Hot Drinks in Israel to 2014

Introduction

This databook provides key data and information on the hot drinks market in Israel. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, other hot drinks and tea

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in Israel increased at a compound annual growth rate of 2% between 2004 and 2009.

The coffee category led the hot drinks market in Israel, accounting for a share of 79.1%.

Leading players in Israeli hot drinks market include Strauss-Elite Ltd., Nestle S.A. and Kraft Foods, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Israel

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Israeli New Shekel), 2004?09 20
Value analysis (Israeli New Shekel), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Strauss Group Ltd 37
Nestlé SA 39
Chapter 5 Category Analysis: Coffee 42
Value analysis (Israeli New Shekel), 2004?09 42
Value analysis (Israeli New Shekel), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Other Hot Drinks 58
Value analysis (Israeli New Shekel), 2004?09 58
Value analysis (Israeli New Shekel), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Tea 73
Value analysis (Israeli New Shekel), 2004?09 73
Value analysis (Israeli New Shekel), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 77
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Country Comparison 91
Value 91
Volume 95
Market share 99
Chapter 9 New Product Development 100
Product launches over time 100
Recent product launches 102
Chapter 10 Macroeconomic Profile 103
Macroeconomic Indicators 103
Chapter 11 Research Methodology 108
Methodology overview 108
Secondary research 109
Market modeling 110
Creating an initial data model 110
Revising the initial data model 110
Creating a final estimate 111
Creating demographic value splits 111
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 12 Appendix 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113

LIST OF FIGURES
Figure 1: Hot drinks, Israel, value by category (ILSm), 2004?14 22
Figure 2: Hot drinks, Israel, category growth comparison, by value, 2004?14 24
Figure 3: Hot drinks, Israel, volume by category (kg, million), 2004?14 27
Figure 4: Hot drinks, Israel, category growth comparison, by volume, 2004?14 27
Figure 5: Hot drinks, Israel, company share by volume (%), 2008?09 30
Figure 6: Hot drinks, Israel, distribution channels by volume (%), 2008?09 33
Figure 7: Coffee, Israel, value by segment (ILSm), 2004?14 44
Figure 8: Coffee, Israel, category growth comparison, by value, 2004?14 46
Figure 9: Coffee, Israel, volume by segment (kg, million), 2004?14 49
Figure 10: Coffee, Israel, category growth comparison, by volume, 2004?14 49
Figure 11: Coffee, Israel, company share by volume (%), 2008?09 51
Figure 12: Coffee, Israel, distribution channels by volume (%), 2008?09 54
Figure 13: Other hot drinks, Israel, value by segment (ILSm), 2004?14 60
Figure 14: Other hot drinks, Israel, volume by segment (kg, million), 2004?14 64
Figure 15: Other hot drinks, Israel, company share by volume (%), 2008?09 66
Figure 16: Other hot drinks, Israel, distribution channels by volume (%), 2008?09 69
Figure 17: Tea, Israel, value by segment (ILSm), 2004?14 75
Figure 18: Tea, Israel, category growth comparison, by value, 2004?14 78
Figure 19: Tea, Israel, volume by segment (kg, million), 2004?14 81
Figure 20: Tea, Israel, category growth comparison, by volume, 2004?14 81
Figure 21: Tea, Israel, company share by volume (%), 2008?09 83
Figure 22: Tea, Israel, distribution channels by volume (%), 2008?09 86
Figure 23: Global hot drinks market split (value terms, 2009), top five countries 92
Figure 24: Global hot drinks market value, 2004–09, top five countries 94
Figure 25: Global hot drinks market split (volume terms, 2009), top five countries 96
Figure 26: Global hot drinks market volume, 2004–09, top five countries 98
Figure 27: Annual data review process 109

