Hot Drinks in South Korea to 2014

Introduction

This databook provides key data and information on the hot drinks market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, other hot drinks and tea

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in South Korea increased at a compound annual growth rate of 5.6% between 2004 and 2009.

The coffee category led the hot drinks market in South Korea, accounting for a share of 66.7%.

Leading players in South Korean hot drinks market include Kraft Foods, Inc., Jardin Co.,Ltd. and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (South Korean Won), 2004?09 20
Value analysis (South Korean Won), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 39
Kraft Foods, Inc. 39
Nestle S.A. 42
Chapter 5 Category Analysis: Coffee 45
Value analysis (South Korean Won), 2004?09 45
Value analysis (South Korean Won), 2009?14 46
Value analysis (US dollars), 2004?09 48
Value analysis (US dollars), 2009?14 48
Volume analysis, 2004?09 50
Volume analysis, 2009?14 51
Company and brand share analysis 53
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Other Hot Drinks 63
Value analysis (South Korean Won), 2004?09 63
Value analysis (South Korean Won), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Tea 79
Value analysis (South Korean Won), 2004?09 79
Value analysis (South Korean Won), 2009?14 80
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 88
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Country Comparison 99
Value 99
Volume 103
Market share 107
Chapter 9 New Product Development 108
Product launches over time 108
Recent product launches 110
Chapter 10 Macroeconomic Profile 111
Macroeconomic Indicators 111
Chapter 11 Research Methodology 116
Methodology overview 116
Secondary research 117
Market modeling 118
Creating an initial data model 118
Revising the initial data model 118
Creating a final estimate 119
Creating demographic value splits 119
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 12 Appendix 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121

LIST OF FIGURES
Figure 1: Hot drinks, South Korea, value by category (KRWm), 2004?14 22
Figure 2: Hot drinks, South Korea, category growth comparison, by value, 2004?14 24
Figure 3: Hot drinks, South Korea, volume by category (kg, million), 2004?14 27
Figure 4: Hot drinks, South Korea, category growth comparison, by volume, 2004?14 27
Figure 5: Hot drinks, South Korea, company share by volume (%), 2008?09 31
Figure 6: Hot drinks, South Korea, distribution channels by volume (%), 2008?09 35
Figure 7: Coffee, South Korea, value by segment (KRWm), 2004?14 47
Figure 8: Coffee, South Korea, category growth comparison, by value, 2004?14 49
Figure 9: Coffee, South Korea, volume by segment (kg, million), 2004?14 52
Figure 10: Coffee, South Korea, category growth comparison, by volume, 2004?14 52
Figure 11: Coffee, South Korea, company share by volume (%), 2008?09 55
Figure 12: Coffee, South Korea, distribution channels by volume (%), 2008?09 59
Figure 13: Other hot drinks, South Korea, value by segment (KRWm), 2004?14 65
Figure 14: Other hot drinks, South Korea, category growth comparison, by value, 2004?14 67
Figure 15: Other hot drinks, South Korea, volume by segment (kg, million), 2004?14 70
Figure 16: Other hot drinks, South Korea, category growth comparison, by volume, 2004?14 70
Figure 17: Other hot drinks, South Korea, company share by volume (%), 2008?09 72
Figure 18: Other hot drinks, South Korea, distribution channels by volume (%), 2008?09 75
Figure 19: Tea, South Korea, value by segment (KRWm), 2004?14 81
Figure 20: Tea, South Korea, category growth comparison, by value, 2004?14 84
Figure 21: Tea, South Korea, volume by segment (kg, million), 2004?14 87
Figure 22: Tea, South Korea, category growth comparison, by volume, 2004?14 87
Figure 23: Tea, South Korea, company share by volume (%), 2008?09 90
Figure 24: Tea, South Korea, distribution channels by volume (%), 2008?09 94
Figure 25: Global hot drinks market split (value terms, 2009), top five countries 100
Figure 26: Global hot drinks market value, 2004–09, top five countries 102
Figure 27: Global hot drinks market split (volume terms, 2009), top five countries 104
Figure 28: Global hot drinks market volume, 2004–09, top five countries 106
Figure 29: Annual data review process 117

