Drinks: Italy Industry Guide

Datamonitor's Drinks: Italy Industry Guide is an essential resource for top-level data and analysis covering the Italy Drinks industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Beer, Carbonated Soft Drinks, Hot Drinks, Soft Drinks, Spirits and Wine

Report Highlights
* The Italian beer market generated total revenues of $11.4 billion in 2008, representing a compound annual growth rate (CAGR) of 2.8% for the period spanning 2004-2008.

* The Italian carbonated soft drinks market generated total revenues of $4.3 billion in 2007, representing a compound annual growth rate (CAGR) of 0.7% for the period spanning 2003-2007.

* The Italian hot drinks market generated total revenues of $2.2 billion in 2007, representing a compound annual growth rate (CAGR) of 5.6% for the period spanning 2003-2007.

* Market consumption volumes increased with a CAGR of 4.9% between 2003-2007, to reach a total of 18.8 billion liters in 2007.

* The Italian spirits market generated total revenues of $8.3 billion in 2007, representing a compound annual growth rate (CAGR) of 0.1% for the period spanning 2003-2007.

* The Italian wine market generated total revenues of $39,436.1 million in 2008, representing a compound annual growth rate (CAGR) of 2.2% for the period spanning 2004-2008.
[Studien Infos ausblenden]

CHAPTER 1 BEER IN ITALY 13
1.1 Market Overview 13
1.2 Market Value 15
1.3 Market Volume 16
1.4 Market Segmentation I 17
1.5 Market Segmentation II 18
1.6 Market Share 19
1.7 Five Forces Analysis 20
1.8 Distribution 27
1.9 Market Forecasts 28
CHAPTER 2 CARBONATED SOFT DRINKS IN ITALY 30
2.1 Market Overview 30
2.2 Market Value 32
2.3 Market Volume 33
2.4 Market Segmentation I 34
2.5 Market Segmentation II 35
2.6 Market Share 36
2.7 Five Forces Analysis 37
2.8 Distribution 44
2.9 Market Forecasts 45
CHAPTER 3 HOT DRINKS IN ITALY 47
3.1 Market Overview 47
3.2 Market Value 49
3.3 Market Volume 50
3.4 Market Segmentation I 51
3.5 Market Segmentation II 52
3.6 Market Share 53
3.7 Five Forces Analysis 54
3.8 Distribution 61
3.9 Market Forecasts 62
CHAPTER 4 SOFT DRINKS IN ITALY 64
4.1 Market Overview 64
4.2 Market Value 66
4.3 Market Volume 67
4.4 Market Segmentation I 68
4.5 Market Segmentation II 69
4.6 Market Share 70
4.7 Five Forces Analysis 71
4.8 Distribution 79
4.9 Market Forecasts 80
CHAPTER 5 SPIRITS IN ITALY 82
5.1 Market Overview 82
5.2 Market Value 84
5.3 Market Volume 85
5.4 Market Segmentation I 86
5.5 Market Segmentation II 87
5.6 Market Share 88
5.7 Five Forces Analysis 89
5.8 Distribution 98
5.9 Market Forecasts 99
CHAPTER 6 WINE IN ITALY 101
6.1 Market Overview 101
6.2 Market Value 103
6.3 Market Volume 104
6.4 Market Segmentation I 105
6.5 Market Segmentation II 106
6.6 Market Share 107
6.7 Five Forces Analysis 108
6.8 Distribution 114
6.9 Market Forecasts 115
CHAPTER 7 MACROECONOMIC INDICATORS 117
CHAPTER 8 APPENDIX 119
8.1 Data Research Methodology 119
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Table 1: Italy Beer Market Value: $ billion, 2004-2008 15
Table 2: Italy Beer Market Volume: Liters million, 2004-2008 16
Table 3: Italy Beer Market Segmentation I: % Share, by Value, 2008 17
Table 4: Italy Beer Market Segmentation II: % Share, by Value, 2008 18
Table 5: Italy Beer Market Share: % Share, by Volume, 2008 19
