Hot Drinks in South Africa to 2014

Introduction

This databook provides key data and information on the hot drinks market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, other hot drinks and tea

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in South Africa increased at a compound annual growth rate of 4.9% between 2004 and 2009.

The coffee category led the hot drinks market in South Africa, accounting for a share of 46.1%.

Leading players in South African hot drinks market include Nestle S.A., Unilever and National Brands Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (South African Rand), 2004?09 20
Value analysis (South African Rand), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Nestle S.A. 38
Unilever 41
Chapter 5 Category Analysis: Coffee 43
Value analysis (South African Rand), 2004?09 43
Value analysis (South African Rand), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Other Hot Drinks 59
Value analysis (South African Rand), 2004?09 59
Value analysis (South African Rand), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Tea 75
Value analysis (South African Rand), 2004?09 75
Value analysis (South African Rand), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 New Product Development 102
Product launches over time 102
Recent product launches 104
Chapter 10 Macroeconomic Profile 105
Macroeconomic Indicators 105
Chapter 11 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 12 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: Hot drinks, South Africa, value by category (ZARm), 2004?14 22
Figure 2: Hot drinks, South Africa, category growth comparison, by value, 2004?14 24
Figure 3: Hot drinks, South Africa, volume by category (kg, million), 2004?14 27
Figure 4: Hot drinks, South Africa, category growth comparison, by volume, 2004?14 27
Figure 5: Hot drinks, South Africa, company share by volume (%), 2008?09 30
Figure 6: Hot drinks, South Africa, distribution channels by volume (%), 2008?09 34
Figure 7: Coffee, South Africa, value by segment (ZARm), 2004?14 45
Figure 8: Coffee, South Africa, category growth comparison, by value, 2004?14 47
Figure 9: Coffee, South Africa, volume by segment (kg, million), 2004?14 50
Figure 10: Coffee, South Africa, category growth comparison, by volume, 2004?14 50
Figure 11: Coffee, South Africa, company share by volume (%), 2008?09 52
Figure 12: Coffee, South Africa, distribution channels by volume (%), 2008?09 55
Figure 13: Other hot drinks, South Africa, value by segment (ZARm), 2004?14 61
Figure 14: Other hot drinks, South Africa, category growth comparison, by value, 2004?14 63
Figure 15: Other hot drinks, South Africa, volume by segment (kg, million), 2004?14 66
Figure 16: Other hot drinks, South Africa, category growth comparison, by volume, 2004?14 66
Figure 17: Other hot drinks, South Africa, company share by volume (%), 2008?09 68
Figure 18: Other hot drinks, South Africa, distribution channels by volume (%), 2008?09 71
Figure 19: Tea, South Africa, value by segment (ZARm), 2004?14 77
Figure 20: Tea, South Africa, category growth comparison, by value, 2004?14 80
Figure 21: Tea, South Africa, volume by segment (kg, million), 2004?14 83
Figure 22: Tea, South Africa, category growth comparison, by volume, 2004?14 83
Figure 23: Tea, South Africa, company share by volume (%), 2008?09 85
Figure 24: Tea, South Africa, distribution channels by volume (%), 2008?09 88
Figure 25: Global hot drinks market split (value terms, 2009), top five countries 94
Figure 26: Global hot drinks market value, 2004–09, top five countries 96
Figure 27: Global hot drinks market split (volume terms, 2009), top five countries 98
Figure 28: Global hot drinks market volume, 2004–09, top five countries 100
Figure 29: Annual data review process 111

