Hot drinks in Saudi Arabia - Market Forecast & Consumer Demographics

Synopsis
Hot drinks in Saudi Arabia – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the hot drinks industry in Saudi Arabia.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Saudi Arabian hot drinks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The hot drinks market consists of the sale of coffee, other hot drinks and tea.
• Market overview & forecast – overall Saudi Arabia hot drinks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the hot drinks market in Saudi Arabia
• Hot drinks consumption and usage demographics –analysis of Consumer Demographics in the Saudi Arabian hot drinks market

Highlights
• In Saudi Arabia, 0-14 age group accounted for 25% share of the total hot drinks consumption in 2008.
• In Saudi Arabia, urban consumers accounted for 90% of the total hot drinks consumption in 2008.
• In Saudi Arabia, 0-14 age group accounted for 24.1% share of the total coffee consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the hot drinks market in Saudi Arabia
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Saudi Arabian hot drinks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 Saudi Arabian Hot Drinks Market Overview & Forecast 13
Value analysis (Saudi Riyal), 2004?09 13
Value analysis (Saudi Riyal), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Chapter 3 Saudi Arabian Hot Drinks Market Shares 21
Distribution analysis 24
Chapter 4 Saudi Arabian Hot Drinks Market – Consumption & Usage Demographics 26
Hot drinks–consumer demographics 26
Coffee–consumer demographics 36
Other hot drinks–consumer demographics 46
Tea–consumer demographics 56
Chapter 5 Research Methodology 66
Methodology overview 66
Secondary research 67
Market modeling 68
Creating an initial data model 68
Revising the initial data model 68
Creating a final estimate 69
Creating demographic value splits 69
Primary research 69
Data finalization 70
Ongoing research 70
Chapter 6 Appendix 71
Future readings 71
How to contact experts in your industry 71
Disclaimer 71


LIST OF FIGURES
Figure 1: Hot drinks, Saudi Arabia, value by category (SARm), 2004?14 15
Figure 2: Hot drinks, Saudi Arabia, category growth comparison, by value, 2004?14 17
Figure 3: Hot drinks, Saudi Arabia, volume by category (kg, million), 2004?14 20
Figure 4: Hot drinks, Saudi Arabia, category growth comparison, by volume, 2004?14 20
Figure 5: Hot drinks, Saudi Arabia, company share by volume (%), 2008?09 22
Figure 6: Hot drinks, Saudi Arabia, distribution channels by volume (%), 2008?09 25
Figure 7: Hot drinks, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 26
Figure 8: Hot drinks, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 28
Figure 9: Hot drinks, Saudi Arabia, consumption by income, % of total market value ($m), 2008 30
Figure 10: Hot drinks, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 32
Figure 11: Hot drinks, Saudi Arabia, consumption by status, % of total market value ($m), 2008 34
Figure 12: Coffee, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 36
Figure 13: Coffee, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 38
Figure 14: Coffee, Saudi Arabia, consumption by income, % of total market value ($m), 2008 40
Figure 15: Coffee, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 42
Figure 16: Coffee, Saudi Arabia, consumption by status, % of total market value ($m), 2008 44
Figure 17: Other hot drinks, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 46
Figure 18: Other hot drinks, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 48
Figure 19: Other hot drinks, Saudi Arabia, consumption by income, % of total market value ($m), 2008 50
Figure 20: Other hot drinks, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 52
Figure 21: Other hot drinks, Saudi Arabia, consumption by status, % of total market value ($m), 2008 54
Figure 22: Tea, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 56
Figure 23: Tea, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 58
Figure 24: Tea, Saudi Arabia, consumption by income, % of total market value ($m), 2008 60
Figure 25: Tea, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 62
Figure 26: Tea, Saudi Arabia, consumption by status, % of total market value ($m), 2008 64
Figure 27: Annual data review process 67


