TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
125 product SKUs launched in the South Korean Hot Drinks market 2
Tea is the leading category in South Korean Hot Drinks market 2
Coca Cola Korea Company. Ltd and Samhwa Hanyang Foods Co., Ltd were the leading manufacturers in terms of new hot drinks products SKUs in South Korea 2
Boxes was the dominant packing type in the new products launched in South Korean Hot Drinks market 2
Majority of the products launched in the hot drinks market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
HOT DRINKS MARKET OVERVIEW 10
Market value, 2004–09 10
Market value forecast to 2014 11
HOT DRINKS PRODUCT ANALYSIS 12
New product SKUs by category 12
New product SKUs by manufacturer 13
New products by package type 15
New product by package material 16
DETAILED PRODUCT DESCRIPTIONS 17
APPENDIX 80
Further reading 80
Datamonitor consulting 80
How to contact experts in your industry 80
LIST OF FIGURES
Figure 1: Hot Drinks, South Korea, market value by category ($m), 2004–09 10
Figure 2: Hot Drinks, South Korea, market value by category ($m), 2009–14 11
Figure 3: Hot Drinks, South Korea, new product SKUs by category , Oct 2009 – Sep 2010 12
Figure 4: Hot Drinks, South Korea, new product SKUs by manufacturer, Oct 2009 – Sep 2010 13
Figure 5: Hot Drinks, South Korea, new product by package type, Oct 2009 – Sep 2010 15
Figure 6: Hot Drinks, South Korea, new product by package material, Oct 2009 – Sep 2010 16
LIST OF TABLES
Table 1: Hot Drinks category definitions 4
Table 2: Hot Drinks, South Korea, market value by category ($m), 2004–09 10
Table 3: Hot Drinks, South Korea, market value by category ($m), 2009–14 11
Table 4: Hot Drinks, South Korea, new product SKUs by category, Oct 2009 – Sep 2010 12
Table 5: Hot Drinks, South Korea, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Table 6: Hot Drinks, South Korea, new product by package type, Oct 2009 – Sep 2010 15
Table 7: Hot Drinks, South Korea, new product by package material, Oct 2009 – Sep 2010 16
Table 8: Teazen - Premium Hibiscus Black Tea 17
Table 9: O'sulloc - Wedding Green Tea 18
Table 10: Twinings - Classical Earl Grey Tea; Fruit Flavour Infusion - Lemon & Ginger; Peach & Passion Fruit; Strawberry & Mango; Origins Darjeeling Tea; Pure Peppermint Tea; Pure Rooibos Tea 19
Table 11: Sulloc - Cold Water Green Tea 20
Table 12: Kwang Dong - Oriental Raisin Tree Tea 21
Table 13: Damtuh - Honey Citron Tea 22
Table 14: Maxim - Well-Being 1/2 Calories Arabica 100 Coffee Mix 23
Table 15: Starbucks - Doubleshot Espresso & Cream Coffee 24
Table 16: Sunkist - Honey Citron Tea 25
Table 17: UCC Coffee - Milk & Coffee 26
Table 18: Dumtuh - Full of Nature Date Tea Plus 27
Table 19: Georgia - Max Coffee 28
Table 20: Nescafe - French Latte; Italian Rich 29
Table 21: Tio - Peach Ice Tea 30
Table 22: Teazen - Pure Green Tea Powder 31
Table 23: Kookje 999 - Citron Tea 32
Table 24: Samhwa - Citron Honey Tea 33
Table 25: Lipton - Iced Tea Mix - Apple; Lemon; Peach; Raspberry 34
Table 26: Taster's Choice - Bubble Cappuccino - Vanilla 35
Table 27: Maxim - Authentic Black Coffee - Arabic 100; Mocha; Original 36
Table 28: Sulloc - Jasmine Green Tea 37
Table 29: Cantata - Cafe Au Lait 38
Table 30: Ley Bey - Black Coffee; Blue Mountain Coffee; Cappuccino - French Vanilla; Primary Taste; Mocca Coffee 39
Table 31: Nanyang - Concentrated Coffee 40
Table 32: Maxim - Arabica 100 Coffee 41
Table 33: Damizel - Honey Pomegranate Tea 42
Table 34: Nestea - Red Tea - Lemon; Peach; Pear 43
Table 35: Wiselect - Honey Citron Tea 44
Table 36: Fair Trade Coffee - Coffee - Andes; Himalayas; Kilimanjaro 45
Table 37: Mate Taragui - Tea - Camomile; Mandarin Orange; Original 46
Table 38: Nokchawon Mini - Citron Tea 47
Table 39: Bokumjari - Tea - Citron; Honey Black Raspberry; Honey Schizandra; Plum 48
Table 40: Ari Zona - Iced Tea - Lemon; Raspberry 49
Table 41: Santa Vittoria - Iced Tea - Green Tea; Lemon; Peach 50
Table 42: Wiselect - Black Tea - Lemon Flavored; Peach Flavored; Plum Flavored 51
Table 43: Wiselect - Prime Citron Tea 52
Table 44: Nokchawon - Jak Sel Tea 53
Table 45: Tea Zen - Peppermint Tea 54
Table 46: UCC - Sugarless Black Tea 55
Table 47: Big Smile - Santafe Coffee 56
Table 48: Cantata - Organic Colombia Coffee 57
Table 49: Hollys Coffee - Tea Latte 58
Table 50: JR Roots - R-Deli Cafe 59
Table 51: Mite - Hot Choco - Mild; Mocha; Original 60
Table 52: Omniherb - Tea - Chinese Angelica; Citrus Peel; Dwarf Lilyturf Tuber; Mint; Perilla Frutescent; Quince 61
Table 53: Power Root - Alicafe Coffee Mix 62
Table 54: Tesco - Original Fresh Ground Coffee 63
Table 55: Nolbune - Red Honey Citron Tea 64
Table 56: Ghirardelli - Premium Hot Chocolate Beverage - Chocolate Mocha; White Mocha 65
Table 57: Sunkist - Lemon Ice Tea 66
Table 58: La Fluer - Premium Tea - Camomile; Lotus; Rosehip 67
Table 59: Starbucks Discoveries - Bruxelles Chocolate Mocha 68
Table 60: Chungjungwon - Organic Baby's Barley Tea 69
Table 61: Nokchawon - Organic Baby Rooibos Tea 70
Table 62: Nong Hyup - Honey Ginger Tea 71
Table 63: Lotte - Let's Be Mild Coffee - Bitter; Black; Mild 72
Table 64: Maeil Baristar - Coffee - Mochapresso; Original Half Sugar; Smokey 73
Table 65: Save E-Mart - Instant Coffee Mix - Hazelnut; Mocha Mild 74
Table 66: Culpepper - Herbal Tea - Blueberry & Currant; Mango & Orange; Peach & Apricot 75
Table 67: Cho Loc Won - Non-Pesticide Chrysanthemum Tea 76
Table 68: Samhwa - Barley Sprout & Soybean Milk Tea 77
Table 69: Damizle - Gugok Tea (Nine-cereal Tea) 78
Table 70: The Goutiers - Baro Cafe Goutier Blend 79
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