Table 6: Italy Beer Distribution: % Share, by Volume, 2008 27
Table 7: Italy Beer Market Value Forecast: $ billion, 2008-2013 28
Table 8: Italy Beer Market Volume Forecast: Liters million, 2008-2013 29
Table 9: Italy Carbonated Soft Drinks Market Value: $ million, 2003-2007 32
Table 10: Italy Carbonated Soft Drinks Market Volume: Liters million, 2003-2007 33
Table 11: Italy Carbonated Soft Drinks Market Segmentation I: % Share, by Value, 2007 34
Table 12: Italy Carbonated Soft Drinks Market Segmentation II: % Share, by Value, 2007 35
Table 13: Italy Carbonated Soft Drinks Market Share: % Share, by Volume, 2007 36
Table 14: Italy Carbonated Soft Drinks Distribution: % Share, by Volume, 2007 44
Table 15: Italy Carbonated Soft Drinks Market Value Forecast: $ million, 2007-2012 45
Table 16: Italy Carbonated Soft Drinks Market Volume Forecast: Liters million, 2007-2012 46
Table 17: Italy Hot Drinks Market Value: $ billion, 2003-2007 49
Table 18: Italy Hot Drinks Market Volume: Kg million, 2003-2007 50
Table 19: Italy Hot Drinks Market Segmentation I: % Share, by Value, 2007 51
Table 20: Italy Hot Drinks Market Segmentation II: % Share, by Value, 2007 52
Table 21: Italy Hot Drinks Market Share: % Share, by Volume, 2007 53
Table 22: Italy Hot Drinks Distribution: % Share, by Volume, 2007 61
Table 23: Italy Hot Drinks Market Value Forecast: $ billion, 2007-2012 62
Table 24: Italy Hot Drinks Market Volume Forecast: Kg million, 2007-2012 63
Table 25: Italy Soft Drinks Market Value: $ billion, 2003-2007 66
Table 26: Italy Soft Drinks Market Volume: Liters billion, 2003-2007 67
Table 27: Italy Soft Drinks Market Segmentation I: % Share, by Value, 2007 68
Table 28: Italy Soft Drinks Market Segmentation II: % Share, by Value, 2007 69
Table 29: Italy Soft Drinks Market Share: % Share, by Value, 2007 70
Table 30: Italy Soft Drinks Distribution: % Share, by Volume, 2007 79
Table 31: Italy Soft Drinks Market Value Forecast: $ billion, 2007-2012 80
Table 32: Italy Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 81
Table 33: Italy Spirits Market Value: $ million, 2003-2007 84
Table 34: Italy Spirits Market Volume: Liters million, 2003-2007 85
Table 35: Italy Spirits Market Segmentation I: % Share, by Value, 2007 86
Table 36: Italy Spirits Market Segmentation II: % Share, by Value, 2007 87
Table 37: Italy Spirits Market Share: % Share, by Volume, 2007 88
Table 38: Italy Spirits Distribution: % Share, by Volume, 2007 98
Table 39: Italy Spirits Market Value Forecast: $ million, 2007-2012 99
Table 40: Italy Spirits Market Volume Forecast: Liters million, 2007-2012 100
Table 41: Italy Wine Market Value: $ billion, 2004- 2008(e) 103
Table 42: Italy Wine Market Volume: Liters billion, 2004- 2008(e) 104
Table 43: Italy Wine Market Segmentation I: % Share, by Value, 2008(e) 105
Table 44: Italy Wine Market Segmentation II: % Share, by Value, 2008(e) 106
Table 45: Italy Wine Market Share: % Share, by Volume, 2008(e) 107
Table 46: Italy Wine Distribution: % Share, by Volume, 2008(e) 114
Table 47: Italy Wine Market Value Forecast: $ billion, 2008-2013 115
Table 48: Italy Wine Market Volume Forecast: Liters billion, 2008-2013 116
Table 49: Italy Size of Population (million) , 2004-2008 117
Table 50: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 117
