Hot drinks in Hungary - Market Forecast & Consumer Demographics

Synopsis
Hot drinks in Hungary – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the hot drinks industry in Hungary.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Hungarian hot drinks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The hot drinks market consists of the sale of coffee, other hot drinks and tea.
• Market overview & forecast – overall Hungary hot drinks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the hot drinks market in Hungary
• Hot drinks consumption and usage demographics –analysis of Consumer Demographics in the Hungarian hot drinks market

Highlights
• In Hungary, 55+ age group accounted for 31.1% share of the total hot drinks consumption in 2008.
• In Hungary, urban consumers accounted for 70.4% of the total hot drinks consumption in 2008.
• In Hungary, 55+ age group accounted for 30.9% share of the total coffee consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the hot drinks market in Hungary
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Hungarian hot drinks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Hungarian Hot Drinks Market Overview & Forecast 13
Value analysis (Hungarian Forint), 2004?09 13
Value analysis (Hungarian Forint), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Chapter 3 Hungarian Hot Drinks Market Shares 21
Company and brand share analysis 21
Distribution analysis 26
Chapter 4 Hungarian Hot drinks Market – Consumption & Usage Demographics 28
Hot drinks–consumer demographics 28
Coffee–consumer demographics 38
Other hot drinks–consumer demographics 48
Tea–consumer demographics 58
Chapter 5 Research Methodology 68
Methodology overview 68
Secondary research 69
Market modeling 70
Creating an initial data model 70
Revising the initial data model 70
Creating a final estimate 71
Creating demographic value splits 71
Primary research 71
Data finalization 72
Ongoing research 72
Chapter 6 Appendix 73
Future readings 73
How to contact experts in your industry 73
Disclaimer 73

LIST OF FIGURES
Figure 1: Hot drinks, Hungary, value by category (HUFm), 2004?14 15
Figure 2: Hot drinks, Hungary, category growth comparison, by value, 2004?14 17
Figure 3: Hot drinks, Hungary, volume by category (kg, million), 2004?14 20
Figure 4: Hot drinks, Hungary, category growth comparison, by volume, 2004?14 20
Figure 5: Hot drinks, Hungary, company share by volume (%), 2008?09 23
Figure 6: Hot drinks, Hungary, distribution channels by volume (%), 2008?09 27
Figure 7: Hot drinks, Hungary, consumption by age group, % of total market value, 2008 28
Figure 8: Hot drinks, Hungary, consumption by gender, % of total market value, 2008 30
Figure 9: Hot drinks, Hungary, consumption by income, % of total market value, 2008 32
Figure 10: Hot drinks, Hungary, consumption by urban/rural, % of total market value, 2008 34
Figure 11: Hot drinks, Hungary, consumption by status, % of total market value, 2008 36
Figure 12: Coffee, Hungary, consumption by age group, % of total market value, 2008 38
Figure 13: Coffee, Hungary, consumption by gender, % of total market value, 2008 40
Figure 14: Coffee, Hungary, consumption by income, % of total market value, 2008 42
Figure 15: Coffee, Hungary, consumption by urban/rural, % of total market value, 2008 44
Figure 16: Coffee, Hungary, consumption by status, % of total market value, 2008 46
Figure 17: Other hot drinks, Hungary, consumption by age group, % of total market value, 2008 48
Figure 18: Other hot drinks, Hungary, consumption by gender, % of total market value, 2008 50
Figure 19: Other hot drinks, Hungary, consumption by income, % of total market value, 2008 52
Figure 20: Other hot drinks, Hungary, consumption by urban/rural, % of total market value, 2008 54
Figure 21: Other hot drinks, Hungary, consumption by status, % of total market value, 2008 56
Figure 22: Tea, Hungary, consumption by age group, % of total market value, 2008 58
Figure 23: Tea, Hungary, consumption by gender, % of total market value, 2008 60
Figure 24: Tea, Hungary, consumption by income, % of total market value, 2008 62
Figure 25: Tea, Hungary, consumption by urban/rural, % of total market value, 2008 64
Figure 26: Tea, Hungary, consumption by status, % of total market value, 2008 66
Figure 27: Annual data review process 69


