Hot Drinks in Hong Kong to 2014

Introduction

This databook provides key data and information on the hot drinks market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, other hot drinks and tea

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in Hong Kong increased at a compound annual growth rate of 2.6% between 2004 and 2009.

The coffee category led the hot drinks market in Hong Kong, accounting for a share of 65.1%.

Leading players in Hong Kong hot drinks market include Nestle S.A., The J.M. Smucker Company and Tsit Wing International Holdings Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Hong Kong Dollar), 2004?09 20
Value analysis (Hong Kong Dollar), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
Nestlé SA 40
The J.M. Smucker Company 43
Chapter 5 Category Analysis: Coffee 45
Value analysis (Hong Kong Dollar), 2004?09 45
Value analysis (Hong Kong Dollar), 2009?14 46
Value analysis (US dollars), 2004?09 48
Value analysis (US dollars), 2009?14 48
Volume analysis, 2004?09 50
Volume analysis, 2009?14 51
Company and brand share analysis 53
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Other Hot Drinks 63
Value analysis (Hong Kong Dollar), 2004?09 63
Value analysis (Hong Kong Dollar), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Tea 79
Value analysis (Hong Kong Dollar), 2004?09 79
Value analysis (Hong Kong Dollar), 2009?14 80
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 88
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Country Comparison 99
Value 99
Volume 103
Market share 107
Chapter 9 New Product Development 108
Product launches over time 108
Recent product launches 110
Chapter 10 Macroeconomic Profile 111
Macroeconomic Indicators 111
Chapter 11 Research Methodology 116
Methodology overview 116
Secondary research 117
Market modeling 118
Creating an initial data model 118
Revising the initial data model 118
Creating a final estimate 119
Creating demographic value splits 119
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 12 Appendix 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121

LIST OF FIGURES
Figure 1: Hot drinks, Hong Kong, value by category (HK$m), 2004?14 22
Figure 2: Hot drinks, Hong Kong, category growth comparison, by value, 2004?14 24
Figure 3: Hot drinks, Hong Kong, volume by category (kg, million), 2004?14 27
Figure 4: Hot drinks, Hong Kong, category growth comparison, by volume, 2004?14 27
Figure 5: Hot drinks, Hong Kong, company share by volume (%), 2008?09 32
Figure 6: Hot drinks, Hong Kong, distribution channels by volume (%), 2008?09 36
Figure 7: Coffee, Hong Kong, value by segment (HK$m), 2004?14 47
Figure 8: Coffee, Hong Kong, category growth comparison, by value, 2004?14 49
Figure 9: Coffee, Hong Kong, volume by segment (kg, million), 2004?14 52
Figure 10: Coffee, Hong Kong, category growth comparison, by volume, 2004?14 52
Figure 11: Coffee, Hong Kong, company share by volume (%), 2008?09 55
Figure 12: Coffee, Hong Kong, distribution channels by volume (%), 2008?09 59
Figure 13: Other hot drinks, Hong Kong, value by segment (HK$m), 2004?14 65
Figure 14: Other hot drinks, Hong Kong, category growth comparison, by value, 2004?14 67
Figure 15: Other hot drinks, Hong Kong, volume by segment (kg, million), 2004?14 70
Figure 16: Other hot drinks, Hong Kong, category growth comparison, by volume, 2004?14 70
Figure 17: Other hot drinks, Hong Kong, company share by volume (%), 2008?09 72
Figure 18: Other hot drinks, Hong Kong, distribution channels by volume (%), 2008?09 75
Figure 19: Tea, Hong Kong, value by segment (HK$m), 2004?14 81
Figure 20: Tea, Hong Kong, category growth comparison, by value, 2004?14 84
Figure 21: Tea, Hong Kong, volume by segment (kg, million), 2004?14 87
Figure 22: Tea, Hong Kong, category growth comparison, by volume, 2004?14 87
Figure 23: Tea, Hong Kong, company share by volume (%), 2008?09 90
Figure 24: Tea, Hong Kong, distribution channels by volume (%), 2008?09 94
Figure 25: Global hot drinks market split (value terms, 2009), top five countries 100
Figure 26: Global hot drinks market value, 2004–09, top five countries 102
Figure 27: Global hot drinks market split (volume terms, 2009), top five countries 104
Figure 28: Global hot drinks market volume, 2004–09, top five countries 106
Figure 29: Annual data review process 117