Table 51: Italy Inflation, 2004-2008 118
Table 52: Italy Exchange Rate, 2004-2008 118
Figure 1: Italy Beer Market Value: $ billion, 2004-2008 15
Figure 2: Italy Beer Market Volume: Liters million, 2004-2008 16
Figure 3: Italy Beer Market Segmentation I: % Share, by Value, 2008 17
Figure 4: Italy Beer Market Segmentation II: % Share, by Value, 2008 18
Figure 5: Italy Beer Market Share: % Share, by Volume, 2008 19
Figure 6: Forces Driving Competition in the Beer Market in Italy 20
Figure 7: Drivers of Buyer Power in the Beer Market in Italy 21
Figure 8: Drivers of Supplier Power in the Beer Market in Italy 22
Figure 9: Factors Influencing the Likelihood of New Entrants in the Beer Market in Italy 23
Figure 10: Factors Influencing the Threat of Substitutes in the Beer Market in Italy 25
Figure 11: Drivers of Degree of Rivalry in the Beer Market in Italy 26
Figure 12: Italy Beer Distribution: % Share, by Volume, 2008 27
Figure 13: Italy Beer Market Value Forecast: $ billion, 2008-2013 28
Figure 14: Italy Beer Market Volume Forecast: Liters million, 2008-2013 29
Figure 15: Italy Carbonated Soft Drinks Market Value: $ million, 2003-2007 32
Figure 16: Italy Carbonated Soft Drinks Market Volume: Liters million, 2003-2007 33
Figure 17: Italy Carbonated Soft Drinks Market Segmentation I: % Share, by Value, 2007 34
Figure 18: Italy Carbonated Soft Drinks Market Segmentation II: % Share, by Value, 2007 35
Figure 19: Italy Carbonated Soft Drinks Market Share: % Share, by Volume, 2007 36
Figure 20: Forces Driving Competition in the Carbonated Soft Drinks Market in Italy, 2007 37
Figure 21: Drivers of Buyer Power in the Carbonated Soft Drinks Market in Italy, 2007 39
Figure 22: Drivers of Supplier Power in the Carbonated Soft Drinks Market in Italy, 2007 40
Figure 23: Factors Influencing the Likelihood of New Entrants in the Carbonated Soft Drinks Market in Italy, 2007 41
Figure 24: Factors Influencing the Threat of Substitutes in the Carbonated Soft Drinks Market in Italy, 2007 42
Figure 25: Drivers of Degree of Rivalry in the Carbonated Soft Drinks Market in Italy, 2007 43
Figure 26: Italy Carbonated Soft Drinks Distribution: % Share, by Volume, 2007 44
Figure 27: Italy Carbonated Soft Drinks Market Value Forecast: $ million, 2007-2012 45
Figure 28: Italy Carbonated Soft Drinks Market Volume Forecast: Liters million, 2007-2012 46
Figure 29: Italy Hot Drinks Market Value: $ billion, 2003-2007 49
Figure 30: Italy Hot Drinks Market Volume: Kg million, 2003-2007 50
Figure 31: Italy Hot Drinks Market Segmentation I: % Share, by Value, 2007 51
Figure 32: Italy Hot Drinks Market Segmentation II: % Share, by Value, 2007 52
Figure 33: Italy Hot Drinks Market Share: % Share, by Volume, 2007 53
Figure 34: Forces Driving Competition in the Hot Drinks Market in Italy, 2007 54
Figure 35: Drivers of Buyer Power in the Hot Drinks Market in Italy, 2007 55
Figure 36: Drivers of Supplier Power in the Hot Drinks Market in Italy, 2007 56
Figure 37: Factors Influencing the Likelihood of New Entrants in the Hot Drinks Market in Italy, 2007 57
Figure 38: Factors Influencing the Threat of Substitutes in the Hot Drinks Market in Italy, 2007 59
Figure 39: Drivers of Degree of Rivalry in the Hot Drinks Market in Italy, 2007 60
Figure 40: Italy Hot Drinks Distribution: % Share, by Volume, 2007 61