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Israel, value by category (ILSm), 2004?09 20
Table 4: Hot drinks, Israel, value forecast by category (ILSm), 2009?14 21
Table 5: Hot drinks, Israel, value by category ($m), 2004?09 23
Table 6: Hot drinks, Israel, value forecast by category ($m), 2009?14 23
Table 7: Hot drinks, Israel, volume by category (kg, million), 2004?09 25
Table 8: Hot drinks, Israel, volume forecast by category (kg, million), 2009?14 26
Table 9: Hot drinks, Israel, brand share by volume (%), 2008?09 28
Table 10: Hot drinks, Israel, volume by brand (kg, million), 2008?09 29
Table 11: Hot drinks, Israel, company share by volume (%), 2008?09 31
Table 12: Hot drinks, Israel, volume by company (kg, million), 2008?09 31
Table 13: Hot drinks, Israel, distribution channels by volume (%), 2008?09 32
Table 14: Hot drinks, Israel, volume by distribution channel (kg, million), 2008?09 32
Table 15: Hot drinks, Israel, expenditure per capita (ILS), 2004?09 34
Table 16: Hot drinks, Israel, forecast expenditure per capita (ILS), 2009?14 34
Table 17: Hot drinks, Israel, expenditure per capita ($), 2004?09 35
Table 18: Hot drinks, Israel, forecast expenditure per capita ($), 2009?14 35
Table 19: Hot drinks, Israel, consumption per capita (kg), 2004?09 36
Table 20: Hot drinks, Israel, forecast consumption per capita (kg), 2009?14 36
Table 21: Strauss Group Ltd key facts 37
Table 22: Nestlé SA key facts 39
Table 23: Coffee, Israel, value by segment (ILSm), 2004?09 42
Table 24: Coffee, Israel, value forecast by segment (ILSm), 2009?14 43
Table 25: Coffee, Israel, value by segment ($m), 2004?09 45
Table 26: Coffee, Israel, value forecast by segment ($m), 2009?14 45
Table 27: Coffee, Israel, volume by segment (kg, million), 2004?09 47
Table 28: Coffee, Israel, volume forecast by segment (kg, million), 2009?14 48
Table 29: Coffee, Israel, brand share by volume (%), 2008?09 50
Table 30: Coffee, Israel, volume by brand (kg, million), 2008?09 50
Table 31: Coffee, Israel, company share by volume (%), 2008?09 52
Table 32: Coffee, Israel, volume by company (kg, million), 2008?09 52
Table 33: Coffee, Israel, distribution channels by volume (%), 2008?09 53
Table 34: Coffee, Israel, volume by distribution channel (kg, million), 2008?09 53
Table 35: Coffee, Israel, expenditure per capita (ILS), 2004?09 55
Table 36: Coffee, Israel, forecast expenditure per capita (ILS), 2009?14 55
Table 37: Coffee, Israel, expenditure per capita ($), 2004?09 56
Table 38: Coffee, Israel, forecast expenditure per capita ($), 2009?14 56
Table 39: Coffee, Israel, consumption per capita (kg), 2004?09 57
Table 40: Coffee, Israel, forecast consumption per capita (kg), 2009?14 57
Table 41: Other hot drinks, Israel, value by segment (ILSm), 2004?09 58
Table 42: Other hot drinks, Israel, value forecast by segment (ILSm), 2009?14 59
Table 43: Other hot drinks, Israel, value by segment ($m), 2004?09 61
Table 44: Other hot drinks, Israel, value forecast by segment ($m), 2009?14 61
Table 45: Other hot drinks, Israel, volume by segment (kg, million), 2004?09 62
Table 46: Other hot drinks, Israel, volume forecast by segment (kg, million), 2009?14 63
Table 47: Other hot drinks, Israel, brand share by volume (%), 2008?09 65
Table 48: Other hot drinks, Israel, volume by brand (kg, million), 2008?09 65
Table 49: Other hot drinks, Israel, company share by volume (%), 2008?09 67
Table 50: Other hot drinks, Israel, volume by company (kg, million), 2008?09 67
Table 51: Other hot drinks, Israel, distribution channels by volume (%), 2008?09 68
