Hot Drinks in South Africa to 2013

Introduction

This databook provides key data and information on the hot drinks market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, tea and other hot drinks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in South Africa increased at a compound annual growth rate of 4.9% between 2003 and 2008.

The coffee category led the hot drinks market in South Africa, accounting for a share of 46.8%.

Leading players in South African hot drinks market include Nestle S.A., Unilever and National Brands Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Rand), 2003?08 20
Value analysis (Rand), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Nestle S.A. 37
Unilever 40
Chapter 5 Category Analysis: Coffee 42
Value analysis (Rand), 2003?08 42
Value analysis (Rand), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Other Hot Drinks 58
Value analysis (Rand), 2003?08 58
Value analysis (Rand), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Tea 74
Value analysis (Rand), 2003?08 74
Value analysis (Rand), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 78
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Country Comparison 92
Value 92
Volume 96
Market share 100
Chapter 9 PESTLE Analysis 101
Summary 101
Political analysis 102
Economic analysis 105
Social analysis 108
Technology analysis 111
Legal analysis 114
Environmental analysis 117
Chapter 10 New Product Development 120
Product launches over time 120
Recent product launches 122
Chapter 11 Macroeconomic Profile 123
Macroeconomic indicators 123
Chapter 12 Research Methodology 128
Methodology overview 128
Secondary research 129
Market modeling 130
Creating an initial data model 130
Revising the initial data model 130
Creating a final estimate 131
Creating demographic value splits 131
Primary research 131
Data finalization 132
Ongoing research 132
Chapter 13 APPENDIX 133
Future readings 133
How to contact experts in your industry 133
Disclaimer 133

LIST OF FIGURES
Figure 1: Hot drinks, South Africa, value by category (ZARm), 2003?13 22
Figure 2: Hot drinks, South Africa, category growth comparison, by value, 2003?13 24
Figure 3: Hot drinks, South Africa, volume by category (kg, million), 2003?13 27
Figure 4: Hot drinks, South Africa, category growth comparison, by volume, 2003?13 27
Figure 5: Hot drinks, South Africa, company share by volume (%), 2007?08 30
Figure 6: Hot drinks, South Africa, distribution channels by volume (%), 2007?08 33
Figure 7: Coffee, South Africa, value by segment (ZARm), 2003?13 44
Figure 8: Coffee, South Africa, category growth comparison, by value, 2003?13 46
Figure 9: Coffee, South Africa, volume by segment (kg, million), 2003?13 48
Figure 10: Coffee, South Africa, category growth comparison, by volume, 2003?13 49
Figure 11: Coffee, South Africa, company share by volume (%), 2007?08 51
Figure 12: Coffee, South Africa, distribution channels by volume (%), 2007?08 54
Figure 13: Other hot drinks, South Africa, value by segment (ZARm), 2003?13 60
Figure 14: Other hot drinks, South Africa, category growth comparison, by value, 2003?13 62
Figure 15: Other hot drinks, South Africa, volume by segment (kg, million), 2003?13 65
Figure 16: Other hot drinks, South Africa, category growth comparison, by volume, 2003?13 65
Figure 17: Other hot drinks, South Africa, company share by volume (%), 2007?08 67
Figure 18: Other hot drinks, South Africa, distribution channels by volume (%), 2007?08 70
Figure 19: Tea, South Africa, value by segment (ZARm), 2003?13 76
Figure 20: Tea, South Africa, category growth comparison, by value, 2003?13 79
Figure 21: Tea, South Africa, volume by segment (kg, million), 2003?13 82
Figure 22: Tea, South Africa, category growth comparison, by volume, 2003?13 82
Figure 23: Tea, South Africa, company share by volume (%), 2007?08 84
Figure 24: Tea, South Africa, distribution channels by volume (%), 2007?08 87
Figure 25: Global hot drinks market split (value terms, 2008), top five countries 93
Figure 26: Global hot drinks market value, 2003–08, top five countries 95
Figure 27: Global hot drinks market split (volume terms, 2008), top five countries 97
Figure 28: Global hot drinks market volume, 2003–08, top five countries 99
Figure 29: Annual data review process 129

