Hot Drinks in the Czech Republic to 2014

Introduction

This databook provides key data and information on the hot drinks market in the Czech Republic. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, other hot drinks and tea

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in the Czech Republic increased at a compound annual growth rate of 3.9% between 2004 and 2009.

The coffee category led the hot drinks market in the Czech Republic, accounting for a share of 88.3%.

Leading players in Czech Republican hot drinks market include Tchibo Holding AG, Sara Lee Corporation and Kraft Foods, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in the Czech Republic

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Czech Koruna), 2004?09 20
Value analysis (Czech Koruna), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Sara Lee Corporation 38
Kraft Foods, Inc. 41
Chapter 5 Category Analysis: Coffee 44
Value analysis (Czech Koruna), 2004?09 44
Value analysis (Czech Koruna), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Other Hot Drinks 60
Value analysis (Czech Koruna), 2004?09 60
Value analysis (Czech Koruna), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Tea 76
Value analysis (Czech Koruna), 2004?09 76
Value analysis (Czech Koruna), 2009?14 77
Value analysis (US dollars), 2004?09 79
Value analysis (US dollars), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 9 New Product Development 103
Product launches over time 103
Recent product launches 105
Chapter 10 Macroeconomic Profile 106
Macroeconomic Indicators 106
Chapter 11 Research Methodology 111
Methodology overview 111
Secondary research 112
Market modeling 113
Creating an initial data model 113
Revising the initial data model 113
Creating a final estimate 114
Creating demographic value splits 114
Primary research 114
Data finalization 115
Ongoing research 115
Chapter 12 Appendix 116
Future readings 116
How to contact experts in your industry 116
Disclaimer 116

LIST OF FIGURES
Figure 1: Hot drinks, Czech Republic, value by category (CZKm), 2004?14 22
Figure 2: Hot drinks, Czech Republic, category growth comparison, by value, 2004?14 24
Figure 3: Hot drinks, Czech Republic, volume by category (kg, million), 2004?14 27
Figure 4: Hot drinks, Czech Republic, category growth comparison, by volume, 2004?14 27
Figure 5: Hot drinks, Czech Republic, company share by volume (%), 2008?09 30
Figure 6: Hot drinks, Czech Republic, distribution channels by volume (%), 2008?09 34
Figure 7: Coffee, Czech Republic, value by segment (CZKm), 2004?14 46
Figure 8: Coffee, Czech Republic, category growth comparison, by value, 2004?14 48
Figure 9: Coffee, Czech Republic, volume by segment (kg, million), 2004?14 51
Figure 10: Coffee, Czech Republic, category growth comparison, by volume, 2004?14 51
Figure 11: Coffee, Czech Republic, company share by volume (%), 2008?09 53
Figure 12: Coffee, Czech Republic, distribution channels by volume (%), 2008?09 56
Figure 13: Other hot drinks, Czech Republic, value by segment (CZKm), 2004?14 62
Figure 14: Other hot drinks, Czech Republic, category growth comparison, by value, 2004?14 64
Figure 15: Other hot drinks, Czech Republic, volume by segment (kg, million), 2004?14 67
Figure 16: Other hot drinks, Czech Republic, category growth comparison, by volume, 2004?14 67
Figure 17: Other hot drinks, Czech Republic, company share by volume (%), 2008?09 69
Figure 18: Other hot drinks, Czech Republic, distribution channels by volume (%), 2008?09 72
Figure 19: Tea, Czech Republic, value by segment (CZKm), 2004?14 78
Figure 20: Tea, Czech Republic, category growth comparison, by value, 2004?14 81
Figure 21: Tea, Czech Republic, volume by segment (kg, million), 2004?14 84
Figure 22: Tea, Czech Republic, category growth comparison, by volume, 2004?14 84
Figure 23: Tea, Czech Republic, company share by volume (%), 2008?09 86
Figure 24: Tea, Czech Republic, distribution channels by volume (%), 2008?09 89
Figure 25: Global hot drinks market split (value terms, 2009), top five countries 95
Figure 26: Global hot drinks market value, 2004–09, top five countries 97
Figure 27: Global hot drinks market split (volume terms, 2009), top five countries 99
Figure 28: Global hot drinks market volume, 2004–09, top five countries 101
Figure 29: Annual data review process 112

