Hot Drinks in Singapore to 2013

Introduction

This databook provides key data and information on the hot drinks market in Singapore. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, tea and other hot drinks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for hot drinks in Singapore increased at a compound annual growth rate of 3.8% between 2003 and 2008.

The coffee category led the hot drinks market in Singapore, accounting for a share of 77.3%.

Leading players in Singapore hot drinks market include Nestle S.A., Owl International Pte. Ltd. and Bon Café International.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Singapore

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Singapore Dollar), 2003?08 20
Value analysis (Singapore Dollar), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 38
Nestlé SA. 38
Chapter 5 Category Analysis: Coffee 41
Value analysis (Singapore Dollar), 2003?08 41
Value analysis (Singapore Dollar), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Other Hot Drinks 59
Value analysis (Singapore Dollar), 2003?08 59
Value analysis (Singapore Dollar), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Tea 75
Value analysis (Singapore Dollar), 2003?08 75
Value analysis (Singapore Dollar), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Country Comparison 95
Value 95
Volume 99
Market share 103
Chapter 9 PESTLE Analysis 104
Summary 104
Political analysis 105
Economic analysis 108
Social analysis 111
Technological analysis 114
Legal analysis 116
Environmental analysis 119
Chapter 10 New Product Development 121
Product launches over time 121
Recent product launches 123
Chapter 11 Macroeconomic Profile 124
Macroeconomic indicators 124
Chapter 12 Research Methodology 129
Methodology overview 129
Secondary research 130
Market modeling 131
Creating an initial data model 131
Revising the initial data model 131
Creating a final estimate 132
Creating demographic value splits 132
Primary research 132
Data finalization 133
Ongoing research 133
Chapter 13 APPENDIX 134
Future readings 134
How to contact experts in your industry 134
Disclaimer 134

LIST OF FIGURES
Figure 1: Hot drinks, Singapore, value by category (SGDm), 2003?13 22
Figure 2: Hot drinks, Singapore, category growth comparison, by value, 2003?13 24
Figure 3: Hot drinks, Singapore, volume by category (kg, million), 2003?13 27
Figure 4: Hot drinks, Singapore, category growth comparison, by volume, 2003?13 27
Figure 5: Hot drinks, Singapore, company share by volume (%), 2007?08 30
Figure 6: Hot drinks, Singapore, distribution channels by volume (%), 2007?08 34
Figure 7: Coffee, Singapore, value by segment (SGDm), 2003?13 43
Figure 8: Coffee, Singapore, category growth comparison, by value, 2003?13 45
Figure 9: Coffee, Singapore, volume by segment (kg, million), 2003?13 48
Figure 10: Coffee, Singapore, category growth comparison, by volume, 2003?13 48
Figure 11: Coffee, Singapore, company share by volume (%), 2007?08 51
Figure 12: Coffee, Singapore, distribution channels by volume (%), 2007?08 55
Figure 13: Other hot drinks, Singapore, value by segment (SGDm), 2003?13 61
Figure 14: Other hot drinks, Singapore, category growth comparison, by value, 2003?13 63
Figure 15: Other hot drinks, Singapore, volume by segment (kg, million), 2003?13 66
Figure 16: Other hot drinks, Singapore, category growth comparison, by volume, 2003?13 66
Figure 17: Other hot drinks, Singapore, company share by volume (%), 2007?08 68
Figure 18: Other hot drinks, Singapore, distribution channels by volume (%), 2007?08 71
Figure 19: Tea, Singapore, value by segment (SGDm), 2003?13 77
Figure 20: Tea, Singapore, category growth comparison, by value, 2003?13 80
Figure 21: Tea, Singapore, volume by segment (kg, million), 2003?13 83
Figure 22: Tea, Singapore, category growth comparison, by volume, 2003?13 83
Figure 23: Tea, Singapore, company share by volume (%), 2007?08 86
Figure 24: Tea, Singapore, distribution channels by volume (%), 2007?08 90
Figure 25: Global hot drinks market split (value terms, 2008), top five countries 96
Figure 26: Global hot drinks market value, 2003–08, top five countries 98
Figure 27: Global hot drinks market split (volume terms, 2008), top five countries 100
Figure 28: Global hot drinks market volume, 2003–08, top five countries 102
Figure 29: Annual data review process 130

