Hot Drinks in Hungary to 2011

This databook is a detailed information resource covering all the key data points on Hot Drinks in Hungary. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Hot Drinks in Hungary increased between 2001-2006, growing at an average annual rate of 5.6%. The leading company in the market in 2006 was Sara Lee Corporation. The second-largest player was Nestle S.A. with Tchibo Holding AG in third place.


[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary market level - Hot Drinks 2
Summary category level - Coffee 3
Summary category level - Tea 4
Summary category level - Other Hot Drinks 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 HUNGARY HOT DRINKS - MARKET OVERVIEW 19
Value Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis, US$ 2001-2006 22
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 29
Expenditure & consumption per head 33
Chapter 4 LEADING COMPANY PROFILES 36
Sara Lee Corporation 36
Nestle S.A. 38
Chapter 5 CATEGORY ANALYSIS - COFFEE 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 45
Volume Analysis, 2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand Share Analysis 51
Expenditure & consumption per head 54
Chapter 6 CATEGORY ANALYSIS - TEA 57
Value Analysis, 2001-2006 57
Value Analysis, 2006-2011 58
Value Analysis, US$ 2001-2006 60
Value Analysis, US$ 2006-2011 61
Volume Analysis, 2001-2006 63
Volume Analysis, 2006-2011 64
Company and Brand Share Analysis 67
Expenditure & consumption per head 70
Chapter 7 CATEGORY ANALYSIS - OTHER HOT DRINKS 73
Value Analysis, 2001-2006 73
Value Analysis, 2006-2011 74
Value Analysis, US$ 2001-2006 76
Value Analysis, US$ 2006-2011 77
Volume Analysis, 2001-2006 79
Volume Analysis, 2006-2011 80
Company and Brand Share Analysis 83
Expenditure & consumption per head 86
Chapter 8 COUNTRY COMPARISON 89
Value 89
Volume 93
Market Share 96
Chapter 9 NEW PRODUCT DEVELOPMENT 97
Product launches over time 97
Recent product launches 101
Chapter 10 HUNGARY SOCIOECONOMIC PROFILE 102
Country Overview 102
Key Facts 103
Political Overview 104
Hungary Economic Overview 105
Chapter 11 HUNGARY MACROECONOMIC PROFILE 106
Macroeconomic Indicators 106
Chapter 12 RESEARCH METHODOLOGY 111
Methodology overview 111
Secondary research 112
Market modelling 113
Primary research 114
Data finalisation 114
Ongoing research 115
Chapter 13 APPENDIX 116
Future readings 116
How to contact experts in your industry 116

[Inhaltsverzeichnis ausblenden]

