TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 North America Hot Drinks - Market Overview 19
Value analysis (US Dollar), 2003?08 19
Value analysis (US Dollar), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Kraft Foods Inc. 32
The J.M. Smucker Company 34
Chapter 6 Category Analysis: Coffee 36
Value analysis (US Dollar), 2003?08 36
Value analysis (US Dollar), 2008?13 37
Volume analysis, 2003?08 39
Volume analysis, 2008?13 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 7 Category Analysis: Other Hot Drinks 49
Value analysis (US Dollar), 2003?08 49
Value analysis (US Dollar), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company share analysis 55
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 8 Category Analysis: Tea 61
Value analysis (US Dollar), 2003?08 61
Value analysis (US Dollar), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 9 Research Methodology 75
Methodology overview 75
Secondary research 76
Market modeling 77
Creating an initial data model 77
Revising the initial data model 77
Creating a final estimate 78
Creating demographic value splits 78
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 APPENDIX 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80
LIST OF FIGURES
Figure 1: Hot drinks, North America, value by category ($m), 2003?13 21
Figure 2: Hot drinks, North America, category growth comparison, by value, 2003?13 21
Figure 3: Hot drinks, North America, volume by category (kg, million), 2003?13 24
Figure 4: Hot drinks, North America, category growth comparison, by volume, 2003?13 24
Figure 5: Hot drinks, North America, company share (top five companies) by volume (%), 2007?08 27
Figure 6: Hot drinks, North America, distribution channels by volume (%), 2007?08 29
Figure 7: Coffee, North America, value by segment ($m), 2003?13 38
Figure 8: Coffee, North America, category growth comparison, by value, 2003?13 38
Figure 9: Coffee, North America, volume by segment (kg, million), 2003?13 41
Figure 10: Coffee, North America, category growth comparison, by volume, 2003?13 41
Figure 11: Coffee, North America, company share by volume (%), 2007?08 44
Figure 12: Coffee, North America, distribution channels by volume (%), 2007?08 46
Figure 13: Other hot drinks, North America, value by segment ($m), 2003?13 51
Figure 14: Other hot drinks, North America, category growth comparison, by value, 2003?13 51
Figure 15: Other hot drinks, North America, volume by segment (kg, million), 2003?13 54
Figure 16: Other hot drinks, North America, category growth comparison, by volume, 2003?13 54
Figure 17: Other hot drinks, North America, company share by volume (%), 2007?08 56
Figure 18: Other hot drinks, North America, distribution channels by volume (%), 2007?08 58
Figure 19: Tea, North America, value by segment ($m), 2003?13 63
Figure 20: Tea, North America, category growth comparison, by value, 2003?13 63
Figure 21: Tea, North America, volume by segment (kg, million), 2003?13 66
Figure 22: Tea, North America, category growth comparison, by volume, 2003?13 66
Figure 23: Tea, North America, company share by volume (%), 2007?08 69
Figure 24: Tea, North America, distribution channels by volume (%), 2007?08 71
Figure 25: Annual data review process 76
LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: North America hot drinks value (country-wise), 2003?08 ($m) 17
Table 4: North America hot drinks value (country-wise) forecast, 2008?13 ($m) 17
Table 5: North America hot drinks volume (country-wise), 2003?08 (kg, million) 18
Table 6: North America hot drinks volume (country-wise) forecast, 2008?13 (kg, million) 18
Table 7: Hot drinks, North America, value by category ($m), 2003?08 19
Table 8: Hot drinks, North America, value forecast by category ($m), 2008?13 20
Table 9: Hot drinks, North America, volume by category (kg, million), 2003?08 22
Table 10: Hot drinks, North America, volume forecast by category (kg, million), 2008?13 23
Table 11: Hot drinks, North America, company share (top 20 companies) by volume (%), 2007?08 25
Table 12: Hot drinks, North America, volume by company (kg, million), 2007?08 26
Table 13: Hot drinks, North America, distribution channels by volume (%), 2007?08 28
Table 14: Hot drinks, North America, volume by distribution channel (kg, million), 2007?08 28
Table 15: Hot drinks, North America, expenditure per capita ($), 2003?08 30
Table 16: Hot drinks, North America, forecast expenditure per capita ($), 2008?13 30
Table 17: Hot drinks, North America, consumption per capita (kg), 2003?08 31
Table 18: Hot drinks, North America, forecast consumption per capita (kg), 2008?13 31
Table 19: Kraft Foods Inc. key facts 32
Table 20: The J.M. Smucker Company key facts 34
Table 21: Coffee, North America, value by segment ($m), 2003?08 36
Table 22: Coffee, North America, value forecast by segment ($m), 2008?13 37
Table 23: Coffee, North America, volume by segment (kg, million), 2003?08 39
Table 24: Coffee, North America, volume forecast by segment (kg, million), 2008?13 40
Table 25: Coffee, North America, company share by volume (%), 2007?08 42
Table 26: Coffee, North America, volume by company (kg, million), 2007?08 43
Table 27: Coffee, North America, distribution channels by volume (%), 2007?08 45
Table 28: Coffee, North America, volume by distribution channel (kg, million), 2007?08 45
Table 29: Coffee, North America, expenditure per capita ($), 2003?08 47
Table 30: Coffee, North America, forecast expenditure per capita ($), 2008?13 47
Table 31: Coffee, North America, consumption per capita (kg), 2003?08 48
Table 32: Coffee, North America, forecast consumption per capita (kg), 2008?13 48
Table 33: Other hot drinks, North America, value by segment ($m), 2003?08 49
Table 34: Other hot drinks, North America, value forecast by segment ($m), 2008?13 50
Table 35: Other hot drinks, North America, volume by segment (kg, million), 2003?08 52
Table 36: Other hot drinks, North America, volume forecast by segment (kg, million), 2008?13 53
Table 37: Other hot drinks, North America, company share by volume (%), 2007?08 55
Table 38: Other hot drinks, North America, volume by company (kg, million), 2007?08 55
Table 39: Other hot drinks, North America, distribution channels by volume (%), 2007?08 57
Table 40: Other hot drinks, North America, volume by distribution channel (kg, million), 2007?08 57
Table 41: Other hot drinks, North America, expenditure per capita ($), 2003?08 59
Table 42: Other hot drinks, North America, forecast expenditure per capita ($), 2008?13 59
Table 43: Other hot drinks, North America, consumption per capita (kg), 2003?08 60
Table 44: Other hot drinks, North America, forecast consumption per capita (kg), 2008?13 60
Table 45: Tea, North America, value by segment ($m), 2003?08 61
Table 46: Tea, North America, value forecast by segment ($m), 2008?13 62
Table 47: Tea, North America, volume by segment (kg, million), 2003?08 64
Table 48: Tea, North America, volume forecast by segment (kg, million), 2008?13 65
Table 49: Tea, North America, company share by volume (%), 2007?08 67
Table 50: Tea, North America, volume by company (kg, million), 2007?08 68
Table 51: Tea, North America, distribution channels by volume (%), 2007?08 70
Table 52: Tea, North America, volume by distribution channel (kg, million), 2007?08 70
Table 53: Tea, North America, expenditure per capita ($), 2003?08 72
Table 54: Tea, North America, forecast expenditure per capita ($), 2008?13 73
Table 55: Tea, North America, consumption per capita (kg), 2003?08 74
Table 56: Tea, North America, forecast consumption per capita (kg), 2008?13 74
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