Hot Drinks market in China - Product Launch Almanac 2010

Introduction

Datamonitor’s Hot Drinks market in China – Product Launch Almanac 2010 provides a complete guide to new product launches in Chinese Hot Drinks market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the Hot Drinks market in the China, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Hot Drinks in China - New product SKUs by category
• Hot Drinks in China - New product SKUs by manufacturer
• Hot Drinks in China - New product by pack type and materials
• Hot Drinks in China - New Product descriptions

Highlights
•
• 602 product SKUs launched in the Chinese Hot Drinks market
• Tea is the leading category in Chinese Hot Drinks market
• Changzhou Kakoo Tea Foodstuff Co., Ltd. is the leading manufacturer in terms of new hot drinks products SKUs in China

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Chinese Hot Drinks market
Analyze trends in product development over time

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
602 product SKUs launched in the Chinese Hot Drinks market 2
Tea is the leading category in Chinese Hot Drinks market 2
Changzhou Kakoo Tea Foodstuff Co., Ltd. is the leading manufacturer in terms of new hot drinks products SKUs in China 2
Boxes was the dominant packing type in the new products launched in Chinese Hot Drinks market 2
Majority of the products launched in the hot drinks market used Plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
HOT DRINKS MARKET OVERVIEW 16
Market value, 2004–09 16
Market value forecast to 2014 17
HOT DRINKS PRODUCT ANALYSIS 18
New product SKUs by category 18
New product SKUs by manufacturer 19
New products by package type 20
New product by package material 21
DETAILED PRODUCT DESCRIPTIONS 22
APPENDIX 192
Further reading 192
Datamonitor consulting 192
How to contact experts in your industry 192

LIST OF FIGURES
Figure 1: Hot Drinks, China, market value by category ($m), 2004–09 16
Figure 2: Hot Drinks, China, market value by category ($m), 2009–14 17
Figure 3: Hot Drinks, China, new product SKUs by category , Oct 2009 – Sep 2010 18
Figure 4: Hot Drinks, China, new product SKUs by manufacturer, Oct 2009 – Sep 2010 19
Figure 5: Hot Drinks, China, new product by package type, Oct 2009 – Sep 2010 20
Figure 6: Hot Drinks, China, new product by package material, Oct 2009 – Sep 2010 21

LIST OF TABLES
Table 1: Hot Drinks category definitions 4
Table 2: Hot Drinks, China, market value by category ($m), 2004–09 16
Table 3: Hot Drinks, China, market value by category ($m), 2009–14 17
Table 4: Hot Drinks, China, new product SKUs by category, Oct 2009 – Sep 2010 18
Table 5: Hot Drinks, China, new product SKUs by manufacturer, Oct 2009 – Sep 2010 19
Table 6: Hot Drinks, China, new product by package type, Oct 2009 – Sep 2010 20
Table 7: Hot Drinks, China, new product by package material, Oct 2009 – Sep 2010 21
Table 8: Jinshayuan - Bamboo Leaf Drink 22
Table 9: Junhao - Green Tea 23
Table 10: Bishengyuan - Clear Vision Herbal Tea 24
Table 11: Lipton - Lush Milk Tea 25
Table 12: Lipton Quality Mellow - Black Tea - Lemon; Straight 26
Table 13: Lohas Grain Chorus - Dried Cereal - Pure White; Vigorous Black 27
Table 14: Labixiaoxin Humor Xiantiwugu - Milk Tea - Oat & Coconut Milk; Pumpkin & Corn; Red Bean & Buckwheat; Wistaria & Sweet Potato 28
Table 15: Gold Choice - Mocha Instant Coffee; White Coffee 29