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Hong Kong, value by category (HK$m), 2004?09 20
Table 4: Hot drinks, Hong Kong, value forecast by category (HK$m), 2009?14 21
Table 5: Hot drinks, Hong Kong, value by category ($m), 2004?09 23
Table 6: Hot drinks, Hong Kong, value forecast by category ($m), 2009?14 23
Table 7: Hot drinks, Hong Kong, volume by category (kg, million), 2004?09 25
Table 8: Hot drinks, Hong Kong, volume forecast by category (kg, million), 2009?14 26
Table 9: Hot drinks, Hong Kong, brand share by volume (%), 2008?09 28
Table 10: Hot drinks, Hong Kong, volume by brand (kg, million), 2008?09 30
Table 11: Hot drinks, Hong Kong, company share by volume (%), 2008?09 33
Table 12: Hot drinks, Hong Kong, volume by company (kg, million), 2008?09 34
Table 13: Hot drinks, Hong Kong, distribution channels by volume (%), 2008?09 35
Table 14: Hot drinks, Hong Kong, volume by distribution channel (kg, million), 2008?09 35
Table 15: Hot drinks, Hong Kong, expenditure per capita (HK$), 2004?09 37
Table 16: Hot drinks, Hong Kong, forecast expenditure per capita (HK$), 2009?14 37
Table 17: Hot drinks, Hong Kong, expenditure per capita ($), 2004?09 38
Table 18: Hot drinks, Hong Kong, forecast expenditure per capita ($), 2009?14 38
Table 19: Hot drinks, Hong Kong, consumption per capita (kg), 2004?09 39
Table 20: Hot drinks, Hong Kong, forecast consumption per capita (kg), 2009?14 39
Table 21: Nestlé SA key facts 40
Table 22: The J.M. Smucker Company key facts 43
Table 23: Coffee, Hong Kong, value by segment (HK$m), 2004?09 45
Table 24: Coffee, Hong Kong, value forecast by segment (HK$m), 2009?14 46
Table 25: Coffee, Hong Kong, value by segment ($m), 2004?09 48
Table 26: Coffee, Hong Kong, value forecast by segment ($m), 2009?14 48
Table 27: Coffee, Hong Kong, volume by segment (kg, million), 2004?09 50
Table 28: Coffee, Hong Kong, volume forecast by segment (kg, million), 2009?14 51
Table 29: Coffee, Hong Kong, brand share by volume (%), 2008?09 53
Table 30: Coffee, Hong Kong, volume by brand (kg, million), 2008?09 54
Table 31: Coffee, Hong Kong, company share by volume (%), 2008?09 56
Table 32: Coffee, Hong Kong, volume by company (kg, million), 2008?09 57
Table 33: Coffee, Hong Kong, distribution channels by volume (%), 2008?09 58
Table 34: Coffee, Hong Kong, volume by distribution channel (kg, million), 2008?09 58
Table 35: Coffee, Hong Kong, expenditure per capita (HK$), 2004?09 60
Table 36: Coffee, Hong Kong, forecast expenditure per capita (HK$), 2009?14 60
Table 37: Coffee, Hong Kong, expenditure per capita ($), 2004?09 61
Table 38: Coffee, Hong Kong, forecast expenditure per capita ($), 2009?14 61
Table 39: Coffee, Hong Kong, consumption per capita (kg), 2004?09 62
Table 40: Coffee, Hong Kong, forecast consumption per capita (kg), 2009?14 62
Table 41: Other hot drinks, Hong Kong, value by segment (HK$m), 2004?09 63
Table 42: Other hot drinks, Hong Kong, value forecast by segment (HK$m), 2009?14 64
Table 43: Other hot drinks, Hong Kong, value by segment ($m), 2004?09 66
Table 44: Other hot drinks, Hong Kong, value forecast by segment ($m), 2009?14 66
Table 45: Other hot drinks, Hong Kong, volume by segment (kg, million), 2004?09 68
Table 46: Other hot drinks, Hong Kong, volume forecast by segment (kg, million), 2009?14 69
Table 47: Other hot drinks, Hong Kong, brand share by volume (%), 2008?09 71
Table 48: Other hot drinks, Hong Kong, volume by brand (kg, million), 2008?09 71
Table 49: Other hot drinks, Hong Kong, company share by volume (%), 2008?09 73
Table 50: Other hot drinks, Hong Kong, volume by company (kg, million), 2008?09 73
