Hot drinks in South Korea - Market Forecast & Consumer Demographics

Synopsis
Hot drinks in South Korea – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the hot drinks industry in South Korea.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for South Korean hot drinks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The hot drinks market consists of the sale of coffee, other hot drinks and tea.
• Market overview & forecast – overall South Korea hot drinks market value and volume data split by category
• Market shares –company share, brand share and distribution share for the hot drinks market in South Korea
• Hot drinks consumption and usage demographics –analysis of Consumer Demographics in the South Korean hot drinks market

Highlights
• In South Korea, 35-44 age group accounted for 23.2% share of the total hot drinks consumption in 2008.
• In South Korea, urban consumers accounted for 86.8% of the total hot drinks consumption in 2008.
• In South Korea, 35-44 age group accounted for 23.5% share of the total coffee consumption in 2008.

Reasons to Purchase
• Develop business strategies by understanding the quantitative trends within the hot drinks market in South Korea
• Design effective marketing and sales strategies by identifying consumption and usage demographics for South korean hot drinks products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Introduction 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 South Korean Hot Drinks Market Overview & Forecast 13
Value analysis (South Korean Won), 2004?09 13
Value analysis (South Korean Won), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Chapter 3 South Korean Hot Drinks Market Shares 21
Distribution analysis 27
Chapter 4 South Korean Hot Drinks Market – Consumption & Usage Demographics 29
Hot Drinks–consumer demographics 29
Coffee–consumer demographics 39
Other hot drinks–consumer demographics 49
Tea–consumer demographics 59
Chapter 5 Research Methodology 69
Methodology overview 69
Secondary research 70
Market modeling 71
Creating an initial data model 71
Revising the initial data model 71
Creating a final estimate 72
Creating demographic value splits 72
Primary research 72
Data finalization 73
Ongoing research 73
Chapter 6 Appendix 74
Future readings 74
How to contact experts in your industry 74
Disclaimer 74


LIST OF FIGURES
Figure 1: Hot drinks, South Korea, value by category (KRWm), 2004?14 15
Figure 2: Hot drinks, South Korea, category growth comparison, by value, 2004?14 17
Figure 3: Hot drinks, South Korea, volume by category (kg, million), 2004?14 20
Figure 4: Hot drinks, South Korea, category growth comparison, by volume, 2004?14 20
Figure 5: Hot drinks, South Korea, company share by volume (%), 2008?09 24
Figure 6: Hot drinks, South Korea, distribution channels by volume (%), 2008?09 28
Figure 7: Hot drinks, South Korea, consumption by age group, % of total market value, 2008 29
Figure 8: Hot drinks, South Korea, consumption by gender, % of total market value, 2008 31
Figure 9: Hot drinks, South Korea, consumption by income, % of total market value, 2008 33
Figure 10: Hot drinks, South Korea, consumption by urban/rural, % of total market value, 2008 35
Figure 11: Hot drinks, South Korea, consumption by status, % of total market value, 2008 37
Figure 12: Coffee, South Korea, consumption by age group, % of total market value, 2008 39
Figure 13: Coffee, South Korea, consumption by gender, % of total market value, 2008 41
Figure 14: Coffee, South Korea, consumption by income, % of total market value, 2008 43
Figure 15: Coffee, South Korea, consumption by urban/rural, % of total market value, 2008 45
Figure 16: Coffee, South Korea, consumption by status, % of total market value, 2008 47
Figure 17: Other hot drinks, South Korea, consumption by age group, % of total market value, 2008 49
Figure 18: Other hot drinks, South Korea, consumption by gender, % of total market value, 2008 51
Figure 19: Other hot drinks, South Korea, consumption by income, % of total market value, 2008 53
Figure 20: Other hot drinks, South Korea, consumption by urban/rural, % of total market value, 2008 55
Figure 21: Other hot drinks, South Korea, consumption by status, % of total market value, 2008 57
Figure 22: Tea, South Korea, consumption by age group, % of total market value, 2008 59
Figure 23: Tea, South Korea, consumption by gender, % of total market value, 2008 61
Figure 24: Tea, South Korea, consumption by income, % of total market value, 2008 63
Figure 25: Tea, South Korea, consumption by urban/rural, % of total market value, 2008 65
Figure 26: Tea, South Korea, consumption by status, % of total market value, 2008 67
Figure 27: Annual data review process 70


