Figure 5: Hot drinks market, BRIC, value ($m), 2003?13 22
Figure 6: Hot drinks market, BRIC, value ($m) , 2003?08 24
Figure 7: Hot drinks market, BRIC, value ($m) , 2008?13 25
Figure 8: Hot Drinks market, BRIC, value growth analysis, 2003?13 26
Figure 9: Hot drinks, Brazil, value by category (BRLm), 2003?13 29
Figure 10: Hot drinks, Brazil, category growth comparison, by value, 2003?13 31
Figure 11: Hot drinks, Brazil, volume by category (kg, million), 2003?13 34
Figure 12: Hot drinks, Brazil, category growth comparison, by volume, 2003?13 34
Figure 13: Hot drinks, Brazil, company share by volume (%), 2007?08 37
Figure 14: Hot drinks, Brazil, distribution channels by volume (%), 2007?08 41
Figure 15: Hot drinks, Russia, value by category (RUBm), 2003?13 47
Figure 16: Hot drinks, Russia, category growth comparison, by value, 2003?13 49
Figure 17: Hot drinks, Russia, volume by category (kg, million), 2003?13 52
Figure 18: Hot drinks, Russia, category growth comparison, by volume, 2003?13 52
Figure 19: Hot drinks, Russia, company share by volume (%), 2007?08 57
Figure 20: Hot drinks, Russia, distribution channels by volume (%), 2007?08 61
Figure 21: Hot drinks, India, value by category (INRm), 2003?13 67
Figure 22: Hot drinks, India, category growth comparison, by value, 2003?13 69
Figure 23: Hot drinks, India, volume by category (kg, million), 2003?13 72
Figure 24: Hot drinks, India, category growth comparison, by volume, 2003?13 72
Figure 25: Hot drinks, India, company share by volume (%), 2007?08 75
Figure 26: Hot drinks, India, distribution channels by volume (%), 2007?08 78
Figure 27: Hot drinks, China, value by category (CNYm), 2003?13 84
Figure 28: Hot drinks, China, category growth comparison, by value, 2003?13 86
Figure 29: Hot drinks, China, volume by category (kg, million), 2003?13 89
Figure 30: Hot drinks, China, category growth comparison, by volume, 2003?13 89
Figure 31: Hot drinks, China, company share by volume (%), 2007?08 92
Figure 32: Hot drinks, China, distribution channels by volume (%), 2007?08 96
Figure 33: Annual data review process 113

LIST OF TABLES
Table 1: Hot drinks category definitions 5
Table 2: Hot drinks distribution channels 6
Table 3: Hot drinks market, BRIC, volume (kg, million), 2003?13 18
Table 4: Hot drinks market, BRIC, volume (kg, million), 2003–08 19
Table 5: Hot drinks market, BRIC, volume (kg, million), 2008–13 20
Table 6: Hot drinks market, BRIC, value ($m), 2003?13 23
Table 7: Hot drinks market, BRIC, value ($m), 2003?08 24
Table 8: Hot drinks market, BRIC, value ($m), 2008?13 25
Table 9: Hot drinks, Brazil, value by category (BRLm), 2003?08 27
Table 10: Hot drinks, Brazil, value forecast by category (BRLm), 2008?13 28
Table 11: Hot drinks, Brazil, value by category ($m), 2003?08 30
Table 12: Hot drinks, Brazil, value forecast by category ($m), 2008?13 30
Table 13: Hot drinks, Brazil, volume by category (kg, million), 2003?08 32
Table 14: Hot drinks, Brazil, volume forecast by category (kg, million), 2008?13 33
Table 15: Hot drinks, Brazil, brand share by volume (%), 2007?08 35
Table 16: Hot drinks, Brazil, volume by brand (kg, million), 2007?08 36
Table 17: Hot drinks, Brazil, company share by volume (%), 2007?08 38
Table 18: Hot drinks, Brazil, volume by company (kg, million), 2007?08 39
Table 19: Hot drinks, Brazil, distribution channels by volume (%), 2007?08 40
Table 20: Hot drinks, Brazil, volume by distribution channel (kg, million), 2007?08 40
Table 21: Hot drinks, Brazil, expenditure per capita (BRL), 2003?08 42
Table 22: Hot drinks, Brazil, forecast expenditure per capita (BRL), 2008?13 42
Table 23: Hot drinks, Brazil, expenditure per capita ($), 2003?08 43
Table 24: Hot drinks, Brazil, forecast expenditure per capita ($), 2008?13 43
Table 25: Hot drinks, Brazil, consumption per capita (kg), 2003?08 44
Table 26: Hot drinks, Brazil, forecast consumption per capita (kg), 2008?13 44
Table 27: Hot drinks, Russia, value by category (RUBm), 2003?08 45
Table 28: Hot drinks, Russia, value forecast by category (RUBm), 2008?13 46
Table 29: Hot drinks, Russia, value by category ($m), 2003?08 48
Table 30: Hot drinks, Russia, value forecast by category ($m), 2008?13 48
Table 31: Hot drinks, Russia, volume by category (kg, million), 2003?08 50
Table 32: Hot drinks, Russia, volume forecast by category (kg, million), 2008?13 51
Table 33: Hot drinks, Russia, brand share by volume (%), 2007?08 53
Table 34: Hot drinks, Russia, volume by brand (kg, million), 2007?08 55
Table 35: Hot drinks, Russia, company share by volume (%), 2007?08 58
Table 36: Hot drinks, Russia, volume by company (kg, million), 2007?08 59
Table 37: Hot drinks, Russia, distribution channels by volume (%), 2007?08 60
Table 38: Hot drinks, Russia, volume by distribution channel (kg, million), 2007?08 60
Table 39: Hot drinks, Russia, expenditure per capita (RUB), 2003?08 62
Table 40: Hot drinks, Russia, forecast expenditure per capita (RUB), 2008?13 62
Table 41: Hot drinks, Russia, expenditure per capita ($), 2003?08 63
