TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
123 product SKUs launched in the Eastern Europe hot drinks market 2
Tea is the leading category in the Eastern Europe hot drinks market 2
Elitnye sorta OOO is the leading manufacturer of new hot drinks products in Eastern Europe 2
Boxes was the dominant packing type among the new products launched in the Eastern Europe hot drinks market 2
Majority of the products launched in the hot drinks market used paperboard as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
HOT DRINKS MARKET OVERVIEW 10
Market value, 2004–09 10
Market value forecast to 2014 11
HOT DRINKS PRODUCT ANALYSIS 12
New product SKUs by country 12
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
DETAILED PRODUCT DESCRIPTIONS 18
APPENDIX 78
Further reading 78
Country Groupings 78
Datamonitor consulting 78
How to contact experts in your industry 78
LIST OF FIGURES
Figure 1: Hot Drinks, Eastern Europe, market value by category ($m), 2004–09 10
Figure 2: Hot Drinks, Eastern Europe, market value by category ($m), 2009–14 11
Figure 3: Hot Drinks, Eastern Europe, new product SKUs by top five countries, Q2 2010 12
Figure 4: Hot Drinks, Eastern Europe, new product SKUs by category, Q2 2010 13
Figure 5: Hot Drinks, Eastern Europe, new product SKUs by manufacturer, Q2 2010 14
Figure 6: Hot Drinks, Eastern Europe, new product by package type, Q2 2010 16
Figure 7: Hot Drinks, Eastern Europe, new product by package material, Q2 2010 17
LIST OF TABLES
Table 1: Hot Drinks category definitions 4
Table 2: Hot Drinks, Eastern Europe, market value by category ($m), 2004–09 10
Table 3: Hot Drinks, Eastern Europe, market value by category ($m), 2009–14 11
Table 4: Hot Drinks, Eastern Europe, new product SKUs by top five countries, Q2 2010 12
Table 5: Hot Drinks, Eastern Europe, new product SKUs by category, Q2 2010 13
Table 6: Hot Drinks, Eastern Europe, product launch SKUs by manufacturer, Q2 2010 15
Table 7: Hot Drinks, Eastern Europe, new product by package type, Q2 2010 16
Table 8: Hot Drinks, Eastern Europe, new product by package material, Q2 2010 17
Table 9: Carrefour - Ceai - Menta; Tei; Verde 18
Table 10: J.J. Darboven Cafe Intencion - Fair Trade Coffee - Instant 19
Table 11: Tchibo - Gemahlen Espresso - Sizilianer Art 20
Table 12: Sankhill - Kitayskiy Zelenyi Chay 21
Table 13: Lipton - Ice Tea - Mango 22
Table 14: Cora - Ceai Verde - Iasomie 23
Table 15: Sanhil - Tseylonskiy Chernyi Chay - Krupnolistovoy; Vysokogornyi 24
Table 16: Ahmad Tea - Ice Tea - Black Lemon Tea; Jasmine Green Tea; Lemon Green Tea 25
Table 17: Dinastiya Tao - Kholodnyi Chay - Karkade; So Vkusom Limona; So Vkusom Persika; Zelenyi 26
Table 18: Santafe - Kofe - Hazelnut; Original 27
Table 19: Galka - Freeze-Dried Instant Coffee 28
Table 20: Besida - Black Tea - Velvet Taste 29
Table 21: Svay Luxurious Tea Collection - Green Tea - China; Jasmine Flowers; Oolong-Mint 30
Table 22: Ti Teng - Tea - Expresso 31
Table 23: Ti Teng - Zelenyi Chay - Zemlyanika 32