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Singapore, value by category (SGDm), 2003?08 20
Table 4: Hot drinks, Singapore, value forecast by category (SGDm), 2008?13 21
Table 5: Hot drinks, Singapore, value by category ($m), 2003?08 23
Table 6: Hot drinks, Singapore, value forecast by category ($m), 2008?13 23
Table 7: Hot drinks, Singapore, volume by category (kg, million), 2003?08 25
Table 8: Hot drinks, Singapore, volume forecast by category (kg, million), 2008?13 26
Table 9: Hot drinks, Singapore, brand share by volume (%), 2007?08 28
Table 10: Hot drinks, Singapore, volume by brand (kg, million), 2007?08 29
Table 11: Hot drinks, Singapore, company share by volume (%), 2007?08 31
Table 12: Hot drinks, Singapore, volume by company (kg, million), 2007?08 32
Table 13: Hot drinks, Singapore, distribution channels by volume (%), 2007?08 33
Table 14: Hot drinks, Singapore, volume by distribution channel (kg, million), 2007?08 33
Table 15: Hot drinks, Singapore, expenditure per capita (SGD), 2003?08 35
Table 16: Hot drinks, Singapore, forecast expenditure per capita (SGD), 2008?13 35
Table 17: Hot drinks, Singapore, expenditure per capita ($), 2003?08 36
Table 18: Hot drinks, Singapore, forecast expenditure per capita ($), 2008?13 36
Table 19: Hot drinks, Singapore, consumption per capita (kg), 2003?08 37
Table 20: Hot drinks, Singapore, forecast consumption per capita (kg), 2008?13 37
Table 21: Nestlé SA. key facts 38
Table 22: Coffee, Singapore, value by segment (SGDm), 2003?08 41
Table 23: Coffee, Singapore, value forecast by segment (SGDm), 2008?13 42
Table 24: Coffee, Singapore, value by segment ($m), 2003?08 44
Table 25: Coffee, Singapore, value forecast by segment ($m), 2008?13 44
Table 26: Coffee, Singapore, volume by segment (kg, million), 2003?08 46
Table 27: Coffee, Singapore, volume forecast by segment (kg, million), 2008?13 47
Table 28: Coffee, Singapore, brand share by volume (%), 2007?08 49
Table 29: Coffee, Singapore, volume by brand (kg, million), 2007?08 50
Table 30: Coffee, Singapore, company share by volume (%), 2007?08 52
Table 31: Coffee, Singapore, volume by company (kg, million), 2007?08 53
Table 32: Coffee, Singapore, distribution channels by volume (%), 2007?08 54
Table 33: Coffee, Singapore, volume by distribution channel (kg, million), 2007?08 54
Table 34: Coffee, Singapore, expenditure per capita (SGD), 2003?08 56
Table 35: Coffee, Singapore, forecast expenditure per capita (SGD), 2008?13 56
Table 36: Coffee, Singapore, expenditure per capita ($), 2003?08 57
Table 37: Coffee, Singapore, forecast expenditure per capita ($), 2008?13 57
Table 38: Coffee, Singapore, consumption per capita (kg), 2003?08 58
Table 39: Coffee, Singapore, forecast consumption per capita (kg), 2008?13 58
Table 40: Other hot drinks, Singapore, value by segment (SGDm), 2003?08 59
Table 41: Other hot drinks, Singapore, value forecast by segment (SGDm), 2008?13 60
Table 42: Other hot drinks, Singapore, value by segment ($m), 2003?08 62
Table 43: Other hot drinks, Singapore, value forecast by segment ($m), 2008?13 62
Table 44: Other hot drinks, Singapore, volume by segment (kg, million), 2003?08 64
Table 45: Other hot drinks, Singapore, volume forecast by segment (kg, million), 2008?13 65
Table 46: Other hot drinks, Singapore, brand share by volume (%), 2007?08 67
Table 47: Other hot drinks, Singapore, volume by brand (kg, million), 2007?08 67
Table 48: Other hot drinks, Singapore, company share by volume (%), 2007?08 69
Table 49: Other hot drinks, Singapore, volume by company (kg, million), 2007?08 69
Table 50: Other hot drinks, Singapore, distribution channels by volume (%), 2007?08 70
Table 51: Other hot drinks, Singapore, volume by distribution channel (kg, million), 2007?08 70
Table 52: Other hot drinks, Singapore, expenditure per capita (SGD), 2003?08 72
