Hot Drinks in Russia to 2013

Introduction

This databook provides key data and information on the hot drinks market in Russia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, tea and other hot drinks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in Russia increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The coffee category led the hot drinks market in Russia, accounting for a share of 64.1%.

Leading players in Russian hot drinks market include Nestle S.A., Unilever and Maisky Tea Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Russia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Russian Ruble), 2003?08 20
Value analysis (Russian Ruble), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
Nestlé SA 40
Unilever 43
Chapter 5 Category Analysis: Coffee 45
Value analysis (Russian Ruble), 2003?08 45
Value analysis (Russian Ruble), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Other Hot Drinks 63
Value analysis (Russian Ruble), 2003?08 63
Value analysis (Russian Ruble), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Tea 79
Value analysis (Russian Ruble), 2003?08 79
Value analysis (Russian Ruble), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 83
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company and brand share analysis 88
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Country Comparison 99
Value 99
Volume 103
Market share 107
Chapter 9 PESTLE Analysis 108
Summary 108
Political analysis 109
Economic analysis 112
Social analysis 116
Technological analysis 119
Legal analysis 122
Environmental analysis 125
Chapter 10 New Product Development 129
Product launches over time 129
Recent product launches 131
Chapter 11 Macroeconomic Profile 132
Macroeconomic indicators 132
Chapter 12 Research Methodology 137
Methodology overview 137
Secondary research 138
Market modeling 139
Creating an initial data model 139
Revising the initial data model 139
Creating a final estimate 140
Creating demographic value splits 140
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 13 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142

LIST OF FIGURES
Figure 1: Hot drinks, Russia, value by category (RUBm), 2003?13 22
Figure 2: Hot drinks, Russia, category growth comparison, by value, 2003?13 24
Figure 3: Hot drinks, Russia, volume by category (kg, million), 2003?13 27
Figure 4: Hot drinks, Russia, category growth comparison, by volume, 2003?13 27
Figure 5: Hot drinks, Russia, company share by volume (%), 2007?08 32
Figure 6: Hot drinks, Russia, distribution channels by volume (%), 2007?08 36
Figure 7: Coffee, Russia, value by segment (RUBm), 2003?13 47
Figure 8: Coffee, Russia, category growth comparison, by value, 2003?13 49
Figure 9: Coffee, Russia, volume by segment (kg, million), 2003?13 52
Figure 10: Coffee, Russia, category growth comparison, by volume, 2003?13 52
Figure 11: Coffee, Russia, company share by volume (%), 2007?08 55
Figure 12: Coffee, Russia, distribution channels by volume (%), 2007?08 59
Figure 13: Other hot drinks, Russia, value by segment (RUBm), 2003?13 65
Figure 14: Other hot drinks, Russia, category growth comparison, by value, 2003?13 67
Figure 15: Other hot drinks, Russia, volume by segment (kg, million), 2003?13 70
Figure 16: Other hot drinks, Russia, category growth comparison, by volume, 2003?13 70
Figure 17: Other hot drinks, Russia, company share by volume (%), 2007?08 72
Figure 18: Other hot drinks, Russia, distribution channels by volume (%), 2007?08 75
Figure 19: Tea, Russia, value by segment (RUBm), 2003?13 81
Figure 20: Tea, Russia, category growth comparison, by value, 2003?13 84
Figure 21: Tea, Russia, volume by segment (kg, million), 2003?13 87
Figure 22: Tea, Russia, category growth comparison, by volume, 2003?13 87
Figure 23: Tea, Russia, company share by volume (%), 2007?08 90
Figure 24: Tea, Russia, distribution channels by volume (%), 2007?08 94
Figure 25: Global hot drinks market split (value terms, 2008), top five countries 100
Figure 26: Global hot drinks market value, 2003–08, top five countries 102
Figure 27: Global hot drinks market split (volume terms, 2008), top five countries 104
Figure 28: Global hot drinks market volume, 2003–08, top five countries 106
Figure 29: Annual data review process 138

