Hot Drinks in Morocco to 2011

This databook is a detailed information resource covering all the key data points on Hot Drinks in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Hot Drinks in Morocco increased between 2001-2006, growing at an average annual rate of 4.1%. The leading company in the market in 2006 was Nestle S.A. The second-largest player was Onts with ONTS Company in third place.


[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Hot Drinks 2
Summary category level - Coffee 3
Summary category level - Tea 4
Summary category level - Other Hot Drinks 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MOROCCO HOT DRINKS - MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 22
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 25
Company and Brand Share Analysis 27
Expenditure & consumption per head 31
Chapter 4 LEADING COMPANY PROFILES 34
NESTLE S.A. 34
Chapter 5 CATEGORY ANALYSIS - COFFEE 37
Value Analysis, 2001-2006 37
Value Analysis, 2006-2011 38
Value Analysis, US$ 2001-2006 40
Value Analysis, US$ 2006-2011 41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 44
Company and Brand Share Analysis 46
Expenditure & consumption per head 49
Chapter 6 CATEGORY ANALYSIS - TEA 52
Value Analysis, 2001-2006 52
Value Analysis, 2006-2011 53
Value Analysis, US$ 2001-2006 55
Value Analysis, US$ 2006-2011 56
Volume Analysis, 2001-2006 58
Volume Analysis, 2006-2011 59
Company and Brand Share Analysis 61
Expenditure & consumption per head 64
Chapter 7 CATEGORY ANALYSIS - OTHER HOT DRINKS 68
Value Analysis, 2001-2006 68
Value Analysis, 2006-2011 69
Value Analysis, US$ 2001-2006 71
Value Analysis, US$ 2006-2011 72
Volume Analysis, 2001-2006 74
Volume Analysis, 2006-2011 75
Company and Brand Share Analysis 77
Expenditure & consumption per head 80
Chapter 8 COUNTRY COMPARISON 83
Value 83
Volume 87
Market Share 90
Chapter 9 NEW PRODUCT DEVELOPMENT 91
Product launches over time 91
Recent product launches 93
Chapter 10 Morocco SOCIOECONOMIC PROFILE 94
Country Overview 94
Key Facts 95
Political Overview 96
Morocco Economic Overview 97
Chapter 11 Morocco MACROECONOMIC PROFILE 98
Macroeconomic Indicators 98
Chapter 12 RESEARCH METHODOLOGY 103
Methodology overview 103
Secondary research 104
Market modelling 105
Primary research 106
Data finalisation 106
Ongoing research 107
Chapter 13 APPENDIX 108
Future readings 108
How to contact experts in your industry 108

[Inhaltsverzeichnis ausblenden]