Table 16: Xinong - Green Tea With Wintersweet Tea; Jasmine Tea; Jasmine Tea - Gift Package; Jasmine Tea With Green Tea; Jasmine Tea With Green Tea - Granule; Maojian Tea; Wintersweet Tea 30
Table 17: Dongsuh 100% - Pure Barley Tea; Pure Corn Tea 31
Table 18: Shuangxi - Korea Ginseng Tea 32
Table 19: Trung Nguyen G7 - 3 in 1 Instant Coffee; Cappuccino 3 in 1 Instant Coffee - Hazel; Mocha 33
Table 20: Landsuntea - Pu 'er Tea; Pu 'er Tea - A Level; Aged; Fermented; Original; Rich 34
Table 21: Duyipai - Hangzhou Green Tea; Jasmine Tea; Maojian Tea 35
Table 22: CleanField - Malt Black Tea 36
Table 23: Shuangbei - Xinyang Maojian Tea 37
Table 24: Uni-President - Ready to Drink Tea - Chaliwang Low Sugar Green Tea; Green Tea; Green Tea Barley; Green Tea with Jasmine; Iced Green Tea; Jasmine Tea 38
Table 25: City Emerald - Superfine Green Tea Powder 39
Table 26: Shihe - Ice Cool Tea; Ice Eight Treasure Tea 40
Table 27: Yixinxuan - Pure Tea 41
Table 28: Jinyi - Honey Aloe Tea; Honey Citron Tea; Honey Jujube Tea 42
Table 29: Rickshaw - Black Tea 43
Table 30: Huizhou - Qimen Black Tea 44
Table 31: King Kung - Lycii Fructus Chrysanthemum Tea 45
Table 32: Twig - Rooibos Tea - Pineapple; Strawberry 46
Table 33: Mengshiyuan - Tea - Constipation; Eye Care; Heart Care; High Blood Pressure; Hypolipidemic; Live Care; Lung Care; Skin Care; Slimming; Stomach Care 47
Table 34: Longzhen - Tea - Angelica; Cassia Seed; Chrysanthemum; Cordyceps Sinensis; Cynomorium; Desertliving Cistanche; Ganodorma Lucidum; Gingko; Gold Theragran; Honeysuckle; Radix Codonopsitis; Rose 48
Table 35: City Emerald - Olive Tea; Plum Tea; Yam Tea 49
Table 36: Fuxida - Anti Staying up Tea; Anti-dampness Tea; Folia Mori & Chrysanthemum Tea; Four Tastes Tea; Heat-clearing Tea; Herbal Tea; Honeysuckle Herbal Tea; Lotus Tea; Medlar & Red Date Tea 50
Table 37: Mengshan - Covered Bowl Scented Maofeng Special Jasmine Tea 51
Table 38: Sangbaotang - Heat-Clearing Tea 52
Table 39: Huaquan - Pumpkin & Yam Tea 53
Table 40: Luxing - Milk Tea - Sweet Orange 54
Table 41: Swiss Miss Indulgent Collection - Dark Chocolate Sensation 55
Table 42: Rongshengbaihe - Fruit & Flower Tea At Leisure 56
Table 43: Mingqian - Rose Tea 57
Table 44: AKA - Herbal Tea Chrysanthemum 58
Table 45: Yuming - Barley Tea 59
Table 46: Uni-president - Assam Milk Tea 60
Table 47: Xinyuan - A Grade Ginseng Oulong Tea; A Grade Oulong Tea; A Grade Tieguanyin Tea; A Grade Tieguanyin Tea - Enriched Flavour Series; Flower Series; Grace Series; Snow Series; Song Series; Spring Water Series; Wind Series; Biluochun Jasmine Tea; Biluochun Tea; Biluochun Tea in Box; Ginseng Longjing Tea; Ginseng Oulong Tea; Huaxia Longjing Tea; Jianhao Tea; Xihu Longjing Tea 61
Table 48: Korea Elixir - Aloe beauty tea; Anti-constipation tea; Balsam pear Internal heat reducing Tea; Blood sugar lowering tea; Blood-enriching Beauty Tea; Cold Clearing Tea; Dieter's Drink; Ginseng tea; Improve Mind and Memory Tea; Korea Anti-constipation Tea; Korea Bancha Green Tea; Korea Barley Tea; Korea Blood Sugar Lowering Tea; Korea Cold Clearing Tea; Korea Dieter's Drink; Korea Eyes-bright Tea; Korea Fat Removal Tea; Korea Ginseng Tea; Korea Hypertension Regulating Tea; Korea Internal Heat-reducing Tea; Korea Intoxication Combating Tea; Korea Kidney-comfort Tea; Korea LingZhi Barley Tea; Korea Liver-comfort Tea; Korea Loose Barley Tea; Korea Nourishing Lung and Larynx Tea; Korea Pearl Barley Tea; Korea Slimming Tea; Korea Special-class Barley Tea; Korea Stomach-comfort Tea; Noxious-discharge Beauty-keeping Tea; Skin-beauty tea; Yeast fat remove tea 62