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Russia, value by category (RUBm), 2003?08 20
Table 4: Hot drinks, Russia, value forecast by category (RUBm), 2008?13 21
Table 5: Hot drinks, Russia, value by category ($m), 2003?08 23
Table 6: Hot drinks, Russia, value forecast by category ($m), 2008?13 23
Table 7: Hot drinks, Russia, volume by category (kg, million), 2003?08 25
Table 8: Hot drinks, Russia, volume forecast by category (kg, million), 2008?13 26
Table 9: Hot drinks, Russia, brand share by volume (%), 2007?08 28
Table 10: Hot drinks, Russia, volume by brand (kg, million), 2007?08 30
Table 11: Hot drinks, Russia, company share by volume (%), 2007?08 33
Table 12: Hot drinks, Russia, volume by company (kg, million), 2007?08 34
Table 13: Hot drinks, Russia, distribution channels by volume (%), 2007?08 35
Table 14: Hot drinks, Russia, volume by distribution channel (kg, million), 2007?08 35
Table 15: Hot drinks, Russia, expenditure per capita (RUB), 2003?08 37
Table 16: Hot drinks, Russia, forecast expenditure per capita (RUB), 2008?13 37
Table 17: Hot drinks, Russia, expenditure per capita ($), 2003?08 38
Table 18: Hot drinks, Russia, forecast expenditure per capita ($), 2008?13 38
Table 19: Hot drinks, Russia, consumption per capita (kg), 2003?08 39
Table 20: Hot drinks, Russia, forecast consumption per capita (kg), 2008?13 39
Table 21: Nestlé SA key facts 40
Table 22: Unilever key facts 43
Table 23: Coffee, Russia, value by segment (RUBm), 2003?08 45
Table 24: Coffee, Russia, value forecast by segment (RUBm), 2008?13 46
Table 25: Coffee, Russia, value by segment ($m), 2003?08 48
Table 26: Coffee, Russia, value forecast by segment ($m), 2008?13 48
Table 27: Coffee, Russia, volume by segment (kg, million), 2003?08 50
Table 28: Coffee, Russia, volume forecast by segment (kg, million), 2008?13 51
Table 29: Coffee, Russia, brand share by volume (%), 2007?08 53
Table 30: Coffee, Russia, volume by brand (kg, million), 2007?08 54
Table 31: Coffee, Russia, company share by volume (%), 2007?08 56
Table 32: Coffee, Russia, volume by company (kg, million), 2007?08 57
Table 33: Coffee, Russia, distribution channels by volume (%), 2007?08 58
Table 34: Coffee, Russia, volume by distribution channel (kg, million), 2007?08 58
Table 35: Coffee, Russia, expenditure per capita (RUB), 2003?08 60
Table 36: Coffee, Russia, forecast expenditure per capita (RUB), 2008?13 60
Table 37: Coffee, Russia, expenditure per capita ($), 2003?08 61
Table 38: Coffee, Russia, forecast expenditure per capita ($), 2008?13 61
Table 39: Coffee, Russia, consumption per capita (kg), 2003?08 62
Table 40: Coffee, Russia, forecast consumption per capita (kg), 2008?13 62
Table 41: Other hot drinks, Russia, value by segment (RUBm), 2003?08 63
Table 42: Other hot drinks, Russia, value forecast by segment (RUBm), 2008?13 64
Table 43: Other hot drinks, Russia, value by segment ($m), 2003?08 66
Table 44: Other hot drinks, Russia, value forecast by segment ($m), 2008?13 66
Table 45: Other hot drinks, Russia, volume by segment (kg, million), 2003?08 68
Table 46: Other hot drinks, Russia, volume forecast by segment (kg, million), 2008?13 69
Table 47: Other hot drinks, Russia, brand share by volume (%), 2007?08 71
Table 48: Other hot drinks, Russia, volume by brand (kg, million), 2007?08 71
Table 49: Other hot drinks, Russia, company share by volume (%), 2007?08 73
Table 50: Other hot drinks, Russia, volume by company (kg, million), 2007?08 73
Table 51: Other hot drinks, Russia, distribution channels by volume (%), 2007?08 74
Table 52: Other hot drinks, Russia, volume by distribution channel (kg, million), 2007?08 74
