Table 1: Mexico Beer Market Value: $ billion, 2004-2008 14
Table 2: Mexico Beer Market Volume: Liters million, 2004-2008 15
Table 3: Mexico Beer Market Segmentation I: % Share, by Value, 2008 16
Table 4: Mexico Beer Market Segmentation II: % Share, by Value, 2008 17
Table 5: Mexico Beer Market Share: % Share, by Volume, 2008 18
Table 6: Mexico Beer Distribution: % Share, by Volume, 2008 26
Table 7: Mexico Beer Market Value Forecast: $ billion, 2008-2013 27
Table 8: Mexico Beer Market Volume Forecast: Liters million, 2008-2013 28
Table 9: Mexico Hot Drinks Market Value: $ million, 2003-2007 31
Table 10: Mexico Hot Drinks Market Volume: Kg million, 2003-2007 32
Table 11: Mexico Hot Drinks Market Segmentation I: % Share, by Value, 2007 33
Table 12: Mexico Hot Drinks Market Segmentation II: % Share, by Value, 2007 34
Table 13: Mexico Hot Drinks Market Share: % Share, by Volume, 2007 35
Table 14: Mexico Hot Drinks Distribution: % Share, by Volume, 2007 44
Table 15: Mexico Hot Drinks Market Value Forecast: $ million, 2007-2012 45
Table 16: Mexico Hot Drinks Market Volume Forecast: Kg million, 2007-2012 46
Table 17: Mexico Soft Drinks Market Value: $ billion, 2003-2007 49
Table 18: Mexico Soft Drinks Market Volume: Liters billion, 2003-2007 50
Table 19: Mexico Soft Drinks Market Segmentation I: % Share, by Value, 2007 51
Table 20: Mexico Soft Drinks Market Segmentation II: % Share, by Value, 2007 52
Table 21: Mexico Soft Drinks Market Share: % Share, by Value, 2007 53
Table 22: Mexico Soft Drinks Distribution: % Share, by Volume, 2007 62
Table 23: Mexico Soft Drinks Market Value Forecast: $ billion, 2007-2012 63
Table 24: Mexico Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 64
Table 25: Mexico Spirits Market Value: $ billion, 2003-2007 67
Table 26: Mexico Spirits Market Volume: Liters million, 2003-2007 68
Table 27: Mexico Spirits Market Segmentation I: % Share, by Value, 2007 69
Table 28: Mexico Spirits Market Segmentation II: % Share, by Value, 2007 70
Table 29: Mexico Spirits Market Share: % Share, by Volume, 2007 71
Table 30: Mexico Spirits Distribution: % Share, by Volume, 2007 81
Table 31: Mexico Spirits Market Value Forecast: $ billion, 2007-2012 82
Table 32: Mexico Spirits Market Volume Forecast: Liters million, 2007-2012 83
Table 33: Mexico Wine Market Value: $ million, 2004-2008(e) 86
Table 34: Mexico Wine Market Volume: Liters million, 2004-2008(e) 87
Table 35: Mexico Wine Market Segmentation I: % Share, by Value, 2008(e) 88
Table 36: Mexico Wine Market Segmentation II: % Share, by Value, 2008(e) 89
Table 37: Mexico Wine Market Share: % Share, by Volume, 2008(e) 90
Table 38: Mexico Wine Distribution: % Share, by Volume, 2008(e) 97
Table 39: Mexico Wine Market Value Forecast: $ million, 2008-2013 98
Table 40: Mexico Wine Market Volume Forecast: Liters million, 2008-2013 99
Table 41: Mexico Size of Population (million) , 2004-2008 100
Table 42: Mexico GDP (Constant 2000 Prices, $ billion), 2004-2008 100
Table 43: Mexico Inflation, 2004-2008 101
Table 44: Mexico Exchange Rate, 2004-2008 101
Figure 1: Mexico Beer Market Value: $ billion, 2004-2008 14
Figure 2: Mexico Beer Market Volume: Liters million, 2004-2008 15
Figure 3: Mexico Beer Market Segmentation I: % Share, by Value, 2008 16
Figure 4: Mexico Beer Market Segmentation II: % Share, by Value, 2008 17
Figure 5: Mexico Beer Market Share: % Share, by Volume, 2008 18
Figure 6: Forces Driving Competition in the Beer Market in Mexico 19
Figure 7: Drivers of Buyer Power in the Beer Market in Mexico 20
Figure 8: Drivers of Supplier Power in the Beer Market in Mexico 21
Figure 9: Factors Influencing the Likelihood of New Entrants in the Beer Market in Mexico 22
Figure 10: Factors Influencing the Threat of Substitutes in the Beer Market in Mexico 24
Figure 11: Drivers of Degree of Rivalry in the Beer Market in Mexico 25
Figure 12: Mexico Beer Distribution: % Share, by Volume, 2008 26
Figure 13: Mexico Beer Market Value Forecast: $ billion, 2008-2013 27
Figure 14: Mexico Beer Market Volume Forecast: Liters million, 2008-2013 28
Figure 15: Mexico Hot Drinks Market Value: $ million, 2003-2007 31
Figure 16: Mexico Hot Drinks Market Volume: Kg million, 2003-2007 32
