Hot Drinks in Nigeria to 2013

Introduction

This databook provides key data and information on the hot drinks market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, tea and other hot drinks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in Nigeria increased at a compound annual growth rate of 3% between 2003 and 2008.

The coffee category led the hot drinks market in Nigeria, accounting for a share of 66.5%.

Leading players in Nigerian hot drinks market include Nestle S.A., Cadbury Schweppes plc and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Naira), 2003?08 20
Value analysis (Naira), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Nestlé SA 38
Cadbury Schweppes plc 41
Chapter 5 Category Analysis: Coffee 43
Value analysis (Naira), 2003?08 43
Value analysis (Naira), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Other Hot Drinks 59
Value analysis (Naira), 2003?08 59
Value analysis (Naira), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Tea 75
Value analysis (Naira), 2003?08 75
Value analysis (Naira), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Country Comparison 92
Value 92
Volume 96
Market share 100
Chapter 9 Socioeconomic profile 101
Country overview 101
Key facts 102
Political overview 103
Economic overview 104
Chapter 10 New Product Development 105
Product launches over time 105
Recent product launches 107
Chapter 11 Macroeconomic Profile 108
Macroeconomic indicators 108
Chapter 12 Research Methodology 113
Methodology overview 113
Secondary research 114
Market modeling 115
Creating an initial data model 115
Revising the initial data model 115
Creating a final estimate 116
Creating demographic value splits 116
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 13 APPENDIX 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118

LIST OF FIGURES
Figure 1: Hot drinks, Nigeria, value by category (NGNm), 2003?13 22
Figure 2: Hot drinks, Nigeria, category growth comparison, by value, 2003?13 24
Figure 3: Hot drinks, Nigeria, volume by category (kg, million), 2003?13 27
Figure 4: Hot drinks, Nigeria, category growth comparison, by volume, 2003?13 27
Figure 5: Hot drinks, Nigeria, company share by volume (%), 2007?08 30
Figure 6: Hot drinks, Nigeria, distribution channels by volume (%), 2007?08 34
Figure 7: Coffee, Nigeria, value by segment (NGNm), 2003?13 45
Figure 8: Coffee, Nigeria, category growth comparison, by value, 2003?13 47
Figure 9: Coffee, Nigeria, volume by segment (kg, million), 2003?13 50
Figure 10: Coffee, Nigeria, category growth comparison, by volume, 2003?13 50
Figure 11: Coffee, Nigeria, company share by volume (%), 2007?08 52
Figure 12: Coffee, Nigeria, distribution channels by volume (%), 2007?08 55
Figure 13: Other hot drinks, Nigeria, value by segment (NGNm), 2003?13 61
Figure 14: Other hot drinks, Nigeria, category growth comparison, by value, 2003?13 63
Figure 15: Other hot drinks, Nigeria, volume by segment (kg, million), 2003?13 66
Figure 16: Other hot drinks, Nigeria, category growth comparison, by volume, 2003?13 66
Figure 17: Other hot drinks, Nigeria, company share by volume (%), 2007?08 68
Figure 18: Other hot drinks, Nigeria, distribution channels by volume (%), 2007?08 71
Figure 19: Tea, Nigeria, value by segment (NGNm), 2003?13 77
Figure 20: Tea, Nigeria, category growth comparison, by value, 2003?13 80
Figure 21: Tea, Nigeria, volume by segment (kg, million), 2003?13 83
Figure 22: Tea, Nigeria, category growth comparison, by volume, 2003?13 83
Figure 23: Tea, Nigeria, company share by volume (%), 2007?08 85
Figure 24: Tea, Nigeria, distribution channels by volume (%), 2007?08 88
Figure 25: Global hot drinks market split (value terms, 2008), top five countries 93
Figure 26: Global hot drinks market value, 2003–08, top five countries 95
Figure 27: Global hot drinks market split (volume terms, 2008), top five countries 97
Figure 28: Global hot drinks market volume, 2003–08, top five countries 99
Figure 29: Map of Nigeria 102
Figure 30: Annual data review process 114