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, South Africa, value by category (ZARm), 2004?09 20
Table 4: Hot drinks, South Africa, value forecast by category (ZARm), 2009?14 21
Table 5: Hot drinks, South Africa, value by category ($m), 2004?09 23
Table 6: Hot drinks, South Africa, value forecast by category ($m), 2009?14 23
Table 7: Hot drinks, South Africa, volume by category (kg, million), 2004?09 25
Table 8: Hot drinks, South Africa, volume forecast by category (kg, million), 2009?14 26
Table 9: Hot drinks, South Africa, brand share by volume (%), 2008?09 28
Table 10: Hot drinks, South Africa, volume by brand (kg, million), 2008?09 29
Table 11: Hot drinks, South Africa, company share by volume (%), 2008?09 31
Table 12: Hot drinks, South Africa, volume by company (kg, million), 2008?09 32
Table 13: Hot drinks, South Africa, distribution channels by volume (%), 2008?09 33
Table 14: Hot drinks, South Africa, volume by distribution channel (kg, million), 2008?09 33
Table 15: Hot drinks, South Africa, expenditure per capita (ZAR), 2004?09 35
Table 16: Hot drinks, South Africa, forecast expenditure per capita (ZAR), 2009?14 35
Table 17: Hot drinks, South Africa, expenditure per capita ($), 2004?09 36
Table 18: Hot drinks, South Africa, forecast expenditure per capita ($), 2009?14 36
Table 19: Hot drinks, South Africa, consumption per capita (kg), 2004?09 37
Table 20: Hot drinks, South Africa, forecast consumption per capita (kg), 2009?14 37
Table 21: Nestle S.A. key facts 38
Table 22: Unilever key facts 41
Table 23: Coffee, South Africa, value by segment (ZARm), 2004?09 43
Table 24: Coffee, South Africa, value forecast by segment (ZARm), 2009?14 44
Table 25: Coffee, South Africa, value by segment ($m), 2004?09 46
Table 26: Coffee, South Africa, value forecast by segment ($m), 2009?14 46
Table 27: Coffee, South Africa, volume by segment (kg, million), 2004?09 48
Table 28: Coffee, South Africa, volume forecast by segment (kg, million), 2009?14 49
Table 29: Coffee, South Africa, brand share by volume (%), 2008?09 51
Table 30: Coffee, South Africa, volume by brand (kg, million), 2008?09 51
Table 31: Coffee, South Africa, company share by volume (%), 2008?09 53
Table 32: Coffee, South Africa, volume by company (kg, million), 2008?09 53
Table 33: Coffee, South Africa, distribution channels by volume (%), 2008?09 54
Table 34: Coffee, South Africa, volume by distribution channel (kg, million), 2008?09 54
Table 35: Coffee, South Africa, expenditure per capita (ZAR), 2004?09 56
Table 36: Coffee, South Africa, forecast expenditure per capita (ZAR), 2009?14 56
Table 37: Coffee, South Africa, expenditure per capita ($), 2004?09 57
Table 38: Coffee, South Africa, forecast expenditure per capita ($), 2009?14 57
Table 39: Coffee, South Africa, consumption per capita (kg), 2004?09 58
Table 40: Coffee, South Africa, forecast consumption per capita (kg), 2009?14 58
Table 41: Other hot drinks, South Africa, value by segment (ZARm), 2004?09 59
Table 42: Other hot drinks, South Africa, value forecast by segment (ZARm), 2009?14 60
Table 43: Other hot drinks, South Africa, value by segment ($m), 2004?09 62
Table 44: Other hot drinks, South Africa, value forecast by segment ($m), 2009?14 62
Table 45: Other hot drinks, South Africa, volume by segment (kg, million), 2004?09 64
Table 46: Other hot drinks, South Africa, volume forecast by segment (kg, million), 2009?14 65
Table 47: Other hot drinks, South Africa, brand share by volume (%), 2008?09 67
Table 48: Other hot drinks, South Africa, volume by brand (kg, million), 2008?09 67
Table 49: Other hot drinks, South Africa, company share by volume (%), 2008?09 69
Table 50: Other hot drinks, South Africa, volume by company (kg, million), 2008?09 69
Table 51: Other hot drinks, South Africa, distribution channels by volume (%), 2008?09 70
Table 52: Other hot drinks, South Africa, volume by distribution channel (kg, million), 2008?09 70
Table 53: Other hot drinks, South Africa, expenditure per capita (ZAR), 2004?09 72
Table 54: Other hot drinks, South Africa, forecast expenditure per capita (ZAR), 2009?14 72
Table 55: Other hot drinks, South Africa, expenditure per capita ($), 2004?09 73
Table 56: Other hot drinks, South Africa, forecast expenditure per capita ($), 2009?14 73
Table 57: Other hot drinks, South Africa, consumption per capita (kg), 2004?09 74
Table 58: Other hot drinks, South Africa, forecast consumption per capita (kg), 2009?14 74
Table 59: Tea, South Africa, value by segment (ZARm), 2004?09 75
Table 60: Tea, South Africa, value forecast by segment (ZARm), 2009?14 76
Table 61: Tea, South Africa, value by segment ($m), 2004?09 78
Table 62: Tea, South Africa, value forecast by segment ($m), 2009?14 79
Table 63: Tea, South Africa, volume by segment (kg, million), 2004?09 81
Table 64: Tea, South Africa, volume forecast by segment (kg, million), 2009?14 82
Table 65: Tea, South Africa, brand share by volume (%), 2008?09 84
Table 66: Tea, South Africa, volume by brand (kg, million), 2008?09 84
Table 67: Tea, South Africa, company share by volume (%), 2008?09 86
Table 68: Tea, South Africa, volume by company (kg, million), 2008?09 86
Table 69: Tea, South Africa, distribution channels by volume (%), 2008?09 87
Table 70: Tea, South Africa, volume by distribution channel (kg, million), 2008?09 87
Table 71: Tea, South Africa, expenditure per capita (ZAR), 2004?09 89
Table 72: Tea, South Africa, forecast expenditure per capita (ZAR), 2009?14 90
Table 73: Tea, South Africa, expenditure per capita ($), 2004?09 90
Table 74: Tea, South Africa, forecast expenditure per capita ($), 2009?14 91
Table 75: Tea, South Africa, consumption per capita (kg), 2004?09 91
Table 76: Tea, South Africa, forecast consumption per capita (kg), 2009?14 92
Table 77: Global hot drinks market value, 2009 93
Table 78: Global hot drinks market split (value terms ($m), 2009), top five countries 96
Table 79: Global hot drinks market volume, 2009 97
Table 80: Global hot drinks market split (volume terms, 2009), top five countries 100
Table 81: Leading players, top five countries 101
Table 82: South Africa hot drinks new product launches reports, by company (top five companies), 2009 102
Table 83: South Africa hot drinks new product launches SKUs, by company (top five companies), 2009 102
Table 84: South Africa hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 103
Table 85: South Africa hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 103
Table 86: South Africa hot drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 104
Table 87: South Africa hot drinks new product launches - recent five launches (2009) 104
Table 88: South Africa population, by age group, 2004?09 (millions) 105
Table 89: South Africa population forecast, by age group, 2009?14 (millions) 106
Table 90: South Africa population, by gender, 2004?09 (millions) 106
Table 91: South Africa population forecast, by gender, 2009?14 (millions) 107
Table 92: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 107
Table 93: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 107
Table 94: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 108
Table 95: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 108
Table 96: South Africa real GDP, 2004?09 ($bn, 2000 prices) 108
Table 97: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 109
Table 98: South Africa consumer price index, 2004?09 (2000=100) 109
Table 99: South Africa consumer price index, 2009?14 (2000=100) 109


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