Table 51: Other hot drinks, Hong Kong, distribution channels by volume (%), 2008?09 74
Table 52: Other hot drinks, Hong Kong, volume by distribution channel (kg, million), 2008?09 74
Table 53: Other hot drinks, Hong Kong, expenditure per capita (HK$), 2004?09 76
Table 54: Other hot drinks, Hong Kong, forecast expenditure per capita (HK$), 2009?14 76
Table 55: Other hot drinks, Hong Kong, expenditure per capita ($), 2004?09 77
Table 56: Other hot drinks, Hong Kong, forecast expenditure per capita ($), 2009?14 77
Table 57: Other hot drinks, Hong Kong, consumption per capita (kg), 2004?09 78
Table 58: Other hot drinks, Hong Kong, forecast consumption per capita (kg), 2009?14 78
Table 59: Tea, Hong Kong, value by segment (HK$m), 2004?09 79
Table 60: Tea, Hong Kong, value forecast by segment (HK$m), 2009?14 80
Table 61: Tea, Hong Kong, value by segment ($m), 2004?09 82
Table 62: Tea, Hong Kong, value forecast by segment ($m), 2009?14 83
Table 63: Tea, Hong Kong, volume by segment (kg, million), 2004?09 85
Table 64: Tea, Hong Kong, volume forecast by segment (kg, million), 2009?14 86
Table 65: Tea, Hong Kong, brand share by volume (%), 2008?09 88
Table 66: Tea, Hong Kong, volume by brand (kg, million), 2008?09 89
Table 67: Tea, Hong Kong, company share by volume (%), 2008?09 91
Table 68: Tea, Hong Kong, volume by company (kg, million), 2008?09 92
Table 69: Tea, Hong Kong, distribution channels by volume (%), 2008?09 93
Table 70: Tea, Hong Kong, volume by distribution channel (kg, million), 2008?09 93
Table 71: Tea, Hong Kong, expenditure per capita (HK$), 2004?09 95
Table 72: Tea, Hong Kong, forecast expenditure per capita (HK$), 2009?14 96
Table 73: Tea, Hong Kong, expenditure per capita ($), 2004?09 96
Table 74: Tea, Hong Kong, forecast expenditure per capita ($), 2009?14 97
Table 75: Tea, Hong Kong, consumption per capita (kg), 2004?09 97
Table 76: Tea, Hong Kong, forecast consumption per capita (kg), 2009?14 98
Table 77: Global hot drinks market value, 2009 99
Table 78: Global hot drinks market split (value terms ($m), 2009), top five countries 102
Table 79: Global hot drinks market volume, 2009 103
Table 80: Global hot drinks market split (volume terms, 2009), top five countries 106
Table 81: Leading players, top five countries 107
Table 82: Hong Kong hot drinks new product launches reports, by company (top five companies), 2009 108
Table 83: Hong Kong hot drinks new product launches SKUs, by company (top five companies), 2009 108
Table 84: Hong Kong hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 109
Table 85: Hong Kong hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 109
Table 86: Hong Kong hot drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 110
Table 87: Hong Kong hot drinks new product launches - recent five launches (2009) 110
Table 88: Hong Kong population, by age group, 2004?09 (millions) 111
Table 89: Hong Kong population forecast, by age group, 2009?14 (millions) 112
Table 90: Hong Kong population, by gender, 2004?09 (millions) 112
Table 91: Hong Kong population forecast, by gender, 2009?14 (millions) 113
Table 92: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 113
Table 93: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 113
Table 94: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 114
Table 95: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 114
Table 96: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 114
Table 97: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 115
Table 98: Hong Kong consumer price index, 2004?09 (2000=100) 115
Table 99: Hong Kong consumer price index, 2009?14 (2000=100) 115



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