Hot Drinks in Saudi Arabia to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Saudi Riyal), 2003?08 20
Value analysis (Saudi Riyal), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Unilever 36
Starbucks Corporation 38
Chapter 5 Category Analysis: Coffee 40
Value analysis (Saudi Riyal), 2003?08 40
Value analysis (Saudi Riyal), 2008?13 41
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Other Hot Drinks 56
Value analysis (Saudi Riyal), 2003?08 56
Value analysis (Saudi Riyal), 2008?13 57
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 64
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Tea 71
Value analysis (Saudi Riyal), 2003?08 71
Value analysis (Saudi Riyal), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Country Comparison 88
Value 88
Volume 92
Market share 96
Chapter 9 PESTLE Analysis 97
Summary 97
Political analysis 98
Economic analysis 101
Social analysis 105
Technology analysis 108
Legal analysis 111
Environmental analysis 114
Chapter 10 New Product Development 117
Product launches over time 117
Recent product launches 119
Chapter 11 Macroeconomic Profile 120
Macroeconomic indicators 120
Chapter 12 Research Methodology 125
Methodology overview 125
Secondary research 126
Market modeling 127
Creating an initial data model 127
Revising the initial data model 127
Creating a final estimate 128
Creating demographic value splits 128
Primary research 128
Data finalization 129
Ongoing research 129
Chapter 13 APPENDIX 130
Future readings 130
How to contact experts in your industry 130
Disclaimer 130

LIST OF FIGURES
Figure 1: Hot drinks, Saudi Arabia, value by category (SARm), 2003?13 22
Figure 2: Hot drinks, Saudi Arabia, category growth comparison, by value, 2003?13 24
Figure 3: Hot drinks, Saudi Arabia, volume by category (kg, million), 2003?13 27
Figure 4: Hot drinks, Saudi Arabia, category growth comparison, by volume, 2003?13 27
Figure 5: Hot drinks, Saudi Arabia, company share by volume (%), 2007?08 29
Figure 6: Hot drinks, Saudi Arabia, distribution channels by volume (%), 2007?08 32
Figure 7: Coffee, Saudi Arabia, value by segment (SARm), 2003?13 42
Figure 8: Coffee, Saudi Arabia, category growth comparison, by value, 2003?13 44
Figure 9: Coffee, Saudi Arabia, volume by segment (kg, million), 2003?13 46
Figure 10: Coffee, Saudi Arabia, category growth comparison, by volume, 2003?13 47
Figure 11: Coffee, Saudi Arabia, company share by volume (%), 2007?08 49
Figure 12: Coffee, Saudi Arabia, distribution channels by volume (%), 2007?08 52
Figure 13: Other hot drinks, Saudi Arabia, value by segment (SARm), 2003?13 58
Figure 14: Other hot drinks, Saudi Arabia, category growth comparison, by value, 2003?13 60
Figure 15: Other hot drinks, Saudi Arabia, volume by segment (kg, million), 2003?13 63
Figure 16: Other hot drinks, Saudi Arabia, category growth comparison, by volume, 2003?13 63
Figure 17: Other hot drinks, Saudi Arabia, distribution channels by volume (%), 2007?08 67
Figure 18: Tea, Saudi Arabia, value by segment (SARm), 2003?13 73
Figure 19: Tea, Saudi Arabia, category growth comparison, by value, 2003?13 76
Figure 20: Tea, Saudi Arabia, volume by segment (kg, million), 2003?13 79
Figure 21: Tea, Saudi Arabia, category growth comparison, by volume, 2003?13 79
Figure 22: Tea, Saudi Arabia, company share by volume (%), 2007?08 81
Figure 23: Tea, Saudi Arabia, distribution channels by volume (%), 2007?08 84
Figure 24: Global hot drinks market split (value terms, 2008), top five countries 89
Figure 25: Global hot drinks market value, 2003–08, top five countries 91
Figure 26: Global hot drinks market split (volume terms, 2008), top five countries 93
Figure 27: Global hot drinks market volume, 2003–08, top five countries 95
Figure 28: Annual data review process 126

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Saudi Arabia, value by category (SARm), 2003?08 20
