Hot drinks in Greece - Market Forecast & Consumer Demographics

Synopsis
Hot drinks in Greece – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the hot drinks industry in Greece.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Greek hot drinks products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The hot drinks market consists of the sale of coffee, other hot drinks and tea.
• Market overview & forecast – overall Greece hot drinks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the hot drinks market in Greece
• Hot drinks consumption and usage demographics –analysis of Consumer Demographics in the Greek hot drinks market

Highlights
• In Greece, 55+ age group accounted for 34.2% share of the total hot drinks consumption in 2008.
• In Greece, urban consumers accounted for 66.3% of the total hot drinks consumption in 2008.
• In Greece, 55+ age group accounted for 34.1% share of the total coffee consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the hot drinks market in Greece
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Greek hot drinks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Greek Hot Drinks Market Overview & Forecast 13
Value analysis (Euro), 2004?09 13
Value analysis (Euro), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Chapter 3 Greek Hot Drinks Market Shares 21
Company and brand share analysis 21
Distribution analysis 26
Chapter 4 Greek Hot Drinks Market – Consumption & Usage Demographics 28
Hot drinks–consumer demographics 28
Coffee–consumer demographics 40
Other hot drinks–consumer demographics 52
Tea–consumer demographics 64
Chapter 5 Research Methodology 76
Methodology overview 76
Secondary research 77
Market modeling 78
Creating an initial data model 78
Revising the initial data model 78
Creating a final estimate 79
Creating demographic value splits 79
Primary research 79
Data finalization 80
Ongoing research 80
Chapter 6 Appendix 81
Future readings 81
How to contact experts in your industry 81
Disclaimer 81


LIST OF FIGURES
Figure 1: Hot drinks, Greece, value by category (€m), 2004?14 15
Figure 2: Hot drinks, Greece, category growth comparison, by value, 2004?14 17
Figure 3: Hot drinks, Greece, volume by category (kg, million), 2004?14 20
Figure 4: Hot drinks, Greece, category growth comparison, by volume, 2004?14 20
Figure 5: Hot drinks, Greece, company share by volume (%), 2008?09 23
Figure 6: Hot drinks, Greece, distribution channels by volume (%), 2008?09 27
Figure 7: Hot drinks, Greece, consumption by age group, % of total market value, 2008 28
Figure 8: Hot drinks, Greece, consumption by gender, % of total market value, 2008 30
Figure 9: Hot drinks, Greece, consumption by income, % of total market value, 2008 32
Figure 10: Hot drinks, Greece, consumption by urban/rural, % of total market value, 2008 34
Figure 11: Hot drinks, Greece, consumption by status, % of total market value, 2008 36
Figure 12: Hot drinks, Greece, consumption by region, % of total market value, 2008 38
Figure 13: Coffee, Greece, consumption by age group, % of total market value, 2008 40
Figure 14: Coffee, Greece, consumption by gender, % of total market value, 2008 42
Figure 15: Coffee, Greece, consumption by income, % of total market value, 2008 44
Figure 16: Coffee, Greece, consumption by urban/rural, % of total market value, 2008 46
Figure 17: Coffee, Greece, consumption by status, % of total market value, 2008 48
Figure 18: Coffee, Greece, consumption by region, % of total market value, 2008 50
Figure 19: Other hot drinks, Greece, consumption by age group, % of total market value, 2008 52
Figure 20: Other hot drinks, Greece, consumption by gender, % of total market value, 2008 54
Figure 21: Other hot drinks, Greece, consumption by income, % of total market value, 2008 56
Figure 22: Other hot drinks, Greece, consumption by urban/rural, % of total market value, 2008 58
Figure 23: Other hot drinks, Greece, consumption by status, % of total market value, 2008 60
Figure 24: Other hot drinks, Greece, consumption by region, % of total market value, 2008 62
Figure 25: Tea, Greece, consumption by age group, % of total market value, 2008 64
Figure 26: Tea, Greece, consumption by gender, % of total market value, 2008 66
Figure 27: Tea, Greece, consumption by income, % of total market value, 2008 68
Figure 28: Tea, Greece, consumption by urban/rural, % of total market value, 2008 70
Figure 29: Tea, Greece, consumption by status, % of total market value, 2008 72
Figure 30: Tea, Greece, consumption by region, % of total market value, 2008 74
Figure 31: Annual data review process 77