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Czech Republic, value by category (CZKm), 2004?09 20
Table 4: Hot drinks, Czech Republic, value forecast by category (CZKm), 2009?14 21
Table 5: Hot drinks, Czech Republic, value by category ($m), 2004?09 23
Table 6: Hot drinks, Czech Republic, value forecast by category ($m), 2009?14 23
Table 7: Hot drinks, Czech Republic, volume by category (kg, million), 2004?09 25
Table 8: Hot drinks, Czech Republic, volume forecast by category (kg, million), 2009?14 26
Table 9: Hot drinks, Czech Republic, brand share by volume (%), 2008?09 28
Table 10: Hot drinks, Czech Republic, volume by brand (kg, million), 2008?09 29
Table 11: Hot drinks, Czech Republic, company share by volume (%), 2008?09 31
Table 12: Hot drinks, Czech Republic, volume by company (kg, million), 2008?09 32
Table 13: Hot drinks, Czech Republic, distribution channels by volume (%), 2008?09 33
Table 14: Hot drinks, Czech Republic, volume by distribution channel (kg, million), 2008?09 33
Table 15: Hot drinks, Czech Republic, expenditure per capita (CZK), 2004?09 35
Table 16: Hot drinks, Czech Republic, forecast expenditure per capita (CZK), 2009?14 35
Table 17: Hot drinks, Czech Republic, expenditure per capita ($), 2004?09 36
Table 18: Hot drinks, Czech Republic, forecast expenditure per capita ($), 2009?14 36
Table 19: Hot drinks, Czech Republic, consumption per capita (kg), 2004?09 37
Table 20: Hot drinks, Czech Republic, forecast consumption per capita (kg), 2009?14 37
Table 21: Sara Lee Corporation key facts 38
Table 22: Kraft Foods, Inc. key facts 41
Table 23: Coffee, Czech Republic, value by segment (CZKm), 2004?09 44
Table 24: Coffee, Czech Republic, value forecast by segment (CZKm), 2009?14 45
Table 25: Coffee, Czech Republic, value by segment ($m), 2004?09 47
Table 26: Coffee, Czech Republic, value forecast by segment ($m), 2009?14 47
Table 27: Coffee, Czech Republic, volume by segment (kg, million), 2004?09 49
Table 28: Coffee, Czech Republic, volume forecast by segment (kg, million), 2009?14 50
Table 29: Coffee, Czech Republic, brand share by volume (%), 2008?09 52
Table 30: Coffee, Czech Republic, volume by brand (kg, million), 2008?09 52
Table 31: Coffee, Czech Republic, company share by volume (%), 2008?09 54
Table 32: Coffee, Czech Republic, volume by company (kg, million), 2008?09 54
Table 33: Coffee, Czech Republic, distribution channels by volume (%), 2008?09 55
Table 34: Coffee, Czech Republic, volume by distribution channel (kg, million), 2008?09 55
Table 35: Coffee, Czech Republic, expenditure per capita (CZK), 2004?09 57
Table 36: Coffee, Czech Republic, forecast expenditure per capita (CZK), 2009?14 57
Table 37: Coffee, Czech Republic, expenditure per capita ($), 2004?09 58
Table 38: Coffee, Czech Republic, forecast expenditure per capita ($), 2009?14 58
Table 39: Coffee, Czech Republic, consumption per capita (kg), 2004?09 59
Table 40: Coffee, Czech Republic, forecast consumption per capita (kg), 2009?14 59
Table 41: Other hot drinks, Czech Republic, value by segment (CZKm), 2004?09 60
Table 42: Other hot drinks, Czech Republic, value forecast by segment (CZKm), 2009?14 61
Table 43: Other hot drinks, Czech Republic, value by segment ($m), 2004?09 63
Table 44: Other hot drinks, Czech Republic, value forecast by segment ($m), 2009?14 63
Table 45: Other hot drinks, Czech Republic, volume by segment (kg, million), 2004?09 65
Table 46: Other hot drinks, Czech Republic, volume forecast by segment (kg, million), 2009?14 66
Table 47: Other hot drinks, Czech Republic, brand share by volume (%), 2008?09 68
Table 48: Other hot drinks, Czech Republic, volume by brand (kg, million), 2008?09 68
Table 49: Other hot drinks, Czech Republic, company share by volume (%), 2008?09 70
Table 50: Other hot drinks, Czech Republic, volume by company (kg, million), 2008?09 70