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, South Korea, value by category (KRWm), 2004?09 20
Table 4: Hot drinks, South Korea, value forecast by category (KRWm), 2009?14 21
Table 5: Hot drinks, South Korea, value by category ($m), 2004?09 23
Table 6: Hot drinks, South Korea, value forecast by category ($m), 2009?14 23
Table 7: Hot drinks, South Korea, volume by category (kg, million), 2004?09 25
Table 8: Hot drinks, South Korea, volume forecast by category (kg, million), 2009?14 26
Table 9: Hot drinks, South Korea, brand share by volume (%), 2008?09 28
Table 10: Hot drinks, South Korea, volume by brand (kg, million), 2008?09 30
Table 11: Hot drinks, South Korea, company share by volume (%), 2008?09 32
Table 12: Hot drinks, South Korea, volume by company (kg, million), 2008?09 33
Table 13: Hot drinks, South Korea, distribution channels by volume (%), 2008?09 34
Table 14: Hot drinks, South Korea, volume by distribution channel (kg, million), 2008?09 34
Table 15: Hot drinks, South Korea, expenditure per capita (KRW), 2004?09 36
Table 16: Hot drinks, South Korea, forecast expenditure per capita (KRW), 2009?14 36
Table 17: Hot drinks, South Korea, expenditure per capita ($), 2004?09 37
Table 18: Hot drinks, South Korea, forecast expenditure per capita ($), 2009?14 37
Table 19: Hot drinks, South Korea, consumption per capita (kg), 2004?09 38
Table 20: Hot drinks, South Korea, forecast consumption per capita (kg), 2009?14 38
Table 21: Kraft Foods, Inc. key facts 39
Table 22: Nestle S.A. key facts 42
Table 23: Coffee, South Korea, value by segment (KRWm), 2004?09 45
Table 24: Coffee, South Korea, value forecast by segment (KRWm), 2009?14 46
Table 25: Coffee, South Korea, value by segment ($m), 2004?09 48
Table 26: Coffee, South Korea, value forecast by segment ($m), 2009?14 48
Table 27: Coffee, South Korea, volume by segment (kg, million), 2004?09 50
Table 28: Coffee, South Korea, volume forecast by segment (kg, million), 2009?14 51
Table 29: Coffee, South Korea, brand share by volume (%), 2008?09 53
Table 30: Coffee, South Korea, volume by brand (kg, million), 2008?09 54
Table 31: Coffee, South Korea, company share by volume (%), 2008?09 56
Table 32: Coffee, South Korea, volume by company (kg, million), 2008?09 57
Table 33: Coffee, South Korea, distribution channels by volume (%), 2008?09 58
Table 34: Coffee, South Korea, volume by distribution channel (kg, million), 2008?09 58
Table 35: Coffee, South Korea, expenditure per capita (KRW), 2004?09 60
Table 36: Coffee, South Korea, forecast expenditure per capita (KRW), 2009?14 60
Table 37: Coffee, South Korea, expenditure per capita ($), 2004?09 61
Table 38: Coffee, South Korea, forecast expenditure per capita ($), 2009?14 61
Table 39: Coffee, South Korea, consumption per capita (kg), 2004?09 62
Table 40: Coffee, South Korea, forecast consumption per capita (kg), 2009?14 62
Table 41: Other hot drinks, South Korea, value by segment (KRWm), 2004?09 63
Table 42: Other hot drinks, South Korea, value forecast by segment (KRWm), 2009?14 64
Table 43: Other hot drinks, South Korea, value by segment ($m), 2004?09 66
Table 44: Other hot drinks, South Korea, value forecast by segment ($m), 2009?14 66
Table 45: Other hot drinks, South Korea, volume by segment (kg, million), 2004?09 68
Table 46: Other hot drinks, South Korea, volume forecast by segment (kg, million), 2009?14 69
Table 47: Other hot drinks, South Korea, brand share by volume (%), 2008?09 71
Table 48: Other hot drinks, South Korea, volume by brand (kg, million), 2008?09 71
Table 49: Other hot drinks, South Korea, company share by volume (%), 2008?09 73
Table 50: Other hot drinks, South Korea, volume by company (kg, million), 2008?09 73