Table 52: Other hot drinks, Israel, volume by distribution channel (kg, million), 2008?09 68
Table 53: Other hot drinks, Israel, expenditure per capita (ILS), 2004?09 70
Table 54: Other hot drinks, Israel, forecast expenditure per capita (ILS), 2009?14 70
Table 55: Other hot drinks, Israel, expenditure per capita ($), 2004?09 71
Table 56: Other hot drinks, Israel, forecast expenditure per capita ($), 2009?14 71
Table 57: Other hot drinks, Israel, consumption per capita (kg), 2004?09 72
Table 58: Other hot drinks, Israel, forecast consumption per capita (kg), 2009?14 72
Table 59: Tea, Israel, value by segment (ILSm), 2004?09 73
Table 60: Tea, Israel, value forecast by segment (ILSm), 2009?14 74
Table 61: Tea, Israel, value by segment ($m), 2004?09 76
Table 62: Tea, Israel, value forecast by segment ($m), 2009?14 77
Table 63: Tea, Israel, volume by segment (kg, million), 2004?09 79
Table 64: Tea, Israel, volume forecast by segment (kg, million), 2009?14 80
Table 65: Tea, Israel, brand share by volume (%), 2008?09 82
Table 66: Tea, Israel, volume by brand (kg, million), 2008?09 82
Table 67: Tea, Israel, company share by volume (%), 2008?09 84
Table 68: Tea, Israel, volume by company (kg, million), 2008?09 84
Table 69: Tea, Israel, distribution channels by volume (%), 2008?09 85
Table 70: Tea, Israel, volume by distribution channel (kg, million), 2008?09 85
Table 71: Tea, Israel, expenditure per capita (ILS), 2004?09 87
Table 72: Tea, Israel, forecast expenditure per capita (ILS), 2009?14 88
Table 73: Tea, Israel, expenditure per capita ($), 2004?09 88
Table 74: Tea, Israel, forecast expenditure per capita ($), 2009?14 89
Table 75: Tea, Israel, consumption per capita (kg), 2004?09 89
Table 76: Tea, Israel, forecast consumption per capita (kg), 2009?14 90
Table 77: Global hot drinks market value, 2009 91
Table 78: Global hot drinks market split (value terms ($m), 2009), top five countries 94
Table 79: Global hot drinks market volume, 2009 95
Table 80: Global hot drinks market split (volume terms, 2009), top five countries 98
Table 81: Leading players, top five countries 99
Table 82: Israel hot drinks new product launches reports, by company (top five companies), 2009 100
Table 83: Israel hot drinks new product launches SKUs, by company (top five companies), 2009 100
Table 84: Israel hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 101
Table 85: Israel hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 101
Table 86: Israel hot drinks new product launches (reports), by package tags or claims , 2009 102
Table 87: Israel hot drinks new product launches - recent five launches (2009) 102
Table 88: Israel population, by age group, 2004?09 (millions) 103
Table 89: Israel population forecast, by age group, 2009?14 (millions) 104
Table 90: Israel population, by gender, 2004?09 (millions) 104
Table 91: Israel population forecast, by gender, 2009?14 (millions) 105
Table 92: Israel nominal GDP, 2004?09 (ILSbn, nominal prices) 105
Table 93: Israel nominal GDP forecast, 2009?14 (ILSbn, nominal prices) 105
Table 94: Israel real GDP, 2004?09 (ILSbn, 2000 prices) 106
Table 95: Israel real GDP forecast, 2009?14 (ILSbn, 2000 prices) 106
Table 96: Israel real GDP, 2004?09 ($bn, 2000 prices) 106
Table 97: Israel real GDP forecast, 2009?14 ($bn, 2000 prices) 107
Table 98: Israel consumer price index, 2004?09 (2000=100) 107
Table 99: Israel consumer price index, 2009?14 (2000=100) 107



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