Table 1: Hot Drinks category definitions 8
Table 2: Hungary Hot Drinks value, 2001-2006 (HUF m, nominal prices) 19
Table 3: Hungary Hot Drinks value forecast, 2006-2011 (HUF m, nominal prices) 20
Table 4: Hungary Hot Drinks value, 2001-2006 (US$ m nominal prices) 22
Table 5: Hungary Hot Drinks value forecast, 2006-2011 (US$ m nominal prices) 23
Table 6: Hungary Hot Drinks volume, 2001-2006 (Kg m) 25
Table 7: Hungary Hot Drinks volume forecast, 2006-2011 (Kg m) 26
Table 8: Hungary Hot Drinks brand share, by value, 2005-2006 (%) 29
Table 9: Hungary Hot Drinks value, by brand, 2005-2006 (HUF m nominal prices) 30
Table 10: Hungary Hot Drinks company share by value, 2005-2006 (%) 32
Table 11: Hungary Hot Drinks value, by company, 2005-2006 (HUF m nominal prices) 32
Table 12: Hungary Hot Drinks expenditure per head, 2001-2006 (HUF, nominal prices) 33
Table 13: Hungary Hot Drinks forecast expenditure per head, 2006-2011 (HUF, nominal prices) 33
Table 14: Hungary Hot Drinks expenditure per head, 2001-2006 (US$ nominal prices) 34
Table 15: Hungary Hot Drinks forecast expenditure per head, 2006-2011 (US$ nominal prices) 34
Table 16: Hungary Hot Drinks consumption per head, 2001-2006 (Kg) 35
Table 17: Hungary Hot Drinks forecast consumption per head, 2006-2011 (Kg) 35
Table 18: Sara Lee Corporation Key Facts 36
Table 19: Nestle S.A. Key Facts 38
Table 20: Hungary Coffee value, 2001-2006 (HUF m, nominal prices) 41
Table 21: Hungary Coffee value forecast, 2006-2011 (HUF m, nominal prices) 42
Table 22: Hungary Coffee value, 2001-2006 (US$ m nominal prices) 44
Table 23: Hungary Coffee value forecast, 2006-2011 (US$ m nominal prices) 45
Table 24: Hungary Coffee volume, 2001-2006 (Kg m) 47
Table 25: Hungary Coffee volume forecast, 2006-2011 (Kg m) 48
Table 26: Hungary Coffee brand share, by value, 2005-2006 (%) 51
Table 27: Hungary Coffee value, by brand, 2005-2006 (HUF m nominal prices) 51
Table 28: Hungary Coffee company share by value, 2005-2006 (%) 53
Table 29: Hungary Coffee value, by company, 2005-2006 (HUF m nominal prices) 53
Table 30: Hungary Coffee expenditure per head, 2001-2006 (HUF, nominal prices) 54
Table 31: Hungary Coffee forecast expenditure per head, 2006-2011 (HUF, nominal prices) 54
Table 32: Hungary Coffee expenditure per head, 2001-2006 (US$ nominal prices) 55
Table 33: Hungary Coffee forecast expenditure per head, 2006-2011 (US$ nominal prices) 55
Table 34: Hungary Coffee consumption per head, 2001-2006 (Kg) 56
Table 35: Hungary Coffee forecast consumption per head, 2006-2011 (Kg) 56
Table 36: Hungary Tea value, 2001-2006 (HUF m, nominal prices) 57
Table 37: Hungary Tea value forecast, 2006-2011 (HUF m, nominal prices) 58
Table 38: Hungary Tea value, 2001-2006 (US$ m nominal prices) 60
Table 39: Hungary Tea value forecast, 2006-2011 (US$ m nominal prices) 61
Table 40: Hungary Tea volume, 2001-2006 (Kg m) 63
Table 41: Hungary Tea volume forecast, 2006-2011 (Kg m) 64
Table 42: Hungary Tea brand share, by value, 2005-2006 (%) 67
Table 43: Hungary Tea value, by brand, 2005-2006 (HUF m nominal prices) 67
Table 44: Hungary Tea company share by value, 2005-2006 (%) 69
Table 45: Hungary Tea value, by company, 2005-2006 (HUF m nominal prices) 69
Table 46: Hungary Tea expenditure per head, 2001-2006 (HUF, nominal prices) 70
Table 47: Hungary Tea forecast expenditure per head, 2006-2011 (HUF, nominal prices) 70
Table 48: Hungary Tea expenditure per head, 2001-2006 (US$ nominal prices) 71
Table 49: Hungary Tea forecast expenditure per head, 2006-2011 (US$ nominal prices) 71
Table 50: Hungary Tea consumption per head, 2001-2006 (Kg) 72
Table 51: Hungary Tea forecast consumption per head, 2006-2011 (Kg) 72
Table 52: Hungary Other Hot Drinks value, 2001-2006 (HUF m, nominal prices) 73
Table 53: Hungary Other Hot Drinks value forecast, 2006-2011 (HUF m, nominal prices) 74
Table 54: Hungary Other Hot Drinks value, 2001-2006 (US$ m nominal prices) 76
Table 55: Hungary Other Hot Drinks value forecast, 2006-2011 (US$ m nominal prices) 77
Table 56: Hungary Other Hot Drinks volume, 2001-2006 (Kg m) 79
Table 57: Hungary Other Hot Drinks volume forecast, 2006-2011 (Kg m) 80
Table 58: Hungary Other Hot Drinks brand share, by value, 2005-2006 (%) 83
Table 59: Hungary Other Hot Drinks value, by brand, 2005-2006 (HUF m nominal prices) 83
Table 60: Hungary Other Hot Drinks company share by value, 2005-2006 (%) 85
Table 61: Hungary Other Hot Drinks value, by company, 2005-2006 (HUF m nominal prices) 85
Table 62: Hungary Other Hot Drinks expenditure per head, 2001-2006 (HUF, nominal prices) 86
Table 63: Hungary Other Hot Drinks forecast expenditure per head, 2006-2011 (HUF, nominal prices) 86
Table 64: Hungary Other Hot Drinks expenditure per head, 2001-2006 (US$ nominal prices) 87
Table 65: Hungary Other Hot Drinks forecast expenditure per head, 2006-2011 (US$ nominal prices) 87
Table 66: Hungary Other Hot Drinks consumption per head, 2001-2006 (Kg) 88
Table 67: Hungary Other Hot Drinks forecast consumption per head, 2006-2011 (Kg) 88
Table 68: Global Hot Drinks market value, 2006 89
Table 69: Global Hot Drinks market split (value terms (US$ m), 2006) – Top 5 countries 92
Table 70: Global Hot Drinks market volume, 2006 93
Table 71: Global Hot Drinks market split (volume terms, 2006) – Top 5 countries 95
Table 72: Leading players - Top 5 countries 96
Table 73: Hungary Coffee new product launches (reports) and SKUs, by company (Top 5 companies), 2006 97
Table 74: Hungary Tea new product launches (reports) and SKUs, by company (Top 5 companies), 2006 97
Table 75: Hungary Coffee new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 98
Table 76: Hungary Tea new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 98
Table 77: Hungary Coffee new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 99
Table 78: Hungary Tea new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 99
Table 79: Hungary Coffee new product launches (reports), by Package tags or Claims, 2006 100
Table 80: Hungary Tea new product launches (reports), by Package tags or Claims (Top 10 claims) , 2006 100
Table 81: Hungary Coffee new product launches (reports) - Recent 5 launches 101
Table 82: Hungary Tea new product launches (reports) - Recent 5 launches 101
Table 83: Hungary Key Facts 103
Table 84: Hungary population, by age group, 2000-2005 (millions) 106
Table 85: Hungary population forecast, by age group, 2005-2010 (millions) 107
Table 86: Hungary population, by gender, 2000-2005 (millions) 107
Table 87: Hungary population forecast, by gender, 2005-2010 (millions) 108
Table 88: Hungary real GDP, 2000-2005 (HUF bn, 2005 prices) 108
Table 89: Hungary real GDP forecast, 2005-2010 (HUF bn, 2005 prices) 108
Table 90: Hungary nominal GDP, 2000-2005 (HUF bn, nominal prices) 109
Table 91: Hungary real GDP, 2000-2005 (US$ bn, 2005 prices) 109
Table 92: Hungary real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 109
Table 93: Hungary consumer price index, 2000-2005 (2000=100) 110
Table 94: Hungary consumer price index, 2005-2010 (2000=100) 110
Table 95: Hungary exchange rate, 2000-2005 110