Table 51: Other hot drinks, South Korea, distribution channels by volume (%), 2008?09 74
Table 52: Other hot drinks, South Korea, volume by distribution channel (kg, million), 2008?09 74
Table 53: Other hot drinks, South Korea, expenditure per capita (KRW), 2004?09 76
Table 54: Other hot drinks, South Korea, forecast expenditure per capita (KRW), 2009?14 76
Table 55: Other hot drinks, South Korea, expenditure per capita ($), 2004?09 77
Table 56: Other hot drinks, South Korea, forecast expenditure per capita ($), 2009?14 77
Table 57: Other hot drinks, South Korea, consumption per capita (kg), 2004?09 78
Table 58: Other hot drinks, South Korea, forecast consumption per capita (kg), 2009?14 78
Table 59: Tea, South Korea, value by segment (KRWm), 2004?09 79
Table 60: Tea, South Korea, value forecast by segment (KRWm), 2009?14 80
Table 61: Tea, South Korea, value by segment ($m), 2004?09 82
Table 62: Tea, South Korea, value forecast by segment ($m), 2009?14 83
Table 63: Tea, South Korea, volume by segment (kg, million), 2004?09 85
Table 64: Tea, South Korea, volume forecast by segment (kg, million), 2009?14 86
Table 65: Tea, South Korea, brand share by volume (%), 2008?09 88
Table 66: Tea, South Korea, volume by brand (kg, million), 2008?09 89
Table 67: Tea, South Korea, company share by volume (%), 2008?09 91
Table 68: Tea, South Korea, volume by company (kg, million), 2008?09 92
Table 69: Tea, South Korea, distribution channels by volume (%), 2008?09 93
Table 70: Tea, South Korea, volume by distribution channel (kg, million), 2008?09 93
Table 71: Tea, South Korea, expenditure per capita (KRW), 2004?09 95
Table 72: Tea, South Korea, forecast expenditure per capita (KRW), 2009?14 96
Table 73: Tea, South Korea, expenditure per capita ($), 2004?09 96
Table 74: Tea, South Korea, forecast expenditure per capita ($), 2009?14 97
Table 75: Tea, South Korea, consumption per capita (kg), 2004?09 97
Table 76: Tea, South Korea, forecast consumption per capita (kg), 2009?14 98
Table 77: Global hot drinks market value, 2009 99
Table 78: Global hot drinks market split (value terms ($m), 2009), top five countries 102
Table 79: Global hot drinks market volume, 2009 103
Table 80: Global hot drinks market split (volume terms, 2009), top five countries 106
Table 81: Leading players, top five countries 107
Table 82: South Korea hot drinks new product launches reports, by company (top five companies), 2009 108
Table 83: South Korea hot drinks new product launches SKUs, by company (top five companies), 2009 108
Table 84: South Korea hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 109
Table 85: South Korea hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 109
Table 86: South Korea hot drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 110
Table 87: South Korea hot drinks new product launches - recent five launches (2009) 110
Table 88: South Korea population, by age group, 2004?09 (millions) 111
Table 89: South Korea population forecast, by age group, 2009?14 (millions) 112
Table 90: South Korea population, by gender, 2004?09 (millions) 112
Table 91: South Korea population forecast, by gender, 2009?14 (millions) 113
Table 92: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 113
Table 93: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 113
Table 94: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 114
Table 95: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 114
Table 96: South Korea real GDP, 2004?09 ($bn, 2000 prices) 114
Table 97: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 115
Table 98: South Korea consumer price index, 2004?09 (2000=100) 115
Table 99: South Korea consumer price index, 2009?14 (2000=100) 115


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