Hot drinks in Hong Kong - Market Forecast & Consumer Demographics

Synopsis
Hot drinks in Hong Kong – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the hot drinks industry in Hong Kong.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Hong Kong hot drinks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The hot drinks market consists of the sale of coffee, other hot drinks and tea.
• Market overview & forecast – overall Hong Kong hot drinks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the hot drinks market in Hong Kong
• Hot drinks consumption and usage demographics –analysis of Consumer Demographics in the Hong Kong hot drinks market

Highlights
• In Hong Kong, 35-44 age group accounted for 23.4% share of the total hot drinks consumption in 2008.
• In Hong Kong, female gender accounted for 52.3% of the total hot drinks consumption in 2008.
• In Hong Kong, 35-44 age group accounted for 24.2% share of the total coffee consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the hot drinks market in Hong Kong
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Hong Kong hot drinks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Hong Kong Hot Drinks Market Overview & Forecast 12
Value analysis (Hong Kong Dollar), 2004?09 12
Value analysis (Hong Kong Dollar), 2009?14 13
Value analysis (US dollars), 2004?09 15
Value analysis (US dollars), 2009?14 15
Volume analysis, 2004?09 17
Volume analysis, 2009?14 18
Chapter 3 Hong Kong Hot Drinks Market Shares 20
Company and brand share analysis 20
Distribution analysis 27
Chapter 4 Hong Kong Hot Drinks Market – Consumption & Usage Demographics 29
Hot drinks–consumer demographics 29
Coffee–consumer demographics 38
Other hot drinks–consumer demographics 47
Tea–consumer demographics 56
Chapter 5 Research Methodology 65
Methodology overview 65
Secondary research 66
Market modeling 67
Creating an initial data model 67
Revising the initial data model 67
Creating a final estimate 68
Creating demographic value splits 68
Primary research 68
Data finalization 69
Ongoing research 69
Chapter 6 Appendix 70
Future readings 70
How to contact experts in your industry 70
Disclaimer 70


LIST OF FIGURES
Figure 1: Hot drinks, Hong Kong, value by category (HK$m), 2004?14 14
Figure 2: Hot drinks, Hong Kong, category growth comparison, by value, 2004?14 16
Figure 3: Hot drinks, Hong Kong, volume by category (kg, million), 2004?14 19
Figure 4: Hot drinks, Hong Kong, category growth comparison, by volume, 2004?14 19
Figure 5: Hot drinks, Hong Kong, company share by volume (%), 2008?09 24
Figure 6: Hot drinks, Hong Kong, distribution channels by volume (%), 2008?09 28
Figure 7: Hot drinks, Hong Kong, consumption by age group, % of total market value, 2008 29
Figure 8: Hot drinks, Hong Kong, consumption by gender, % of total market value, 2008 31
Figure 9: Hot drinks, Hong Kong, consumption by income, % of total market value, 2008 33
Figure 10: Hot drinks, Hong Kong, consumption by status, % of total market value, 2008 36
Figure 11: Coffee, Hong Kong, consumption by age group, % of total market value, 2008 38
Figure 12: Coffee, Hong Kong, consumption by gender, % of total market value, 2008 40
Figure 13: Coffee, Hong Kong, consumption by income, % of total market value, 2008 42
Figure 14: Coffee, Hong Kong, consumption by status, % of total market value, 2008 45
Figure 15: Other hot drinks, Hong Kong, consumption by age group, % of total market value, 2008 47
Figure 16: Other hot drinks, Hong Kong, consumption by gender, % of total market value, 2008 49
Figure 17: Other hot drinks, Hong Kong, consumption by income, % of total market value, 2008 51
Figure 18: Other hot drinks, Hong Kong, consumption by status, % of total market value, 2008 54
Figure 19: Tea, Hong Kong, consumption by age group, % of total market value, 2008 56
Figure 20: Tea, Hong Kong, consumption by gender, % of total market value, 2008 58
Figure 21: Tea, Hong Kong, consumption by income, % of total market value, 2008 60
Figure 22: Tea, Hong Kong, consumption by status, % of total market value, 2008 63
Figure 23: Annual data review process 66