Table 49: Puhuang - Puer Tea - Mature; Raw 63
Table 50: Yijiangnan - Tie Guang Yin Tea - Pure; Royal; Selected; Top 64
Table 51: Weixiao - Premium Blend Coffee - Natural Aroma 65
Table 52: UCC - 3 In 1 Coffee Powder - Charcoal; Original 66
Table 53: Sempio - Tea - Organic Barley; Organic Corn; Organic Guava 67
Table 54: Luxian - Biluochun Tea 68
Table 55: Stassen - Jasmine Green Tea; Pure Ceylon Tea 69
Table 56: Mengshan - Jasmine Green Tea 70
Table 57: Woai Zhege - Barley Tea 71
Table 58: Caffe Rumba - Strong Taste Coffee Powder 72
Table 59: Xiaoshi - Maojian Green Tea 73
Table 60: Nanyuan - Herbal Tea - Biluochun; Bitter Leaves; Fragrant Tieguanyin; Fresh Tieguanyin; Grade 2 Jasmine; Jasmine; Oolong; Osmanthus; Top Grade Jasmine; Top Grade Tieguanyin; West Lake Longjin 74
Table 61: Shizhen Tongfang - Herbal Tea - Chrysanthemum; Honeysuckle; Selfheal, Mulberry Leaf & Chrysanthemum 75
Table 62: 3.15 pm - Espresso Cafe - 2 In 1 Sugar Free 76
Table 63: Yunwumingcha - Tea - Sanxia Jianhao; Tieguanyin 77
Table 64: Yongming - Tea - First Class Pu Er; Superfine Pu Er 78
Table 65: Huaquan - Black Beans Walnuts Job's Tears Tea; Honey Pawaw Tea; Korea Red Ginseng Tea; Pumpkin Yam Tea 79
Table 66: DSL - High-Quality Black Tea; Huangshan Green Tea; Jasmine Tea 80
Table 67: Labixiaoxin Humor - Milk Tea - Count; Oat And Coconut Milk; Original; Pumpkin And Corn; Red Bean And Buckwheat; Rose; Taro; Wheat; Wistaria And Sweet Potatoes 81
Table 68: Shi New Shine - Long Jing Business Hot Tea 82
Table 69: Xifeng - Longjing Tea Bags 83
Table 70: Xierdeng - Instant Green Tea 84
Table 71: Cheerock - Coffee - For Men; For Women 85
Table 72: 3.15 pm - Instant Tea - Brown Sugar; Classic Earl Milk Tea; Classic Hongkong Flavor Milk Tea; Classic Rose Milk Tea; Crystal Sugar Almond; Lavender; Mint Oolong; Roasted Milk Tea; Rose 86
Table 73: Liangping - Tea - Ginseng Oolong; Jasmine; Tieguanyin 87
Table 74: Kakoo - Tea - Aloe; Anti-Cold; Apocynum; Balsam Pear; Brain Care; Brown Rice; Cold Relief; Depressurization; Diet; Drunk Relief; Eye Care; Ginseng; Hypoglycemic; Intestine Care; Intestine Cleaning; Kidney Care; Korean Ginseng; Liver Care; Lung Care; Moisturizing; Oil Removal; Ptisan; Sedative; Skin Care; Stomach Care; Tea Yeast; Tonify The Blood; Top Grade Ptisan; Toxic Removal 88
Table 75: Weifuchahang - Tea - Maofeng 89
Table 76: Kangmei - Chrysanthemum Tea 90
Table 77: Choffee - Coffee Tablets - Cappuccino; Extra Fragrant; Icy Mint; Original 91
Table 78: Rio House - Instant Coffee Mix - Blue Mountain; Cappuccino; Hazelnut; Mocca 92
Table 79: Mokate - Instant Coffee - 3 In 1; Espresso With Milk; Latte; Macchiato; Mocca 93
Table 80: Caihua - Green Tea - Tianma Jianhao; Zhenmeiwang 94
Table 81: Shufeng - Kongfu Red Tea 95
Table 82: Wufeng - Green Tea 96
Table 83: Qicai Yunnan - Pure Tea - Flower Fragrant; Naturally Fragrant; Pure Fragrant 97
Table 84: Lavazza - Coffee - Black Espresso; Classic; Douce; Ford; Oro; Red Espresso; Ricco; Rossa 98
Table 85: Yupintianxiang - Fuxi Green Tea; Fuxi Red Tea 99
Table 86: Yuxuan - Tie'guanyin Tea 100
Table 87: Kasinuo - Cappuccino Coffee - Primary Taste; Cappuccino Coffee With No Sugar; Golden Medal Cappuccino Coffee; Ireland Cappuccino Coffee 101