LIST OF TABLES
Table 1: Hot drinks category definitions 4
Table 2: Hot drinks distribution channels 5
Table 3: Hot drinks, Hungary, value by category (HUFm), 2004?09 13
Table 4: Hot drinks, Hungary, value forecast by category (HUFm), 2009?14 14
Table 5: Hot drinks, Hungary, value by category ($m), 2004?09 16
Table 6: Hot drinks, Hungary, value forecast by category ($m), 2009?14 16
Table 7: Hot drinks, Hungary, volume by category (kg, million), 2004?09 18
Table 8: Hot drinks, Hungary, volume forecast by category (kg, million), 2009?14 19
Table 9: Hot drinks, Hungary, brand share by volume (%), 2008?09 21
Table 10: Hot drinks, Hungary, volume by brand (kg, million), 2008?09 22
Table 11: Hot drinks, Hungary, company share by volume (%), 2008?09 24
Table 12: Hot drinks, Hungary, volume by company (kg, million), 2008?09 25
Table 13: Hot drinks, Hungary, distribution channels by volume (%), 2008?09 26
Table 14: Hot drinks, Hungary, volume by distribution channel (kg, million), 2008?09 26
Table 15: Hot drinks, Hungary, consumption by age group, value ($m), 2004?08 29
Table 16: Hot drinks, Hungary, consumption by age group, % of total market value, 2004?08 29
Table 17: Hot drinks, Hungary, consumption by gender, value ($m), 2004–08 31
Table 18: Hot drinks, Hungary, consumption by gender, % of total market value, 2004–08 31
Table 19: Hot drinks, Hungary, consumption by income, value ($m), 2004–08 33
Table 20: Hot drinks, Hungary, consumption by income, % of total market value, 2004–08 33
Table 21: Hot drinks, Hungary, consumption by urban/rural, value ($m), 2004–08 35
Table 22: Hot drinks, Hungary, consumption by urban/rural, % of total market value, 2004–08 35
Table 23: Hot drinks, Hungary, consumption by status, value ($m), 2004–08 37
Table 24: Hot drinks, Hungary, consumption by status, % of total market value, 2004–08 37
Table 25: Coffee, Hungary, consumption by age group, value ($m), 2004?08 39
Table 26: Coffee, Hungary, consumption by age group, % of total market value, 2004?08 39
Table 27: Coffee, Hungary, consumption by gender, value ($m), 2004–08 41
Table 28: Coffee, Hungary, consumption by gender, % of total market value, 2004–08 41
Table 29: Coffee, Hungary, consumption by income, value ($m), 2004–08 43
Table 30: Coffee, Hungary, consumption by income, % of total market value, 2004–08 43
Table 31: Coffee, Hungary, consumption by urban/rural, value ($m), 2004–08 45
Table 32: Coffee, Hungary, consumption by urban/rural, % of total market value, 2004–08 45
Table 33: Coffee, Hungary, consumption by status, value ($m), 2004–08 47
Table 34: Coffee, Hungary, consumption by status, % of total market value, 2004–08 47
Table 35: Other hot drinks, Hungary, consumption by age group, value ($m), 2004?08 49
Table 36: Other hot drinks, Hungary, consumption by age group, % of total market value, 2004?08 49
Table 37: Other hot drinks, Hungary, consumption by gender, value ($m), 2004–08 51
Table 38: Other hot drinks, Hungary, consumption by gender, % of total market value, 2004–08 51
Table 39: Other hot drinks, Hungary, consumption by income, value ($m), 2004–08 53
Table 40: Other hot drinks, Hungary, consumption by income, % of total market value, 2004–08 53
Table 41: Other hot drinks, Hungary, consumption by urban/rural, value ($m), 2004–08 55
Table 42: Other hot drinks, Hungary, consumption by urban/rural, % of total market value, 2004–08 55
Table 43: Other hot drinks, Hungary, consumption by status, value ($m), 2004–08 57
Table 44: Other hot drinks, Hungary, consumption by status, % of total market value, 2004–08 57
Table 45: Tea, Hungary, consumption by age group, value ($m), 2004?08 59
Table 46: Tea, Hungary, consumption by age group, % of total market value, 2004?08 59
Table 47: Tea, Hungary, consumption by gender, value ($m), 2004–08 61
Table 48: Tea, Hungary, consumption by gender, % of total market value, 2004–08 61
Table 49: Tea, Hungary, consumption by income, value ($m), 2004–08 63
Table 50: Tea, Hungary, consumption by income, % of total market value, 2004–08 63
Table 51: Tea, Hungary, consumption by urban/rural, value ($m), 2004–08 65
Table 52: Tea, Hungary, consumption by urban/rural, % of total market value, 2004–08 65
Table 53: Tea, Hungary, consumption by status, value ($m), 2004–08 67
Table 54: Tea, Hungary, consumption by status, % of total market value, 2004–08 67


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