Hot drinks in Japan - Market Forecast & Consumer Demographics

Synopsis
Hot drinks in Japan – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the hot drinks industry in Japan.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Japanese hot drinks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The hot drinks market consists of the sale of coffee, other hot drinks and tea.
• Market overview & forecast – overall Japan hot drinks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the hot drinks market in Japan
• Hot drinks consumption and usage demographics –analysis of Consumer Demographics in the Japanese hot drinks market

Highlights
• In Japan, 55+ age group accounted for 37.2% share of the total hot drinks consumption in 2008.
• In Japan, urban consumers accounted for 82% of the total hot drinks consumption in 2008.
• In Japan, 55+ age group accounted for 39.8% share of the total coffee consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the hot drinks market in Japan
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Japanese hot drinks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
Chapter 2 Japanese Hot Drinks Market Overview & Forecast 13
Value analysis (Japanese Yen), 2004?09 13
Value analysis (Japanese Yen), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Chapter 3 japanese Hot Drinks Market Shares 21
Company and brand share analysis 21
Distribution analysis 27
Chapter 4 Japanese Hot Drinks Market – Consumption & Usage Demographics 29
Hot drinks–consumer demographics 29
Coffee–consumer demographics 39
Other hot drinks–consumer demographics 49
Tea–consumer demographics 59
Chapter 5 Research Methodology 69
Methodology overview 69
Secondary research 70
Market modeling 71
Creating an initial data model 71
Revising the initial data model 71
Creating a final estimate 72
Creating demographic value splits 72
Primary research 72
Data finalization 73
Ongoing research 73
Chapter 6 Appendix 74
Future readings 74
How to contact experts in your industry 74
Disclaimer 74


LIST OF FIGURES
Figure 1: Hot drinks, Japan, value by category (JPYm), 2004?14 15
Figure 2: Hot drinks, Japan, category growth comparison, by value, 2004?14 17
Figure 3: Hot drinks, Japan, volume by category (kg, million), 2004?14 20
Figure 4: Hot drinks, Japan, category growth comparison, by volume, 2004?14 20
Figure 5: Hot drinks, Japan, company share by volume (%), 2008?09 24
Figure 6: Hot drinks, Japan, distribution channels by volume (%), 2008?09 28
Figure 7: Hot drinks, Japan, consumption by age group, % of total market value, 2008 29
Figure 8: Hot drinks, Japan, consumption by gender, % of total market value, 2008 31
Figure 9: Hot drinks, Japan, consumption by income, % of total market value, 2008 33
Figure 10: Hot drinks, Japan, consumption by urban/rural, % of total market value, 2008 35
Figure 11: Hot drinks, Japan, consumption by status, % of total market value, 2008 37
Figure 12: Coffee, Japan, consumption by age group, % of total market value, 2008 39
Figure 13: Coffee, Japan, consumption by gender, % of total market value, 2008 41
Figure 14: Coffee, Japan, consumption by income, % of total market value, 2008 43
Figure 15: Coffee, Japan, consumption by urban/rural, % of total market value, 2008 45
Figure 16: Coffee, Japan, consumption by status, % of total market value, 2008 47
Figure 17: Other hot drinks, Japan, consumption by age group, % of total market value, 2008 49
Figure 18: Other hot drinks, Japan, consumption by gender, % of total market value, 2008 51
Figure 19: Other hot drinks, Japan, consumption by income, % of total market value, 2008 53
Figure 20: Other hot drinks, Japan, consumption by urban/rural, % of total market value, 2008 55
Figure 21: Other hot drinks, Japan, consumption by status, % of total market value, 2008 57
Figure 22: Tea, Japan, consumption by age group, % of total market value, 2008 59
Figure 23: Tea, Japan, consumption by gender, % of total market value, 2008 61
Figure 24: Tea, Japan, consumption by income, % of total market value, 2008 63
Figure 25: Tea, Japan, consumption by urban/rural, % of total market value, 2008 65
Figure 26: Tea, Japan, consumption by status, % of total market value, 2008 67
Figure 27: Annual data review process 70


