Hot Drinks in Saudi Arabia to 2014

Introduction

This databook provides key data and information on the hot drinks market in Saudi Arabia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, other hot drinks and tea

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in Saudi Arabia increased at a compound annual growth rate of 4.4% between 2004 and 2009.

The tea category led the hot drinks market in Saudi Arabia, accounting for a share of 56.2%.

Leading players in Saudi Arabian hot drinks market include Unilever, Starbucks Corporation and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Saudi Arabia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Saudi Riyal), 2004?09 20
Value analysis (Saudi Riyal), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Unilever 36
Starbucks Corporation 38
Chapter 5 Category Analysis: Coffee 40
Value analysis (Saudi Riyal), 2004?09 40
Value analysis (Saudi Riyal), 2009?14 41
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Other Hot Drinks 56
Value analysis (Saudi Riyal), 2004?09 56
Value analysis (Saudi Riyal), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Tea 72
Value analysis (Saudi Riyal), 2004?09 72
Value analysis (Saudi Riyal), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Country Comparison 91
Value 91
Volume 95
Market share 99
Chapter 9 New Product Development 100
Product launches over time 100
Recent product launches 102
Chapter 10 Macroeconomic Profile 103
Macroeconomic Indicators 103
Chapter 11 Research Methodology 108
Methodology overview 108
Secondary research 109
Market modeling 110
Creating an initial data model 110
Revising the initial data model 110
Creating a final estimate 111
Creating demographic value splits 111
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 12 Appendix 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113

LIST OF FIGURES
Figure 1: Hot drinks, Saudi Arabia, value by category (SARm), 2004?14 22
Figure 2: Hot drinks, Saudi Arabia, category growth comparison, by value, 2004?14 24
Figure 3: Hot drinks, Saudi Arabia, volume by category (kg, million), 2004?14 27
Figure 4: Hot drinks, Saudi Arabia, category growth comparison, by volume, 2004?14 27
Figure 5: Hot drinks, Saudi Arabia, company share by volume (%), 2008?09 29
Figure 6: Hot drinks, Saudi Arabia, distribution channels by volume (%), 2008?09 32
Figure 7: Coffee, Saudi Arabia, value by segment (SARm), 2004?14 42
Figure 8: Coffee, Saudi Arabia, category growth comparison, by value, 2004?14 44
Figure 9: Coffee, Saudi Arabia, volume by segment (kg, million), 2004?14 47
Figure 10: Coffee, Saudi Arabia, category growth comparison, by volume, 2004?14 47
Figure 11: Coffee, Saudi Arabia, company share by volume (%), 2008?09 49
Figure 12: Coffee, Saudi Arabia, distribution channels by volume (%), 2008?09 52
Figure 13: Other hot drinks, Saudi Arabia, value by segment (SARm), 2004?14 58
Figure 14: Other hot drinks, Saudi Arabia, category growth comparison, by value, 2004?14 60
Figure 15: Other hot drinks, Saudi Arabia, volume by segment (kg, million), 2004?14 63
Figure 16: Other hot drinks, Saudi Arabia, category growth comparison, by volume, 2004?14 63
Figure 17: Other hot drinks, Saudi Arabia, company share by volume (%), 2008?09 65
Figure 18: Other hot drinks, Saudi Arabia, distribution channels by volume (%), 2008?09 68
Figure 19: Tea, Saudi Arabia, value by segment (SARm), 2004?14 74
Figure 20: Tea, Saudi Arabia, category growth comparison, by value, 2004?14 77
Figure 21: Tea, Saudi Arabia, volume by segment (kg, million), 2004?14 80
Figure 22: Tea, Saudi Arabia, category growth comparison, by volume, 2004?14 81
Figure 23: Tea, Saudi Arabia, company share by volume (%), 2008?09 83
Figure 24: Tea, Saudi Arabia, distribution channels by volume (%), 2008?09 86
Figure 25: Global hot drinks market split (value terms, 2009), top five countries 92
Figure 26: Global hot drinks market value, 2004–09, top five countries 94
Figure 27: Global hot drinks market split (volume terms, 2009), top five countries 96
Figure 28: Global hot drinks market volume, 2004–09, top five countries 98
Figure 29: Annual data review process 109

