Hot Drinks in Eastern Europe to 2014

Introduction

This databook provides key data and information on the hot drinks market covering 13 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, other hot drinks and tea

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in Eastern Europe increased at a compound annual growth rate of 3.6% between 2004 and 2009.

The coffee category led the hot drinks market in Eastern Europe, accounting for a share of 69.1%.

The leading players in the Eastern European hot drinks market include Kraft Foods, Inc., Nestle S.A. and Tchibo Holding AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 19
Chapter 4 Eastern Europe Hot Drinks: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Kraft Foods, Inc. 34
Nestlé SA 37
Chapter 6 Category Analysis: Coffee 40
Value analysis (US Dollar), 2004?09 40
Value analysis (US Dollar), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 7 Category Analysis: Other Hot Drinks 53
Value analysis (US Dollar), 2004?09 53
Value analysis (US Dollar), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 8 Category Analysis: Tea 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 9 Research Methodology 80
Methodology overview 80
Secondary research 81
Market modeling 82
Creating an initial data model 82
Revising the initial data model 82
Creating a final estimate 83
Creating demographic value splits 83
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 10 Appendix 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85

LIST OF FIGURES
Figure 1: Hot drinks, Eastern Europe, value by category ($m), 2004?14 23
Figure 2: Hot drinks, Eastern Europe, category growth comparison, by value, 2004?14 23
Figure 3: Hot drinks, Eastern Europe, volume by category (kg, million), 2004?14 26
Figure 4: Hot drinks, Eastern Europe, category growth comparison, by volume, 2004?14 26
Figure 5: Hot drinks, Eastern Europe, company share (top five companies) by volume (%), 2008?09 29
Figure 6: Hot drinks, Eastern Europe, distribution channels by volume (%), 2008?09 31
Figure 7: Coffee, Eastern Europe, value by segment ($m), 2004?14 42
Figure 8: Coffee, Eastern Europe, category growth comparison, by value, 2004?14 42
Figure 9: Coffee, Eastern Europe, volume by segment (kg, million), 2004?14 45
Figure 10: Coffee, Eastern Europe, category growth comparison, by volume, 2004?14 45
Figure 11: Coffee, Eastern Europe, company share (top five companies) by volume (%), 2008?09 48
Figure 12: Coffee, Eastern Europe, distribution channels by volume (%), 2008?09 50
Figure 13: Other hot drinks, Eastern Europe, value by segment ($m), 2004?14 55
Figure 14: Other hot drinks, Eastern Europe, category growth comparison, by value, 2004?14 55
Figure 15: Other hot drinks, Eastern Europe, volume by segment (kg, million), 2004?14 58
Figure 16: Other hot drinks, Eastern Europe, category growth comparison, by volume, 2004?14 58
Figure 17: Other hot drinks, Eastern Europe, company share (top five companies) by volume (%), 2008?09 61
Figure 18: Other hot drinks, Eastern Europe, distribution channels by volume (%), 2008?09 63
Figure 19: Tea, Eastern Europe, value by segment ($m), 2004?14 68
Figure 20: Tea, Eastern Europe, category growth comparison, by value, 2004?14 68
Figure 21: Tea, Eastern Europe, volume by segment (kg, million), 2004?14 71
Figure 22: Tea, Eastern Europe, category growth comparison, by volume, 2004?14 71
Figure 23: Tea, Eastern Europe, company share (top five companies) by volume (%), 2008?09 74
Figure 24: Tea, Eastern Europe, distribution channels by volume (%), 2008?09 76
Figure 25: Annual data review process 81