Table 4: Hot drinks, Saudi Arabia, value forecast by category (SARm), 2008?13 21
Table 5: Hot drinks, Saudi Arabia, value by category ($m), 2003?08 23
Table 6: Hot drinks, Saudi Arabia, value forecast by category ($m), 2008?13 23
Table 7: Hot drinks, Saudi Arabia, volume by category (kg, million), 2003?08 25
Table 8: Hot drinks, Saudi Arabia, volume forecast by category (kg, million), 2008?13 26
Table 9: Hot drinks, Saudi Arabia, brand share by volume (%), 2007?08 28
Table 10: Hot drinks, Saudi Arabia, volume by brand (kg, million), 2007?08 28
Table 11: Hot drinks, Saudi Arabia, company share by volume (%), 2007?08 30
Table 12: Hot drinks, Saudi Arabia, volume by company (kg, million), 2007?08 30
Table 13: Hot drinks, Saudi Arabia, distribution channels by volume (%), 2007?08 31
Table 14: Hot drinks, Saudi Arabia, volume by distribution channel (kg, million), 2007?08 31
Table 15: Hot drinks, Saudi Arabia, expenditure per capita (SAR), 2003?08 33
Table 16: Hot drinks, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 33
Table 17: Hot drinks, Saudi Arabia, expenditure per capita ($), 2003?08 34
Table 18: Hot drinks, Saudi Arabia, forecast expenditure per capita ($), 2008?13 34
Table 19: Hot drinks, Saudi Arabia, consumption per capita (kg), 2003?08 35
Table 20: Hot drinks, Saudi Arabia, forecast consumption per capita (kg), 2008?13 35
Table 21: Unilever key facts 36
Table 22: Starbucks Corporation key facts 38
Table 23: Coffee, Saudi Arabia, value by segment (SARm), 2003?08 40
Table 24: Coffee, Saudi Arabia, value forecast by segment (SARm), 2008?13 41
Table 25: Coffee, Saudi Arabia, value by segment ($m), 2003?08 43
Table 26: Coffee, Saudi Arabia, value forecast by segment ($m), 2008?13 43
Table 27: Coffee, Saudi Arabia, volume by segment (kg, million), 2003?08 45
Table 28: Coffee, Saudi Arabia, volume forecast by segment (kg, million), 2008?13 46
Table 29: Coffee, Saudi Arabia, brand share by volume (%), 2007?08 48
Table 30: Coffee, Saudi Arabia, volume by brand (kg, million), 2007?08 48
Table 31: Coffee, Saudi Arabia, company share by volume (%), 2007?08 50
Table 32: Coffee, Saudi Arabia, volume by company (kg, million), 2007?08 50
Table 33: Coffee, Saudi Arabia, distribution channels by volume (%), 2007?08 51
Table 34: Coffee, Saudi Arabia, volume by distribution channel (kg, million), 2007?08 51
Table 35: Coffee, Saudi Arabia, expenditure per capita (SAR), 2003?08 53
Table 36: Coffee, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 53
Table 37: Coffee, Saudi Arabia, expenditure per capita ($), 2003?08 54
Table 38: Coffee, Saudi Arabia, forecast expenditure per capita ($), 2008?13 54
Table 39: Coffee, Saudi Arabia, consumption per capita (kg), 2003?08 55
Table 40: Coffee, Saudi Arabia, forecast consumption per capita (kg), 2008?13 55
Table 41: Other hot drinks, Saudi Arabia, value by segment (SARm), 2003?08 56
Table 42: Other hot drinks, Saudi Arabia, value forecast by segment (SARm), 2008?13 57
Table 43: Other hot drinks, Saudi Arabia, value by segment ($m), 2003?08 59
Table 44: Other hot drinks, Saudi Arabia, value forecast by segment ($m), 2008?13 59
Table 45: Other hot drinks, Saudi Arabia, volume by segment (kg, million), 2003?08 61
Table 46: Other hot drinks, Saudi Arabia, volume forecast by segment (kg, million), 2008?13 62
Table 47: Other hot drinks, Saudi Arabia, brand share by volume (%), 2007?08 64
Table 48: Other hot drinks, Saudi Arabia, volume by brand (kg, million), 2007?08 64
Table 49: Other hot drinks, Saudi Arabia, company share by volume (%), 2007?08 65
Table 50: Other hot drinks, Saudi Arabia, volume by company (kg, million), 2007?08 65
Table 51: Other hot drinks, Saudi Arabia, distribution channels by volume (%), 2007?08 66
Table 52: Other hot drinks, Saudi Arabia, volume by distribution channel (kg, million), 2007?08 66
Table 53: Other hot drinks, Saudi Arabia, expenditure per capita (SAR), 2003?08 68