Table 24: Ti Teng - Chernyi Chay - Fitnes; Perechnaya Myata; Zemlyanika 33
Table 25: Akbar - Chernyi Chay - Earl Grey 34
Table 26: Akbar - Chernyi Chay - Mountain Fresh 35
Table 27: Russkaya Chaynaya Kompaniya - Fitochay - Katuaba; Shavasana; Siluet; Zaryad Bodrosti 36
Table 28: Altyn - Zelenyi Chay - Regular; S Tsvetami Zhasmina 37
Table 29: Svay Luxurious Tea Collection - Black Tea - Black Ceylon 38
Table 30: Svay Luxurious Tea Collection - Black Tea - Bergamot-Orange Flowers; Keemun-Strawberry 39
Table 31: Altyn - Chernyi Chai 40
Table 32: Altyn Premium - Chernyi Chai - Assam; Tseylonskiy 41
Table 33: Altyn Premium - Chernyi Chai V Granulakh - Assam 42
Table 34: Altyn - Chernyi Chai - S Aromatom Granata 43
Table 35: Nestea - Ice Tea - Blueberry & Forest Fruit 44
Table 36: Ti Teng - Indinan Tea - Assam; Darjeeling 45
Table 37: Ti Teng - Ceylon Tea - Black + Green 46
Table 38: Owocowa Minutka - Herbatka z Sokiem - Dzika Roza, Malinka i Zurawinka; Jezynka, Malinka i Jagodkami; Malinka, Truskawka i Granatami 47
Table 39: Nestea - Green Tea - Strawberry & Aloe Vera 48
Table 40: Nescafé - Instant Coffee - Sensazione Créme 49
Table 41: Cora - Fruit Tea - Lemon 50
Table 42: Cafe Esmeralda - Aromatizirovannyi Kofe - Bavarskiy Shokolad; Marokkanskiy Apelsin; Yaponskaya Vishnya 51
Table 43: Tesco - Ice Tea - Lemon 52
Table 44: Tesco Light Choices... - 3 in 1 Coffee Drink 53
Table 45: Cafe Esmeralda - Kofe - Espresso Molotyi; Molotyi 54
Table 46: Cafe Esmeralda Gold - Kofe 55
Table 47: Dr. Oetker - Ciocco Latte Instant - Cirese 56
Table 48: Herba Medica - Green Tea - Peach; Tea - Earl Grey 57
Table 49: Nestle Coffee-Mate - Coffee Creamer - Rich & Creamy 58
Table 50: Carrefour - Kakao Naturalne 59
Table 51: Pfanner - Ice Tea - Lemon-Lime 60
Table 52: Bio Style - Organic Tea - Black; Fruit 61
Table 53: Tesco - Green Tea; Green Tea - Lemon Flavored; Opuntia Flavored 62
Table 54: Tesco - Camomile Tea; Peppermint Tea 63
Table 55: Nescafe Collection - Instant Coffee - Alta Rica; Cap Colombie; Espresso Delicate Creme 64
Table 56: Marque Repere Plantation - Cafe Moulu - Arabica Doux; Aurore; Aurore Decafeine; Bresil; Colombie; Crepuscule Noir; Crepuscule Noir Decafeine; Expresso 65
Table 57: Dilmah Exclusive - Leaf Tea - Ceylon Orange Pekoe Supreme 66
Table 58: Riston - Green Tea - Sencha Paradise 67
Table 59: Paulig - Ground Coffee - Espresso Originale 68
Table 60: La Festa - Cappuccino Mix - Chocolate 69
Table 61: Biofarm - Tea - Family Tea 70
Table 62: Bifrut - Chay Zelenyi - Boyaryshnik; Chernika; Myata; Romashka; Shipovnik 71
Table 63: Bifrut - Chaynyi Napitok dlya Snizheniya Vesa - Ananasovyi; Limonnyi; Vishnevyi 72
Table 64: Nestea - Green Tea - Strawberry & Aloe Vera 73
Table 65: Tea Trader - Tea - Black; Chamomile; Green; Hibiscus Flower; Peppermint 74
Table 66: Teekanne - Fruit Tea - Hot Love; Sweet Kiss 75
Table 67: Agristar - Instant Herbal Tea - Cranberry + Vitamin C; Green Tea with Orange 76
Table 68: Franck - Premium Loose Leaf Tea - Black; Fruit; Green 77
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