LIST OF TABLES
Table 1: Hot drinks category definitions 4
Table 2: Hot drinks distribution channels 5
Table 3: Hot drinks, South Korea, value by category (KRWm), 2004?09 13
Table 4: Hot drinks, South Korea, value forecast by category (KRWm), 2009?14 14
Table 5: Hot drinks, South Korea, value by category ($m), 2004?09 16
Table 6: Hot drinks, South Korea, value forecast by category ($m), 2009?14 16
Table 7: Hot drinks, South Korea, volume by category (kg, million), 2004?09 18
Table 8: Hot drinks, South Korea, volume forecast by category (kg, million), 2009?14 19
Table 9: Hot drinks, South Korea, brand share by volume (%), 2008?09 21
Table 10: Hot drinks, South Korea, volume by brand (kg, million), 2008?09 23
Table 11: Hot drinks, South Korea, company share by volume (%), 2008?09 25
Table 12: Hot drinks, South Korea, volume by company (kg, million), 2008?09 26
Table 13: Hot drinks, South Korea, distribution channels by volume (%), 2008?09 27
Table 14: Hot drinks, South Korea, volume by distribution channel (kg, million), 2008?09 27
Table 15: Hot drinks, South Korea, consumption by age group, value ($m), 2004?08 30
Table 16: Hot drinks, South Korea, consumption by age group, % of total market value, 2004?08 30
Table 17: Hot drinks, South Korea, consumption by gender, value ($m), 2004–08 32
Table 18: Hot drinks, South Korea, consumption by gender, % of total market value, 2004–08 32
Table 19: Hot drinks, South Korea, consumption by income, value ($m), 2004–08 34
Table 20: Hot drinks, South Korea, consumption by income, % of total market value, 2004–08 34
Table 21: Hot drinks, South Korea, consumption by urban/rural, value ($m), 2004–08 36
Table 22: Hot drinks, South Korea, consumption by urban/rural, % of total market value, 2004–08 36
Table 23: Hot drinks, South Korea, consumption by status, value ($m), 2004–08 38
Table 24: Hot drinks, South Korea, consumption by status, % of total market value, 2004–08 38
Table 25: Coffee, South Korea, consumption by age group, value ($m), 2004?08 40
Table 26: Coffee, South Korea, consumption by age group, % of total market value, 2004?08 40
Table 27: Coffee, South Korea, consumption by gender, value ($m), 2004–08 42
Table 28: Coffee, South Korea, consumption by gender, % of total market value, 2004–08 42
Table 29: Coffee, South Korea, consumption by income, value ($m), 2004–08 44
Table 30: Coffee, South Korea, consumption by income, % of total market value, 2004–08 44
Table 31: Coffee, South Korea, consumption by urban/rural, value ($m), 2004–08 46
Table 32: Coffee, South Korea, consumption by urban/rural, % of total market value, 2004–08 46
Table 33: Coffee, South Korea, consumption by status, value ($m), 2004–08 48
Table 34: Coffee, South Korea, consumption by status, % of total market value, 2004–08 48
Table 35: Other hot drinks, South Korea, consumption by age group, value ($m), 2004?08 50
Table 36: Other hot drinks, South Korea, consumption by age group, % of total market value, 2004?08 50
Table 37: Other hot drinks, South Korea, consumption by gender, value ($m), 2004–08 52
Table 38: Other hot drinks, South Korea, consumption by gender, % of total market value, 2004–08 52
Table 39: Other hot drinks, South Korea, consumption by income, value ($m), 2004–08 54
Table 40: Other hot drinks, South Korea, consumption by income, % of total market value, 2004–08 54
Table 41: Other hot drinks, South Korea, consumption by urban/rural, value ($m), 2004–08 56
Table 42: Other hot drinks, South Korea, consumption by urban/rural, % of total market value, 2004–08 56
Table 43: Other hot drinks, South Korea, consumption by status, value ($m), 2004–08 58
Table 44: Other hot drinks, South Korea, consumption by status, % of total market value, 2004–08 58
Table 45: Tea, South Korea, consumption by age group, value ($m), 2004?08 60
Table 46: Tea, South Korea, consumption by age group, % of total market value, 2004?08 60
Table 47: Tea, South Korea, consumption by gender, value ($m), 2004–08 62
Table 48: Tea, South Korea, consumption by gender, % of total market value, 2004–08 62
Table 49: Tea, South Korea, consumption by income, value ($m), 2004–08 64
Table 50: Tea, South Korea, consumption by income, % of total market value, 2004–08 64
Table 51: Tea, South Korea, consumption by urban/rural, value ($m), 2004–08 66
Table 52: Tea, South Korea, consumption by urban/rural, % of total market value, 2004–08 66
Table 53: Tea, South Korea, consumption by status, value ($m), 2004–08 68
Table 54: Tea, South Korea, consumption by status, % of total market value, 2004–08 68


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