Hot drinks in South Africa - Market Forecast & Consumer Demographics

Synopsis
Hot drinks in South Africa – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the hot drinks industry in South Africa.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for South African hot drinks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The hot drinks market consists of the sale of coffee, other hot drinks and tea.
• Market overview & forecast – overall South Africa hot drinks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the hot drinks market in South Africa
• Hot drinks consumption and usage demographics –analysis of Consumer Demographics in the South African hot drinks market

Highlights
• In South Africa, 15-24 age group accounted for 21.6% share of the total hot drinks consumption in 2008.
• In South Africa, urban consumers accounted for 64.5% of the total hot drinks consumption in 2008.
• In South Africa, 15-24 age group accounted for 20.7% share of the total coffee consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the hot drinks market in South Africa
• Design effective marketing and sales strategies by identifying consumption and usage demographics for South African hot drinks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 South African Hot Drinks Market Overview & Forecast 13
Value analysis (South African Rand), 2004?09 13
Value analysis (South African Rand), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Chapter 3 South African Hot Drinks Market Shares 21
Distribution analysis 26
Chapter 4 South African Hot Drinks Market – Consumption & Usage Demographics 28
Hot drinks–consumer demographics 28
Coffee–consumer demographics 38
Other hot drinks–consumer demographics 48
Tea–consumer demographics 58
Chapter 5 research methodology 68
Methodology overview 68
Secondary research 69
Market modeling 70
Creating an initial data model 70
Revising the initial data model 70
Creating a final estimate 71
Creating demographic value splits 71
Primary research 71
Data finalization 72
Ongoing research 72
Chapter 6 Appendix 73
Future readings 73
How to contact experts in your industry 73
Disclaimer 73


LIST OF FIGURES
Figure 1: Hot drinks, South Africa, value by category (ZARm), 2004?14 15
Figure 2: Hot drinks, South Africa, category growth comparison, by value, 2004?14 17
Figure 3: Hot drinks, South Africa, volume by category (kg, million), 2004?14 20
Figure 4: Hot drinks, South Africa, category growth comparison, by volume, 2004?14 20
Figure 5: Hot drinks, South Africa, company share by volume (%), 2008?09 23
Figure 6: Hot drinks, South Africa, distribution channels by volume (%), 2008?09 27
Figure 7: Hot drinks, South Africa, consumption by age group, % of total market value, 2008 28
Figure 8: Hot drinks, South Africa, consumption by gender, % of total market value, 2008 30
Figure 11: Hot drinks, South Africa, consumption by income, % of total market value, 2008 32
Figure 10: Hot drinks, South Africa, consumption by urban/rural, % of total market value, 2008 34
Figure 9: Hot drinks, South Africa, consumption by status, % of total market value, 2008 36
Figure 7: Coffee, South Africa, consumption by age group, % of total market value, 2008 38
Figure 8: Coffee, South Africa, consumption by gender, % of total market value, 2008 40
Figure 11: Coffee, South Africa, consumption by income, % of total market value, 2008 42
Figure 10: Coffee, South Africa, consumption by urban/rural, % of total market value, 2008 44
Figure 9: Coffee, South Africa, consumption by status, % of total market value, 2008 46
Figure 7: Other hot drinks, South Africa, consumption by age group, % of total market value, 2008 48
Figure 8: Other hot drinks, South Africa, consumption by gender, % of total market value, 2008 50
Figure 11: Other hot drinks, South Africa, consumption by income, % of total market value, 2008 52
Figure 10: Other hot drinks, South Africa, consumption by urban/rural, % of total market value, 2008 54
Figure 9: Other hot drinks, South Africa, consumption by status, % of total market value, 2008 56
Figure 7: Tea, South Africa, consumption by age group, % of total market value, 2008 58
Figure 8: Tea, South Africa, consumption by gender, % of total market value, 2008 60
Figure 11: Tea, South Africa, consumption by income, % of total market value, 2008 62
Figure 10: Tea, South Africa, consumption by urban/rural, % of total market value, 2008 64
Figure 9: Tea, South Africa, consumption by status, % of total market value, 2008 66
Figure 43: Annual data review process 69