Table 88: Birt & Tang - Herbal Tea - Apple; Astragalus Flower; Blueberry; Dandelion; Ginger; Ginseng; Guava; Jasmine Organic; Lily; Lotus; Magnolia; Medlar; Mint Organic; Puer; Rose; White Tea & Blackcurrant 102
Table 89: Badaguai - Xinjiang Apocynum Tea 103
Table 90: Super - Wolfberry And Red Date Tea 104
Table 91: Huading - Slimming Tea 105
Table 92: Nescafe - Breakfast Coffee 106
Table 93: Xingqun - Xiasangju Cola; Xiasangju Natural Vegetable Drink 107
Table 94: Daliyuan - Plum Green Tea 108
Table 95: Thumb - Tea - Barley; Black; Chaoqing; Green; Maofeng; Tieh-Kuan-Yin 109
Table 96: 999 Sanjiu Yiyao - Herbal Tea - Gan Four Flavor; King; Radix Isatidis; Xiasangju 110
Table 97: Colourful Yunnan - Sticky Xiaojintuo Puer Tea 111
Table 98: Jiamingyuan - Tea - First Grade Aroma Tieguanyin; First Grade Fresh Tieguanyin; First Grade Pleasant Tieguanyin; First Grade Seasoned Tieguanyin; Special Grade Aroma Tieguanyin; Special Grade Fresh Tieguanyin 112
Table 99: Labixiaoxin - Chocolate Milk Tea; Coffee Milk Tea; Malt Milk Tea; Original Milk Tea; Taro Milk Tea; Vanilla Milk Tea 113
Table 100: Huifu Tea Business - Tea - Biluochun; Dragon Well; Jasmine; Maofeng 114
Table 101: Zhenxian - Honey Citron Tea; Jujube Honey Tea 115
Table 102: Shenghua - Herb Tea - Bitter Leaves; Cassia Seed; Gingko; Gynostemma; Honeysuckle; Lotus Seed; Wild Bitter Leaves 116
Table 103: Quanwei - Herb Tea - Chrysanthemum; Heat Reducing; Honeysuckle; Sedative; Sterculia lychnophora 117
Table 104: Kraft Maxwell House - Instant Coffee - Super Rich 118
Table 105: Guanyingquan - Tieh-Kuan-Yin Tea 119
Table 106: Warmtea - Refined Chinese Tea - Tributary Chrysanthemum 120
Table 107: Yijiangnan - Tea - 24 Herbs; Honeysuckle; Mulberry & Chrysanthemum 121
Table 108: Wuhuang - Peony Tea Series 122
Table 109: Xueyang - Tea - Green; Icy Black 123
Table 110: Yizhen - Oil Tea - 5 Nuts Salty; Cattle Marrow; Sweet 124
Table 111: Manxianghong - Green Tea - Lurngmern; Xinyang Maojian; Yunwu 125
Table 112: Monkey King - Jasmine Tea - 1st Grade; 2nd Grade; 3rd Grade; 5th Grade; 6th Grade; Fine; No 1 Special; Premium 126
Table 113: Huisheng - Tea - Aroma Tieguanyin; Oolong; Tieguanyin 127
Table 114: Baojiacha - First Grade Biluochun Tea; Special Grade Biluochun Tea 128
Table 115: Shuangtan - Green Tea - Biluochun; Jasmine 129
Table 116: Wuyunshan Xinyang Maojian - Tea 106; Tea 156; Tea 66 130
Table 117: 3:30PM - Classic Milk Tea - Chocolate; Original; Taro; Wheat; Nutrition Milk Tea - Origina; Taro; Wheat 131
Table 118: Golden Deer Brand - Tea - Chrysanthemum; Hawthorn Tablets; Honeysuckle; Ptisan 132
Table 119: Gexianweng - Refreshing Cool Tea - 24 Herb; Relieving Summer Heat 133
Table 120: Bihu Village - Assorted Chinese Herbal Tea 134
Table 121: Juyitang - Lurngmern Assorted Chinese Herbal Tea; Reducing Fever & Heat Tea - Chrysanthemum; Plain; Rose Beauty Treatment Tea 135
Table 122: Longwu - Biluochun Tea; Green Tea; Iron Goddess Tea; Xingyang Maojian Tea 136
Table 123: 9C - Cocktail - Apple + Guava; Apple + Lemon; Apple + Passion; Apple + Peach 137
Table 124: Shiru - Green Tea 138
Table 125: Sun Ten Natureceutica - Tea - Honey Date; Lavender Sleeping; Medlar & Chrysanthemum; Rose; Water Lily 139
Table 126: Master Kang - Oolong Tender Tea 140
Table 127: Lexiang Q Flesh - Milk Tea 141
Table 128: Extra Special - Jasmine Tea; Jasmine Yinhao Tea 142
