Hot drinks in Singapore - Market Forecast & Consumer Demographics

Synopsis
Hot drinks in Singapore – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the hot drinks industry in Singapore.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Singapore hot drinks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The hot drinks market consists of the sale of coffee, other hot drinks and tea.
• Market overview & forecast – overall Singapore hot drinks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the hot drinks market in Singapore
• Hot drinks consumption and usage demographics –analysis of Consumer Demographics in the Singapore hot drinks market

Highlights
• In Singapore, 35-44 age group accounted for 24.1% share of the total hot drinks consumption in 2008.
• In Singapore, female gender accounted for 52.3% of the total hot drinks consumption in 2008.
• In Singapore, 35-44 age group accounted for 24.7% share of the total coffee consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the hot drinks market in Singapore
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Singapore hot drinks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 Singapore Hot Drinks Market Overview & Forecast 13
Value analysis (Singapore Dollar), 2004?09 13
Value analysis (Singapore Dollar), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Chapter 3 Singapore Hot Drinks Market Shares 21
Distribution analysis 26
Chapter 4 Singapore Hot Drinks Market – Consumption & Usage Demographics 28
Hot drinks–consumer demographics 28
Coffee–consumer demographics 37
Other hot drinks–consumer demographics 46
Tea–consumer demographics 55
Chapter 5 Research Methodology 64
Methodology overview 64
Secondary research 65
Market modeling 66
Creating an initial data model 66
Revising the initial data model 66
Creating a final estimate 67
Creating demographic value splits 67
Primary research 67
Data finalization 68
Ongoing research 68
Chapter 6 Appendix 69
Future readings 69
How to contact experts in your industry 69
Disclaimer 69


LIST OF FIGURES
Figure 1: Hot drinks, Singapore, value by category (SGDm), 2004?14 15
Figure 2: Hot drinks, Singapore, category growth comparison, by value, 2004?14 17
Figure 3: Hot drinks, Singapore, volume by category (kg, million), 2004?14 20
Figure 4: Hot drinks, Singapore, category growth comparison, by volume, 2004?14 20
Figure 5: Hot drinks, Singapore, company share by volume (%), 2008?09 23
Figure 6: Hot drinks, Singapore, distribution channels by volume (%), 2008?09 27
Figure 7: Hot drinks, Singapore, consumption by age group, % of total market value ($m), 2008 28
Figure 8: Hot drinks, Singapore, consumption by gender, % of total market value ($m), 2008 30
Figure 9: Hot drinks, Singapore, consumption by income, % of total market value ($m), 2008 32
Figure 10: Hot drinks, Singapore, consumption by status, % of total market value ($m), 2008 35
Figure 11: Coffee, Singapore, consumption by age group, % of total market value ($m), 2008 37
Figure 12: Coffee, Singapore, consumption by gender, % of total market value ($m), 2008 39
Figure 13: Coffee, Singapore, consumption by income, % of total market value ($m), 2008 41
Figure 14: Coffee, Singapore, consumption by status, % of total market value ($m), 2008 44
Figure 15: Other hot drinks, Singapore, consumption by age group, % of total market value ($m), 2008 46
Figure 16: Other hot drinks, Singapore, consumption by gender, % of total market value ($m), 2008 48
Figure 17: Other hot drinks, Singapore, consumption by income, % of total market value ($m), 2008 50
Figure 18: Other hot drinks, Singapore, consumption by status, % of total market value ($m), 2008 53
Figure 19: Tea, Singapore, consumption by age group, % of total market value ($m), 2008 55
Figure 20: Tea, Singapore, consumption by gender, % of total market value ($m), 2008 57
Figure 21: Tea, Singapore, consumption by income, % of total market value ($m), 2008 59
Figure 22: Tea, Singapore, consumption by status, % of total market value ($m), 2008 62
Figure 23: Annual data review process 65