Figure 17: Mexico Hot Drinks Market Segmentation I: % Share, by Value, 2007 33
Figure 18: Mexico Hot Drinks Market Segmentation II: % Share, by Value, 2007 34
Figure 19: Mexico Hot Drinks Market Share: % Share, by Volume, 2007 35
Figure 20: Forces Driving Competition in the Hot Drinks Market in Mexico, 2007 36
Figure 21: Drivers of Buyer Power in the Hot Drinks Market in Mexico, 2007 37
Figure 22: Drivers of Supplier Power in the Hot Drinks Market in Mexico, 2007 39
Figure 23: Factors Influencing the Likelihood of New Entrants in the Hot Drinks Market in Mexico, 2007 40
Figure 24: Factors Influencing the Threat of Substitutes in the Hot Drinks Market in Mexico, 2007 42
Figure 25: Drivers of Degree of Rivalry in the Hot Drinks Market in Mexico, 2007 43
Figure 26: Mexico Hot Drinks Distribution: % Share, by Volume, 2007 44
Figure 27: Mexico Hot Drinks Market Value Forecast: $ million, 2007-2012 45
Figure 28: Mexico Hot Drinks Market Volume Forecast: Kg million, 2007-2012 46
Figure 29: Mexico Soft Drinks Market Value: $ billion, 2003-2007 49
Figure 30: Mexico Soft Drinks Market Volume: Liters billion, 2003-2007 50
Figure 31: Mexico Soft Drinks Market Segmentation I: % Share, by Value, 2007 51
Figure 32: Mexico Soft Drinks Market Segmentation II: % Share, by Value, 2007 52
Figure 33: Mexico Soft Drinks Market Share: % Share, by Value, 2007 53
Figure 34: Forces Driving Competition in the Soft Drinks Market in Mexico 54
Figure 35: Drivers of Buyer Power in the Soft Drinks Market in Mexico 55
Figure 36: Drivers of Supplier Power in the Soft Drinks Market in Mexico 57
Figure 37: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Mexico 59
Figure 38: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Mexico 60
Figure 39: Drivers of Degree of Rivalry in the Soft Drinks Market in Mexico 61
Figure 40: Mexico Soft Drinks Distribution: % Share, by Volume, 2007 62
Figure 41: Mexico Soft Drinks Market Value Forecast: $ billion, 2007-2012 63
Figure 42: Mexico Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 64
Figure 43: Mexico Spirits Market Value: $ billion, 2003-2007 67
Figure 44: Mexico Spirits Market Volume: Liters million, 2003-2007 68
Figure 45: Mexico Spirits Market Segmentation I: % Share, by Value, 2007 69
Figure 46: Mexico Spirits Market Segmentation II: % Share, by Value, 2007 70
Figure 47: Mexico Spirits Market Share: % Share, by Volume, 2007 71
Figure 48: Forces Driving Competition in the Spirits Market in Mexico, 2007 72
Figure 49: Drivers of Buyer Power in the Spirits Market in Mexico, 2007 73
Figure 50: Drivers of Supplier Power in the Spirits Market in Mexico, 2007 75
Figure 51: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Mexico, 2007 76
Figure 52: Factors Influencing the Threat of Substitutes in the Spirits Market in Mexico, 2007 78
Figure 53: Drivers of Degree of Rivalry in the Spirits Market in Mexico, 2007 79
Figure 54: Mexico Spirits Distribution: % Share, by Volume, 2007 81
Figure 55: Mexico Spirits Market Value Forecast: $ billion, 2007-2012 82
Figure 56: Mexico Spirits Market Volume Forecast: Liters million, 2007-2012 83
Figure 57: Mexico Wine Market Value: $ million, 2004-2008(e) 86
Figure 58: Mexico Wine Market Volume: Liters million, 2004-2008(e) 87
Figure 59: Mexico Wine Market Segmentation I: % Share, by Value, 2008(e) 88
Figure 60: Mexico Wine Market Segmentation II: % Share, by Value, 2008(e) 89
Figure 61: Mexico Wine Market Share: % Share, by Volume, 2008(e) 90
Figure 62: Forces Driving Competition in the Wine Market in Mexico 91
Figure 63: Drivers of Buyer Power in the Wine Market in Mexico 92
Figure 64: Drivers of Supplier Power in the Wine Market in Mexico 93
Figure 65: Factors Influencing the Likelihood of New Entrants in the Wine Market in Mexico 94
Figure 66: Factors Influencing the Threat of Substitutes in the Wine Market in Mexico 95
Figure 67: Drivers of Degree of Rivalry in the Wine Market in Mexico 96
Figure 68: Mexico Wine Distribution: % Share, by Volume, 2008(e) 97
Figure 69: Mexico Wine Market Value Forecast: $ million, 2008-2013 98
Figure 70: Mexico Wine Market Volume Forecast: Liters million, 2008-2013 99
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