Figure 1: Hungary Hot Drinks value & value forecast, 2001-2011 (HUF m, nominal prices) 21
Figure 2: Hungary Hot Drinks category growth comparison, by value, 2001-2011 24
Figure 3: Hungary Hot Drinks volume & volume forecast, 2001-2011 (Kg m) 27
Figure 4: Hungary Hot Drinks category growth comparison, by volume, 2001-2011 28
Figure 5: Hungary Hot Drinks company share, by value, 2005-2006 (%) 31
Figure 6: Hungary Coffee value & value forecast, 2001-2011 (HUF m, nominal prices) 43
Figure 7: Hungary Coffee category growth comparison, by value, 2001-2011 46
Figure 8: Hungary Coffee volume & volume forecast, 2001-2011 (Kg m) 49
Figure 9: Hungary Coffee category growth comparison, by volume, 2001-2011 50
Figure 10: Hungary Coffee company share, by value, 2005-2006 (%) 52
Figure 11: Hungary Tea value & value forecast, 2001-2011 (HUF m, nominal prices) 59
Figure 12: Hungary Tea category growth comparison, by value, 2001-2011 62
Figure 13: Hungary Tea volume & volume forecast, 2001-2011 (Kg m) 65
Figure 14: Hungary Tea category growth comparison, by volume, 2001-2011 66
Figure 15: Hungary Tea company share, by value, 2005-2006 (%) 68
Figure 16: Hungary Other hot drinks value & value forecast, 2001-2011 (HUF m, nominal prices) 75
Figure 17: Hungary Other hot drinks category growth comparison, by value, 2001-2011 78
Figure 18: Hungary Other hot drinks volume & volume forecast, 2001-2011 (Kg m) 81
Figure 19: Hungary Other hot drinks category growth comparison, by volume, 2001-2011 82
Figure 20: Hungary Other hot drinks company share, by value, 2005-2006 (%) 84
Figure 21: Global Hot Drinks market split (value terms, 2006) – Top 5 countries 90
Figure 22: Global Hot Drinks market value, 2001 – 2006 (Top 5 countries) 92
Figure 23: Global Hot Drinks market split (volume terms, 2006) – Top 5 countries 93
Figure 24: Global Hot Drinks market volume, 2001 – 2006 (Top 5 countries) 95
Figure 25: Map of Hungary 103
Figure 26: Annual data review process 112





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