LIST OF TABLES
Table 1: Hot drinks category definitions 4
Table 2: Hot drinks distribution channels 5
Table 3: Hot drinks, South Africa, value by category (ZARm), 2004?09 13
Table 4: Hot drinks, South Africa, value forecast by category (ZARm), 2009?14 14
Table 5: Hot drinks, South Africa, value by category ($m), 2004?09 16
Table 6: Hot drinks, South Africa, value forecast by category ($m), 2009?14 16
Table 7: Hot drinks, South Africa, volume by category (kg, million), 2004?09 18
Table 8: Hot drinks, South Africa, volume forecast by category (kg, million), 2009?14 19
Table 9: Hot drinks, South Africa, brand share by volume (%), 2008?09 21
Table 10: Hot drinks, South Africa, volume by brand (kg, million), 2008?09 22
Table 11: Hot drinks, South Africa, company share by volume (%), 2008?09 24
Table 12: Hot drinks, South Africa, volume by company (kg, million), 2008?09 25
Table 13: Hot drinks, South Africa, distribution channels by volume (%), 2008?09 26
Table 14: Hot drinks, South Africa, volume by distribution channel (kg, million), 2008?09 26
Table 1: Hot drinks, South Africa, consumption by age group, value ($m), 2004?08 29
Table 2: Hot drinks, South Africa, consumption by age group, % of total market value, 2004?08 29
Table 3: Hot drinks, South Africa, consumption by gender, value ($m), 2004–08 31
Table 4: Hot drinks, South Africa, consumption by gender, % of total market value, 2004–08 31
Table 5: Hot drinks, South Africa, consumption by income, value ($m), 2004–08 33
Table 6: Hot drinks, South Africa, consumption by income, % of total market value, 2004–08 33
Table 7: Hot drinks, South Africa, consumption by urban/rural, value ($m), 2004–08 35
Table 8: Hot drinks, South Africa, consumption by urban/rural, % of total market value, 2004–08 35
Table 9: Hot drinks, South Africa, consumption by status, value ($m), 2004–08 37
Table 10: Hot drinks, South Africa, consumption by status, % of total market value, 2004–08 37
Table 11: Coffee, South Africa, consumption by age group, value ($m), 2004?08 39
Table 12: Coffee, South Africa, consumption by age group, % of total market value, 2004?08 39
Table 13: Coffee, South Africa, consumption by gender, value ($m), 2004–08 41
Table 14: Coffee, South Africa, consumption by gender, % of total market value, 2004–08 41
Table 15: Coffee, South Africa, consumption by income, value ($m), 2004–08 43
Table 16: Coffee, South Africa, consumption by income, % of total market value, 2004–08 43
Table 17: Coffee, South Africa, consumption by urban/rural, value ($m), 2004–08 45
Table 18: Coffee, South Africa, consumption by urban/rural, % of total market value, 2004–08 45
Table 19: Coffee, South Africa, consumption by status, value ($m), 2004–08 47
Table 20: Coffee, South Africa, consumption by status, % of total market value, 2004–08 47
Table 21: Other hot drinks, South Africa, consumption by age group, value ($m), 2004?08 49
Table 22: Other hot drinks, South Africa, consumption by age group, % of total market value, 2004?08 49
Table 23: Other hot drinks, South Africa, consumption by gender, value ($m), 2004–08 51
Table 24: Other hot drinks, South Africa, consumption by gender, % of total market value, 2004–08 51
Table 25: Other hot drinks, South Africa, consumption by income, value ($m), 2004–08 53
Table 26: Other hot drinks, South Africa, consumption by income, % of total market value, 2004–08 53
Table 27: Other hot drinks, South Africa, consumption by urban/rural, value ($m), 2004–08 55
Table 28: Other hot drinks, South Africa, consumption by urban/rural, % of total market value, 2004–08 55
Table 29: Other hot drinks, South Africa, consumption by status, value ($m), 2004–08 57
Table 30: Other hot drinks, South Africa, consumption by status, % of total market value, 2004–08 57
Table 31: Tea, South Africa, consumption by age group, value ($m), 2004?08 59
Table 32: Tea, South Africa, consumption by age group, % of total market value, 2004?08 59
Table 33: Tea, South Africa, consumption by gender, value ($m), 2004–08 61
Table 34: Tea, South Africa, consumption by gender, % of total market value, 2004–08 61
Table 35: Tea, South Africa, consumption by income, value ($m), 2004–08 63
Table 36: Tea, South Africa, consumption by income, % of total market value, 2004–08 63
Table 37: Tea, South Africa, consumption by urban/rural, value ($m), 2004–08 65
Table 38: Tea, South Africa, consumption by urban/rural, % of total market value, 2004–08 65
Table 39: Tea, South Africa, consumption by status, value ($m), 2004–08 67
Table 40: Tea, South Africa, consumption by status, % of total market value, 2004–08 67


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