Table 53: Other hot drinks, Singapore, forecast expenditure per capita (SGD), 2008?13 72
Table 54: Other hot drinks, Singapore, expenditure per capita ($), 2003?08 73
Table 55: Other hot drinks, Singapore, forecast expenditure per capita ($), 2008?13 73
Table 56: Other hot drinks, Singapore, consumption per capita (kg), 2003?08 74
Table 57: Other hot drinks, Singapore, forecast consumption per capita (kg), 2008?13 74
Table 58: Tea, Singapore, value by segment (SGDm), 2003?08 75
Table 59: Tea, Singapore, value forecast by segment (SGDm), 2008?13 76
Table 60: Tea, Singapore, value by segment ($m), 2003?08 78
Table 61: Tea, Singapore, value forecast by segment ($m), 2008?13 79
Table 62: Tea, Singapore, volume by segment (kg, million), 2003?08 81
Table 63: Tea, Singapore, volume forecast by segment (kg, million), 2008?13 82
Table 64: Tea, Singapore, brand share by volume (%), 2007?08 84
Table 65: Tea, Singapore, volume by brand (kg, million), 2007?08 85
Table 66: Tea, Singapore, company share by volume (%), 2007?08 87
Table 67: Tea, Singapore, volume by company (kg, million), 2007?08 88
Table 68: Tea, Singapore, distribution channels by volume (%), 2007?08 89
Table 69: Tea, Singapore, volume by distribution channel (kg, million), 2007?08 89
Table 70: Tea, Singapore, expenditure per capita (SGD), 2003?08 91
Table 71: Tea, Singapore, forecast expenditure per capita (SGD), 2008?13 92
Table 72: Tea, Singapore, expenditure per capita ($), 2003?08 92
Table 73: Tea, Singapore, forecast expenditure per capita ($), 2008?13 93
Table 74: Tea, Singapore, consumption per capita (kg), 2003?08 93
Table 75: Tea, Singapore, forecast consumption per capita (kg), 2008?13 94
Table 76: Global hot drinks market value, 2008 95
Table 77: Global hot drinks market split (value terms ($m), 2008), top five countries 98
Table 78: Global hot drinks market volume, 2008 99
Table 79: Global hot drinks market split (volume terms, 2008), top five countries 102
Table 80: Leading players, top five countries 103
Table 81: Analysis of Singapore’s political landscape 105
Table 82: Analysis of Singapore’s economic landscape 108
Table 83: Analysis of Singapore’s social landscape 111
Table 84: Analysis of Singapore’s technology landscape 114
Table 85: Analysis of Singapore’s legal landscape 116
Table 86: Analysis of Singapore’s environmental landscape 119
Table 87: Singapore hot drinks new product launches reports, by company (top five companies), 2009 121
Table 88: Singapore hot drinks new product launches SKUs, by company (top five companies), 2009 121
Table 89: Singapore hot drinks new product launches (reports), by flavor and fragrances 2009 122
Table 90: Singapore hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 122
Table 91: Singapore hot drinks new product launches (reports), by package tags or claims 2009 123
Table 92: Singapore hot drinks new product launches - recent five launches (2009) 123
Table 93: Singapore population, by age group, 2003?08 (millions) 124
Table 94: Singapore population forecast, by age group, 2008?13 (millions) 125
Table 95: Singapore population, by gender, 2003?08 (millions) 125
Table 96: Singapore population forecast, by gender, 2008?13 (millions) 126
Table 97: Singapore nominal GDP, 2003?08 (SGDbn, nominal prices) 126
Table 98: Singapore nominal GDP forecast, 2008?13 (SGDbn, nominal prices) 126
Table 99: Singapore real GDP, 2003?08 (SGDbn, 2000 prices) 127
Table 100: Singapore real GDP forecast, 2008?13 (SGDbn, 2000 prices) 127
Table 101: Singapore real GDP, 2003?08 ($bn, 2000 prices) 127
Table 102: Singapore real GDP forecast, 2008?13 ($bn, 2000 prices) 128
Table 103: Singapore consumer price index, 2003?08 (2000=100) 128
Table 104: Singapore consumer price index, 2008?13 (2000=100) 128



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