LIST OF TABLES
Table 1: Hot drinks category definitions 4
Table 2: Hot drinks distribution channels 5
Table 3: Hot drinks, Greece, value by category (€m), 2004?09 13
Table 4: Hot drinks, Greece, value forecast by category (€m), 2009?14 14
Table 5: Hot drinks, Greece, value by category ($m), 2004?09 16
Table 6: Hot drinks, Greece, value forecast by category ($m), 2009?14 16
Table 7: Hot drinks, Greece, volume by category (kg, million), 2004?09 18
Table 8: Hot drinks, Greece, volume forecast by category (kg, million), 2009?14 19
Table 9: Hot drinks, Greece, brand share by volume (%), 2008?09 21
Table 10: Hot drinks, Greece, volume by brand (kg, million), 2008?09 22
Table 11: Hot drinks, Greece, company share by volume (%), 2008?09 24
Table 12: Hot drinks, Greece, volume by company (kg, million), 2008?09 25
Table 13: Hot drinks, Greece, distribution channels by volume (%), 2008?09 26
Table 14: Hot drinks, Greece, volume by distribution channel (kg, million), 2008?09 26
Table 15: Hot drinks, Greece, consumption by age group, value ($m), 2004?08 29
Table 16: Hot drinks, Greece, consumption by age group, % of total market value, 2004?08 29
Table 17: Hot drinks, Greece, consumption by gender, value ($m), 2004–08 31
Table 18: Hot drinks, Greece, consumption by gender, % of total market value, 2004–08 31
Table 19: Hot drinks, Greece, consumption by income, value ($m), 2004–08 33
Table 20: Hot drinks, Greece, consumption by income, % of total market value, 2004–08 33
Table 21: Hot drinks, Greece, consumption by urban/rural, value ($m), 2004–08 35
Table 22: Hot drinks, Greece, consumption by urban/rural, % of total market value, 2004–08 35
Table 23: Hot drinks, Greece, consumption by status, value ($m), 2004–08 37
Table 24: Hot drinks, Greece, consumption by status, % of total market value, 2004–08 37
Table 25: Hot drinks, Greece, consumption by region, value ($m), 2004–08 39
Table 26: Hot drinks, Greece, consumption by region, % of total market value, 2004–08 39
Table 27: Coffee, Greece, consumption by age group, value ($m), 2004?08 41
Table 28: Coffee, Greece, consumption by age group, % of total market value, 2004?08 41
Table 29: Coffee, Greece, consumption by gender, value ($m), 2004–08 43
Table 30: Coffee, Greece, consumption by gender, % of total market value, 2004–08 43
Table 31: Coffee, Greece, consumption by income, value ($m), 2004–08 45
Table 32: Coffee, Greece, consumption by income, % of total market value, 2004–08 45
Table 33: Coffee, Greece, consumption by urban/rural, value ($m), 2004–08 47
Table 34: Coffee, Greece, consumption by urban/rural, % of total market value, 2004–08 47
Table 35: Coffee, Greece, consumption by status, value ($m), 2004–08 49
Table 36: Coffee, Greece, consumption by status, % of total market value, 2004–08 49
Table 37: Coffee, Greece, consumption by region, value ($m), 2004–08 51
Table 38: Coffee, Greece, consumption by region, % of total market value, 2004–08 51
Table 39: Other hot drinks, Greece, consumption by age group, value ($m), 2004?08 53
Table 40: Other hot drinks, Greece, consumption by age group, % of total market value, 2004?08 53
Table 41: Other hot drinks, Greece, consumption by gender, value ($m), 2004–08 55
Table 42: Other hot drinks, Greece, consumption by gender, % of total market value, 2004–08 55
Table 43: Other hot drinks, Greece, consumption by income, value ($m), 2004–08 57
Table 44: Other hot drinks, Greece, consumption by income, % of total market value, 2004–08 57
Table 45: Other hot drinks, Greece, consumption by urban/rural, value ($m), 2004–08 59
Table 46: Other hot drinks, Greece, consumption by urban/rural, % of total market value, 2004–08 59
Table 47: Other hot drinks, Greece, consumption by status, value ($m), 2004–08 61
Table 48: Other hot drinks, Greece, consumption by status, % of total market value, 2004–08 61
Table 49: Other hot drinks, Greece, consumption by region, value ($m), 2004–08 63
Table 50: Other hot drinks, Greece, consumption by region, % of total market value, 2004–08 63
Table 51: Tea, Greece, consumption by age group, value ($m), 2004?08 65
Table 52: Tea, Greece, consumption by age group, % of total market value, 2004?08 65
Table 53: Tea, Greece, consumption by gender, value ($m), 2004–08 67
Table 54: Tea, Greece, consumption by gender, % of total market value, 2004–08 67
Table 55: Tea, Greece, consumption by income, value ($m), 2004–08 69
Table 56: Tea, Greece, consumption by income, % of total market value, 2004–08 69
Table 57: Tea, Greece, consumption by urban/rural, value ($m), 2004–08 71
Table 58: Tea, Greece, consumption by urban/rural, % of total market value, 2004–08 71
Table 59: Tea, Greece, consumption by status, value ($m), 2004–08 73
Table 60: Tea, Greece, consumption by status, % of total market value, 2004–08 73
Table 61: Tea, Greece, consumption by region, value ($m), 2004–08 75
Table 62: Tea, Greece, consumption by region, % of total market value, 2004–08 75


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