TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 North America Hot Drinks: Market Overview 19
Value analysis (US Dollar), 2004?09 19
Value analysis (US Dollar), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Kraft Foods, Inc. 32
The J.M. Smucker Company 35
Chapter 6 Category Analysis: Coffee 37
Value analysis (US Dollar), 2004?09 37
Value analysis (US Dollar), 2009?14 38
Volume analysis, 2004?09 40
Volume analysis, 2009?14 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Other Hot Drinks 50
Value analysis (US Dollar), 2004?09 50
Value analysis (US Dollar), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company share analysis 56
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 8 Category Analysis: Tea 62
Value analysis (US Dollar), 2004?09 62
Value analysis (US Dollar), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Research Methodology 76
Methodology overview 76
Secondary research 77
Market modeling 78
Creating an initial data model 78
Revising the initial data model 78
Creating a final estimate 79
Creating demographic value splits 79
Primary research 79
Data finalization 80
Ongoing research 80
Chapter 10 Appendix 81
Future readings 81
How to contact experts in your industry 81
Disclaimer 81
LIST OF FIGURES
Figure 1: Hot drinks, North America, value by category ($m), 2004?14 21
Figure 2: Hot drinks, North America, category growth comparison, by value, 2004?14 21
Figure 3: Hot drinks, North America, volume by category (kg, million), 2004?14 24
Figure 4: Hot drinks, North America, category growth comparison, by volume, 2004?14 24
Figure 5: Hot drinks, North America, company share (top five companies) by volume (%), 2008?09 27
Figure 6: Hot drinks, North America, distribution channels by volume (%), 2008?09 29
Figure 7: Coffee, North America, value by segment ($m), 2004?14 39
Figure 8: Coffee, North America, category growth comparison, by value, 2004?14 39
Figure 9: Coffee, North America, volume by segment (kg, million), 2004?14 42
Figure 10: Coffee, North America, category growth comparison, by volume, 2004?14 42
Figure 11: Coffee, North America, company share (top five companies) by volume (%), 2008?09 45
Figure 12: Coffee, North America, distribution channels by volume (%), 2008?09 47
Figure 13: Other hot drinks, North America, value by segment ($m), 2004?14 52
Figure 14: Other hot drinks, North America, category growth comparison, by value, 2004?14 52
Figure 15: Other hot drinks, North America, volume by segment (kg, million), 2004?14 55
Figure 16: Other hot drinks, North America, category growth comparison, by volume, 2004?14 55
Figure 17: Other hot drinks, North America, company share by volume (%), 2008?09 57
Figure 18: Other hot drinks, North America, distribution channels by volume (%), 2008?09 59
Figure 19: Tea, North America, value by segment ($m), 2004?14 64
Figure 20: Tea, North America, category growth comparison, by value, 2004?14 64
Figure 21: Tea, North America, volume by segment (kg, million), 2004?14 67
Figure 22: Tea, North America, category growth comparison, by volume, 2004?14 67
Figure 23: Tea, North America, company share (top five companies) by volume (%), 2008?09 70
Figure 24: Tea, North America, distribution channels by volume (%), 2008?09 72
Figure 25: Annual data review process 77
LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, North America, value (country-wise), 2004?09 ($m) 17
Table 4: Hot drinks, North America, value (country-wise) forecast, 2009?14 ($m) 17
Table 5: Hot drinks, North America, volume (country-wise), 2004?09 (kg, million) 18
Table 6: Hot drinks, North America, volume (country-wise) forecast, 2009?14 (kg, million) 18
Table 7: Hot drinks, North America, value by category ($m), 2004?09 19
Table 8: Hot drinks, North America, value forecast by category ($m), 2009?14 20
Table 9: Hot drinks, North America, volume by category (kg, million), 2004?09 22
Table 10: Hot drinks, North America, volume forecast by category (kg, million), 2009?14 23
Table 11: Hot drinks, North America, company share (top 20 companies) by volume (%), 2008?09 25
Table 12: Hot drinks, North America, volume by company (kg, million), 2008?09 26
Table 13: Hot drinks, North America, distribution channels by volume (%), 2008?09 28
Table 14: Hot drinks, North America, volume by distribution channel (kg, million), 2008?09 28
Table 15: Hot drinks, North America, expenditure per capita ($), 2004?09 30
Table 16: Hot drinks, North America, forecast expenditure per capita ($), 2009?14 30
Table 17: Hot drinks, North America, consumption per capita (kg), 2004?09 31
Table 18: Hot drinks, North America, forecast consumption per capita (kg), 2009?14 31
Table 19: Kraft Foods, Inc. key facts 32
Table 20: The J.M. Smucker Company key facts 35
Table 21: Coffee, North America, value by segment ($m), 2004?09 37
Table 22: Coffee, North America, value forecast by segment ($m), 2009?14 38
Table 23: Coffee, North America, volume by segment (kg, million), 2004?09 40
Table 24: Coffee, North America, volume forecast by segment (kg, million), 2009?14 41
Table 25: Coffee, North America, company share by volume (%), 2008?09 43
Table 26: Coffee, North America, volume by company (kg, million), 2008?09 44
Table 27: Coffee, North America, distribution channels by volume (%), 2008?09 46
Table 28: Coffee, North America, volume by distribution channel (kg, million), 2008?09 46
Table 29: Coffee, North America, expenditure per capita ($), 2004?09 48
Table 30: Coffee, North America, forecast expenditure per capita ($), 2009?14 48
Table 31: Coffee, North America, consumption per capita (kg), 2004?09 49
Table 32: Coffee, North America, forecast consumption per capita (kg), 2009?14 49
Table 33: Other hot drinks, North America, value by segment ($m), 2004?09 50
Table 34: Other hot drinks, North America, value forecast by segment ($m), 2009?14 51
Table 35: Other hot drinks, North America, volume by segment (kg, million), 2004?09 53
Table 36: Other hot drinks, North America, volume forecast by segment (kg, million), 2009?14 54
Table 37: Other hot drinks, North America, company share by volume (%), 2008?09 56
Table 38: Other hot drinks, North America, volume by company (kg, million), 2008?09 56
Table 39: Other hot drinks, North America, distribution channels by volume (%), 2008?09 58
Table 40: Other hot drinks, North America, volume by distribution channel (kg, million), 2008?09 58
Table 41: Other hot drinks, North America, expenditure per capita ($), 2004?09 60
Table 42: Other hot drinks, North America, forecast expenditure per capita ($), 2009?14 60
Table 43: Other hot drinks, North America, consumption per capita (kg), 2004?09 61
Table 44: Other hot drinks, North America, forecast consumption per capita (kg), 2009?14 61
Table 45: Tea, North America, value by segment ($m), 2004?09 62
Table 46: Tea, North America, value forecast by segment ($m), 2009?14 63
Table 47: Tea, North America, volume by segment (kg, million), 2004?09 65
Table 48: Tea, North America, volume forecast by segment (kg, million), 2009?14 66
Table 49: Tea, North America, company share by volume (%), 2008?09 68
Table 50: Tea, North America, volume by company (kg, million), 2008?09 69
Table 51: Tea, North America, distribution channels by volume (%), 2008?09 71
Table 52: Tea, North America, volume by distribution channel (kg, million), 2008?09 71
Table 53: Tea, North America, expenditure per capita ($), 2004?09 73
Table 54: Tea, North America, forecast expenditure per capita ($), 2009?14 74
Table 55: Tea, North America, consumption per capita (kg), 2004?09 75
Table 56: Tea, North America, forecast consumption per capita (kg), 2009?14 75
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