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Saudi Arabia, value by category (SARm), 2004?09 20
Table 4: Hot drinks, Saudi Arabia, value forecast by category (SARm), 2009?14 21
Table 5: Hot drinks, Saudi Arabia, value by category ($m), 2004?09 23
Table 6: Hot drinks, Saudi Arabia, value forecast by category ($m), 2009?14 23
Table 7: Hot drinks, Saudi Arabia, volume by category (kg, million), 2004?09 25
Table 8: Hot drinks, Saudi Arabia, volume forecast by category (kg, million), 2009?14 26
Table 9: Hot drinks, Saudi Arabia, brand share by volume (%), 2008?09 28
Table 10: Hot drinks, Saudi Arabia, volume by brand (kg, million), 2008?09 28
Table 11: Hot drinks, Saudi Arabia, company share by volume (%), 2008?09 30
Table 12: Hot drinks, Saudi Arabia, volume by company (kg, million), 2008?09 30
Table 13: Hot drinks, Saudi Arabia, distribution channels by volume (%), 2008?09 31
Table 14: Hot drinks, Saudi Arabia, volume by distribution channel (kg, million), 2008?09 31
Table 15: Hot drinks, Saudi Arabia, expenditure per capita (SAR), 2004?09 33
Table 16: Hot drinks, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 33
Table 17: Hot drinks, Saudi Arabia, expenditure per capita ($), 2004?09 34
Table 18: Hot drinks, Saudi Arabia, forecast expenditure per capita ($), 2009?14 34
Table 19: Hot drinks, Saudi Arabia, consumption per capita (kg), 2004?09 35
Table 20: Hot drinks, Saudi Arabia, forecast consumption per capita (kg), 2009?14 35
Table 21: Unilever key facts 36
Table 22: Starbucks Corporation key facts 38
Table 23: Coffee, Saudi Arabia, value by segment (SARm), 2004?09 40
Table 24: Coffee, Saudi Arabia, value forecast by segment (SARm), 2009?14 41
Table 25: Coffee, Saudi Arabia, value by segment ($m), 2004?09 43
Table 26: Coffee, Saudi Arabia, value forecast by segment ($m), 2009?14 43
Table 27: Coffee, Saudi Arabia, volume by segment (kg, million), 2004?09 45
Table 28: Coffee, Saudi Arabia, volume forecast by segment (kg, million), 2009?14 46
Table 29: Coffee, Saudi Arabia, brand share by volume (%), 2008?09 48
Table 30: Coffee, Saudi Arabia, volume by brand (kg, million), 2008?09 48
Table 31: Coffee, Saudi Arabia, company share by volume (%), 2008?09 50
Table 32: Coffee, Saudi Arabia, volume by company (kg, million), 2008?09 50
Table 33: Coffee, Saudi Arabia, distribution channels by volume (%), 2008?09 51
Table 34: Coffee, Saudi Arabia, volume by distribution channel (kg, million), 2008?09 51
Table 35: Coffee, Saudi Arabia, expenditure per capita (SAR), 2004?09 53
Table 36: Coffee, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 53
Table 37: Coffee, Saudi Arabia, expenditure per capita ($), 2004?09 54
Table 38: Coffee, Saudi Arabia, forecast expenditure per capita ($), 2009?14 54
Table 39: Coffee, Saudi Arabia, consumption per capita (kg), 2004?09 55
Table 40: Coffee, Saudi Arabia, forecast consumption per capita (kg), 2009?14 55
Table 41: Other hot drinks, Saudi Arabia, value by segment (SARm), 2004?09 56
Table 42: Other hot drinks, Saudi Arabia, value forecast by segment (SARm), 2009?14 57
Table 43: Other hot drinks, Saudi Arabia, value by segment ($m), 2004?09 59
Table 44: Other hot drinks, Saudi Arabia, value forecast by segment ($m), 2009?14 59
Table 45: Other hot drinks, Saudi Arabia, volume by segment (kg, million), 2004?09 61
Table 46: Other hot drinks, Saudi Arabia, volume forecast by segment (kg, million), 2009?14 62
Table 47: Other hot drinks, Saudi Arabia, brand share by volume (%), 2008?09 64
Table 48: Other hot drinks, Saudi Arabia, volume by brand (kg, million), 2008?09 64
Table 49: Other hot drinks, Saudi Arabia, company share by volume (%), 2008?09 66
Table 50: Other hot drinks, Saudi Arabia, volume by company (kg, million), 2008?09 66