LIST OF TABLES
Table 1: Hot drinks category definitions 4
Table 2: Hot drinks distribution channels 5
Table 3: Hot drinks, Japan, value by category (JPYm), 2004?09 13
Table 4: Hot drinks, Japan, value forecast by category (JPYm), 2009?14 14
Table 5: Hot drinks, Japan, value by category ($m), 2004?09 16
Table 6: Hot drinks, Japan, value forecast by category ($m), 2009?14 16
Table 7: Hot drinks, Japan, volume by category (kg, million), 2004?09 18
Table 8: Hot drinks, Japan, volume forecast by category (kg, million), 2009?14 19
Table 9: Hot drinks, Japan, brand share by volume (%), 2008?09 21
Table 10: Hot drinks, Japan, volume by brand (kg, million), 2008?09 23
Table 11: Hot drinks, Japan, company share by volume (%), 2008?09 25
Table 12: Hot drinks, Japan, volume by company (kg, million), 2008?09 26
Table 13: Hot drinks, Japan, distribution channels by volume (%), 2008?09 27
Table 14: Hot drinks, Japan, volume by distribution channel (kg, million), 2008?09 27
Table 1: Hot drinks, Japan, consumption by age group, value ($m), 2004?08 30
Table 2: Hot drinks, Japan, consumption by age group, % of total market value, 2004?08 30
Table 3: Hot drinks, Japan, consumption by gender, value ($m), 2004–08 32
Table 4: Hot drinks, Japan, consumption by gender, % of total market value, 2004–08 32
Table 5: Hot drinks, Japan, consumption by income, value ($m), 2004–08 34
Table 6: Hot drinks, Japan, consumption by income, % of total market value, 2004–08 34
Table 7: Hot drinks, Japan, consumption by urban/rural, value ($m), 2004–08 36
Table 8: Hot drinks, Japan, consumption by urban/rural, % of total market value, 2004–08 36
Table 9: Hot drinks, Japan, consumption by status, value ($m), 2004–08 38
Table 10: Hot drinks, Japan, consumption by status, % of total market value, 2004–08 38
Table 13: Coffee, Japan, consumption by age group, value ($m), 2004?08 40
Table 14: Coffee, Japan, consumption by age group, % of total market value, 2004?08 40
Table 15: Coffee, Japan, consumption by gender, value ($m), 2004–08 42
Table 16: Coffee, Japan, consumption by gender, % of total market value, 2004–08 42
Table 17: Coffee, Japan, consumption by income, value ($m), 2004–08 44
Table 18: Coffee, Japan, consumption by income, % of total market value, 2004–08 44
Table 19: Coffee, Japan, consumption by urban/rural, value ($m), 2004–08 46
Table 20: Coffee, Japan, consumption by urban/rural, % of total market value, 2004–08 46
Table 21: Coffee, Japan, consumption by status, value ($m), 2004–08 48
Table 22: Coffee, Japan, consumption by status, % of total market value, 2004–08 48
Table 25: Other hot drinks, Japan, consumption by age group, value ($m), 2004?08 50
Table 26: Other hot drinks, Japan, consumption by age group, % of total market value, 2004?08 50
Table 27: Other hot drinks, Japan, consumption by gender, value ($m), 2004–08 52
Table 28: Other hot drinks, Japan, consumption by gender, % of total market value, 2004–08 52
Table 29: Other hot drinks, Japan, consumption by income, value ($m), 2004–08 54
Table 30: Other hot drinks, Japan, consumption by income, % of total market value, 2004–08 54
Table 31: Other hot drinks, Japan, consumption by urban/rural, value ($m), 2004–08 56
Table 32: Other hot drinks, Japan, consumption by urban/rural, % of total market value, 2004–08 56
Table 33: Other hot drinks, Japan, consumption by status, value ($m), 2004–08 58
Table 34: Other hot drinks, Japan, consumption by status, % of total market value, 2004–08 58
Table 37: Tea, Japan, consumption by age group, value ($m), 2004?08 60
Table 38: Tea, Japan, consumption by age group, % of total market value, 2004?08 60
Table 39: Tea, Japan, consumption by gender, value ($m), 2004–08 62
Table 40: Tea, Japan, consumption by gender, % of total market value, 2004–08 62
Table 41: Tea, Japan, consumption by income, value ($m), 2004–08 64
Table 42: Tea, Japan, consumption by income, % of total market value, 2004–08 64
Table 43: Tea, Japan, consumption by urban/rural, value ($m), 2004–08 66
Table 44: Tea, Japan, consumption by urban/rural, % of total market value, 2004–08 66
Table 45: Tea, Japan, consumption by status, value ($m), 2004–08 68
Table 46: Tea, Japan, consumption by status, % of total market value, 2004–08 68


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