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, South Africa, value by category (ZARm), 2003?08 20
Table 4: Hot drinks, South Africa, value forecast by category (ZARm), 2008?13 21
Table 5: Hot drinks, South Africa, value by category ($m), 2003?08 23
Table 6: Hot drinks, South Africa, value forecast by category ($m), 2008?13 23
Table 7: Hot drinks, South Africa, volume by category (kg, million), 2003?08 25
Table 8: Hot drinks, South Africa, volume forecast by category (kg, million), 2008?13 26
Table 9: Hot drinks, South Africa, brand share by volume (%), 2007?08 28
Table 10: Hot drinks, South Africa, volume by brand (kg, million), 2007?08 29
Table 11: Hot drinks, South Africa, company share by volume (%), 2007?08 31
Table 12: Hot drinks, South Africa, volume by company (kg, million), 2007?08 31
Table 13: Hot drinks, South Africa, distribution channels by volume (%), 2007?08 32
Table 14: Hot drinks, South Africa, volume by distribution channel (kg, million), 2007?08 32
Table 15: Hot drinks, South Africa, expenditure per capita (ZAR), 2003?08 34
Table 16: Hot drinks, South Africa, forecast expenditure per capita (ZAR), 2008?13 34
Table 17: Hot drinks, South Africa, expenditure per capita ($), 2003?08 35
Table 18: Hot drinks, South Africa, forecast expenditure per capita ($), 2008?13 35
Table 19: Hot drinks, South Africa, consumption per capita (kg), 2003?08 36
Table 20: Hot drinks, South Africa, forecast consumption per capita (kg), 2008?13 36
Table 21: Nestle S.A. key facts 37
Table 22: Unilever key facts 40
Table 23: Coffee, South Africa, value by segment (ZARm), 2003?08 42
Table 24: Coffee, South Africa, value forecast by segment (ZARm), 2008?13 43
Table 25: Coffee, South Africa, value by segment ($m), 2003?08 45
Table 26: Coffee, South Africa, value forecast by segment ($m), 2008?13 45
Table 27: Coffee, South Africa, volume by segment (kg, million), 2003?08 47
Table 28: Coffee, South Africa, volume forecast by segment (kg, million), 2008?13 48
Table 29: Coffee, South Africa, brand share by volume (%), 2007?08 50
Table 30: Coffee, South Africa, volume by brand (kg, million), 2007?08 50
Table 31: Coffee, South Africa, company share by volume (%), 2007?08 52
Table 32: Coffee, South Africa, volume by company (kg, million), 2007?08 52
Table 33: Coffee, South Africa, distribution channels by volume (%), 2007?08 53
Table 34: Coffee, South Africa, volume by distribution channel (kg, million), 2007?08 53
Table 35: Coffee, South Africa, expenditure per capita (ZAR), 2003?08 55
Table 36: Coffee, South Africa, forecast expenditure per capita (ZAR), 2008?13 55
Table 37: Coffee, South Africa, expenditure per capita ($), 2003?08 56
Table 38: Coffee, South Africa, forecast expenditure per capita ($), 2008?13 56
Table 39: Coffee, South Africa, consumption per capita (kg), 2003?08 57
Table 40: Coffee, South Africa, forecast consumption per capita (kg), 2008?13 57
Table 41: Other hot drinks, South Africa, value by segment (ZARm), 2003?08 58
Table 42: Other hot drinks, South Africa, value forecast by segment (ZARm), 2008?13 59
Table 43: Other hot drinks, South Africa, value by segment ($m), 2003?08 61
Table 44: Other hot drinks, South Africa, value forecast by segment ($m), 2008?13 61
Table 45: Other hot drinks, South Africa, volume by segment (kg, million), 2003?08 63
Table 46: Other hot drinks, South Africa, volume forecast by segment (kg, million), 2008?13 64
Table 47: Other hot drinks, South Africa, brand share by volume (%), 2007?08 66
Table 48: Other hot drinks, South Africa, volume by brand (kg, million), 2007?08 66
Table 49: Other hot drinks, South Africa, company share by volume (%), 2007?08 68
Table 50: Other hot drinks, South Africa, volume by company (kg, million), 2007?08 68
Table 51: Other hot drinks, South Africa, distribution channels by volume (%), 2007?08 69
Table 52: Other hot drinks, South Africa, volume by distribution channel (kg, million), 2007?08 69