LIST OF TABLES
Table 1: Hot drinks category definitions 4
Table 2: Hot drinks distribution channels 5
Table 3: Hot drinks, Hong Kong, value by category (HK$m), 2004?09 12
Table 4: Hot drinks, Hong Kong, value forecast by category (HK$m), 2009?14 13
Table 5: Hot drinks, Hong Kong, value by category ($m), 2004?09 15
Table 6: Hot drinks, Hong Kong, value forecast by category ($m), 2009?14 15
Table 7: Hot drinks, Hong Kong, volume by category (kg, million), 2004?09 17
Table 8: Hot drinks, Hong Kong, volume forecast by category (kg, million), 2009?14 18
Table 9: Hot drinks, Hong Kong, brand share by volume (%), 2008?09 20
Table 10: Hot drinks, Hong Kong, volume by brand (kg, million), 2008?09 22
Table 11: Hot drinks, Hong Kong, company share by volume (%), 2008?09 25
Table 12: Hot drinks, Hong Kong, volume by company (kg, million), 2008?09 26
Table 13: Hot drinks, Hong Kong, distribution channels by volume (%), 2008?09 27
Table 14: Hot drinks, Hong Kong, volume by distribution channel (kg, million), 2008?09 27
Table 15: Hot drinks, Hong Kong, consumption by age group, value ($m), 2004?08 30
Table 16: Hot drinks, Hong Kong, consumption by age group, % of total market value, 2004?08 30
Table 17: Hot drinks, Hong Kong, consumption by gender, value ($m), 2004–08 32
Table 18: Hot drinks, Hong Kong, consumption by gender, % of total market value, 2004–08 32
Table 19: Hot drinks, Hong Kong, consumption by income, value ($m), 2004–08 34
Table 20: Hot drinks, Hong Kong, consumption by income, % of total market value, 2004–08 34
Table 21: Hot drinks, Hong Kong, consumption by urban/rural, value ($m), 2004–08 35
Table 22: Hot drinks, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 35
Table 23: Hot drinks, Hong Kong, consumption by status, value ($m), 2004–08 37
Table 24: Hot drinks, Hong Kong, consumption by status, % of total market value, 2004–08 37
Table 25: Coffee, Hong Kong, consumption by age group, value ($m), 2004?08 39
Table 26: Coffee, Hong Kong, consumption by age group, % of total market value, 2004?08 39
Table 27: Coffee, Hong Kong, consumption by gender, value ($m), 2004–08 41
Table 28: Coffee, Hong Kong, consumption by gender, % of total market value, 2004–08 41
Table 29: Coffee, Hong Kong, consumption by income, value ($m), 2004–08 43
Table 30: Coffee, Hong Kong, consumption by income, % of total market value, 2004–08 43
Table 31: Coffee, Hong Kong, consumption by urban/rural, value ($m), 2004–08 44
Table 32: Coffee, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 44
Table 33: Coffee, Hong Kong, consumption by status, value ($m), 2004–08 46
Table 34: Coffee, Hong Kong, consumption by status, % of total market value, 2004–08 46
Table 35: Other hot drinks, Hong Kong, consumption by age group, value ($m), 2004?08 48
Table 36: Other hot drinks, Hong Kong, consumption by age group, % of total market value, 2004?08 48
Table 37: Other hot drinks, Hong Kong, consumption by gender, value ($m), 2004–08 50
Table 38: Other hot drinks, Hong Kong, consumption by gender, % of total market value, 2004–08 50
Table 39: Other hot drinks, Hong Kong, consumption by income, value ($m), 2004–08 52
Table 40: Other hot drinks, Hong Kong, consumption by income, % of total market value, 2004–08 52
Table 41: Other hot drinks, Hong Kong, consumption by urban/rural, value ($m), 2004–08 53
Table 42: Other hot drinks, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 53
Table 43: Other hot drinks, Hong Kong, consumption by status, value ($m), 2004–08 55
Table 44: Other hot drinks, Hong Kong, consumption by status, % of total market value, 2004–08 55
Table 45: Tea, Hong Kong, consumption by age group, value ($m), 2004?08 57
Table 46: Tea, Hong Kong, consumption by age group, % of total market value, 2004?08 57
Table 47: Tea, Hong Kong, consumption by gender, value ($m), 2004–08 59
Table 48: Tea, Hong Kong, consumption by gender, % of total market value, 2004–08 59
Table 49: Tea, Hong Kong, consumption by income, value ($m), 2004–08 61
Table 50: Tea, Hong Kong, consumption by income, % of total market value, 2004–08 61
Table 51: Tea, Hong Kong, consumption by urban/rural, value ($m), 2004–08 62
Table 52: Tea, Hong Kong, consumption by urban/rural, % of total market value, 2004–08 62
Table 53: Tea, Hong Kong, consumption by status, value ($m), 2004–08 64
Table 54: Tea, Hong Kong, consumption by status, % of total market value, 2004–08 64


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