LIST OF TABLES
Table 1: Hot drinks category definitions 4
Table 2: Hot drinks distribution channels 5
Table 3: Hot drinks, Singapore, value by category (SGDm), 2004?09 13
Table 4: Hot drinks, Singapore, value forecast by category (SGDm), 2009?14 14
Table 5: Hot drinks, Singapore, value by category ($m), 2004?09 16
Table 6: Hot drinks, Singapore, value forecast by category ($m), 2009?14 16
Table 7: Hot drinks, Singapore, volume by category (kg, million), 2004?09 18
Table 8: Hot drinks, Singapore, volume forecast by category (kg, million), 2009?14 19
Table 9: Hot drinks, Singapore, brand share by volume (%), 2008?09 21
Table 10: Hot drinks, Singapore, volume by brand (kg, million), 2008?09 22
Table 11: Hot drinks, Singapore, company share by volume (%), 2008?09 24
Table 12: Hot drinks, Singapore, volume by company (kg, million), 2008?09 25
Table 13: Hot drinks, Singapore, distribution channels by volume (%), 2008?09 26
Table 14: Hot drinks, Singapore, volume by distribution channel (kg, million), 2008?09 26
Table 15: Hot drinks, Singapore, consumption by age group, value ($m), 2004?08 29
Table 16: Hot drinks, Singapore, consumption by age group, % of total market value, 2004?08 29
Table 17: Hot drinks, Singapore, consumption by gender, value ($m), 2004–08 31
Table 18: Hot drinks, Singapore, consumption by gender, % of total market value, 2004–08 31
Table 19: Hot drinks, Singapore, consumption by income, value ($m), 2004–08 33
Table 20: Hot drinks, Singapore, consumption by income, % of total market value, 2004–08 33
Table 21: Hot drinks, Singapore, consumption by urban/rural, value ($m), 2004–08 34
Table 22: Hot drinks, Singapore, consumption by urban/rural, % of total market value, 2004–08 34
Table 23: Hot drinks, Singapore, consumption by status, value ($m), 2004–08 36
Table 24: Hot drinks, Singapore, consumption by status, % of total market value, 2004–08 36
Table 25: Coffee, Singapore, consumption by age group, value ($m), 2004?08 38
Table 26: Coffee, Singapore, consumption by age group, % of total market value, 2004?08 38
Table 27: Coffee, Singapore, consumption by gender, value ($m), 2004–08 40
Table 28: Coffee, Singapore, consumption by gender, % of total market value, 2004–08 40
Table 29: Coffee, Singapore, consumption by income, value ($m), 2004–08 42
Table 30: Coffee, Singapore, consumption by income, % of total market value, 2004–08 42
Table 31: Coffee, Singapore, consumption by urban/rural, value ($m), 2004–08 43
Table 32: Coffee, Singapore, consumption by urban/rural, % of total market value, 2004–08 43
Table 33: Coffee, Singapore, consumption by status, value ($m), 2004–08 45
Table 34: Coffee, Singapore, consumption by status, % of total market value, 2004–08 45
Table 35: Other hot drinks, Singapore, consumption by age group, value ($m), 2004?08 47
Table 36: Other hot drinks, Singapore, consumption by age group, % of total market value, 2004?08 47
Table 37: Other hot drinks, Singapore, consumption by gender, value ($m), 2004–08 49
Table 38: Other hot drinks, Singapore, consumption by gender, % of total market value, 2004–08 49
Table 39: Other hot drinks, Singapore, consumption by income, value ($m), 2004–08 51
Table 40: Other hot drinks, Singapore, consumption by income, % of total market value, 2004–08 51
Table 41: Other hot drinks, Singapore, consumption by urban/rural, value ($m), 2004–08 52
Table 42: Other hot drinks, Singapore, consumption by urban/rural, % of total market value, 2004–08 52
Table 43: Other hot drinks, Singapore, consumption by status, value ($m), 2004–08 54
Table 44: Other hot drinks, Singapore, consumption by status, % of total market value, 2004–08 54
Table 45: Tea, Singapore, consumption by age group, value ($m), 2004?08 56
Table 46: Tea, Singapore, consumption by age group, % of total market value, 2004?08 56
Table 47: Tea, Singapore, consumption by gender, value ($m), 2004–08 58
Table 48: Tea, Singapore, consumption by gender, % of total market value, 2004–08 58
Table 49: Tea, Singapore, consumption by income, value ($m), 2004–08 60
Table 50: Tea, Singapore, consumption by income, % of total market value, 2004–08 60
Table 51: Tea, Singapore, consumption by urban/rural, value ($m), 2004–08 61
Table 52: Tea, Singapore, consumption by urban/rural, % of total market value, 2004–08 61
Table 53: Tea, Singapore, consumption by status, value ($m), 2004–08 63
Table 54: Tea, Singapore, consumption by status, % of total market value, 2004–08 63


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