Table 42: Hot drinks, Russia, forecast expenditure per capita ($), 2008?13 63
Table 43: Hot drinks, Russia, consumption per capita (kg), 2003?08 64
Table 44: Hot drinks, Russia, forecast consumption per capita (kg), 2008?13 64
Table 45: Hot drinks, India, value by category (INRm), 2003?08 65
Table 46: Hot drinks, India, value forecast by category (INRm), 2008?13 66
Table 47: Hot drinks, India, value by category ($m), 2003?08 68
Table 48: Hot drinks, India, value forecast by category ($m), 2008?13 68
Table 49: Hot drinks, India, volume by category (kg, million), 2003?08 70
Table 50: Hot drinks, India, volume forecast by category (kg, million), 2008?13 71
Table 51: Hot drinks, India, brand share by volume (%), 2007?08 73
Table 52: Hot drinks, India, volume by brand (kg, million), 2007?08 74
Table 53: Hot drinks, India, company share by volume (%), 2007?08 76
Table 54: Hot drinks, India, volume by company (kg, million), 2007?08 76
Table 55: Hot drinks, India, distribution channels by volume (%), 2007?08 77
Table 56: Hot drinks, India, volume by distribution channel (kg, million), 2007?08 77
Table 57: Hot drinks, India, expenditure per capita (INR), 2003?08 79
Table 58: Hot drinks, India, forecast expenditure per capita (INR), 2008?13 79
Table 59: Hot drinks, India, expenditure per capita ($), 2003?08 80
Table 60: Hot drinks, India, forecast expenditure per capita ($), 2008?13 80
Table 61: Hot drinks, India, consumption per capita (kg), 2003?08 81
Table 62: Hot drinks, India, forecast consumption per capita (kg), 2008?13 81
Table 63: Hot drinks, China, value by category (CNYm), 2003?08 82
Table 64: Hot drinks, China, value forecast by category (CNYm), 2008?13 83
Table 65: Hot drinks, China, value by category ($m), 2003?08 85
Table 66: Hot drinks, China, value forecast by category ($m), 2008?13 85
Table 67: Hot drinks, China, volume by category (kg, million), 2003?08 87
Table 68: Hot drinks, China, volume forecast by category (kg, million), 2008?13 88
Table 69: Hot drinks, China, brand share by volume (%), 2007?08 90
Table 70: Hot drinks, China, volume by brand (kg, million), 2007?08 91
Table 71: Hot drinks, China, company share by volume (%), 2007?08 93
Table 72: Hot drinks, China, volume by company (kg, million), 2007?08 94
Table 73: Hot drinks, China, distribution channels by volume (%), 2007?08 95
Table 74: Hot drinks, China, volume by distribution channel (kg, million), 2007?08 95
Table 75: Hot drinks, China, expenditure per capita (CNY), 2003?08 97
Table 76: Hot drinks, China, forecast expenditure per capita (CNY), 2008?13 97
Table 77: Hot drinks, China, expenditure per capita ($), 2003?08 98
Table 78: Hot drinks, China, forecast expenditure per capita ($), 2008?13 98
Table 79: Hot drinks, China, consumption per capita (kg), 2003?08 99
Table 80: Hot drinks, China, forecast consumption per capita (kg), 2008?13 99
Table 81: Brazil hot drinks new product launches reports, by company (top five companies), 2009 100
Table 82: Brazil hot drinks new product launches SKUs, by company (top five companies), 2009 100
Table 83: Brazil hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 101
Table 84: Brazil hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 101
Table 85: Brazil hot drinks new product launches (reports), by package tags or claims, 2009 102
Table 86: Brazil hot drinks new product launches - recent five launches 2009 102
Table 87: Russia hot drinks new product launches reports, by company (top five companies), 2009 103
Table 88: Russia hot drinks new product launches SKUs, by company (top five companies), 2009 103
Table 89: Russia hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 104
Table 90: Russia hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 104
Table 91: Russia hot drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 105
Table 92: Russia hot drinks new product launches - recent five launches (2009) 105
Table 93: India hot drinks new product launches reports, by company (top five companies), 2009 106
Table 94: India hot drinks new product launches SKUs, by company (top five companies), 2009 106
Table 95: India hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 107
Table 96: India hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 107
Table 97: India hot drinks new product launches (reports), by package tags or claims, 2009 108
Table 98: India hot drinks new product launches - recent five launches 2009 108
Table 99: China hot drinks new product launches reports, by company (top five companies), 2009 109
Table 100: China hot drinks new product launches SKUs, by company (top five companies), 2009 109
Table 101: China hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 110
Table 102: China hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 110
Table 103: China hot drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 111
Table 104: China hot drinks new product launches - recent five launches (2009) 111


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