LIST OF TABLES
Table 1: Hot drinks category definitions 4
Table 2: Hot drinks distribution channels 5
Table 3: Hot drinks, Saudi Arabia, value by category (SARm), 2004?09 13
Table 4: Hot drinks, Saudi Arabia, value forecast by category (SARm), 2009?14 14
Table 5: Hot drinks, Saudi Arabia, value by category ($m), 2004?09 16
Table 6: Hot drinks, Saudi Arabia, value forecast by category ($m), 2009?14 16
Table 7: Hot drinks, Saudi Arabia, volume by category (kg, million), 2004?09 18
Table 8: Hot drinks, Saudi Arabia, volume forecast by category (kg, million), 2009?14 19
Table 9: Hot drinks, Saudi Arabia, brand share by volume (%), 2008?09 21
Table 10: Hot drinks, Saudi Arabia, volume by brand (kg, million), 2008?09 21
Table 11: Hot drinks, Saudi Arabia, company share by volume (%), 2008?09 23
Table 12: Hot drinks, Saudi Arabia, volume by company (kg, million), 2008?09 23
Table 13: Hot drinks, Saudi Arabia, distribution channels by volume (%), 2008?09 24
Table 14: Hot drinks, Saudi Arabia, volume by distribution channel (kg, million), 2008?09 24
Table 15: Hot drinks, Saudi Arabia, consumption by age group, value ($m), 2004?08 27
Table 16: Hot drinks, Saudi Arabia, consumption by age group, % of total market value, 2004?08 27
Table 17: Hot drinks, Saudi Arabia, consumption by gender, value ($m), 2004–08 29
Table 18: Hot drinks, Saudi Arabia, consumption by gender, % of total market value, 2004–08 29
Table 19: Hot drinks, Saudi Arabia, consumption by income, value ($m), 2004–08 31
Table 20: Hot drinks, Saudi Arabia, consumption by income, % of total market value, 2004–08 31
Table 21: Hot drinks, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 33
Table 22: Hot drinks, Saudi Arabia, consumption by urban/rural, % of total market value, 2004–08 33
Table 23: Hot drinks, Saudi Arabia, consumption by status, value ($m), 2004–08 35
Table 24: Hot drinks, Saudi Arabia, consumption by status, % of total market value, 2004–08 35
Table 25: Coffee, Saudi Arabia, consumption by age group, value ($m), 2004?08 37
Table 26: Coffee, Saudi Arabia, consumption by age group, % of total market value, 2004?08 37
Table 27: Coffee, Saudi Arabia, consumption by gender, value ($m), 2004–08 39
Table 28: Coffee, Saudi Arabia, consumption by gender, % of total market value, 2004–08 39
Table 29: Coffee, Saudi Arabia, consumption by income, value ($m), 2004–08 41
Table 30: Coffee, Saudi Arabia, consumption by income, % of total market value, 2004–08 41
Table 31: Coffee, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 43
Table 32: Coffee, Saudi Arabia, consumption by urban/rural, % of total market value, 2004–08 43
Table 33: Coffee, Saudi Arabia, consumption by status, value ($m), 2004–08 45
Table 34: Coffee, Saudi Arabia, consumption by status, % of total market value, 2004–08 45
Table 35: Other hot drinks, Saudi Arabia, consumption by age group, value ($m), 2004?08 47
Table 36: Other hot drinks, Saudi Arabia, consumption by age group, % of total market value, 2004?08 47
Table 37: Other hot drinks, Saudi Arabia, consumption by gender, value ($m), 2004–08 49
Table 38: Other hot drinks, Saudi Arabia, consumption by gender, % of total market value, 2004–08 49
Table 39: Other hot drinks, Saudi Arabia, consumption by income, value ($m), 2004–08 51
Table 40: Other hot drinks, Saudi Arabia, consumption by income, % of total market value, 2004–08 51
Table 41: Other hot drinks, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 53
Table 42: Other hot drinks, Saudi Arabia, consumption by urban/rural, % of total market value, 2004–08 53
Table 43: Other hot drinks, Saudi Arabia, consumption by status, value ($m), 2004–08 55
Table 44: Other hot drinks, Saudi Arabia, consumption by status, % of total market value, 2004–08 55
Table 45: Tea, Saudi Arabia, consumption by age group, value ($m), 2004?08 57
Table 46: Tea, Saudi Arabia, consumption by age group, % of total market value, 2004?08 57
Table 47: Tea, Saudi Arabia, consumption by gender, value ($m), 2004–08 59
Table 48: Tea, Saudi Arabia, consumption by gender, % of total market value, 2004–08 59
Table 49: Tea, Saudi Arabia, consumption by income, value ($m), 2004–08 61
Table 50: Tea, Saudi Arabia, consumption by income, % of total market value, 2004–08 61
Table 51: Tea, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 63
Table 52: Tea, Saudi Arabia, consumption by urban/rural, % of total market value, 2004–08 63
Table 53: Tea, Saudi Arabia, consumption by status, value ($m), 2004–08 65
Table 54: Tea, Saudi Arabia, consumption by status, % of total market value, 2004–08 65


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