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Eastern Europe, value (country-wise), 2004?09 ($m) 17
Table 4: Hot drinks, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 18
Table 5: Hot drinks, Eastern Europe, volume (country-wise), 2004?09 (kg, million) 19
Table 6: Hot drinks, Eastern Europe, volume (country-wise) forecast, 2009?14 (kg, million) 20
Table 7: Hot drinks, Eastern Europe, value by category ($m), 2004?09 21
Table 8: Hot drinks, Eastern Europe, value forecast by category ($m), 2009?14 22
Table 9: Hot drinks, Eastern Europe, volume by category (kg, million), 2004?09 24
Table 10: Hot drinks, Eastern Europe, volume forecast by category (kg, million), 2009?14 25
Table 11: Hot drinks, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 27
Table 12: Hot drinks, Eastern Europe, volume by company (kg, million), 2008?09 28
Table 13: Hot drinks, Eastern Europe, distribution channels by volume (%), 2008?09 30
Table 14: Hot drinks, Eastern Europe, volume by distribution channel (kg, million), 2008?09 30
Table 15: Hot drinks, Eastern Europe, expenditure per capita ($), 2004?09 32
Table 16: Hot drinks, Eastern Europe, forecast expenditure per capita ($), 2009?14 32
Table 17: Hot drinks, Eastern Europe, consumption per capita (kg), 2004?09 33
Table 18: Hot drinks, Eastern Europe, forecast consumption per capita (kg), 2009?14 33
Table 19: Kraft Foods, Inc. key facts 34
Table 20: Nestlé SA key facts 37
Table 21: Coffee, Eastern Europe, value by segment ($m), 2004?09 40
Table 22: Coffee, Eastern Europe, value forecast by segment ($m), 2009?14 41
Table 23: Coffee, Eastern Europe, volume by segment (kg, million), 2004?09 43
Table 24: Coffee, Eastern Europe, volume forecast by segment (kg, million), 2009?14 44
Table 25: Coffee, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 46
Table 26: Coffee, Eastern Europe, volume by company (kg, million), 2008?09 47
Table 27: Coffee, Eastern Europe, distribution channels by volume (%), 2008?09 49
Table 28: Coffee, Eastern Europe, volume by distribution channel (kg, million), 2008?09 49
Table 29: Coffee, Eastern Europe, expenditure per capita ($), 2004?09 51
Table 30: Coffee, Eastern Europe, forecast expenditure per capita ($), 2009?14 51
Table 31: Coffee, Eastern Europe, consumption per capita (kg), 2004?09 52
Table 32: Coffee, Eastern Europe, forecast consumption per capita (kg), 2009?14 52
Table 33: Other hot drinks, Eastern Europe, value by segment ($m), 2004?09 53
Table 34: Other hot drinks, Eastern Europe, value forecast by segment ($m), 2009?14 54
Table 35: Other hot drinks, Eastern Europe, volume by segment (kg, million), 2004?09 56
Table 36: Other hot drinks, Eastern Europe, volume forecast by segment (kg, million), 2009?14 57
Table 37: Other hot drinks, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 59
Table 38: Other hot drinks, Eastern Europe, volume by company (kg, million), 2008?09 60
Table 39: Other hot drinks, Eastern Europe, distribution channels by volume (%), 2008?09 62
Table 40: Other hot drinks, Eastern Europe, volume by distribution channel (kg, million), 2008?09 62
Table 41: Other hot drinks, Eastern Europe, expenditure per capita ($), 2004?09 64
Table 42: Other hot drinks, Eastern Europe, forecast expenditure per capita ($), 2009?14 64
Table 43: Other hot drinks, Eastern Europe, consumption per capita (kg), 2004?09 65
Table 44: Other hot drinks, Eastern Europe, forecast consumption per capita (kg), 2009?14 65
Table 45: Tea, Eastern Europe, value by segment ($m), 2004?09 66
Table 46: Tea, Eastern Europe, value forecast by segment ($m), 2009?14 67
Table 47: Tea, Eastern Europe, volume by segment (kg, million), 2004?09 69
Table 48: Tea, Eastern Europe, volume forecast by segment (kg, million), 2009?14 70
Table 49: Tea, Eastern Europe, company share (top 20 companies) by volume (%), 2008?09 72
Table 50: Tea, Eastern Europe, volume by company (kg, million), 2008?09 73
Table 51: Tea, Eastern Europe, distribution channels by volume (%), 2008?09 75
Table 52: Tea, Eastern Europe, volume by distribution channel (kg, million), 2008?09 75
Table 53: Tea, Eastern Europe, expenditure per capita ($), 2004?09 77
Table 54: Tea, Eastern Europe, forecast expenditure per capita ($), 2009?14 78
Table 55: Tea, Eastern Europe, consumption per capita (kg), 2004?09 78
Table 56: Tea, Eastern Europe, forecast consumption per capita (kg), 2009?14 79


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