Table 53: Other hot drinks, South Africa, expenditure per capita (ZAR), 2003?08 71
Table 54: Other hot drinks, South Africa, forecast expenditure per capita (ZAR), 2008?13 71
Table 55: Other hot drinks, South Africa, expenditure per capita ($), 2003?08 72
Table 56: Other hot drinks, South Africa, forecast expenditure per capita ($), 2008?13 72
Table 57: Other hot drinks, South Africa, consumption per capita (kg), 2003?08 73
Table 58: Other hot drinks, South Africa, forecast consumption per capita (kg), 2008?13 73
Table 59: Tea, South Africa, value by segment (ZARm), 2003?08 74
Table 60: Tea, South Africa, value forecast by segment (ZARm), 2008?13 75
Table 61: Tea, South Africa, value by segment ($m), 2003?08 77
Table 62: Tea, South Africa, value forecast by segment ($m), 2008?13 78
Table 63: Tea, South Africa, volume by segment (kg, million), 2003?08 80
Table 64: Tea, South Africa, volume forecast by segment (kg, million), 2008?13 81
Table 65: Tea, South Africa, brand share by volume (%), 2007?08 83
Table 66: Tea, South Africa, volume by brand (kg, million), 2007?08 83
Table 67: Tea, South Africa, company share by volume (%), 2007?08 85
Table 68: Tea, South Africa, volume by company (kg, million), 2007?08 85
Table 69: Tea, South Africa, distribution channels by volume (%), 2007?08 86
Table 70: Tea, South Africa, volume by distribution channel (kg, million), 2007?08 86
Table 71: Tea, South Africa, expenditure per capita (ZAR), 2003?08 88
Table 72: Tea, South Africa, forecast expenditure per capita (ZAR), 2008?13 89
Table 73: Tea, South Africa, expenditure per capita ($), 2003?08 89
Table 74: Tea, South Africa, forecast expenditure per capita ($), 2008?13 90
Table 75: Tea, South Africa, consumption per capita (kg), 2003?08 90
Table 76: Tea, South Africa, forecast consumption per capita (kg), 2008?13 91
Table 77: Global hot drinks market value, 2008 92
Table 78: Global hot drinks market split (value terms ($m), 2008), top five countries 95
Table 79: Global hot drinks market volume, 2008 96
Table 80: Global hot drinks market split (volume terms, 2008), top five countries 99
Table 81: Leading players, top five countries 100
Table 82: Analysis of South Africa’s political landscape 102
Table 83: Analysis of the South African economy 105
Table 84: Analysis of the South African social system 108
Table 85: Analysis of South African technology landscape 111
Table 86: Analysis of South Africa legal landscape 114
Table 87: Analysis of South African environmental landscape 117
Table 88: South Africa hot drinks new product launches reports, by company (top five companies), 2009 120
Table 89: South Africa hot drinks new product launches SKUs, by company (top five companies), 2009 120
Table 90: South Africa hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 121
Table 91: South Africa hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 121
Table 92: South Africa hot drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 122
Table 93: South Africa hot drinks new product launches - recent five launches (2009) 122
Table 94: South Africa population, by age group, 2003?08 (millions) 123
Table 95: South Africa population forecast, by age group, 2008?13 (millions) 124
Table 96: South Africa population, by gender, 2003?08 (millions) 124
Table 97: South Africa population forecast, by gender, 2008?13 (millions) 125
Table 98: South Africa nominal GDP, 2003?08 (ZARbn, nominal prices) 125
Table 99: South Africa nominal GDP forecast, 2008?13 (ZARbn, nominal prices) 125
Table 100: South Africa real GDP, 2003?08 (ZARbn, 2000 prices) 126
Table 101: South Africa real GDP forecast, 2008?13 (ZARbn, 2000 prices) 126
Table 102: South Africa real GDP, 2003?08 ($bn, 2000 prices) 126
Table 103: South Africa real GDP forecast, 2008?13 ($bn, 2000 prices) 127
Table 104: South Africa consumer price index, 2003?08 (2000=100) 127
Table 105: South Africa consumer price index, 2008?13 (2000=100) 127


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