Table 54: Other hot drinks, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 68
Table 55: Other hot drinks, Saudi Arabia, expenditure per capita ($), 2003?08 69
Table 56: Other hot drinks, Saudi Arabia, forecast expenditure per capita ($), 2008?13 69
Table 57: Other hot drinks, Saudi Arabia, consumption per capita (kg), 2003?08 70
Table 58: Other hot drinks, Saudi Arabia, forecast consumption per capita (kg), 2008?13 70
Table 59: Tea, Saudi Arabia, value by segment (SARm), 2003?08 71
Table 60: Tea, Saudi Arabia, value forecast by segment (SARm), 2008?13 72
Table 61: Tea, Saudi Arabia, value by segment ($m), 2003?08 74
Table 62: Tea, Saudi Arabia, value forecast by segment ($m), 2008?13 75
Table 63: Tea, Saudi Arabia, volume by segment (kg, million), 2003?08 77
Table 64: Tea, Saudi Arabia, volume forecast by segment (kg, million), 2008?13 78
Table 65: Tea, Saudi Arabia, brand share by volume (%), 2007?08 80
Table 66: Tea, Saudi Arabia, volume by brand (kg, million), 2007?08 80
Table 67: Tea, Saudi Arabia, company share by volume (%), 2007?08 82
Table 68: Tea, Saudi Arabia, volume by company (kg, million), 2007?08 82
Table 69: Tea, Saudi Arabia, distribution channels by volume (%), 2007?08 83
Table 70: Tea, Saudi Arabia, volume by distribution channel (kg, million), 2007?08 83
Table 71: Tea, Saudi Arabia, expenditure per capita (SAR), 2003?08 85
Table 72: Tea, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 85
Table 73: Tea, Saudi Arabia, expenditure per capita ($), 2003?08 86
Table 74: Tea, Saudi Arabia, forecast expenditure per capita ($), 2008?13 86
Table 75: Tea, Saudi Arabia, consumption per capita (kg), 2003?08 87
Table 76: Tea, Saudi Arabia, forecast consumption per capita (kg), 2008?13 87
Table 77: Global hot drinks market value, 2008 88
Table 78: Global hot drinks market split (value terms ($m), 2008), top five countries 91
Table 79: Global hot drinks market volume, 2008 92
Table 80: Global hot drinks market split (volume terms, 2008), top five countries 95
Table 81: Leading players, top five countries 96
Table 82: Analysis of Saudi Arabia’s political landscape 98
Table 83: Analysis of the Saudi Arabian economy 101
Table 84: Analysis of the Saudi Arabian social system 105
Table 85: Analysis of Saudi Arabia’s technology landscape 108
Table 86: Analysis of the Saudi Arabian legal landscape 111
Table 87: Analysis of Saudi Arabia’s environmental landscape 114
Table 88: Saudi Arabia hot drinks new product launches reports, by company (top five companies), 2009 117
Table 89: Saudi Arabia hot drinks new product launches SKUs, by company (top five companies), 2009 117
Table 90: Saudi Arabia hot drinks new product launches (reports), by flavor and fragrances, 2009 118
Table 91: Saudi Arabia hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 118
Table 92: Saudi Arabia hot drinks new product launches (reports), by package tags or claims, 2009 119
Table 93: Saudi Arabia hot drinks new product launches - recent five launches (2009) 119
Table 94: Saudi Arabia population, by age group, 2003?08 (millions) 120
Table 95: Saudi Arabia population forecast, by age group, 2008?13 (millions) 121
Table 96: Saudi Arabia population, by gender, 2003?08 (millions) 121
Table 97: Saudi Arabia population forecast, by gender, 2008?13 (millions) 122
Table 98: Saudi Arabia nominal GDP, 2003-2008 (SARbn, nominal prices) 122
Table 99: Saudi Arabia nominal GDP forecast, 2008?13 (SARbn, nominal prices) 122
Table 100: Saudi Arabia real GDP, 2003?08 (SARbn, 2000 prices) 123
Table 101: Saudi Arabia real GDP forecast, 2008?13 (SARbn, 2000 prices) 123
Table 102: Saudi Arabia real GDP, 2003?08 ($bn, 2000 prices) 123
Table 103: Saudi Arabia real GDP forecast, 2008?13 ($bn, 2000 prices) 124
Table 104: Saudi Arabia consumer price index, 2003?08 (2000=100) 124
Table 105: Saudi Arabia consumer price index, 2008?13 (2000=100) 124


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