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Nigeria, value by category (NGNm), 2003?08 20
Table 4: Hot drinks, Nigeria, value forecast by category (NGNm), 2008?13 21
Table 5: Hot drinks, Nigeria, value by category ($m), 2003?08 23
Table 6: Hot drinks, Nigeria, value forecast by category ($m), 2008?13 23
Table 7: Hot drinks, Nigeria, volume by category (kg, million), 2003?08 25
Table 8: Hot drinks, Nigeria, volume forecast by category (kg, million), 2008?13 26
Table 9: Hot drinks, Nigeria, brand share by volume (%), 2007?08 28
Table 10: Hot drinks, Nigeria, volume by brand (kg, million), 2007?08 29
Table 11: Hot drinks, Nigeria, company share by volume (%), 2007?08 31
Table 12: Hot drinks, Nigeria, volume by company (kg, million), 2007?08 32
Table 13: Hot drinks, Nigeria, distribution channels by volume (%), 2007?08 33
Table 14: Hot drinks, Nigeria, volume by distribution channel (kg, million), 2007?08 33
Table 15: Hot drinks, Nigeria, expenditure per capita (NGN), 2003?08 35
Table 16: Hot drinks, Nigeria, forecast expenditure per capita (NGN), 2008?13 35
Table 17: Hot drinks, Nigeria, expenditure per capita ($), 2003?08 36
Table 18: Hot drinks, Nigeria, forecast expenditure per capita ($), 2008?13 36
Table 19: Hot drinks, Nigeria, consumption per capita (kg), 2003?08 37
Table 20: Hot drinks, Nigeria, forecast consumption per capita (kg), 2008?13 37
Table 21: Nestlé SA key facts 38
Table 22: Cadbury Schweppes plc key facts 41
Table 23: Coffee, Nigeria, value by segment (NGNm), 2003?08 43
Table 24: Coffee, Nigeria, value forecast by segment (NGNm), 2008?13 44
Table 25: Coffee, Nigeria, value by segment ($m), 2003?08 46
Table 26: Coffee, Nigeria, value forecast by segment ($m), 2008?13 46
Table 27: Coffee, Nigeria, volume by segment (kg, million), 2003?08 48
Table 28: Coffee, Nigeria, volume forecast by segment (kg, million), 2008?13 49
Table 29: Coffee, Nigeria, brand share by volume (%), 2007?08 51
Table 30: Coffee, Nigeria, volume by brand (kg, million), 2007?08 51
Table 31: Coffee, Nigeria, company share by volume (%), 2007?08 53
Table 32: Coffee, Nigeria, volume by company (kg, million), 2007?08 53
Table 33: Coffee, Nigeria, distribution channels by volume (%), 2007?08 54
Table 34: Coffee, Nigeria, volume by distribution channel (kg, million), 2007?08 54
Table 35: Coffee, Nigeria, expenditure per capita (NGN), 2003?08 56
Table 36: Coffee, Nigeria, forecast expenditure per capita (NGN), 2008?13 56
Table 37: Coffee, Nigeria, expenditure per capita ($), 2003?08 57
Table 38: Coffee, Nigeria, forecast expenditure per capita ($), 2008?13 57
Table 39: Coffee, Nigeria, consumption per capita (kg), 2003?08 58
Table 40: Coffee, Nigeria, forecast consumption per capita (kg), 2008?13 58
Table 41: Other hot drinks, Nigeria, value by segment (NGNm), 2003?08 59
Table 42: Other hot drinks, Nigeria, value forecast by segment (NGNm), 2008?13 60
Table 43: Other hot drinks, Nigeria, value by segment ($m), 2003?08 62
Table 44: Other hot drinks, Nigeria, value forecast by segment ($m), 2008?13 62
Table 45: Other hot drinks, Nigeria, volume by segment (kg, million), 2003?08 64
Table 46: Other hot drinks, Nigeria, volume forecast by segment (kg, million), 2008?13 65
Table 47: Other hot drinks, Nigeria, brand share by volume (%), 2007?08 67
Table 48: Other hot drinks, Nigeria, volume by brand (kg, million), 2007?08 67
Table 49: Other hot drinks, Nigeria, company share by volume (%), 2007?08 69
Table 50: Other hot drinks, Nigeria, volume by company (kg, million), 2007?08 69
Table 51: Other hot drinks, Nigeria, distribution channels by volume (%), 2007?08 70