Table 129: Tiantan - Tea - Boat-fruited Sterculia Seed; Broadleaf Holly Leaf; Eliminating Toxin; Honeysuckle 143
Table 130: Yali - Semen Cassiae Tea - Health Care; Health Preserving; Primary 144
Table 131: Shenrong Yangsheng - Tea - Honeysuckle; Nourishing Stomach; Reducing Fever; Throat-Soothing; Toxin Expulsion 145
Table 132: Haofulai - Cassia Seed Tea 146
Table 133: Yikangtang - Herb Tea - Reduce Internal Heat; Twenty Four Taste Herb Tea 147
Table 134: Kirin - Natural Style Green Tea - Green Tea & White Tea; Less Sugar Green Tea & White Tea 148
Table 135: Fangxin - Tea - Oolong; Tieh-Kuan-Yin 149
Table 136: Liangping - Ice Tea 150
Table 137: Aka - Tea - Barely; Green; Jasmine 151
Table 138: Qingfang Mingcha - Tea - Tieh-Kuan-Yin 152
Table 139: Sempio - Organic Tea - Roasted Barely; Roasted Corn 153
Table 140: Mingqian - Chrysanthemum Tea - Bud; Hangzhou; Royal 154
Table 141: H-Line - Tea - Green; Jasmine 155
Table 142: Haoshuai - Tea - Moisturizing The Throat; Reducing Internal Heat; Rose Beauty 156
Table 143: Yushengtang - Dietetic Tea 157
Table 144: Qualitea - English Breakfast Tea 158
Table 145: Nestle - Chocolate Coffee; Fragrant Smooth Latte; Smooth Latte 159
Table 146: Guoran - Ice Tea 160
Table 147: Shenhua - Herb Tea - 24 Herbs; Cool; Crystal Sugar Chrysanthemum; Detoxifying; Honeysuckle; Mulberry Leaf And Chrysanthemum; Radix Isatidis; Sedative 161
Table 148: Qingcaopu - Herb Tea - 24 Herbs; Clearing Heat; Detoxifying; Eliminating Dampness; Honeysuckle; Mulberry Leaf And Chrysanthemum; Radix Isatidis; Sedative 162
Table 149: Xiyangyang - Ginger Tea 163
Table 150: Hawall Kine - Caramel Coffee 164
Table 151: Shiweitian - Herb Tea 165
Table 152: Pepsico Herbage - Chrysanthemum & Lotus Leaf Plant Beverage - Clear & Rich; Red Jujube & Medlar Plant Beverage - Mild & Moist 166
Table 153: Suntory Rich - Coffee & Milk Tea 167
Table 154: Let's Be - Mild Coffee 168
Table 155: Yeming 808 Dawn - Natural Mint Tea 169
Table 156: Yehai - Instant Coconut Milk Coffee 170
Table 157: Yijiangnan - Chrysanthemum Tea; Osmanthus Green Tea 171
Table 158: Wangmantian - Dishuixiang Flower Tea; Dishuixiang Green Tea 172
Table 159: Zaokang - Chrysanthemum Tea; Yellow Mountain Chrysanthemum Tea 173
Table 160: Yamauchi - Black Tea 174
Table 161: Wahaha - Grapefruit Tea; Lemon Tea; Longjing Green Tea 175
Table 162: Zijian - Green Tea 176
Table 163: Rt-mart - Ceylon Tea; Jasmine Green Tea; Jasmine Tea; Oolong 177
Table 164: Yixiangren - Bitter Buckwheat Tea - Grade 1; Primary 178
Table 165: Wahaha - Tea Drink - Chrysanthemum & Pear; Icy Black; Jasmine Green 179
Table 166: Huierkang - Tea - Green; Honey Chrysanthemum; Icy Tea; Jasmine Honey; White Gourd 180
Table 167: Lotus - Tea - Biluochun; Black; Fog Maofeng; Green; Jasmine; Lurngmern; Lurngmern 8 Treasures; Maofeng Before Pure Bright Festival; Pure 181
Table 168: Nanguo - Carbon Burns Coffee 182
Table 169: Qugu - Navel Orange Tea 183
Table 170: Shenhui - Wax Gourd Tea 184
Table 171: 17 Tea - Vitamin Tea 185
Table 172: U-yo - Tea - Honey Grapefruit; Honey Lemon 186
Table 173: Liuqun - Green Tea Powder 187
Table 174: True - Tea - Jasmine 188
Table 175: Changhao - Herbal Tea - Aperients; Blood Press Reducing; Dieting; Fat Reducing; Regulates Blood Sugar; Strengthen Immunity; Throat Nourishing 189
Table 176: Four Seasons Tea Garden - Ptisan Tea 190
Table 177: Changming - Tea - Putuo Pu er; Yunnan Black 191

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