Table 51: Other hot drinks, Czech Republic, distribution channels by volume (%), 2008?09 71
Table 52: Other hot drinks, Czech Republic, volume by distribution channel (kg, million), 2008?09 71
Table 53: Other hot drinks, Czech Republic, expenditure per capita (CZK), 2004?09 73
Table 54: Other hot drinks, Czech Republic, forecast expenditure per capita (CZK), 2009?14 73
Table 55: Other hot drinks, Czech Republic, expenditure per capita ($), 2004?09 74
Table 56: Other hot drinks, Czech Republic, forecast expenditure per capita ($), 2009?14 74
Table 57: Other hot drinks, Czech Republic, consumption per capita (kg), 2004?09 75
Table 58: Other hot drinks, Czech Republic, forecast consumption per capita (kg), 2009?14 75
Table 59: Tea, Czech Republic, value by segment (CZKm), 2004?09 76
Table 60: Tea, Czech Republic, value forecast by segment (CZKm), 2009?14 77
Table 61: Tea, Czech Republic, value by segment ($m), 2004?09 79
Table 62: Tea, Czech Republic, value forecast by segment ($m), 2009?14 80
Table 63: Tea, Czech Republic, volume by segment (kg, million), 2004?09 82
Table 64: Tea, Czech Republic, volume forecast by segment (kg, million), 2009?14 83
Table 65: Tea, Czech Republic, brand share by volume (%), 2008?09 85
Table 66: Tea, Czech Republic, volume by brand (kg, million), 2008?09 85
Table 67: Tea, Czech Republic, company share by volume (%), 2008?09 87
Table 68: Tea, Czech Republic, volume by company (kg, million), 2008?09 87
Table 69: Tea, Czech Republic, distribution channels by volume (%), 2008?09 88
Table 70: Tea, Czech Republic, volume by distribution channel (kg, million), 2008?09 88
Table 71: Tea, Czech Republic, expenditure per capita (CZK), 2004?09 90
Table 72: Tea, Czech Republic, forecast expenditure per capita (CZK), 2009?14 91
Table 73: Tea, Czech Republic, expenditure per capita ($), 2004?09 91
Table 74: Tea, Czech Republic, forecast expenditure per capita ($), 2009?14 92
Table 75: Tea, Czech Republic, consumption per capita (kg), 2004?09 92
Table 76: Tea, Czech Republic, forecast consumption per capita (kg), 2009?14 93
Table 77: Global hot drinks market value, 2009 94
Table 78: Global hot drinks market split (value terms ($m), 2009), top five countries 97
Table 79: Global hot drinks market volume, 2009 98
Table 80: Global hot drinks market split (volume terms, 2009), top five countries 101
Table 81: Leading players, top five countries 102
Table 82: Czech Republic hot drinks new product launches reports, by company (top five companies), 2009 103
Table 83: Czech Republic hot drinks new product launches SKUs, by company (top five companies), 2009 103
Table 84: Czech Republic hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 104
Table 85: Czech Republic hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 104
Table 86: Czech Republic hot drinks new product launches (reports), by package tags or claims, 2009 105
Table 87: Czech Republic hot drinks new product launches - recent five launches (2009) 105
Table 88: Czech Republic population, by age group, 2004?09 (millions) 106
Table 89: Czech Republic population forecast, by age group, 2009?14 (millions) 107
Table 90: Czech Republic population, by gender, 2004?09 (millions) 107
Table 91: Czech Republic population forecast, by gender, 2009?14 (millions) 108
Table 92: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 108
Table 93: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 108
Table 94: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 109
Table 95: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 109
Table 96: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 109
Table 97: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 110
Table 98: Czech Republic consumer price index, 2004?09 (2000=100) 110
Table 99: Czech Republic consumer price index, 2009?14 (2000=100) 110



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