Table 1: Hot Drinks category definitions 8
Table 2: Morocco Hot Drinks value, 2001-2006 (MAD m, nominal prices) 18
Table 3: Morocco Hot Drinks value forecast, 2006-2011 (MAD m, nominal prices) 19
Table 4: Morocco Hot Drinks value, 2001-2006 (US$ m nominal prices) 21
Table 5: Morocco Hot Drinks value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Morocco Hot Drinks volume, 2001-2006 (Kg m) 24
Table 7: Morocco Hot Drinks volume forecast, 2006-2011 (Kg m) 25
Table 8: Morocco Hot Drinks brand share, by value, 2005-2006 (%) 27
Table 9: Morocco Hot Drinks value, by brand 2005-2006 (MAD m nominal prices) 28
Table 10: Morocco Hot Drinks company share by value, 2005-2006 (%) 30
Table 11: Morocco Hot Drinks value, by company, 2005-2006 (MAD m nominal prices) 30
Table 12: Morocco Hot Drinks expenditure per head, 2001-2006 (MAD, nominal prices) 31
Table 13: Morocco Hot Drinks forecast expenditure per head, 2006-2011 (MAD, nominal prices) 31
Table 14: Morocco Hot Drinks expenditure per head, 2001-2006 (US$ nominal prices) 32
Table 15: Morocco Hot Drinks forecast expenditure per head, 2006-2011 (US$ nominal prices) 32
Table 16: Morocco Hot Drinks consumption per head, 2001-2006 (Kg) 33
Table 17: Morocco Hot Drinks forecast consumption per head, 2006-2011 (Kg) 33
Table 18: Nestle S.A. Key Facts 34
Table 19: Morocco Coffee value, 2001-2006 (MAD m, nominal prices) 37
Table 20: Morocco Coffee value forecast, 2006-2011 (MAD m, nominal prices) 38
Table 21: Morocco Coffee value, 2001-2006 (US$ m nominal prices) 40
Table 22: Morocco Coffee value forecast, 2006-2011 (US$ m nominal prices) 41
Table 23: Morocco Coffee volume, 2001-2006 (Kg m) 43
Table 24: Morocco Coffee volume forecast, 2006-2011 (Kg m) 44
Table 25: Morocco Coffee brand share, by value, 2005-2006 (%) 46
Table 26: Morocco Coffee value, by brand 2005-2006 (MAD m nominal prices) 46
Table 27: Morocco Coffee company share by value, 2005-2006 (%) 48
Table 28: Morocco Coffee value, by company, 2005-2006 (MAD m nominal prices) 48
Table 29: Morocco Coffee expenditure per head, 2001-2006 (MAD, nominal prices) 49
Table 30: Morocco Coffee forecast expenditure per head, 2006-2011 (MAD, nominal prices) 49
Table 31: Morocco Coffee expenditure per head, 2001-2006 (US$ nominal prices) 50
Table 32: Morocco Coffee forecast expenditure per head, 2006-2011 (US$ nominal prices) 50
Table 33: Morocco Coffee consumption per head, 2001-2006 (Kg) 51
Table 34: Morocco Coffee forecast consumption per head, 2006-2011 (Kg) 51
Table 35: Morocco Tea value, 2001-2006 (MAD m, nominal prices) 52
Table 36: Morocco Tea value forecast, 2006-2011 (MAD m, nominal prices) 53
Table 37: Morocco Tea value, 2001-2006 (US$ m nominal prices) 55
Table 38: Morocco Tea value forecast, 2006-2011 (US$ m nominal prices) 56
Table 39: Morocco Tea volume, 2001-2006 (Kg m) 58
Table 40: Morocco Tea volume forecast, 2006-2011 (Kg m) 59
Table 41: Morocco Tea brand share, by value, 2005-2006 (%) 61
Table 42: Morocco Tea value, by brand 2005-2006 (MAD m nominal prices) 61
Table 43: Morocco Tea company share by value, 2005-2006 (%) 63
Table 44: Morocco Tea value, by company, 2005-2006 (MAD m nominal prices) 63
Table 45: Morocco Tea expenditure per head, 2001-2006 (MAD, nominal prices) 64
Table 46: Morocco Tea forecast expenditure per head, 2006-2011 (MAD, nominal prices) 65
Table 47: Morocco Tea expenditure per head, 2001-2006 (US$ nominal prices) 66
Table 48: Morocco Tea forecast expenditure per head, 2006-2011 (US$ nominal prices) 66
Table 49: Morocco Tea consumption per head, 2001-2006 (Kg) 67
Table 50: Morocco Tea forecast consumption per head, 2006-2011 (Kg) 67
Table 51: Morocco Other Hot Drinks value, 2001-2006 (MAD m, nominal prices) 68
Table 52: Morocco Other Hot Drinks value forecast, 2006-2011 (MAD m, nominal prices) 69
Table 53: Morocco Other Hot Drinks value, 2001-2006 (US$ m nominal prices) 71
Table 54: Morocco Other Hot Drinks value forecast, 2006-2011 (US$ m nominal prices) 72
Table 55: Morocco Other Hot Drinks volume, 2001-2006 (Kg m) 74
Table 56: Morocco Other Hot Drinks volume forecast, 2006-2011 (Kg m) 75
Table 57: Morocco Other Hot Drinks brand share, by value, 2005-2006 (%) 77
Table 58: Morocco Other Hot Drinks value, by brand 2005-2006 (MAD m nominal prices) 77
Table 59: Morocco Other Hot Drinks company share by value, 2005-2006 (%) 79
Table 60: Morocco Other Hot Drinks value, by company, 2005-2006 (MAD m nominal prices) 79
Table 61: Morocco Other Hot Drinks expenditure per head, 2001-2006 (MAD, nominal prices) 80
Table 62: Morocco Other Hot Drinks forecast expenditure per head, 2006-2011 (MAD, nominal prices) 80
Table 63: Morocco Other Hot Drinks expenditure per head, 2001-2006 (US$ nominal prices) 81
Table 64: Morocco Other Hot Drinks forecast expenditure per head, 2006-2011 (US$ nominal prices) 81
Table 65: Morocco Other Hot Drinks consumption per head, 2001-2006 (Kg) 82
Table 66: Morocco Other Hot Drinks forecast consumption per head, 2006-2011 (Kg) 82
Table 67: Global Hot Drinks market value, 2006 83
Table 68: Global Hot Drinks market split (value terms (US$ m), 2006) – Top 5 countries 86
Table 69: Global Hot Drinks market volume, 2006 87
Table 70: Global Hot Drinks market split (volume terms, 2006) – Top 5 countries 89
Table 71: Leading players - Top 5 countries 90
Table 72: Morocco Tea new product launches (reports) and SKUs, by company , 2006 91
Table 73: Morocco Tea new product launches (reports), by Ingredients , 2006 92
Table 74: Morocco Tea new product launches (reports), by Package tags or Claims , 2006 92
Table 75: Morocco Tea new product launches (reports) 93
Table 76: Morocco Key Facts 95
Table 77: Morocco population, by age group, 2000-2005 (millions) 98
Table 78: Morocco population forecast, by age group, 2005-2010 (millions) 99
Table 79: Morocco population, by gender, 2000-2005 (millions) 99
Table 80: Morocco population forecast, by gender, 2005-2010 (millions) 100
Table 81: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 100
Table 82: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 100
Table 83: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 101
Table 84: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 101
Table 85: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 101
Table 86: Morocco consumer price index, 2000-2005 (2000=100) 102
Table 87: Morocco consumer price index, 2005-2010 (2000=100) 102
Table 88: Morocco exchange rate, 2000-2005 102