Table 53: Other hot drinks, Russia, expenditure per capita (RUB), 2003?08 76
Table 54: Other hot drinks, Russia, forecast expenditure per capita (RUB), 2008?13 76
Table 55: Other hot drinks, Russia, expenditure per capita ($), 2003?08 77
Table 56: Other hot drinks, Russia, forecast expenditure per capita ($), 2008?13 77
Table 57: Other hot drinks, Russia, consumption per capita (kg), 2003?08 78
Table 58: Other hot drinks, Russia, forecast consumption per capita (kg), 2008?13 78
Table 59: Tea, Russia, value by segment (RUBm), 2003?08 79
Table 60: Tea, Russia, value forecast by segment (RUBm), 2008?13 80
Table 61: Tea, Russia, value by segment ($m), 2003?08 82
Table 62: Tea, Russia, value forecast by segment ($m), 2008?13 83
Table 63: Tea, Russia, volume by segment (kg, million), 2003?08 85
Table 64: Tea, Russia, volume forecast by segment (kg, million), 2008?13 86
Table 65: Tea, Russia, brand share by volume (%), 2007?08 88
Table 66: Tea, Russia, volume by brand (kg, million), 2007?08 89
Table 67: Tea, Russia, company share by volume (%), 2007?08 91
Table 68: Tea, Russia, volume by company (kg, million), 2007?08 92
Table 69: Tea, Russia, distribution channels by volume (%), 2007?08 93
Table 70: Tea, Russia, volume by distribution channel (kg, million), 2007?08 93
Table 71: Tea, Russia, expenditure per capita (RUB), 2003?08 95
Table 72: Tea, Russia, forecast expenditure per capita (RUB), 2008?13 96
Table 73: Tea, Russia, expenditure per capita ($), 2003?08 96
Table 74: Tea, Russia, forecast expenditure per capita ($), 2008?13 97
Table 75: Tea, Russia, consumption per capita (kg), 2003?08 97
Table 76: Tea, Russia, forecast consumption per capita (kg), 2008?13 98
Table 77: Global hot drinks market value, 2008 99
Table 78: Global hot drinks market split (value terms ($m), 2008), top five countries 102
Table 79: Global hot drinks market volume, 2008 103
Table 80: Global hot drinks market split (volume terms, 2008), top five countries 106
Table 81: Leading players, top five countries 107
Table 82: Analysis of Russia’s political landscape 109
Table 83: Analysis of Russia’s economic landscape 112
Table 84: Analysis of Russia’s social landscape 116
Table 85: Analysis of Russia’s technology landscape 119
Table 86: Analysis of Russia’s legal landscape 122
Table 87: Analysis of Russia’s environmental landscape 125
Table 88: Russia hot drinks new product launches reports, by company (top five companies), 2009 129
Table 89: Russia hot drinks new product launches SKUs, by company (top five companies), 2009 129
Table 90: Russia hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 130
Table 91: Russia hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 130
Table 92: Russia hot drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 131
Table 93: Russia hot drinks new product launches - recent five launches (2009) 131
Table 94: Russia population, by age group, 2003?08 (millions) 132
Table 95: Russia population forecast, by age group, 2008?13 (millions) 133
Table 96: Russia population, by gender, 2003?08 (millions) 133
Table 97: Russia population forecast, by gender, 2008?13 (millions) 134
Table 98: Russia nominal GDP, 2003?08 (RUBbn, nominal prices) 134
Table 99: Russia nominal GDP forecast, 2008?13 (RUBbn, nominal prices) 134
Table 100: Russia real GDP, 2003?08 (RUBbn, 2000 prices) 135
Table 101: Russia real GDP forecast, 2008?13 (RUBbn, 2000 prices) 135
Table 102: Russia real GDP, 2003?08 ($bn, 2000 prices) 135
Table 103: Russia real GDP forecast, 2008?13 ($bn, 2000 prices) 136
Table 104: Russia consumer price index, 2003?08 (2000=100) 136
Table 105: Russia consumer price index, 2008?13 (2000=100) 136


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