Figure 41: Italy Hot Drinks Market Value Forecast: $ billion, 2007-2012 62
Figure 42: Italy Hot Drinks Market Volume Forecast: Kg million, 2007-2012 63
Figure 43: Italy Soft Drinks Market Value: $ billion, 2003-2007 66
Figure 44: Italy Soft Drinks Market Volume: Liters billion, 2003-2007 67
Figure 45: Italy Soft Drinks Market Segmentation I: % Share, by Value, 2007 68
Figure 46: Italy Soft Drinks Market Segmentation II: % Share, by Value, 2007 69
Figure 47: Italy Soft Drinks Market Share: % Share, by Value, 2007 70
Figure 48: Forces Driving Competition in the Soft Drinks Market in Italy 71
Figure 49: Drivers of Buyer Power in the Soft Drinks Market in Italy 72
Figure 50: Drivers of Supplier Power in the Soft Drinks Market in Italy 74
Figure 51: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Italy 76
Figure 52: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Italy 77
Figure 53: Drivers of Degree of Rivalry in the Soft Drinks Market in Italy 78
Figure 54: Italy Soft Drinks Distribution: % Share, by Volume, 2007 79
Figure 55: Italy Soft Drinks Market Value Forecast: $ billion, 2007-2012 80
Figure 56: Italy Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 81
Figure 57: Italy Spirits Market Value: $ million, 2003-2007 84
Figure 58: Italy Spirits Market Volume: Liters million, 2003-2007 85
Figure 59: Italy Spirits Market Segmentation I: % Share, by Value, 2007 86
Figure 60: Italy Spirits Market Segmentation II: % Share, by Value, 2007 87
Figure 61: Italy Spirits Market Share: % Share, by Volume, 2007 88
Figure 62: Forces Driving Competition in the Spirits Market in Italy, 2007 89
Figure 63: Drivers of Buyer Power in the Spirits Market in Italy, 2007 90
Figure 64: Drivers of Supplier Power in the Spirits Market in Italy, 2007 92
Figure 65: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Italy, 2007 93
Figure 66: Factors Influencing the Threat of Substitutes in the Spirits Market in Italy, 2007 95
Figure 67: Drivers of Degree of Rivalry in the Spirits Market in Italy, 2007 96
Figure 68: Italy Spirits Distribution: % Share, by Volume, 2007 98
Figure 69: Italy Spirits Market Value Forecast: $ million, 2007-2012 99
Figure 70: Italy Spirits Market Volume Forecast: Liters million, 2007-2012 100
Figure 71: Italy Wine Market Value: $ billion, 2004- 2008(e) 103
Figure 72: Italy Wine Market Volume: Liters billion, 2004- 2008(e) 104
Figure 73: Italy Wine Market Segmentation I: % Share, by Value, 2008(e) 105
Figure 74: Italy Wine Market Segmentation II: % Share, by Value, 2008(e) 106
Figure 75: Italy Wine Market Share: % Share, by Volume, 2008(e) 107
Figure 76: Forces Driving Competition in the Wine Market in Italy 108
Figure 77: Drivers of Buyer Power in the Wine Market in Italy 109
Figure 78: Drivers of Supplier Power in the Wine Market in Italy 110
Figure 79: Factors Influencing the Likelihood of New Entrants in the Wine Market in Italy 111
Figure 80: Factors Influencing the Threat of Substitutes in the Wine Market in Italy 112
Figure 81: Drivers of Degree of Rivalry in the Wine Market in Italy 113
Figure 82: Italy Wine Distribution: % Share, by Volume, 2008(e) 114
Figure 83: Italy Wine Market Value Forecast: $ billion, 2008-2013 115
Figure 84: Italy Wine Market Volume Forecast: Liters billion, 2008-2013 116
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