Table 51: Other hot drinks, Saudi Arabia, distribution channels by volume (%), 2008?09 67
Table 52: Other hot drinks, Saudi Arabia, volume by distribution channel (kg, million), 2008?09 67
Table 53: Other hot drinks, Saudi Arabia, expenditure per capita (SAR), 2004?09 69
Table 54: Other hot drinks, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 69
Table 55: Other hot drinks, Saudi Arabia, expenditure per capita ($), 2004?09 70
Table 56: Other hot drinks, Saudi Arabia, forecast expenditure per capita ($), 2009?14 70
Table 57: Other hot drinks, Saudi Arabia, consumption per capita (kg), 2004?09 71
Table 58: Other hot drinks, Saudi Arabia, forecast consumption per capita (kg), 2009?14 71
Table 59: Tea, Saudi Arabia, value by segment (SARm), 2004?09 72
Table 60: Tea, Saudi Arabia, value forecast by segment (SARm), 2009?14 73
Table 61: Tea, Saudi Arabia, value by segment ($m), 2004?09 75
Table 62: Tea, Saudi Arabia, value forecast by segment ($m), 2009?14 76
Table 63: Tea, Saudi Arabia, volume by segment (kg, million), 2004?09 78
Table 64: Tea, Saudi Arabia, volume forecast by segment (kg, million), 2009?14 79
Table 65: Tea, Saudi Arabia, brand share by volume (%), 2008?09 82
Table 66: Tea, Saudi Arabia, volume by brand (kg, million), 2008?09 82
Table 67: Tea, Saudi Arabia, company share by volume (%), 2008?09 84
Table 68: Tea, Saudi Arabia, volume by company (kg, million), 2008?09 84
Table 69: Tea, Saudi Arabia, distribution channels by volume (%), 2008?09 85
Table 70: Tea, Saudi Arabia, volume by distribution channel (kg, million), 2008?09 85
Table 71: Tea, Saudi Arabia, expenditure per capita (SAR), 2004?09 87
Table 72: Tea, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 88
Table 73: Tea, Saudi Arabia, expenditure per capita ($), 2004?09 88
Table 74: Tea, Saudi Arabia, forecast expenditure per capita ($), 2009?14 89
Table 75: Tea, Saudi Arabia, consumption per capita (kg), 2004?09 89
Table 76: Tea, Saudi Arabia, forecast consumption per capita (kg), 2009?14 90
Table 77: Global hot drinks market value, 2009 91
Table 78: Global hot drinks market split (value terms ($m), 2009), top five countries 94
Table 79: Global hot drinks market volume, 2009 95
Table 80: Global hot drinks market split (volume terms, 2009), top five countries 98
Table 81: Leading players, top five countries 99
Table 82: Saudi Arabia hot drinks new product launches reports, by company (top five companies), 2009 100
Table 83: Saudi Arabia hot drinks new product launches SKUs, by company (top five companies), 2009 100
Table 84: Saudi Arabia hot drinks new product launches (reports), by flavor and fragrances, 2009 101
Table 85: Saudi Arabia hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 101
Table 86: Saudi Arabia hot drinks new product launches (reports), by package tags or claims, 2009 102
Table 87: Saudi Arabia hot drinks new product launches - recent five launches (2009) 102
Table 88: Saudi Arabia population, by age group, 2004?09 (millions) 103
Table 89: Saudi Arabia population forecast, by age group, 2009?14 (millions) 104
Table 90: Saudi Arabia population, by gender, 2004?09 (millions) 104
Table 91: Saudi Arabia population forecast, by gender, 2009?14 (millions) 105
Table 92: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 105
Table 93: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 105
Table 94: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 106
Table 95: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 106
Table 96: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 106
Table 97: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 107
Table 98: Saudi Arabia consumer price index, 2004?09 (2000=100) 107
Table 99: Saudi Arabia consumer price index, 2009?14 (2000=100) 107



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