Figure 1: Morocco Hot Drinks value & value forecast, 2001-2011 (MAD m, nominal prices) 20
Figure 2: Morocco Hot Drinks category growth comparison, by value, 2001-2011 23
Figure 3: Morocco Hot Drinks volume & volume forecast, 2001-2011 (Kg m) 26
Figure 4: Morocco Hot Drinks category growth comparison, by volume, 2001-2011 26
Figure 5: Morocco Hot Drinks company share, by value, 2005-2006 (%) 29
Figure 6: Morocco Coffee value & value forecast, 2001-2011 (MAD m, nominal prices) 39
Figure 7: Morocco Coffee category growth comparison, by value, 2001-2011 42
Figure 8: Morocco Coffee volume & volume forecast, 2001-2011 (Kg m) 45
Figure 9: Morocco Coffee category growth comparison, by volume, 2001-2011 45
Figure 10: Morocco Coffee company share, by value, 2005-2006 (%) 47
Figure 11: Morocco Tea value & value forecast, 2001-2011 (MAD m, nominal prices) 54
Figure 12: Morocco Tea category growth comparison, by value, 2001-2011 57
Figure 13: Morocco Tea volume & volume forecast, 2001-2011 (Kg m) 60
Figure 14: Morocco Tea category growth comparison, by volume, 2001-2011 60
Figure 15: Morocco Tea company share, by value, 2005-2006 (%) 62
Figure 16: Morocco Other hot drinks value & value forecast, 2001-2011 (MAD m, nominal prices) 70
Figure 17: Morocco Other hot drinks category growth comparison, by value, 2001-2011 73
Figure 18: Morocco Other hot drinks volume & volume forecast, 2001-2011 (Kg m) 76
Figure 19: Morocco Other hot drinks category growth comparison, by volume, 2001-2011 76
Figure 20: Morocco Other hot drinks company share, by value, 2005-2006 (%) 78
Figure 21: Global Hot Drinks market split (value terms, 2006) – Top 5 countries 84
Figure 22: Global Hot Drinks market value, 2001 – 2006 (Top 5 countries) 86
Figure 23: Global Hot Drinks market split (volume terms, 2006) – Top 5 countries 87
Figure 24: Global Hot Drinks market volume, 2001 – 2006 (Top 5 countries) 89
Figure 25: Map of Morocco 95
Figure 26: Annual data review process 104





[Tabellenverzeichnis ausblenden]