Table 52: Other hot drinks, Nigeria, volume by distribution channel (kg, million), 2007?08 70
Table 53: Other hot drinks, Nigeria, expenditure per capita (NGN), 2003?08 72
Table 54: Other hot drinks, Nigeria, forecast expenditure per capita (NGN), 2008?13 72
Table 55: Other hot drinks, Nigeria, expenditure per capita ($), 2003?08 73
Table 56: Other hot drinks, Nigeria, forecast expenditure per capita ($), 2008?13 73
Table 57: Other hot drinks, Nigeria, consumption per capita (kg), 2003?08 74
Table 58: Other hot drinks, Nigeria, forecast consumption per capita (kg), 2008?13 74
Table 59: Tea, Nigeria, value by segment (NGNm), 2003?08 75
Table 60: Tea, Nigeria, value forecast by segment (NGNm), 2008?13 76
Table 61: Tea, Nigeria, value by segment ($m), 2003?08 78
Table 62: Tea, Nigeria, value forecast by segment ($m), 2008?13 79
Table 63: Tea, Nigeria, volume by segment (kg, million), 2003?08 81
Table 64: Tea, Nigeria, volume forecast by segment (kg, million), 2008?13 82
Table 65: Tea, Nigeria, brand share by volume (%), 2007?08 84
Table 66: Tea, Nigeria, volume by brand (kg, million), 2007?08 84
Table 67: Tea, Nigeria, company share by volume (%), 2007?08 86
Table 68: Tea, Nigeria, volume by company (kg, million), 2007?08 86
Table 69: Tea, Nigeria, distribution channels by volume (%), 2007?08 87
Table 70: Tea, Nigeria, volume by distribution channel (kg, million), 2007?08 87
Table 71: Tea, Nigeria, expenditure per capita (NGN), 2003?08 89
Table 72: Tea, Nigeria, forecast expenditure per capita (NGN), 2008?13 89
Table 73: Tea, Nigeria, expenditure per capita ($), 2003?08 90
Table 74: Tea, Nigeria, forecast expenditure per capita ($), 2008?13 90
Table 75: Tea, Nigeria, consumption per capita (kg), 2003?08 91
Table 76: Tea, Nigeria, forecast consumption per capita (kg), 2008?13 91
Table 77: Global hot drinks market value, 2008 92
Table 78: Global hot drinks market split (value terms ($m), 2008), top five countries 95
Table 79: Global hot drinks market volume, 2008 96
Table 80: Global hot drinks market split (volume terms, 2008), top five countries 99
Table 81: Leading players, top five countries 100
Table 82: Nigeria key facts 102
Table 83: Nigeria hot drinks new product launches reports, by company (top five companies), 2009 105
Table 84: Nigeria hot drinks new product launches SKUs, by company (top five companies), 2009 105
Table 85: Nigeria hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 106
Table 86: Nigeria hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 106
Table 87: Nigeria hot drinks new product launches (reports), by package tags or claims, 2009 107
Table 88: Nigeria hot drinks new product launches - recent five launches (2009) 107
Table 89: Nigeria population, by age group, 2003?08 (millions) 108
Table 90: Nigeria population forecast, by age group, 2008?13 (millions) 109
Table 91: Nigeria population, by gender, 2003?08 (millions) 109
Table 92: Nigeria population forecast, by gender, 2008?13 (millions) 110
Table 93: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 110
Table 94: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 110
Table 95: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 111
Table 96: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 111
Table 97: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 111
Table 98: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 112
Table 99: Nigeria consumer price index, 2003?08 (2000=100) 112
Table 100: Nigeria consumer price index, 2008?13 (2000=100) 112


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